Creating a framework for purpose driven brands

Markus Kramer has written an outstanding book called The Guiding Purpose Strategy which is a navigational code for growing brands and people coming from an inspiring purpose. You can check out his book and his framework here: https://guidingpurposestrategy.com

Markus has drawn from his years of experience working with companies which include Harley-Davidson, Aston Martin, DHL, Banks & Financial Services providers, Governments, NGOs, startups and many more.

Another very interesting aspect that Markus has touched upon in this podcast is the philosophy that makes luxury brands so successful and enduring.