Feedback Friday by Really Good Emails

Really Good Emails
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A series to explain the hurdles that good emails should overcome to be really good.

  1. 28. Mai

    Stop treating Dark Mode like an afterthought with Annett Forcier

    Dark mode isn't coming. It's already here. And if you're treating it as an afterthought, your logo is disappearing, your brand colors are shifting, and your carefully designed email looks like it was built by someone else entirely. Annett Forcier, founder of EmailBoutique and email design systems consultant, joins us to break down why dark mode is a design problem before it's ever a code problem, and how she delivers the bad news to clients before a single template gets built. Try RGE Studio free for 15 days. Build better emails with your whole team. No credit card required. https://reallygoodemails.com/studio EmailBoutique https://www.emailboutique.io/ Annett on LinkedIn: https://www.linkedin.com/in/annettforcier/ Beefree: Dark Mode Email Design: https://beefree.io/blog/dark-mode-email-design Litmus: The Ultimate Guide to Dark Mode for Email: https://www.litmus.com/blog/the-ultimate-guide-to-dark-mode-for-email-marketers Fixing Gmail's Dark Mode Issues with CSS Blend Modes: https://hteumeuleu.medium.com/fixing-gmails-dark-mode-issues-with-css-blend-modes-1b26174fcfd9 00:00 Annett Forcier 00:34 What is Dark Mode? 03:10 Accessibility And Variants 04:05 Design First Not Code 04:46 Style Guide To Set Expectations 08:57 Why Not All Images 11:19 Getting Started Resources 12:14 Logo Solutions And Hacks 18:46 Icons And Illustration Prep 22:00 CSS Tricks For Text 24:51 Choosing Dark Mode Colors 27:38 Testing And Client Expectations 28:53 Pixel Perfect Myth 29:40 Educating Stakeholders 30:42 Email Style Guides 32:23 Client Reality Check 33:17 Email Review Setup 33:29 Nothing 37:25 DoorDash 41:26 Inverse Newsletter 42:34 Claude 48:06 Outro

    49 Min.

  2. 27. März

    Are Profoto's emails camera-ready? with George Pettigrew

    Profoto makes world-class studio lighting. But are their emails just as polished? In this episode of Feedback Friday, we sit down with George from Inbox Army to break down Profoto's email design system from top to bottom.Visual advancement vs. visual recessionThe 8-point spatial sizing systemAspect ratios and why they matter for image compositionLine height math for headlines and body copyHow to build a modular email design systemAccessibility, contrast, and WCAG guidelinesResources mentioned:Really Good Emails: reallygoodemails.comInbox Army: inboxarmy.com

    28 Min.

  3. 29. Jan.

    Do Buoy’s emails actually convert? with Kasey Luck

    Join us for another episode of Feedback Friday, where Kasey Luck returns to provide expert feedback and critiques on various email designs. We dive deep into **email marketing** strategies, analyzing several **email campaigns** for their content and effectiveness, particularly those related to **nutrition** and health supplements.Kasey offers valuable **email tips** on how to enhance **email design**, ensuring messages are not only engaging but also high-converting. This session is packed with insights for anyone looking to refine their email strategies.00:00 Intro00:58 Initial Email Critique02:08 Email Design and Content04:32 Feedback on Specific Email Elements09:49 Analyzing Email Callouts and CTAs17:13 Discussing Email Design and Free Items17:51 Importance of Product Placement in Emails18:29 Trends in Email Design19:58 Effectiveness of Educational Content21:27 Analyzing Long-Form Emails22:18 Comparison Sections in Emails26:21 Balancing Information and CTA28:39 Final Thoughts34:17 Outro

    36 Min.

  4. 26.12.2025

    Turning taboo into trust: emailing about intimacy with Kasey Luck | Ep 131 | Feedback Friday

    How do you write emails about intimacy issues without making it awkward... or worse, boring? In this episode of Feedback Friday, we chat with email expert Kasey Luck from Luck & Co Agency about how The Pelvic People use email and SMS to build real relationships with their audience.Kasey shares the behind-the-scenes of working with a brand that sells sexual wellness products and how to balance empathy, education, and conversion. From welcome flows to smart product positioning, this episode is packed with examples of email marketing done right—even when the subject matter gets personal.Here’s what you’ll learn:- How to keep messaging human when the topic is sensitive- The power of using customer language in subject lines and body copy- When long emails actually outperform short ones- Tips on email design, hierarchy, and accessibilityWhether you're marketing for a DTC brand, navigating a sensitive topic, or just tired of sending bland emails, this one's for you.🕒 Timestamps:00:00 Intro01:50 Email Strategy for Sensitive Topics03:21 Analyzing Email Design and Content05:28 Personalization and Customer Engagement08:22 Case Studies and Best Practices12:41 Final Thoughts and Takeaways20:57 Outro🔗 See more inbox inspo: https://reallygoodemails.com📬 More about Kasey’s agency: https://www.luckand.co💬 Tell us in the comments: What's the trickiest topic you've had to write about?

    23 Min.

  5. 19.12.2025 ·  Bonus

    RGE Awards 2025: The Best Emails of the Year

    Welcome to the Really Good Emails Awards 2025.We reviewed thousands of submissions and crowned the campaigns that stood out for smart strategy, strong design, and copy that actually earns clicks.Watch as judges break down what made these emails win. What worked. And what trends are shaping email heading into 2026.Along the way we cover:→ What "live text" really means and why it matters→ Subject line and CTA trends from 2025→ How brands are using personalization without being creepy→ Why the Promotions tab isn't the enemy→ The tiny stuff that separates "fine" from "forward it to my team"Plus a special Un-Spam 2026 announcement. West Coast, baby.🔗 Browse all winners: https://reallygoodemails.com/2025-email-awards🔗 Submit your emails: https://reallygoodemails.com/upload🔗 Unspam 2026 tickets: https://www.tickettailor.com/events/unspam/1973017Got an email you're proud of? Submit it to Really Good Emails.00:00 Meet the Judges02:03 Setting the Stage for the Awards04:49 Welcome10:48 Review and Testimonials16:44 Data Visualization22:38 Dark Mode29:55 Nonprofit and Purpose35:47 Thank You38:56 Retention42:56 CTA Trends44:05 Winback Campaigns48:02 Cart Abandonment52:28 B2B Emails56:42 Creative01:02:16 Q&A Session#emailmarketing #emaildesign #digitalmarketing

    1 Std. 13 Min.

  6. 05.12.2025

    Are your emails accessible? Imbodhi email review with Kasey Luck | Ep 131 | Feedback Friday

    Join special guest  @KaseyLuck , founder of Luck and Co Agency, for a deep-dive teardown of real email campaigns from lifestyle brand Imbodhi. In this episode of Feedback Friday, we analyze what makes an email accessible, high-converting, and strategically effective across the entire customer journey.00:00 Kasey's Agency and Brand Overview02:09 Email Analysis: Welcome Email08:18 Discussion on Email Design and Accessibility14:11 Email Analysis: New Product Launch17:49 Discussing Campaign Goals and UI Elements18:11 Reviewing a Successful Email Campaign19:28 Analyzing the Annual Fall Sale Email23:56 Evaluating the Abandoned Cart Email28:12 Order Confirmation Email Insights29:46 Post-Purchase SMS Strategy32:24 Final Thoughts and Agency Information

    34 Min.

  7. 15.08.2025

    GIFs, Gradients & Great CTAs in Plus-Plus Emails

    This week on Feedback Friday, we’re diving into the wild, colorful inbox of Plus-Plus. Yep, the interlocking toy brand that makes email design actually fun.We linked up with the pros at MKTGRhythm to break down how they’re crushing it with:- Figma-built GIFs that move and groove- Bright colors and juicy gradients- Mobile-first layouts made for scrolling thumbs- Big ol’ CTAs just begging to be tappedFrom bold product photos to layouts that don’t feel like email déjà vu, Plus-Plus keeps its emails fresh and its audience hooked. Parents love it. Teachers love it. Honestly, we love it.Into playful design? Toy marketing? Just need some creative inspo that doesn’t bore you to tears? This one’s your jam.Meet MKTGRhythm: https://mktgrhythm.com/#emailmarketing #emaildesign 00:00 Intro00:48 Innovative Use of Figma and Smart Animation02:05 Email Layouts and Mobile Design03:32 Product and Lifestyle Photography06:29 Gradient Design and Full Email Implementation10:24 Client Goals and Engagement Strategies12:10 Outro

    13 Min.

  8. 01.08.2025

    Transforming Emails with Accessibility Fixes (Before & After) | Ep 128 | Feedback Friday

    Welcome to Feedback Friday Live! We're diving into a highly requested topic this week: email accessibility. With new laws like the European Accessibility Act coming into effect, accessibility isn’t just nice to have. It's a must.Join Matt Helbig (Really Good Emails & Beefree) and email expert Kelsey Yen as they teardown real emails submitted by brands. You'll learn how to spot accessibility issues, write better alt text, use live text effectively, and design with inclusion in mind without sacrificing style.Transcript https://reallygoodemails.com/school/accessible-email-makeoversYou'll learn:What accessibility really means in an inboxHow to test contrast, alt text, and dark mode performanceWhy live text matters more than ever📌 Want your email featured in the next teardown? Subscribe and sign up at: https://reallygoodemails.com👍 Like this video if you want more accessibility breakdowns📝 Comment below with your questions or suggestions🔔 Subscribe to catch the next Feedback Friday!Chapters00:00 Intro to Feedback Friday01:50 The Importance of Accessibility in Emails09:23 Email Review: Native Pet14:00 Email Review: Jenki Journal18:30 Email Review: namuk22:02 Email Review: San Francisco Standard24:49 Email Review: Cystic Fibrosis Foundation28:48 Email Review: YNAB32:22 Email Review: riddle35:27 Email Review: Smoosh38:40 Email Review: Education First42:15 Email Review: Genesis Health Clubs45:54 Lightning Round54:12 Outro#Accessibility #EmailDesign #EmailMarketingThis video dives deep into web accessibility, providing a practical *accessibility audit* of different emails. Learn about *WCAG guidelines* and how to implement *inclusive design* principles for better *user experience*.

    55 Min.
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A series to explain the hurdles that good emails should overcome to be really good.

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  • Erstellt von
    Really Good Emails
  • Jahre aktiv
    2020 - 2026
  • Folgen
    86
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    © Really Good Emails