The FIR Podcast Network Everything Feed

The FIR Podcast Network Everything Feed
  • 0.0 (0)
  • NEWS COMMENTARY
  • UPDATED WEEKLY

Subscribe to receive every episode of every show on the FIR Podcast Network

  1. 1 DAY AGO

    FIR #483: How Tylenol Handled a High-Profile Falsehood

    Kenvue's stock tumbled when U.S. President Donald Trump, with Health & Human Services Secretary Robert F. Kennedy, Jr., standing behind him, declared that its product, Tylenol, leads to autism in children when taken by mothers during pregnancy. As social channels were flooded with misinformation supporting the evidenceless claim, it's easy to imagine the stock continuing to slide, mirroring the trajectory launched by attacks on Bud Light. Remarkably, the stock recovered after one day, thanks largely to Tylenol's savvy and almost perfect response to the crisis. Tylenol isn't the first brand to find itself in President Trump's crosshairs. It is unlikely to be the last. In this short, midweek episode, Neville and Shel explore what the company got right, and what other companies can do to prepare for their turn in the glare of the presidential spotlight. Continue Reading → The post FIR #483: How Tylenol Handled a High-Profile Falsehood appeared first on FIR Podcast Network.

    20 min

  2. 5 DAYS AGO

    ALP 284: Avoiding your agency’s own AI bubble

    In this episode, Chip and Gini discuss the impact of AI on small agencies, focusing on the high expectations and possible disappointments it poses. Continue Reading → The post ALP 284: Avoiding your agency’s own AI bubble appeared first on FIR Podcast Network.

    19 min

  3. 29 SEPT

    ALP 283: What to do when your client contact isn’t the problem

    In this episode, Chip and Gini discuss how to handle situations when the problems affecting an agency’s client relationship stem from external contacts like procurement, IT, or the sales team. They emphasize treating client contacts as allies and not enemies, and provide strategies to navigate bureaucratic hurdles and internal politics. The discussion covers creative problem-solving... Continue Reading → The post ALP 283: What to do when your client contact isn’t the problem appeared first on FIR Podcast Network.

    23 min

  4. 29 SEPT

    FIR #482: What Will It Take to Stop the Slop?

    We've all heard of AI slop by now. "Workslop" is the latest play on that term, referring to low-quality, AI-generated content in the workplace that looks professional but lacks real substance. This empty, AI-produced material often creates more work for colleagues, wasting time and hindering productivity. In the longform FIR episode for September, Neville and Shel explore the sources of workslop, how big a problem it really is, and what can be done to overcome it. Also in this episode: Chris Heuer, one of the founders of the Social Media Club, is at work on a manifesto for the "H Corporation," organizations that are human-centered. A recent online discussion set the stage for Chris's work, which he has summarized in a post. Three seemingly disparate studies point to the evolution of the internal communication role. Researchers at Amazon have proposed a framework that can make it as easy as typing a prompt to identify a very specific audience for targeted communication. Communicators everywhere continue to predict the demise of the humble press release, but one public relations leader has had a very different experience. Anthropic and OpenAI have both released reports on how people are using their tools. They are not the same. In his Tech Report, Dan York looks back on TypePad, the blogging platform whose shutdown is imminent; AI-generated summaries of websites from Firefox; and Mastodon's spin on quote posts. Continue Reading → The post FIR #482: What Will It Take to Stop the Slop? appeared first on FIR Podcast Network.

    1h 32m

  5. 26 SEPT

    Circle of Fellows #120: Hybrid is Winning

    As hybrid work transitions from pandemic necessity to permanent business strategy, communication professionals face a dual challenge that’s reshaping the entire profession. Not only must they master the art of reaching and engaging a distributed workforce scattered across home offices, co-working spaces, and traditional workplaces, but they must also learn to function effectively as hybrid communication teams themselves. In the September Circle of Fellows panel, four IABC Fellows and moderator Brad Whitworth, SCMP, IABC Fellow, will explore both sides of the hybrid communication equation. You’ll discover strategies for creating inclusive, impactful messaging that resonates equally with remote and in-office employees, avoiding the common pitfall of defaulting to those who are physically present. The panel will share proven approaches for maintaining a consistent brand voice and organizational culture when your audience is experiencing your company in fundamentally different ways. Equally important, the discussion will delve into the operational realities of leading communication teams in a hybrid environment. Learn how to foster collaboration and creativity when your team members may never be in the same room, how to maintain the strategic thinking and relationship-building that drive communication excellence, and how to ensure that hybrid work enhances rather than hampers your team’s ability to serve the organization. Whether you’re leading a fully distributed team, managing hybrid operations, or advising executives on how to communicate with their own hybrid workforces, this conversation will provide practical frameworks and real-world insights from communication professionals who are successfully navigating this new reality. Continue Reading → The post Circle of Fellows #120: Hybrid is Winning. What Does That Mean for Communicators? appeared first on FIR Podcast Network.

    1h 1m

  6. 24 SEPT

    FIR #481: The Em Dash Panic -- AI, Writing, and Misguided Assumptions

    In this short midweek episode, Neville and Shel dive into one of the hottest debates in communication today: what happens to tone and authenticity when artificial intelligence steps into the writing process? From the surprisingly heated arguments over the humble em-dash to fresh research on AI’s “stylometric fingerprints,” we explore whether polished AI-assisted prose risks losing the human voice that builds trust. Along the way, we look at how publishers like Business Insider are normalizing AI for first drafts, how communicators are redefining authenticity, and how Shel used AI to turn years of blog posts into a forthcoming book. Continue Reading → The post FIR #481: The Em Dash Panic — AI, Writing, and Misguided Assumptions appeared first on FIR Podcast Network.

    24 min

  7. 22 SEPT

    ALP 282: Stop providing solutions before understanding your client’s challenges

    In this episode, Chip and Gini discuss the common practice of providing free proposals and baseline ideas to clients. Continue Reading → The post ALP 282: Stop providing solutions before understanding your client’s challenges appeared first on FIR Podcast Network.

    21 min

  8. 16 SEPT

    FIR Interview: Generative Engine Optimisation with Stephanie Grober

    GEO – generative engine optimisation – is suddenly everywhere. Is it the new SEO, a passing fad, or simply good communication practice in disguise? In this FIR Interview, Shel Holtz and Neville Hobson talk with Stephanie Grober, Marketing & PR Director at Horowitz Agency in New York, about why GEO matters, the competing narratives surrounding it, and how communicators should prepare for the impact of generative search. What we discussed What GEO actually is – and how it differs from (or builds on) SEO The hype versus the reality: is GEO a genuine discipline or simply “snake oil”? The importance of authority, credibility, and tier 1 media coverage in shaping generative search results Why trade and niche publications are still crucial for visibility Practical steps for PR and comms professionals to get ahead, from media training to message consistency The evolving role of content marketing, press releases, and multimedia in a GEO-driven environment How law firms and professional services balance credibility with regulatory and compliance requirements Where GEO may be heading over the next 12 months Continue Reading → The post FIR Interview: Generative Engine Optimisation with Stephanie Grober appeared first on FIR Podcast Network.

    49 min
See All (111)

About

Subscribe to receive every episode of every show on the FIR Podcast Network

Information

You Might Also Like