Fitt Insider

Joe Vennare

Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

  1. VOR 2 TAGEN

    325. Geoff Cook, CEO of Noom

    Today, I'm joined by Geoff Cook, CEO of Noom.   Evolved from behavior change app to clinical health platform, Noom combines personalized coaching with medications like GLP-1s to forge better habits and drive long-term health outcomes. In this episode, we discuss using medication as a catalyst for behavior change. We also cover:   Shifting revenue driven by medicated plans Microdosing GLP-1s Building the "Duolingo of Health"   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider  Website: www.noom.com  Programs for weight loss and proactive health available   -   The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities. Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/  Chapters: (00:00) Introduction (01:30) What's changed at Noom (02:00) Revenue shift (03:25) GLP-1s as catalyst  (04:20) Food noise silence (05:35) Discontinuation rates (06:35) Medication to maintenance (07:00) Microdosing GLP-1s (08:35) Challenges and strategies (09:50) Self-experimentation & preventative health (12:20) Other supplements (14:05) Stacking habits (15:35) What belongs in clinical care? (16:20) Litmus test (17:20) Research investment and peer-reviewed studies (18:25) Largest microdose dataset in the world (19:30) Virtuous loop (20:30) Cue, micro-habit, reward framework (21:25) Gamification (22:32) Behavior change foundation  (24:00) Condition advantage over competitors (26:00) Women's health, blood testing, & category expansion (26:35) Behavior, diagnostics, and clinical care (28:15) Blood testing for proactive health (29:20) Care stacks and vertical integration trends (31:10) IPO timeline and public market readiness (32:35) 2026 goals (33:40) Conclusion

    34 Min.
  2. 2. FEB.

    324. Michelle Larivee, Founder & CEO of WTHN

    Today, I'm joined by Michelle Larivee, founder & CEO of WTHN. With five NYC clinics and a recent Ulta Beauty launch, WTHN is modernizing acupuncture — offering personalized TCM treatment plans and tools to address bodily dysfunction at its root. In this episode, we discuss taking ancient healing practices mainstream. We also cover: Ulta and Canyon Ranch partnerships The healthcare-meets-wellness studio model Breaking down barriers like myths, access, and education   Subscribe to the podcast → insider.fitt.co/podcast  Subscribe to our newsletter → insider.fitt.co/subscribe  Follow us on LinkedIn → linkedin.com/company/fittinsider    WTHN's Website: www.wthn.com  Use code FittInsider25 for 25% off first time client session in NYC or online purchase Visit studios in New York or shop products nationwide Michelle's LinkedIn: https://www.linkedin.com/in/michelle-larivee-35640012/  The Fitt Insider Podcast is brought to you by EGYM. Visit EGYM.com to learn more about its smart fitness ecosystem for fitness and health facilities.   Fitt Talent: https://talent.fitt.co/  Consulting: https://consulting.fitt.co/  Investments: https://capital.fitt.co/    Chapters: (00:00) Introduction (01:17) WTHN's mission (02:02) Personal healing journey (03:35) Why acupuncture is inaccessible (05:30) Barriers to entry (07:00) Progress in New York (08:22) Education as the key (09:21) Following yoga and meditation's path to accessibility (10:32) Omnichannel strategy (12:00) Core of the business (14:15) Physical expansion strategy (15:15) Why New York (16:33) Operational challenges (19:43) Consumer trends (21:00) The original longevity tool (22:15) Healthspan over wellness (23:30) Balancing medical legitimacy with accessibility (24:24) Membership model (26:15) 2026 priorities (27:00) Ulta and Canyon Ranch partnerships (27:30) Corporate wellness and hospitality convergence (29:43) Breaking down barriers between practitioners (30:30) Where to try WTHN (31:32) Conclusion   Keywords: Fitt Insider, Joe Vennare, Michelle Larivee, WTHN, Acupuncture, Traditional Chinese Medicine, Wellness, Longevity, Preventative Healthcare, Pain Management, Fertility, Stress Management, Nervous System, Studio Model, Omnichannel, Corporate Wellness, Health Span, Business, Entrepreneurship, Fitt Insider Podcast

    32 Min.

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Fitt Insider is the show where we talk with the entrepreneurs, executives, and investors who are redefining the business of fitness and wellness.

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