Growth, Brands and More

Filiberto Amati
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"Growth, Brands, and More" is your go-to podcast on how to up your game from brand strategy to marketing execution www.filibertoamati.com

  1. 13. APR.

    FMCG Portfolio Decisions | Todd Kirk | Part 1

    In this podcast episode, host Filiberto interviews Rafal Walendzik about his 30+ year career across FMCG/CPG, food and beverages, and spirits, spanning Unilever, Kraft Heinz, and roles in Poland, the Czech Republic, and Southeast Asia, leading multicultural teams. Rafal says continued growth depends more on mindset than title, emphasising learning through failure, leaving the comfort zone, and taking calculated risks rather than plateauing. He explains that leading across markets and company sizes requires co-creating a strategy with teams, understanding what motivates people and owners, and focusing limited resources in smaller firms while staying agile as conditions change. Rafal connects cycling to goal-setting, self-talk, and the rewarding experience of progress. 00:00 Podcast Welcome and Guest Intro 02:58 Career Growth Mindset and Risk 14:34 Leading Change: Focus and Motivation 29:47 Building the Next Chapter 33:04 Influence Without Authority 45:00 Three Questions to Move Forward Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    36 Min.

  2. 23. MÄRZ

    Embracing Change and Risk | Rafal Walendzik

    In this podcast episode, host Filiberto interviews Rafal Walendzik about his 30+ year career across FMCG/CPG, food and beverages, and spirits, spanning Unilever, Kraft Heinz, and roles in Poland, the Czech Republic, and Southeast Asia, leading multicultural teams. Rafal says continued growth depends more on mindset than title, emphasising learning through failure, leaving the comfort zone, and taking calculated risks rather than plateauing. He explains that leading across markets and company sizes requires co-creating a strategy with teams, understanding what motivates people and owners, and focusing limited resources in smaller firms while staying agile as conditions change. Rafal connects cycling to goal-setting, self-talk, and the rewarding experience of progress. 00:00 Podcast Welcome and Guest Intro 02:58 Career Growth Mindset and Risk 14:34 Leading Change: Focus and Motivation 29:47 Building the Next Chapter 33:04 Influence Without Authority 45:00 Three Questions to Move Forward Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    51 Min.

  3. 9. MÄRZ

    The Beverage Reset

    Podcast host Filiberto discusses a structural “reset” in beverages, especially beer and spirits, as the aggressive pricing playbook used to offset inflation has hit consumer limits and investors now prioritise volume growth. He traces how industry messaging shifted from post-pandemic cyclical softness to normalisation and transition, citing inventory overhang and weaker consumption, including pressures even in stronger categories like tequila. Spirits players such as Diageo and Pernod Ricard are adapting portfolio and operating models, while beer leaders like AB InBev and Heineken emphasise operating leverage, productivity, digital B2B platforms, and cost resets, alongside investment in no/low alcohol and beyond-beer offerings that still don’t fully offset traditional volume declines. He highlights category boundary blurring, diversification by bottlers and brewers, affordability ceilings, geopolitical supply-chain risk, and GLP-1 impacts, and outlines 2026 mandates: prioritise volume, shed complexity, localise smarter, stay consumer-close, and build better distribution systems. 00:00 Podcast Welcome 01:02 Beverage Reset Begins 04:26 From Cyclical to Structural 16:31 Total Beverage Playbook 21:13 2026 Mandate and Wrap Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    33 Min.

  4. 23. FEB.

    Generational Shifts | Part 2 | Inga Dengel

    In this episode, host Filiberto chats with Inga Dangel about the evolving landscape of branding and marketing, especially for Generation Z. Inga, with a rich career spanning roles at DHL, Mattel, and Pepsi, shares insights from her work with young consumers through her initiative, Young Blossom 25. They explore the generational shift towards authenticity and purpose, contradictions within Gen Z, and how brands can adapt to these changes. Inga highlights the importance of creating experiential connections and maintaining a strong reputation. The conversation also touches on successful adaptive branding strategies by companies like PepsiCo, Sephora, and Red Bull. 00:00 Introduction to Global Brands and Board 01:01 Meet Inga Dengel: A Branding Expert 02:37 The Changing Landscape of Branding 04:08 Understanding Generation Z 07:19 The Importance of Purpose and Authenticity 10:07 Reaching the Right Audience 19:26 The Role of Experience in Branding 23:57 Strategic Partnerships and Cultural Platforms 26:23 Conclusion and Next Steps Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    34 Min.

  5. 9. FEB.

    Generational Shifts | Part 1 | Inga Dengel

    In this episode, host Filiberto chats with Inga Dangel about the evolving landscape of branding and marketing, especially for Generation Z. Inga, with a rich career spanning roles at DHL, Mattel, and Pepsi, shares insights from her work with young consumers through her initiative, Young Blossom 25. They explore the generational shift towards authenticity and purpose, contradictions within Gen Z, and how brands can adapt to these changes. Inga highlights the importance of creating experiential connections and maintaining a strong reputation. The conversation also touches on successful adaptive branding strategies by companies like PepsiCo, Sephora, and Red Bull. 00:00 Introduction to Global Brands and Board 01:01 Meet Inga Dengel: A Branding Expert 02:37 The Changing Landscape of Branding 04:08 Understanding Generation Z 07:19 The Importance of Purpose and Authenticity 10:07 Reaching the Right Audience 19:26 The Role of Experience in Branding 23:57 Strategic Partnerships and Cultural Platforms 26:23 Conclusion and Next Steps Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    28 Min.

  6. 26. JAN.

    Decoding Transformation for Sustainability | Part 2 | Leon Ramselaar

    In this episode, host Filiberto continues his insightful discussion with Leon Ramselaar, delving into business transformation and sustainability. They explore topics like the strategy of ‘shrinking for growth’ in fast-moving consumer goods, the role of government and private partnerships in supporting startups, and the importance of balancing operational excellence with innovation. The conversation highlights the need for long-term vision in business strategy and the challenges of creating sustainable, high-quality consumer goods amid economic pressures and regulatory differences. They also touch on the evolving landscape of electric vehicles and consumer attitudes toward sustainability. Leon expresses his frustration with the inadequate long-term planning in energy infrastructure despite initial governmental incentives. 00:00 Introduction 01:29 Challenges in Fast-Moving Consumer Goods 04:29 The Startup and Scale-Up Journey 06:21 European vs. US Startup Ecosystem 12:07 Sustainability in Business: A Long-Term Vision 16:30 The Role of Governments and Companies in Sustainability 30:05 Conclusion Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    32 Min.

  7. 12. JAN.

    Transforming Businesses | Part 1 | Leon Ramselaar

    In this episode, host Filiberto discusses various aspects of business transformation with repeat guest Leon. The conversation focuses on the multi-stage process of business transformation, which includes becoming lean, adapting the organisation for future needs, and investing in innovative projects. They emphasise the importance of balancing operational efficiency with innovation to remain competitive. The discussion also addresses psychological barriers to change, the role of corporate venturing, and the significance of sustainability in transformation efforts. The episode concludes with a reminder to put acquired knowledge into action and a call to the audience to participate and share their insights. 00:01 Introduction 01:14 Exploring Business Transformation 02:21 The Stages of Business Transformation 06:18 Agile and Frugality in Business 09:38 Barriers to Real Transformation 14:37 Overcoming Transformation Challenges 22:22 Balancing Innovation and Efficiency 27:09 Corporate Venturing and Long-Term Innovation 36:19 The Second Chapter of Transformation 37:50 Conclusion Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    40 Min.

  8. 19.12.2025

    Reimagining Brand Growth | Part 2 | Konstantinos Delialis

    This is the second part of my chat with Konstantinos Delialis. The discussion centres on international marketing, consumer trends, and brand strategies. From understanding the nuances of innovation in product development and digital transformation to highlighting the importance of consumer- and customer-centric approaches. The episode also explores the implications of short-term versus long-term strategic decisions amidst challenging market conditions. Konstantinos emphasises the significance of efficient resource allocation, the potential of digital transformation, and the essential balance between luxury and mass-market strategies. The overall theme underscores the importance of executing effective marketing frameworks and staying consumer-focused to ensure sustainable growth. 00:00 Introduction 01:01 Welcome Back: Part 2 with Konstantinos Delialis 01:14 The Impact of GLP-1 and Plant-Based Innovation 03:30 Challenges in Marketing Plant-Based Products 08:19 Innovation Strategies in FMCG 14:13 Digital Transformation and E-commerce 20:27 Navigating Challenging Market Conditions 30:53 Closing Thoughts and Future Directions 32:16 Final Words and Call to Action Get full access to Growth, Brands and More at www.filibertoamati.com/subscribe

    34 Min.
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"Growth, Brands, and More" is your go-to podcast on how to up your game from brand strategy to marketing execution www.filibertoamati.com

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  • Erstellt von
    Filiberto Amati
  • Jahre aktiv
    2024 - 2026
  • Folgen
    84
  • Bewertung
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    © Filiberto Amati
  • Sendungswebsite
    Growth, Brands and More

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