growth path

Andy Culligan
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Where Extraordinary Journeys Fuel Extraordinary Growth

  1. 27. Apr.

    #55 - Liam Dunne: Beyond Keywords - Winning Search in the AI Era

    Talking points:Liam Dunne, from Discover Labs, shares a powerful truth: good SEO isn’t just about keywords and links anymore. It’s a mindset shift that embraces AI and the evolving landscape of search.He discusses how traditional SEO tactics may not cut it in the age of AI. Instead, it's about consistency and relevance in your messaging across platforms. As we dive deeper into organic search, understanding the nuances between traditional SEO and AI-driven strategies is crucial for success. Listen on to see how your current strategy might stack up.➡️ Key topics- Discovered Labs - an organic search agency working with B2B SaaS companies- Growing a young, 8-9 month old company from 3 to 20 employees- Tactical priorities in traditional search vs AI search- Consistency - is what is on your website consistent with other sources online?- Developing Citable - an open source tool to structure content- Finding that 1, 5, 10% area to change the strategy to gain an edge over competitors- Recommendations on ways to measure AEO / GEO success- AI visibilities tools - 3 key metrics to measure AI visibility tools - mention rate, citation rate, and share of voice- Change in buyer behavior - zero-click research- Tracking page-level engagement when LLM provides the same information- Using self-reported attribution - Trying to gather intent data - Are we writing for machines or for humans?- Biggest differentiator - product marketing- Technical SEO’s importance in building a strong marketing foundation- Leaning into AEO and GEO by focusing on RedditWhere to find Liam:https://www.linkedin.com/in/liamdunne05/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

  2. 17. Apr.

    #54 - Emer Mc Ginley: Building a Customer-Obsessed Culture that Actually Scales

    Talking points:Emer Mc Ginley spent over 20 years at the top of global customer service operations, most recently at Amazon where she oversaw everything from vendor management across 230 million annual contacts to leadership development for 56,000 leaders. Emer came onto growth path to chat about the stuff most companies get wrong about customer experience, why she deliberately took jobs she wasn't qualified for, and what 20+ years inside Amazon actually taught her about building something that lasts.➡️ Key topics- Whirlwind journey of beginning work for Amazon when the company was quite small- Her passion and focus in customer service- Taking the opportunity to doing jobs she was unqualified to do and learning from the experiences- Maintaining the company culture of a company of 22,000 employees- Culture of Amazon persevered for so long because it was embedded into how business was done- Celebrating failures- Tenets - curated sets of ways to perpetuate decision making within an organization- One of her biggest failures launching Amazon Logistics- Making something feel delightful that others might assume is a headache- Frontline empowerment - Adjusting to a change of pace after semi-retirement- Serving on a charity board and providing support for start-ups and scale-upsWhere to find Emer:https://www.linkedin.com/in/emermcginley/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

  3. 24. März

    #53 - Gottfried Eisenberger: From Startup to 1,500 Square Meters: When Tech Meets the Art World

    Talking points: Gotti Eisenberger is an Austrian curator, art fair advisor, and former World Cup champion swimmer who took an unlikely path from the pool to the gallery. He built and sold art-tech startup scan.art before pivoting into large-scale exhibition production, most recently bringing NASA astronaut Terry Virts’ photography from space to 15,000 visitors.He came on growth path to talk about going from professional athlete to art world curator, building a tech startup to bridge the gap between art and younger audiences, and the chaotic, sleepless grind of pulling off a 1,500 square meter NASA photography exhibition in just weeks.➡️ Key topics- Starting a career as a professional athlete into the art world- Noticing that there was a barrier between art world and younger audience, and bridging the divide.- Using image recognition technology for art and turning it into a startup- Challenges of working the technology into bigger art fairs and pivoting into curating his own exhibitions- The View from Above exhibition - coordinating with Terry Virtst to showcase his photography from space- The story of a tech startup to an on-site exhibition- Could the future be more entertainment oriented with AI freeing up time?- Going from concept to a 1500 square meter exhibition with 15,000 visitors in two month- The time crunch he dealt with of filtering through 300,000 images and recording the audio guide in one months time.- Spending 17 to 18 hour days going through thousands of images, defining the sizes, and editing the raw images- Overcoming the stress of hanging the artwork the day before the opening of the exhibit- The enormous logistical challenge of setting an exhibition of this sizeWhere to find Gotti:https://www.linkedin.com/in/gottfriedeisenberger/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

  4. 10. März

    #52 - Rob Pryce: People, Process, and Pipeline: The Three Pillars of Scalable Growth

    Rob Pryce is a senior business leader with over 20 years of sales, commercial, and operational experience in the technology and digital sectors, having held senior positions at global companies including Microsoft, where he served as European lead for Sales Strategy and Brand. He currently serves as Chief Revenue Officer at Xtremepush, a global multi-channel customer experience and engagement marketing platformRob came onto Growth Path to chat about how to successfully transition from enterprise to startup, the critical role of people, culture, and process in scaling a business, and the hard-won lessons behind Xtremepush's remarkable 1000% growth over six years.➡️ Key topics- Relying on skillsets and core pillars to move from enterprise businesses to startup world- Key importance of working with, trusting and building relationships with people- Strengthening the ability to make a decision and execute - Teething pains of scaling Xtremepush- Understanding where you want to be and how to get there- Building the organizational structure. Implementing the process,s and upskilling the existing team- Knowing your goals, assess , and changing direction if needed- How to implement process to make sure the company scales effectively- Process doesn’t mean deliberate for hours - it means who does what, how, and whos accountability- Important for every brand to know; why are you different? Why should people choose you?- Culture: super important for any business - challenging times are inevitable, but with good culture you’ve got each other’s back. - How to a focus on the interview process is key in building a strong culture- Getting the right people and investing in them- Balancing scaling with the team supporting each other and avoiding burnout- How Xtremepush has grown over 1000% growth in 6 years- Importance of pushing back and understanding it won’t be linear growth.- Winning large businesses - be accurate with pipeline and forecasting, but drive business and growth as if you won’t win the tier zeros / whales.Where to find Rob:https://www.linkedin.com/in/rob-pryce/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

  5. 20. Jan.

    #51 - Paige Tyrrell: Agentic Commerce & the Future of Revenue Teams

    Paige Tyrrell is the Co-Founder and Chief Growth Officer at Prefixbox AI, an AI powered product solution for retailers. She is also an adjunct professor of digital marketing at the IE Business School. She came onto growth path to talk about unified revenue leadership, balancing short- and long-term KPIs, and how AI agents are transforming sales and marketing teams.➡️ Key topics-B eing head of marketing for one company for 9 years- Aligning sales and marketing- Pros and cons of having one leader overseeing marketing and sales- How does having one unified person at the top of marketing impacts overall growth?- Balancing the KPIs and the short and long-term goals for a sales & marketing team- The classes she teaches as an adjunct professor from the angles of marketing, sales, and corporate entrepreneurship- How can large companies emulate the processes that make startups successful?- Leveraging digital tools - AI agents for sales and marketing- Importance of literacy in AI tools and best practices- Teaching masters level classes of 50-60 students and the diverse perspectives- Journey from Texas to Salzburg, Budapest, and Madrid- Expanding Prefixbox out of Europe, into US, Emirates with a team of 25- Next steps in the conversational and agentic commerce spaceWhere to find Paige:https://www.linkedin.com/in/paigetyrrell/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

  6. 16.12.2025

    #50 - Scott Brinker: AI Agents & the Next MarTech Era

    Scott Brinker is an analyst and advisor at chiefmartech, widely known as the “godfather of martech,” with over two decades of experience shaping the Martech landscape through research, writing, and industry leadership.Scott came onto growth path to chat about the future of MarTech, cutting through the hype on AI agents, the rise of AEO and GEO beyond SEO, and the major structural shifts reshaping marketing and search.➡️ Key topics- Completing the 2026 MarTech report- What’s happening with the technologies, especially AI agents- Taking a non-hype lens on what’s happening with AI agents- The Three different categories of AI agents and marketing- AEO - monster engine optimization and GEO - generative engine optimization, the successors to traditional SEO- Are AI searches trackable for marketers?- How things have changed since 2008 when he first started in the industry- Will AI give us a new layer in how the internet will be in the future?- How big is the AI agent bubble?- Concerns and hopes for the future of marketing with AI- Playing musical chairs in the AI race- Possibility of tremendous structural change in an unprecedented timeframe- The potential for creators to have immense succeess with the help of AIWhere to find Scott:https://www.linkedin.com/in/sjbrinker/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

  7. 15.12.2025

    #49 - Nick Walsh: Unlocking Growth in the Middle East

    Nick is the Founder & CEO of Migrate, with over 20 years’ experience leading creative, marketing, commerce, tech and media businesses. He has scaled agencies across global markets, guided brands through complex challenges, and led teams to award-winning campaigns.They came onto Growth Path to chat about leaving corporate life to become an entrepreneur, launching and scaling Migrate, and navigating the nuances, challenges, and opportunities of doing business in the Middle East.➡️ Key topics- Desire to work outside of corporate and becoming an entrepreneur- Launching Migrate- Putting together a playbook on how to expand and succeed- How to succeed in doing business in the Middle East- Business nuance and learning how to engage in local businesses- Challenges and pitfalls in Middle East Expansion- Investing behind gateways and behind growth- Shifting perspective on the Middle East- Early successes of Migrate- The “Establish, connect and grow” journeyWhere to find Nick:https://www.linkedin.com/in/1nickwalsh/🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

  8. 04.12.2025

    #48 - Terry Virts: From Astronaut in Space to a Political Race

    Terry is a former NASA astronaut, Air Force F-16 pilot, and test pilot who spent over seven months in space, including serving as commander of the International Space Station. Now an executive coach, keynote speaker, and author, he’s currently focused on his run for Congress in Texas while continuing to develop TV and film projects and lecture at Harvard and USC.He came onto growth path to chat about how his experiences as an astronaut and global leader are shaping his run for Congress, and what he’s learned about leadership, politics, and the need for common-sense change.➡️ Key topics- Bringing his unique perspective of working globally and as an astronaut into running for Congress- Running for office and the lessons learned so far- Challenges of running for office- Normalization of deviance in US politics- Lessons learned from the Challenger and Columbia accidents- Visions for the Democratic party- Importance of debriefing - both in space flight, and politics- The need for change in leadership- Age and term limits in politics- Bringing common sense backWhere to find Terry:https://www.linkedin.com/in/terry-virts-146a5939/https://secure.numero.ai/contribute/social🧐 Learn more- Subscribe to the podcast ► https://open.spotify.com/show/6h3X5P0kWkt62woYZRWDZU- Learn more about purple path ► https://www.purplepath.io- Get more content ► https://www.purplepath.io/content- Contact purple path ► https://www.purplepath.io/contact- [Free B2B SaaS GTM Guide] ► https://go.purplepath.io/guides/b2b-saas-state-of-the-union

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Where Extraordinary Journeys Fuel Extraordinary Growth

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