Hitting The Mark Fabian Geyrhalter
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- Wirtschaft
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Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.
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Squared Away: Michelle Penczak, CEO & Founder
Michelle Penczak was my assistant for 3 years. Today she runs a 400-people strong brand employing military spouses that made #297 on the Inc 5000 last year.
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Ostroy: Alex Ostroy, Co-Founder & Creative Director
Alex Ostroy successfully combined his passion for cycling and art into a beloved brand that creates eclectic clothing for cyclists who crave self-expression in an industry known for the opposite.
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Omsom: Kim Pham, Co-Founder
Kim Pham is a first-generation Vietnamese-American, the daughter of refugees, and, together with her sister Vanessa, the Co-Founder of Omsom, the loud and proud Asian food brand of noodles and sauces.
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Thumbtack: Marco Zappacosta, Co-Founder & CEO
Marco Zappacosta built Thumbtack, the marketplace for home services, over the last 15 years. In 2021 Thumbtack had a $3.2 billion valuation and the highest number of professional listings, followed by Yelp.
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Norwegian Wool: Michael Berkowitz, Founder & CEO
Michael Berkowitz was a commodities trader who switched to the fashion world after taking on coat-making as a hobby. Yes, you heard that correctly. So he shifted to what in plain sight could be seen as yet another commodity: making coats. But there is more to this story than meets the eye as he solved tangible problems while being credited with making 'quiet luxury' a new movement in the world of brands.
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Toneoptic: Fabian Geyrhalter, Founder & CEO
You know Fabian Geyrhalter as the host of this show, but today we spin things around and have Fabian in the hot seat talking about his innovative hardware startup for audiophiles and music lovers. Trendhunter calls Toneoptic 'progressive,' Forbes 'revolutionary,' and the Financial Times 'clever.' Fabian shares the hurdles and fails, how he crafted the brand strategy and created bootstrapped journeys and experiences for his tribe, and he dives into all things branding, marketing, and entrepreneurship. An episode as unique as his company's product. Enjoy!
Kundenrezensionen
Great podcast - great startups
I love the podcast, because Fabian has lots of super interesting startups which are far away from the typical big startup names. But they all have a super interesting story and their own view on branding!
Huge Inspiration!
I just found out about Fabian a few weeks ago and since then, his podcast as well as his books accompany me constantly throughout my day. I'm only getting into to the field of brand strategy, and the awesome insights and information Fabian provides have helped me a lot so far and I got great value out of all his content! It's fascinating how he always asks the questions that run through my head while listening to one of his episodes. He's an incredible host and truly knows how to get the most out of his guests.
Thanks a lot for all the inspiration Fabian!