SaaS Mastery

SaaS Mastery

Helping non-technical founders launch software products without the guesswork since 2013. Hosted by the tech advisor recommended by the largest SaaS communities such as SaaS Academy and MicroConf. Trusted by 300+ founders, many now exited.

  1. 22. Apr.

    The Simple SaaS SDK That Monetizes Users Who Don’t Convert | Michael Gants

    Monetize the users who said no at your paywall: https://www.encorekit.com?ref=saas (paid promotion) --- In this episode, Michael Gants explains how to turn paywall rejections into revenue using a completely different approach to SaaS monetization. Instead of discounts, he shows how to use brand-funded trials and better timing to convert SaaS users who already said no. This conversation breaks down: How to increase SaaS conversion rates without discounts How to monetize freemium users effectively Why most SaaS onboarding flows fail The best time to convert SaaS customers inside your funnel How to use SaaS pricing strategies that actually work How to improve retention and reduce churn How B2B SaaS can use the same playbook If you're building or scaling a SaaS, the strategies Michael shares in this episode will help you generate more revenue. Chapters (00:00:00) - Why 99.95 of Your Freemium Users Won't Pay(00:01:39) - The Secret to Convincing a User to Pay(00:03:08) - Peter Thiel on Why Paywall Deserves a Promotion(00:04:24) - The Biggest Uncovering Opportunity Within Apps(00:08:53) - How To Offer a Pro- or Trial Offer to a Dropped(00:11:37) - How Auto-Conversion Works(00:16:15) - How to Sell a Breakup Bundle(00:19:48) - Free to Pro: Where Should Companies Put Their Software?(00:21:03) - Microsoft on B2B Sales Partners(00:22:35) - Is SaaS Good for B2B or Consumer?(00:24:17) - How to Win Over a Canceling Customer?(00:25:54) - How Sales Apps Work With Businesses(00:27:52) - What's the First Experiment to Get People to the Paywall?(00:30:43) - The A B Test of Onboarding(00:33:40) - 3 Takeaways From Building a Profitable SaaS

  2. 28. Feb. ·  Video

    Best SaaS Marketing Strategy to get your first 100 Customers Without Ads

    Turn your idea into a launched, profitable MVP in 2-6 months: https://www.saasmastery.com/?video=67MX3_N4Lfo Or prefer a one-off advisory call? Here's my calendar: https://www.saasmastery.com/call?video=67MX3_N4Lfo --- Most founders struggle to get their first 100 customers for their SaaS, not because their product is bad, but because their GTM is. Today, I sit down with Margo, who has been helping B2B SaaS founders with marketing and customer acquisition for the last 8 years. If you're in the process of building a SaaS, then this video will give you a working Go-To-Market strategy that works in 2025 and beyond. Timestamps 0:00 - Intro 0:48 - 3 big mistakes to avoid 3:22 - How to get the first 10 customers 4:45 - 5-step Go-to-market strategy (First 100 customers) 11:36 - Scaling beyond the first 100 customers 13:26 - Ending -------------------- Resources: Enhance decision-making in software development and product management with the right leadership - https://saasmastery.com/call ▸▸ SaaS Mastery website - https://www.saasmastery.com/ Get in touch with us, and let's talk about your project! https://saasmastery.com/call #SaaS #MVP #SaaSMastery Chapters (00:00:00) - How to Find Your First 100 Customers(00:00:42) - 3 Mistakes SaaS Startups Make to Get Their First(00:03:22) - How do we get our first 10 customers?(00:04:54) - How to Find and Convert Early Adopters: My Core Go(00:07:19) - 3 Creative Outreach Strategies for Early Adopters(00:10:10) - 4 Steps to Your Landing Page(00:11:22) - 5 Steps to Scaling Beyond The First 100 Customers(00:13:26) - How to Win Your First 100 SaaS Customers Fast

    Best SaaS Marketing Strategy to get your first 100 Customers Without Ads

  3. 29. Jan. ·  Video

    How to Build Million Dollar SaaS Ideas from your Service Business

    If you need my help building your SaaS - whether it’s a complete roadmap or instant developer access, just go to this link: https://saasmastery.com/?video=e_mKQEtT1xI Or prefer a one-off advisory call? Here's my calendar: https://www.saasmastery.com/call?video=e_mKQEtT1xI Workbook from this video: https://pages.saasmastery.com/service-to-saas-blueprint?video=e_mKQEtT1xI ---- Generic SaaS ideas are crowded The real opportunity is building software around problems you already understand. In this video, I share a complete framework for turning a service business into a million-dollar SaaS. You’ll learn: 0:00 - Intro 0:25 - Service to opportunity 4:59 - How to extract SaaS ideas from your agency or service business 12:36 - Validating SaaS idea 16:34 - Building a SaaS prototype 21:17 - Pre-selling a SaaS product to early adopters 22:11 - Building an MVP that’s ready for real users 23:37 - How to choose the right developers for your SaaS 26:42 - Getting the first 100 SaaS customers with a simple Go-To-Market Strategy 33:37 Ending This guide is made for service business owners, consultants, agency owners and operators who want to transform their expertise into a scalable SaaS business. Chapters (00:00:00) - Service-to-SaaS(00:01:01) - How to Build a Service-based SaaS(00:01:47) - Why we're building a SaaS business instead of a Service(00:03:09) - Why Service Businesses Can Build a Successful SaaS(00:04:59) - How to Find a Profitable SaaS Idea(00:06:25) - The 3 Most Important SaaS Patterns(00:08:38) - How to Go From B2B Sales to Strategic Sales(00:10:27) - How To Build a SaaS Startup(00:12:36) - How to Validate Your Idea ((00:14:42) - How To Validate Your SaaS Idea(00:16:28) - How to Build a Prototypal in 3 Steps(00:19:25) - How to Build a Million-Dollar Startup From Day 1(00:23:33) - How to get your MVP built and scale.(00:24:34) - Finding the Right Developers for Your SaaS(00:26:50) - How to Scale Your Startup to 100 Customers in 5 Steps(00:29:00) - How to Build a Winning Messaging Campaign in 2 Steps(00:29:36) - 3 Creative Ways To Reach Out To Early Adopters(00:32:32) - How to Build a Million-Dollar SaaS from Start

    How to Build Million Dollar SaaS Ideas from your Service Business

  4. 7. Jan. ·  Video

    Don't Start With an MVP for your SaaS (Build a MVO Instead)

    Launch your MVP in 2-6 months: https://www.saasmastery.com/call The lean startup dogma says build an MVP fast, iterate, find product-market fit. But that advice is outdated and costly for non-technical founders in 2025. This video exposes why 90% of MVPs fail or stall, how iteration costs kill bootstrapped SaaS during the "Long Slow Ramp of Death," and what to do instead: the Minimum Viable Offer framework with a working prototype to pre-sell and validate before the full build. Real examples from Slack, Airbnb, and Atlassian, plus the roadmap that turns raw SaaS ideas into launched products in 2-6 months Chapters (00:00:00) - Why 90% of MVPs Fail(00:01:49) - Why Most MVPs Fail and Why They're Not Worth It(00:07:10) - Non-Technical Software Founders: What They Need to Know(00:08:41) - The broken MVP model

    Don't Start With an MVP for your SaaS (Build a MVO Instead)

  5. 2. Jan. ·  Video

    How To Manage a Tech Team as a Non-Technical Founder in 2026

    Non‑technical CEOs don’t fail for lack of code, they fail for lack of control. This video breakdown how to manage a tech team, from grooming a backlog that kills developer idle time to separating Product Lead vs Tech Lead so every sprint ships value on schedule. If hiring is stalled or junior devs are slowing everything down, this playbook also covers force‑multiplier hiring, quarterly fractional CTO audits, and a simple system to maximize engineering velocity and hit MVP timelines. Chapters (00:00:00) - How to Manage a Dev Team on Time(00:02:33) - Hiring a Junior Developer is Stupid(00:04:39) - 3 Mistakes All Tech Companies Make(00:07:21) - 3 Tips for Non-Technical Founders(00:11:51) - The 5 Biggest

    How To Manage a Tech Team as a Non-Technical Founder in 2026

  6. 17.12.2025 ·  Video

    The 5 Most Costly Non-Technical Founder SaaS Mistakes (And How to Avoid Them)

    Building a SaaS as a non-technical founder? You’re probably one decision away from burning months of time, thousands of dollars, or a painful chunk of equity. In this episode, we break down the most common non-technical founder SaaS mistakes we see over and over again—from choosing the wrong tech lead to building in silence, over-engineering too early, and falling in love with software instead of the business. If you want to avoid the traps that quietly kill most SaaS startups before they ever get traction, this is a must-listen. Chapters (00:00:00) - 5 Mistakes All Non-Technical Startups Make(00:00:52) - 7 Startup Mistakes You're Making(00:03:57) - The Tech Lead Nightmare(00:05:12) - The 2 Biggest Mistakes Startup Founders Make(00:06:56) - 3 Mistakes of Over Engineering and Under Engineering(00:09:41) - 3 Reasons Why You're Building Something Nobody Will Want(00:11:31) - 3 Mistakes All Startups Make(00:13:46) - 5 Most Common Mistakes First-Time SaaS Founders Make

    The 5 Most Costly Non-Technical Founder SaaS Mistakes (And How to Avoid Them)

  7. 09.12.2025 ·  Video

    I've Built 100+ MVPs, Here’s the Winning Framework for 2026

    Most non-technical founders burn cash on development teams or give away half their company. I’ve helped dozens avoid this trap using a completely different approach. In this video, I breakdown the 5-step framework that gets you paying customers before you write a single line of code. From problem validation to hiring developers - this is the exact playbook that works.

    I've Built 100+ MVPs, Here’s the Winning Framework for 2026

  8. 05.03.2025

    Will AI Replace Software Developers? The Truth About AI Coding

    Video Description In this episode, we dive deep into the transformative impact of AI on the world of software development, exploring the current state and future prospects as of 2025. We’ll discuss how AI is reshaping the roles of developers at all levels—from senior engineers who can leverage AI to boost their productivity, to junior […]

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Helping non-technical founders launch software products without the guesswork since 2013. Hosted by the tech advisor recommended by the largest SaaS communities such as SaaS Academy and MicroConf. Trusted by 300+ founders, many now exited.

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