PR: Done & Doner

Bob Geller
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Hosted by Fusion PR executives, this podcast features top experts with advice that helps tech PR and marketing pros achieve the best results. You have questions? We have answers! Done, and doner.

  1. 28. Mai

    Kevin Maney on the Category Creation Formula

    It has been 10 years since Play Bigger hit the bookshelves to great acclaim, and three years since co-author Kevin Maney last appeared on PR, Done & Doner. We thought it was high time to have him back on again, closely following release of The Category Creation Formula, the new book that he and partner Mike Damphousse co-wrote. It provides an update and playbook for playing bigger, based on 10 years of their experience helping companies mint and dominate new categories, or markets. We had a wide ranging conversation about what works today, covering these topics and others: Is it harder to become category king today?AI impact on category creationThe category creation formula Building vs. following categoriesGetting VCs and the team on boardStars and flops, spanning Jobs, Bezos, the knuckleball (yes, there's a category for that) and the SegueThanks, Kevin for coming back on and sharing your insight. You can find him on LinkedIn https://www.linkedin.com/in/kevinmaney/ and at https://www.categorydesignadvisors.com/

    36 Min.

  2. 26. Feb.

    Industry Analyst Relations Q&A with Robin Schaffer

    This episode was recorded from a LInkedIn live stream AMA with inudstry AR guru Robin Schaffer, of Schaffer AR. It was great having Robin on again, to discuss the state of AR and answer a wide range of questions from the audience. Topics we covered included: AI impact on analysts and ARWhen is the right time to engage AR firms?When shoud you consider investing in them?How much budget to allocate.Evaluating metrics and ROI.How to choose the analysts and vendor evaluation reports to pursue.Using AR to boost PR, marketing and sales.The 3 key things to get from your AR efforts.In addition, Robin shared pro tips on working AR for optimal advantage. Thanks, Robin, for joining and sharing your insight and answers.

    56 Min.
  3. Taking PR to the Next Level with AI: Expert Panel Chimes In

    15.12.2025

    Taking PR to the Next Level with AI: Expert Panel Chimes In

    In this episode, we invited four experts on to discuss how to use AI and take it to the next level in PR - that means in generating results, not just streamlining work. The panel included the following guests: Participants: Elena Davidson, CEO Liberty CommunicationsEmily Fang, VP Greenough CommunicationsKatie Passarello, Director, The Pitch Club; Cofounder, PitchwellMilos Eric, Co-founder, GM at OysterLinkThey brought a range of experiences, everyone was eager to share and compare notes; there was great chemistry - we agreed more often than not. Here are some of the topics we explored: The importance of the human touch vs. overreliance on AIThe tension between avoiding AI for wanton content generation and using it to improve pitches and results.Katie, Milos and Emily shared proprietary tech their firms have developed; with Pitchwell, Katie and her team have launched a commercial offering that uses AI to boost results with podcasts and other media.Favored GenAI and agentic platformsWays to improve targeting and "road test" messagesSought answers to questions like: can AI help you guess what a journalist will respond to; and what PR content helps boost "share of model"?Several shared quantifiable results they achievedThanks, all, for joining and sharing your insight!

    49 Min.

  4. 05.11.2025

    Nick Toso on a Better Way to Connect Expert Sources for News Stories

    Can tech stave off a surge of synthetic spokespeople?  That is one question we discussed when I had Nick Toso on the podcast. He's the founder and CEO of Rolli, an AI-powered platform that provides state-of-the-art tools and resources for newsgathering. Nick began his career in newsrooms (started at Voice of America, eventually becoming a bureau chief at CNN) and saw the need for a better way to find expert sources, leading him to launch Rolli six years ago. The subject should be of greatinterest to journalists, and PR pros who want to increase success with Tier 1 and 2 media, especially broadcast. We had a wide-ranging conversation, covering these points and others: The challenges of finding expert sources for breaking news.How is Rolli different (do we need another news source matching service)?Why email pitching your spokeseople has low odds for success.How AI amplifies email pitch spam, and fake info and profiles.Rolli cuts through the AI fog, connecting busy newsrooms with just the right source on demand. Thanks, Nick, for coming on the podcast and sharing your insight. Check it out at https://rolli.ai/ You can find Nick on LInkedIn https://www.linkedin.com/in/nicktoso/

    33 Min.

  5. 04.09.2025

    Putting Agentic and GenAI to work in PR & marketing

    The podcast is PR, Done & Doner, but it was the Nic and Vic show when we welcomed Nic Silver and Vikram Ekambaram to discuss the emerging world of AI agents and GenAI in PR and marketing.  Both have built businesses and expertise applying the technology to areas like content, social media posting, demand generation, lead qualification, GTM and other use cases. It was a wide ranging conversation that should be of interest to PR & marketing teams who want to get a better grasp on AI and how it can help meet their goals. We covered these topics and others: Favored tools for agents, GenAI, orchestrationContent acceleration and GTM solutionsCoping with rapid AI change; and resulting org. changeHow to achieve success with the techWhat's next in AIThanks, Nic and Vik for joing the podcast and sharing your expertise. Here is their info if you'd like to reach out to the guests: Nic Silver https://digitalalchemy.social/ (newsletter) https://www.nicsilver.com/  (website) contact@nicsilver.com Vikram Ekambaram Contact info - vikram@vyceralsolutions.com LinkedIn - https://www.linkedin.com/in/vekambar

    37 Min.

  6. 05.06.2025

    Stacey Ross Cohen on Navigating a Changing PR Landscape

    In this episode we welcome back Co-Communications founder and CEO Stacey Ross Cohen. Stacey is an accomplished PR pro, an educator and also an author; we discussed her books Brand Up and Brand Up 2.0 before launching into the topic at hand: how to best adapt to the many changes rocking the PR world. It was a lively chat. We compared notes on what's happening, implications for the field, and offered advice for agency and internal comms teams. There are a number of challenges - but each presents new opportunities, too: AI: how is it helping, hurting, what should PR teams do?Changes in media landscape, blurring lines of paid and earned.Emergence of alternative media channels.The importance of thinking holistically, and integration with other marketing channels.Measuring and achieving the results that really count. Thanks for tuning in! And thank you, Stacey, for sharing your insights.

    33 Min.

  7. 29.04.2025

    Kourtney Jason, Former Journalist, Shares Top Media Tips

    It was great having Kourtney Jason on the podcast. She was an entertainment journalist before launching and growing book publicity and digital marketing agency Pacific and Court. Kourtney offered advice on how to improve media relations and results. We discussed top tips, such as: How to succeed in a changing media landscape.The growth of alternative media channels, and how to best identify and pursue them.Honing outreach based on timing, freelance vs. staff writers, headline consideration.Thinking outside the email pitch boxA new media opportunity alerting serviceHacks for finding journo emailsThe importance of research to understand an outlet's voice. Thank you, Kourtney, for sharing your insight with our audience, and thanks , listeners, for tuning in. You can reach Kourtney at: kourtney@pacificandcourt.com

    22 Min.

  8. 20.03.2025

    Roundtable: Shake up your PR Program with Creativity and Big Ideas

    Some may take a dim view of hype and publicity stunts. But both can be used in good ways to break out of the boxes of email pitches and press releases. Joining host Bob Geller is Michael F. Schein, author of The Hype Handbook, and Joseph Dans, host of the Creativity and Tech in Business and Life radio show, on WTBQ AM and FM in the greater NY area. We discussed the use of these things and big ideas to advance PR goals. It was a wide ranging conversation covering these points and others: Hype history - Edward Bernays, PR inventor and hype artistThe cornerstones of ethical hypeShake up your program with creativity and big ideasExamples of successful stunts Thanks, Michael and Joe, for joining the podcast and sharing your insight. You can find them at these Web addresses: https://michaelfschein.com/ https://wtbq.com/wednesday/

    43 Min.
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Info

Hosted by Fusion PR executives, this podcast features top experts with advice that helps tech PR and marketing pros achieve the best results. You have questions? We have answers! Done, and doner.

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  • Erstellt von
    Bob Geller
  • Jahre aktiv
    2021 - 2026
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    PR: Done & Doner