Last2First Podcast

Jason Burns

Welcome to Last 2 First, the podcast dedicated to exploring the final mile in logistics and the unique challenges faced by business owners in this vital industry. Each episode features insightful conversations with industry experts, entrepreneurs, and thought leaders who share their experiences, strategies, and innovations shaping the future of final mile delivery. Join us as we dive into topics like optimizing delivery routes, enhancing customer satisfaction, navigating regulatory hurdles, and leveraging technology for efficiency. Whether you're a seasoned logistics professional or a business owner looking to improve your operations, Last 2 First offers valuable insights and actionable advice to help you lead your business to success. Tune in and discover how to turn the last mile into your first priority!

  1. How a $50M Logistics Company Was Built… Then Lost

    VOR 2 TAGEN

    How a $50M Logistics Company Was Built… Then Lost

    Amanda Factor is a third-generation logistics leader, sales expert, and now VP of Sales & Business Development at Hackbarth Delivery Systems. In this episode of the Last2First Podcast, she breaks down what it really takes to grow, price, and scale a last mile business in today’s market. From growing up in the Chicago Messenger legacy to helping scale a $50M operation, Amanda shares real-world lessons on sales, operations, pricing strategy, and navigating industry disruption. This episode dives deep into: ✅Building a logistics company from the ground up✅Why most salespeople fail in last mile✅The reality of razor-thin margins✅Family business vs PE-backed companies✅What it takes to scale across markets✅And how to actually win in logistics sales✅If you're in the final mile, delivery, or logistics operations this is a must-watch. ⏱️ Timestamps00:00 – Introduction to Amanda Factor02:15 – The Chicago Messenger legacy (family business origins)05:30 – Growing up in logistics & leadership lessons09:10 – Learning the business from the ground up13:45 – What actually makes a great salesperson17:30 – Pricing strategy: “Know your numbers”22:10 – Scaling refrigerated & specialty logistics26:40 – Selling the family business (Needed Now deal)32:15 – Transition to Geodis & culture shifts38:20 – Running a 400-driver operation44:10 – Why a profitable business was shut down49:30 – Moving to Florida & starting over 53:20 – Building a sales strategy from scratch 58:10 – How to scale across 45 markets 1:02:30 – Why diversification is critical in logistics 1:07:00 – Margin pressure & industry challenges 1:12:15 – Gig economy vs traditional delivery 1:17:40 – Women in logistics: then vs now 1:21:30 – Reputation, leadership & long-term success 1:25:10 – Amanda’s “Last2First” moment 🎧 Listen & Subscribe:📺 Subscribe on YouTube: http://www.youtube.com/@Last2FirstPodcast🎧 Listen on Spotify: https://open.spotify.com/show/3gDS58wo6IWeLl48LHukdP🍎 Listen on Apple Podcasts: https://podcasts.apple.com/hn/podcast/last2first-podcast/id1778491941🏈 Join the Huddle: www.l2fhuddle.com 📌 Shoutout to our Sponsors!Dropoff Inc.https://www.dropoff.com/info@dropoff.com+1 888-376-7633 GigSafehttps://www.gigsafe.com/+1 407-496-9882 Deliver Differenthttps://deliverdifferent.com/ SCIhttps://sciadmin.com/ CXThttps://cxtsoftware.com/

    58 Min.
  2. The Leadership Playbook Behind a $25M Last Mile Company

    10. MÄRZ

    The Leadership Playbook Behind a $25M Last Mile Company

    In this episode of the Last2First Podcast, Jason sits down with Lance Dearborn, founder & CEO of Take 2 Logistics (Central Florida), for a masterclass on people, numbers, and scaling the final mile the right way.Lance shares his origin story dropping out of high school, rebuilding his life with a plan, earning an accounting degree and Master’s in Taxation, then making the pivotal decision that changed everything: buying a courier company instead of becoming a CPA. From there, he breaks down how he grew a business from ~$1M to $25M, expanded to multiple states, built proprietary tech that unlocked scheduling scale, and why “the scoreboard” matters more than opinions. He also opens up about selling Fast Mile to Need It Now, the transition into a big-company structure with Geodis, and why he came out of retirement to launch Take Two Logistics driven by loyalty and the people who built the journey with him. ⏱️ Timestamps00:00 Intro: “Numbers guy” + why Lance is respected01:10 What is Take Two Logistics? (on-demand + point-to-point in Central Florida)03:10 Coming out of retirement in 26 days04:30 Doing it with his wife, Tina06:10 Lance’s origin story: dropping out, then rebuilding with a plan08:10 Accounting degree + Master’s in Taxation (CPA path)09:25 The pivot: buying Fast Mile at 26 years old11:10 The early model: rush/on-demand in the pre-email era12:45 On-demand declines → the shift into “Final Mile” before it had a name14:25 First warehouse + “I’ll never fill it” moment16:05 Scaling to 250k sq ft in Orlando + multi-state growth17:25 500+ drivers + the $25M run18:40 Leadership: “Right people on the team, right positions”20:15 How Lance identified the Florida distribution model22:20 Aggregating lanes + making the numbers work24:30 The key: anchor customer to support the warehouse26:10 Contractor model vs W2 (and why it mattered)28:10 The real struggle: scheduling, missed appointments, route blowups30:00 The breakthrough: taking over the software + building a scheduling module33:05 Why software is the most important tool in logistics35:10 Numbers don’t have bias people do36:40 The “scorecard vs scoreboard” story (and how it changed everything)40:20 Exit strategy: valuing the business + improving EBITDA43:10 “Urgent vs Important” + working from home on Fridays45:40 Selling Fast Mile to Need It Now (and knowing the number)48:10 Need It Now model: keep entrepreneurs running their markets50:20 Cross-selling: making 1+1=3 without forced integration52:00 Building Final Mile Complete (nationwide 3PL)54:10 Geodis acquisition: what Geodis wanted + contract logistics explained56:10 Big-company structure vs entrepreneurial speed58:40 Why Lance launched Take Two: loyalty is a two-way street1:01:10 Lessons from 40 years + “meetings to discuss meetings”1:03:10 The book: “It IS Whether You Win or Lose… AND How You Play the Game”1:07:10 Lance’s Last2First moments (3 pivotal decisions)1:09:30 Closing: Take Two Logistics + final thoughts 🎧 Listen & Subscribe📺 YouTube: http://www.youtube.com/@Last2FirstPodcast🎧 Spotify: https://open.spotify.com/show/3gDS58wo6IWeLl48LHukdP🍎 Apple Podcasts: https://podcasts.apple.com/hn/podcast/last2first-podcast/id1778491941🏈 Huddle: www.l2fhuddle.com📌 Shoutout to our Sponsors!Dropoff Inc.Website: www.dropoff.com | Email: sales@dropoff.com | Phone: (512) 291-8883GigSafeWebsite: www.gigsafe.com | Phone: (888) 855-2131Deliver DifferentWebsite: www.deliverdifferent.comSCIWebsite: https://sciadmin.com/

    58 Min.
  3. How to Build High-Performing Teams That Last

    3. MÄRZ

    How to Build High-Performing Teams That Last

    In this special, unplanned studio session, Jason sits down with Dr. Dominic Morais, a longtime friend from Vanderbilt and a leader in talent development and organizational culture (San Antonio Spurs). This episode goes beyond the “X’s and O’s” of business and gets into what most leaders avoid: the person behind the company trust, care, accountability, emotional intelligence, and the internal drivers that shape performance. Dom breaks down practical frameworks leaders can actually use: Trust = competence, care, characterWork = results, processes, relationshipsWhy leaders must coach instead of controlHow to build a culture people buy into (and perform in)Operating from love vs fear and why that changes everything ⏱️ Timestamps  00:00 – Surprise studio session: “No notes, no cards, not even the branding”02:00 – Meet Dr. Dom Morais: Tesla, Spurs, culture & people development06:10 – The #1 leadership struggle: forgetting it’s always about people09:30 – “Work is results, processes, and relationships”12:20 – Trust framework: competence, care, character16:40 – Why data alone doesn’t persuade (and what actually does)20:30 – Vulnerability, fear, and leading from love vs fear26:10 – Internal motivation vs external validation (and identity cliffs)31:40 – Why leaders avoid self-reflection (and how trust opens it up)36:20 – Emotional intelligence: self-awareness → self-management → social awareness42:10 – Coaching vs telling: “That’s not a question, that’s a suggestion”47:40 – Building leaders who can operate without you52:20 – Burnout, culture measurement, and why it impacts the bottom line56:30 – Accountability gets easier when people know you care01:00:40 – Dom’s coaching clinic (Feb 26): building sustainable high performance01:04:10 – Carl Jung quote: roots, darkness, and integration01:09:20 – Dom’s “Last to First” moment + redefining success01:13:30 – Final message: check in with yourself then lead your people 🎧 Listen & Subscribe:📺 Subscribe on YouTube: http://www.youtube.com/@Last2FirstPodcast🎧 Listen on Spotify: https://open.spotify.com/show/3gDS58wo6IWeLl48LHukdP🍎 Listen on Apple Podcasts: https://podcasts.apple.com/hn/podcast/last2first-podcast/id1778491941🏈 Join the Huddle: www.l2fhuddle.com 📌 Shoutout to our Sponsors!Dropoff Inc.https://www.dropoff.com/info@dropoff.com+1 888-376-7633 GigSafehttps://www.gigsafe.com/+1 407-496-9882 Deliver Differenthttps://deliverdifferent.com/ SCI https://sciadmin.com/

    1 Std. 18 Min.
  4. Hollywood Courier Secrets: Studio Deliveries, Teamsters, and the “Massive Success” Mindset

    24. FEB.

    Hollywood Courier Secrets: Studio Deliveries, Teamsters, and the “Massive Success” Mindset

    In this episode, Jason sits down with Jesse Perez, Founder & CEO of Classic Couriers, a Hollywood-based courier company founded in 1982. With 40+ years in the business, Jesse shares a rare behind-the-scenes look at studio logistics, Teamsters, film-era deliveries, and how Classic Couriers pioneered efficiency long before “last mile” became a buzzword. From getting fired due to nepotism, to landing Paramount Pictures as the first client, Jesse breaks down how he shifted risk away from studios with a pay-per-delivery model, introduced early tech like two-way radios, and built a company that scaled to 100 union drivers and 4,000–5,000 deliveries per day at its peak. He also shares unforgettable Hollywood moments including a personal encounter with Frank Sinatra and the quote that stayed with him every day: “The best revenge is massive success.” Jesse explains how the industry changed forever during 2006–2008 (recession + writer strike + digital acceleration), how COVID reshaped studio work, and how he pivoted into tangible freight, entertainment logistics (sports/concerts), prescriptions, and warehousing. 02:17 – Intro: 40+ years in the game + “mob/mafia” stories teased 03:22 – Jesse Perez + Classic Couriers origins (founded 1982) 06:27 – Why Jesse got fired: nepotism + “not clearly legal” business 08:47 – Starting the company (and why delays saved them) 11:27 – What couriers did for studios: film, scripts, dailies, sound 14:27 – The studio problem: guaranteed union hours + “dog house” downtime 16:37 – Jesse’s model: pay per delivery + shift risk to Classic Couriers 18:57 – Indemnifying studios: workers comp, liability, cargo insurance 21:47 – Why W2 only + no subcontracting rules 24:47 – What made them different: preppy uniform concept + brand image 26:57 – Early innovation: two-way radios (before phones) 29:27 – Dispatch software + electronic billing + reporting data 32:37 – “The data is more important than the delivery” 35:37 – Film-era logistics: raw film → labs → dailies → actor homes 40:27 – Celebrities + Sinatra story + “massive success” quote 44:27 – Peak scale: 100 Teamsters + 4,000–5,000 deliveries/day 47:47 – Digital shift + recession/writer strike 2006–2008 52:27 – Pivot realization: “tangible things” vs digitized paper 55:27 – Expansion into sports, concerts, conventions, entertainment logistics 01:00:27 – Minority-owned path + union pushback + legal fight 01:08:57 – Breaking monopoly + opening doors for Black & brown workers 01:14:27 – Warehousing lessons: “cart before the horse” + humility 01:19:17 – COVID impact: studios ghost town + Rx delivery surge 01:23:47 – Last-to-First moment + risk, fear, and pivoting 01:27:57 – Final advice: don’t be afraid to pivot 🎧 Listen & Subscribe:📺 Subscribe on YouTube: http://www.youtube.com/@Last2FirstPodcast🎧 Listen on Spotify: https://open.spotify.com/show/3gDS58wo6IWeLl48LHukdP🍎 Listen on Apple Podcasts: https://podcasts.apple.com/hn/podcast/last2first-podcast/id1778491941🏈 Join the Huddle: www.l2fhuddle.com 📌 Shoutout to our Sponsors!Dropoff Inc.https://www.dropoff.com/info@dropoff.com+1 888-376-7633 GigSafehttps://www.gigsafe.com/+1 407-496-9882 Deliver Differenthttps://deliverdifferent.com/ SCIhttps://sciadmin.com/

    1 Std. 4 Min.
  5. Not Just Any Growth! The Strategy Behind Expak Logistics

    17. FEB.

    Not Just Any Growth! The Strategy Behind Expak Logistics

    Chairman & CEO Michael Kraus joins Jason Burns on Last2First to break down how Expak Logistics rebuilt from the ground up, including the bold choice to walk away from Amazon, shift to an asset-light managed transportation model, and scale nationwide through an agent network, strong SOPs, and obsessive operational discipline. If you’re building in the final mile / middle mile / retail distribution, this episode is packed with real operator insight: how to price intelligently, choose the right carrier partners, run clean launches, reduce noise for customers, and win long-term through consistency.  01:44 — Intro + meeting Michael Kraus in California 03:14 — Michael’s origin story: Wall Street → M&A → logistics 06:24 — The “printing + parcels” synergy that didn’t work 08:34 — Why logistics was the long-term bet 09:49 — Discovering X Pack Logistics (2011–2012) 11:24 — The bold reset: selling off ~80–90% of revenue 13:24 — The Amazon growth lesson: “not just any growth” 15:04 — X Pack today: nationwide coverage + agent network model 16:54 — Why customers trust them without owning assets 18:54 — How X Pack manages 50+ active partners (and a database of 800) 20:49 — Front-end analytics + the “one-pager” carrier package 24:04 — SOPs that actually get read + how they launch new programs 26:54 — Pricing guidance: art + science + capacity reality 29:24 — What makes a great carrier partner 30:49 — “Why do we exist?” accountability vs blaming subcontractors 33:09 — Private equity perspective: building long-term (no debt) 35:54 — Leadership shift: investor → operator lessons 37:54 — Writing SOPs for real-world execution (not “Wall Street lawyers”) 40:04 — AI in logistics: where it helps + where it doesn’t 42:54 — Sales = relationships: “email isn’t closing a deal” 45:44 — Parenting + coaching: delegation, mistakes, growth 48:54 — Competitive edge + “chip on my shoulder” mindset 50:54 — Quiet peak season = operational excellence 53:54 — Future of last mile: service, stability, and “quieting the noise” 57:04 — California risk (AB5 / classification) + being thoughtful 58:54 — “Last2First moment”: walking away from Amazon 1:00:54 — Closing thoughts + what X Pack is focused on next  Guest: Michael Kraus/ https://www.linkedin.com/in/michael-s-kraus-547a278/https://expak.com/ 👉 Subscribe on YouTube: http://www.youtube.com/@Last2FirstPodcast🎧 Spotify: https://open.spotify.com/show/3gDS58wo6IWeLl48LHukdP🍎 Apple Podcasts: https://podcasts.apple.com/hn/podcast/last2first-podcast/id1778491941🏈 Join the Huddle: www.l2fhuddle.com 📌 Shoutout to our Sponsors! Dropoff Inc.https://www.dropoff.com/info@dropoff.com+1 888-376-7633 GigSafehttps://www.gigsafe.com/+1 407-496-9882 Deliver Differenthttps://deliverdifferent.com/ SCIhttps://sciadmin.com/

    1 Std. 4 Min.
  6. Deliver Different: The Courier Software Built from Real Operations

    10. FEB.

    Deliver Different: The Courier Software Built from Real Operations

    In this episode of the Last2First Podcast, Jason sits down virtually with Steve Bonnici, founder of Urgent Couriers and co-founder of Deliver Different  joining from **Auckland. Steve breaks down the real origin story: how his family’s transportation roots shaped his path, how Urgent Couriers evolved from traditional messenger work into major medical + routed logistics, and why a decision in 1995 to build custom technology became the biggest “last to first” catalyst of his career. You’ll also hear the behind-the-scenes story of scaling during COVID, building gig-driver infrastructure that actually performs, and how Deliver Different was born out of solving real operator problems not tech theory.If you’re a courier operator, dispatcher, or logistics founder trying to scale profitably, this is a must-watch. ✅ Subscribe for more operator-to-operator conversations.👍 Like / Comment: What’s the #1 operational bottleneck holding your company back right now? ⏱️ Chapters / Timestamps 02:00 – Intro (virtual episode + Steve joins from Auckland)03:15 – Urgent Couriers today: scale, revenue, market size (New Zealand)05:10 – Family roots in transportation (grandfather → coaches → ski field transport)08:05 – Starting Urgent Couriers in 1989: “They’re doing it badly — I can do it better”10:40 – The courier industry shift: documents → fax/email → new verticals12:35 – Early adoption: online booking in 1995 (before people were ready)15:05 – Why Steve built his own system (cost, necessity, scalability)18:10 – Independent contractors vs employees: productivity difference21:00 – Home delivery evolution: retailers resisted, then the market changed24:10 – Urgent Tonight / evening home delivery + the Uber Eats disruption27:25 – The operational spark: food box delivery + resource constraints30:10 – Building gig-driver tools: routing, training, onboarding, compliance34:30 – The performance surprise: new drivers + great tech beat “experienced” drivers37:10 – Scaling during COVID: 10K → 30K deliveries/week and visibility dashboards40:20 – Route building at scale: capacity, vehicle types, sequence optimization43:10 – Error elimination: scanning + pallet validation (reducing missorts)46:15 – Losing HelloFresh + the margin reality (why “cheaper” didn’t work)49:10 – Where the industry is going: specialized, high-integrity, high-value delivery52:10 – “Solve 10 apps on a phone”: the no-app portal for partner/agent deliveries55:10 – Steve’s “Last to First” moment: the 1995 tech decision57:00 – Wrap-up + conferences (Air Cargo, CLDA, ECA) 🔗 Follow / Listen📺 YouTube: http://www.youtube.com/@Last2FirstPodcast🎧 Spotify: https://open.spotify.com/show/3gDS58wo6IWeLl48LHukdP🍎 Apple Podcasts: https://podcasts.apple.com/hn/podcast/last2first-podcast/id1778491941🏈 Join the Huddle: www.l2fhuddle.com 📌 Shoutout to our Sponsors! Dropoff Inc.https://www.dropoff.com/info@dropoff.com+1 888-376-7633 GigSafehttps://www.gigsafe.com/+1 407-496-9882 Deliver Differenthttps://deliverdifferent.com/ SCIhttps://sciadmin.com/

    1 Std. 19 Min.

Info

Welcome to Last 2 First, the podcast dedicated to exploring the final mile in logistics and the unique challenges faced by business owners in this vital industry. Each episode features insightful conversations with industry experts, entrepreneurs, and thought leaders who share their experiences, strategies, and innovations shaping the future of final mile delivery. Join us as we dive into topics like optimizing delivery routes, enhancing customer satisfaction, navigating regulatory hurdles, and leveraging technology for efficiency. Whether you're a seasoned logistics professional or a business owner looking to improve your operations, Last 2 First offers valuable insights and actionable advice to help you lead your business to success. Tune in and discover how to turn the last mile into your first priority!

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