Marketing Corner

Jen Montague and Casper Rouchmann
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Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

  1. vor 4 Tagen

    Episode 154: When to F*ck it & Ship it.

    The eternal tension: everything needs to go out yesterday, and everything needs to be perfect. Both are impossible at the same time. So what do you actually do? Casper and I got into this one properly — approval processes, legal reviews, AI-generated slop, and the campaign that went through every single layer of leadership... and still had a spelling mistake. Because of course it did. We cover: When to obsess over quality — and when to just ship it How legal content changes your workflow in ways most marketers never deal with The "80% perfect and done" rule and why it's actually a strategy, not carelessness Why the people who aren't doing the work are always the ones fixating on the typos RACI models, sign-off PDFs, and CYA If you've ever had a stakeholder screenshot your social post to point out a grammar error while your team is publishing eight a day — this one's for you

    17 Min.

  2. 24. Juni

    Episode 153: Dublin Calling: Inside HubSpot & LinkedIn

    Dublin has become the Silicon Valley of Europe, home to the European headquarters of tech giants like Google, HubSpot, LinkedIn, and Meta. A few weeks ago, we both found ourselves there - Jen at LinkedIn HQ and Casper at HubSpot HQ - so this week we're comparing notes on what we learned from two of the biggest players in B2B tech.In this episode, we discuss:• How B2B companies can better leverage LinkedIn for AI visibility• Why HubSpot's partner ecosystem continues to outperform• The changes both platforms are making behind the scenes• The ideas that stood out, and the ones we'll probably never implement• What all of this means for marketers, sales teams, and revenue leaders If you're interested in learning what the biggest tech companies in the space are seeing, but don't have the time, budget or inclination to go all the way to Dublin to find out for yourself, this episode has got you covered.

    27 Min.

  3. 17. Juni

    Episode 152: Silent GTM Growth Killers

    We've all been there: pipeline's thin, the board wants more logos, and suddenly that off-ICP deal doesn't look so bad. But shortcuts have a funny way of catching up with you. This week we dig into the GTM moves that feel like a good idea at the time but quietly kill your growth in the long run. Between us, we've probably seen hundreds — maybe thousands — of companies make the same mistakes. At some point, you stop being surprised and you just can't ignore them anymore. In this episode, we unpack: Why your GTM budget is costing you way more than you think Why "more leads" is almost never the silver bullet you hope it is The ICP trap that makes the numbers look great until they aren't If you've ever said yes to a deal you knew wasn't quite right — this one's for you.

    28 Min.

  4. 10. Juni

    Episode 151: ChatGPT Ads

    After a month away, we’re back with a topic marketers need on their radar: ChatGPT Ads. Casper shares early learnings from testing OpenAI’s new ad platform across B2B clients. The verdict? It’s a black box. Reporting is limited. Optimization is unclear. But early signals look promising. We unpack: What ChatGPT Ads actually look likeWhy the CPCs are surprisingly lowHow AI search is changing buyer behaviourWhy marketers are struggling with attributionWhether “AI visibility” deserves its own budgetIf you market in North America or Australia, this might be the cheapest experiment you’re not running yet.

    30 Min.

  5. 29. Apr.

    Episode 150: When the AI Blob Comes for Your SaaS

    What better way to celebrate our 150th episode than with a hypothetical about AI... How would you build a SaaS business that doesn’t get swallowed by AI? In this episode, we cover what founders, marketers, and operators should be thinking about now if they want to stay relevant as AI changes the rules faster than ever, including: Why some SaaS companies are losing product-market fit almost overnight The role of proprietary data as one of the strongest AI-resistant moats Why hardware, human expertise, and service layers may become more valuable than ever. How community, owned media, and founder-led trust can protect your GTM strategy And so much more! If you’re building, marketing, investing in, or leading a SaaS company and wondering how to survive the AI blob coming for your town — this episode is for you 🫵

    41 Min.

  6. 22. Apr.

    Episode 149: Applying a Growth Mindset

    In this week’s episode, we dive into applying a growth mindset, in both work and our lives, including: What growth mindset actually looks like in how we think, talk to ourselves, and approach challengesA few common traps that can keep teams and individuals stuck in limiting beliefsWhy mindset matters so much at work, especially when testing new ideas and navigating changeSimple ways to build it into your team culture through better questions, reframing, and more empowering storiesAvailable wherever you listen to podcasts

    30 Min.

  7. 15. Apr.

    Episode 148: Talent profiles: useful tool or corporate BS?

    In this episode, we dig into what personality and talent profiles actually say about how people work, lead, and collaborate. We compare our own results (some painfully accurate), and unpack how different strengths shape everything from big ideas to actually getting things done. We cover:• Why some people are wired to start things, while others finish them• What gives you energy at work vs. what drains you• How talent profiles can change how you delegate and build teams• Why the people who frustrate you might be exactly who you need• Whether you should actually use these profiles in hiring There is no perfect profile. But understanding how people work? That’s where the gold is. Main takeaway: self-awareness is good — team-awareness is better.

    30 Min.

  8. 8. Apr.

    Episode 147: How Did We Even Get Here? Our Marketing Origin Stories

    Listener request alert 🚨 Every villain needs an origin story. The same goes for marketing nerds, we guess 🤷🏻‍♀️ In this episode, we share our marketing origin stories and unpack the moments, mistakes, and lucky breaks that shaped our careers. From customer support and telemarketing to blogging, gaming, and speaking on stage, we reflect on how small decisions and unexpected opportunities stacked up over time and led us to where we are today. We cover: How solving everyday problems at work became the gateway into marketingWhy being good at a job is not always a reason to stay in itThe early mentors and opportunities that gave us our first real momentumThe side projects and risks that created career-defining momentsWhat we would do differently if we could start againThere was no master plan behind our careers. Just curiosity, a few risks, and a lot of saying yes to things outside our comfort zone. Main take away: no one has it all figured out. We certainly didn’t. If you’re wondering what could happen if you took a chance, this episode is for you.

    31 Min.
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Marketing nerds Jen and Casper share their experiences (and mistakes) in all things Marketing.

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  • Erstellt von
    Jen Montague and Casper Rouchmann
  • Jahre aktiv
    2024 - 2026
  • Folgen
    154
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    © Jen Montague and Casper Rouchmann
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