Marketing The Magic

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Practical marketing lessons inspired by the Walt Disney parks, movies, marketing, and more.

  1. 08.12.2017

    Why Inbound Marketing Isn't (and Is) Right for You

    I’ve mentioned several times throughout this season on inbound marketing that inbound is not right for every business, and that’s true. Except that it isn’t! Let’s wrap up our discussion of inbound marketing and season 2 of the Marketing the Magic Show.

  2. 04.12.2017

    3 Reasons to Tell Just One Marketing Story at a Time

    I don’t know if you’ve noticed, but marketing seems to be getting more and more complicated these days. For most of us, throwing up a Facebook ad or a billboard or sending an email that just says, “Buy this!” just doesn’t work anymore. Instead, we see the emergence of ideas like inbound marketing, built on great content offers and funnels and often complex campaigns, and they work, but they’re not easy. That’s why we need to follow Mickey’s 7th Commandment, to tell one story at a time. Stay tuned!

  3. 30.11.2017

    Choosing an Inbound Marketing Platform for the Jungle Navigation Company

    We’ve talked for a number of episodes now about the theory behind inbound marketing and hypothetical examples of blog posts, content offers, and so on. But how do we actually deliver an inbound marketing strategy and all of this content? That’s what I’ll be talking about for the Jungle Navigation Company - and your company - today on the Marketing the Magic Show. Stay tuned!

  4. 27.11.2017

    Avoid Marketing Overload: Telling Peter Pan in 3 Minutes

    It’s our job as business owners or marketers to know everything we can know about our products, the problems they solve, and who we solve them for. It’s tempting to blast our marketing audience with way too much of that information. But, as the classic Disney attraction Peter Pan’s Flight illustrates, we can get this right. Stay tuned!

  5. 20.11.2017

    Get Your Story Straight! A Marketing Lesson from the Haunted Mansion

    Any fan of the Disney theme parks’ history is well aware of some the… inconsistencies… in the stories behind the various Haunted Mansions. What does this have to do with our marketing? Stay tuned!

  6. 16.11.2017

    Competing With Disney for Keywords: a Followup

    Should you compete with Disney directly for big keywords? Of course not, but what if the Google Keyword Planner is providing misleading data? That’s the subject for this week’s episode. Stay tuned!

  7. 13.11.2017

    Communicating with Visual Literacy in Marketing

    The Disney Imagineers are the best in the world at communicating with “visual literacy,” but what is that, exactly, and how can we incorporate it in our marketing? Stay tuned!

  8. 10.11.2017

    The 5 Elements of SMART Marketing Goals

    Everyone knows we should set goals in business, in life, or in virtually anything we pursue. In business - and in marketing especially - goals are a critical tool in our arsenals to help us systematically grow. But for goals to be as effective as they can be, there are 5 components - making up the acronym “SMART” - that we must use. Let’s talk about how we - and the Jungle Navigation Company, of course - can create and use “smart” marketing goals!

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Practical marketing lessons inspired by the Walt Disney parks, movies, marketing, and more.

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