Mastering ServiceTitan

ServiceTitan Podcasts

Mastering ServiceTitan is your guide to getting the most out of ServiceTitan.  Each episode, ServiceTitan power users share their strategies and success stories to give you real, actionable advice on how to leverage ServiceTitan for your business.  Whether you’re new to ServiceTitan, or have been on the platform for years, you'll hear how businesses just like yours have transformed their operations, improved efficiencies, and accelerated their growth.  If you need to master ServiceTitan, you're in the right place. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  1. vor 1 Tag

    Lessons in Change Management From Scaling ServiceTitan Across 500+ Locations

    Adam Terranova, Senior Director of Marketing at Authority Brands, joins the show to dissect the massive task of rolling out ServiceTitan across more than 500 franchise locations. Adam shares his framework for enterprise change management, explaining why establishing a clear collective vision must precede tactical training. He walks through the strategic “molecule model” for expanding into Pro products, advocating for Scheduling Pro as the essential bridge between marketing campaigns and consumer engagement. Additionally, Adam reveals how Authority Brands scaled rollout logistics by standardizing setup decisions at the corporate level and emphasizes why a rock-solid ServiceTitan Core foundation is mandatory before implementing any advanced add-ons. Join us as we discuss:  [1:02] Authority Brands’ decision to roll out ServiceTitan for all of their franchisees and lessons learned [6:19] Why Scheduling Pro should be the first module you add to your core ServiceTitan [9:18] Implementing multiple Pro products across hundred of locations and some best practices [15:55] Why a focus on the customer is a collective win for everyone in the trades Check out these resources we mentioned during the podcast: Enterprise Hub Scheduling Pro You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.  Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  2. 30. Juli

    Turn Summer Service Calls into Lifelong Customers

    In this special webinar replay episode, ServiceTitan’s own Paul Belessis leads an in-depth panel discussion with Phillip Kent, Director of Marketing at Cooper Heating, Cooling, Plumbing, & Electrical, and Dave Hannett, VP of Lifecycle Marketing at Redwood Services, on turning high-volume summer demand into long-term customer retention. The panel reveals the exact mechanics behind scalable lifecycle marketing: from setting expectation-building pre-arrival emails and automating unsold estimate follow-up campaigns, to driving 5X lifetime customer value through simplified auto-pay memberships. PK and Dave also share real-world tactics on leveraging local Reddit communities during severe weather events, utilizing personalized print leave-behinds, and maximizing the online estimate acceptance link to capture conversions long after the technician leaves the home. Join us as we discuss:  [1:53] Why every service job should start with top of funnel multi-service marketing and personalization[12:43] The lifetime value of the average customer membership and why auto-pay is critical to your bottom line[21:45] The importance of marketing drip and reinforcing the value of your memberships[31:04] Why Reddit is a marketing diamond in the rough and balancing automation with real-time factorsCheck out these resources we mentioned during the podcast: Marketing ProYou can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.  Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  3. 23. Juli

    Flashback Episode - Smarter Processes: AI and Automation for the Trades

    High season is heating up and this summer we're bringing you some of the best episodes from both our shows on the ServiceTitan Podcast Network. Between new episodes, ones from the past you might have missed, and conversations and checkins from over 2 years and nearly 100 episodes - there's so much to learn about running your trades business better than ever. Originally aired 3/6/2025AI is reshaping the trades, and forward-thinking businesses are using tools like ChatGPT to automate processes and improve efficiency.  Dan Lizette, Director of Process Improvement at Mattioni Plumbing, Heating & Cooling in Downington, PA, shares how he leverages AI to enhance capacity planning, optimize inventory, and refine business workflows. Dan breaks down real-world examples of how ServiceTitan users can integrate AI into their daily operations — whether it’s cross-referencing price books with vendor data or automating scheduling calculations. Tune in to discover how AI-powered process improvement is helping service businesses stay ahead in a competitive market. Join us as we discuss:   [3:12] Basic AI use cases, capacity planning calculations, and scheduling [10:34] How to properly talk to ChatGPT and custom GPT models [19:34] Using AI to help clean up your Pricebook and inventory [25:35] Condensing ideas into consumable talking points for meetings  Check out these resources we mentioned during the podcast: ChatGPT You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here. Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  4. 16. Juli

    Flashback Episode - The Future of Memberships: Smart Strategies to Boost Loyalty with SmartAC

    High season is heating up and this summer we're bringing you some of the best episodes from both our shows on the ServiceTitan Podcast Network. Between new episodes, ones from the past you might have missed, and conversations and checkins from over 2 years and nearly 100 episodes - there's so much to learn about running your trades business better than ever. Originally Aired: 8/28/2025 Membership innovation is transforming the contractor-homeowner relationship, dramatically improving customer loyalty and profitability. Josh Teekell, Founder and CEO ofSmartAC.com, shares how sensor technology and software integrations redefine traditional HVAC memberships. Discover how reducing physical visits from twice to once a year, leveraging real-time monitoring, and offering tiered membership plans can boost signup rates, increase retention, and significantly reduce costs. Join us as we discuss:  [2:09] The evolution (or lack thereof) of memberships and why they’re critical for retention [6:22] Boosting the value of memberships through real-time data collection [17:53] ServiceTitan’s integration with SmartAC and important KPIs Check out these resources we mentioned during the podcast: ServiceTitan Marketplace Smart AC Pantheon 2025 SmartAC.com Leads Integration SmartAC.com/servicetitan You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.  Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

  5. 2. Juli

    Summer Marketing Tactics: How to Build a Multi-Channel Peak Season Flywheel

    In this episode, we welcome back returning guest Paul Belessis, Growth Marketing Manager at ServiceTitan, to outline an optimized summer marketing strategy. Paul breaks down how to balance wide brand awareness with hyper-targeted, multi-channel localized campaigns to capture high-ticket system replacements. He details exact tactics for mixing digital channels like Meta, Google Display Network, and AI-generated streaming radio ads with traditional tools like yard signs and targeted direct mail. Additionally, Paul shares how to leverage advanced features in Scheduling Pro, such as dynamic dispatch fees and automated abandoned booking recovery, to squeeze the maximum ROI out of every single summer lead. Join us as we discuss:  [1:12] Why brand awareness should be a top priority and hyper-targeting your ICP [7:04] Which digital and traditional channels marketers should be utilizing  [12:31] Finding the sweet spot for your marketing campaign’s duration and adjustments [18:59] Turning one-off customers into lifelong clients through cross-selling Check out these resources we mentioned during the podcast: Marketing Pro Scheduling Pro Follow Paul on Instagram, TikTok, or YouTube! You can find this interview and many more by subscribing to Mastering ServiceTitan on Apple Podcasts, on Spotify, or here.  Know a business that could use a bit of muscle from ServiceTitan? Refer them here! Listening on a desktop & can’t see the links? Just search for Mastering ServiceTitan in your favorite podcast player. Hosted on Ausha. See ausha.co/privacy-policy for more information.

Info

Mastering ServiceTitan is your guide to getting the most out of ServiceTitan.  Each episode, ServiceTitan power users share their strategies and success stories to give you real, actionable advice on how to leverage ServiceTitan for your business.  Whether you’re new to ServiceTitan, or have been on the platform for years, you'll hear how businesses just like yours have transformed their operations, improved efficiencies, and accelerated their growth.  If you need to master ServiceTitan, you're in the right place. Hosted on Ausha. See ausha.co/privacy-policy for more information.

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