Masterminds Podcast

Richie Mensah

What if one idea could completely change your life? Hosted by Richie Mensah, Masterminds Podcast dives deep into the conversations, lessons, and mindset shifts that turn ordinary people into extraordinary leaders. Every Wednesday, Richie sits with brilliant thinkers, creators, and innovators to explore the habits, stories, and strategies behind their success. And every Sunday, he shares solo insights from his own journey, raw, direct, and practical steps to help you sharpen your mind and elevate your life. Whether you’re chasing personal growth, building a business, or simply looking for inspiration to level up, Masterminds Podcast is your weekly dose of clarity, motivation, and transformation. New Episodes Weekly: Wednesdays & Sundays

  1. vor 6 Tagen

    How to Build a Global Brand From Zero: Quables || Masterminds Podcast EP83

    Download Achieve By Petra – https://app.theachieveproject.com/PSL0001000 They told him dancers were just background. High school dropouts. People with nothing better to do. He spent five years changing that perception, and today the collective he built has over 70 million followers and has sent Ghanaian creators around the world. In this episode of the Masterminds Podcast, Richie Mensah sits down with Ernest, known as Quables, founder of DWP Academy (Dance With A Purpose). At 17, driven by a question about how he would be remembered, Quables started serving people so they would never forget him. That decision became a movement. In this conversation he breaks down the entire creator economy, how to build multiple income streams from a single talent, the platform-by-platform tactics that actually grow an account, the crucial difference between attention and influence, and why every creator has to build something that outlasts their prime. This is one of the most practical creator masterclasses this show has ever recorded. In this episode, you'll learn: Why Quables started building at 17 and how being remembered became his driving purposeHow he changed the perception of dancers from background extras to the main featureThe multiple income streams that keep a creator earning even when one channel goes quietPlatform by platform tactics for YouTube, TikTok, Instagram and FacebookWhy consistency over years, not months, is what actually makes accounts blow upThe difference between attention and influence, and why brands keep confusing the twoWhy it is the creator's job to shine a light and the product's job to close the saleWhy creativity that fails is gone for good, and why that makes it the hardest businessHow to channel your audience into a real business before your prime runs outChapters 00:00 – Intro  03:34 – Who Is Quables? Finding Himself Before DWP  04:04 – Q17: Building His First Company at 17  04:52 – Why Serving People Became the Mission  07:15 – Learning Management on the Job  07:59 – The Real Challenges: Contracts and Raising Capital  09:14 – Changing the Perception of Dancers  13:04 – Handling the Mindset of Talent and Parents  14:31 – Building Multiple Income Streams  19:20 – What a Successful Creator Actually Earns  22:47 – Consistency: The Videos That Blew Up Years Later  29:34 – Platform Tactics: YouTube, TikTok, Instagram, Facebook  36:25 – The Challenges African Creators Face on These Platforms  38:34 – Attention vs Influence: The Distinction Brands Miss  45:33 – System Thinking vs Trying Your Luck  49:44 – Building Security for Life After Your Prime  54:25 – The Meaning Behind Dance With A Purpose  57:12 – Final Message: Don't Give Up Support the show

  2. vor 6 Tagen

    How to Build a Brand People Trust: Claudia Lumor || Masterminds Podcast EP81

    Download Achieve By Petra – https://app.theachieveproject.com/PSL0001000 She left banking to start a magazine everyone said would fail. Fifteen years later, Glitz Africa is one of the most trusted brands on the continent — and the money followed the trust, never the other way around. In this episode of the Masterminds Podcast, Richie Mensah sits down with Claudia Kwarteng Lumor — founder of Glitz Africa, UN Goodwill Ambassador, and one of the most influential platform builders in Ghana. Claudia breaks down exactly how she turned a magazine into an ecosystem spanning Glitz Africa Fashion Week, the Ghana Women of the Year Honours, and the Female CEOs Summit. She explains why she has refused paid features for fifteen years, why she stands at the back of every event she hosts, why mentorship does not require a single one-on-one meeting, and why chasing money guarantees you will never build wealth. This is a masterclass in integrity, patience, and building something people believe in. In this episode, you'll learn: How growing up in Kumasi as a child of the whole community shaped Claudia's sense of purposeWhy she spent two years researching before leaving her banking career to launch GlitzThe difference between building a business and building a platform people trustWhy she has refused paid covers and paid features for fifteen years — and how that built her brandHow every Glitz initiative was created to fill a real gap, never to copy what others were doingWhy mentorship from afar can be more powerful than a one-on-one relationshipWhy excellence is a daily decision — and how preparation opens doors that talent alone cannotHer honest position on feminism: equity, the right women in the right rooms, and results above genderWhy chasing money guarantees you stay broke — and what to chase insteadChapters 00:00 – Intro  03:36 – Growing Up in Kumasi: A Child of the Whole Community  07:07 – From Banking in London to Stanbic to a Leap of Faith  11:50 – Identifying the Gap: Why Ghana Needed Glitz  15:47 – Building a Brand People Trust, Not Just a Magazine  19:35 – The Copycat Problem: Doing Things With No Intention  22:14 – How to Serve People and Still Stay Profitable  24:27 – When You Chase Money, You Never Get It  29:46 – Global Recognition Comes From Continuous Excellence  33:21 – Mentorship From Afar: You Don't Need a One-on-One  40:38 – Excellence Is a Daily Decision  44:33 – Why Claudia Went Into Politics  50:35 – Feminism, Equity and Putting the Right Women in the Room  01:02:16 – Daily Actions for Every Creative Entrepreneur  01:06:46 – How to Find Your Gap and Fill It  01:13:41 – Final Mindset: Never Be in a Rush Support the show

  3. 12. Juli

    Everything You Were Taught Is a Lie: Panji Anoff Part 2 || Masterminds Podcast EP80

    Download Achieve By Petra – https://app.theachieveproject.com/PSL0001000 Part 1 made you question religion. Part 2 will make you question everything else. In this episode of the Masterminds Podcast, Richie Mensah continues his conversation with Panji Anoff — engineer, music producer, and one of the most rigorously independent thinkers alive. In Part 2, Panji goes further and wider than almost any guest this show has ever hosted. He makes the case that pigs — not chimps — are our closest relatives. He argues that one plus one is not two, and that this lie is the reason Africans cannot collaborate. He traces his family lineage 33 generations back from Accra to Timbuktu to Egypt — and explains how one generation of formal education wiped out all of it. He breaks down why democracy is a popularity contest, why our traditional governance system was always a meritocracy, and why Nkrumah was the most powerful leader Africa ever produced precisely because he tried to remove religion from education. Come with an open mind. You will not leave with the same one. In this episode, you'll learn: Why pigs are our closest biological relatives — and why this truth has been deliberately buriedWhy one plus one is not two — and how that lie keeps Africans from building togetherWhy Panji believes human beings were created by a more advanced civilizationHow his grandmother held 33 generations of oral history in her memory — and how one generation of formal education wiped it all outWhy written history is no safer than oral history — and who keeps burning our librariesThe linguistic evidence connecting ancient Egypt to the Akan people of West AfricaWhy democracy is a popularity contest — and why our traditional meritocracy was more advancedWhy Nkrumah was targeted by both America and Russia — and what that tells you about his visionWhy the internet and AI are creating the first generation that will question everythingWhy love is Panji's religion — and why choosing what you love is the only path to successChapters 00:00 – Intro: Part 2 Begins  01:37 – Pigs Are Our Closest Relatives — Here Is the Evidence  05:02 – Why Morality Without Religion Is Far Superior  07:16 – We Were Created by Aliens: The Anunnaki Theory  08:59 – The Great Flood and How Africa Survived  13:52 – The Akan People Are the Real Israelites  21:11 – Egyptian Queens and the Akan Word for Beauty  28:03 – One Plus One Is Not Two: The First Lie They Taught You  36:58 – What Germany Teaches Children That Ghana Does Not  39:00 – Why Colonialism's Education System Was Designed to Oppress  49:10 – Nkrumah: The Most Powerful African Leader Who Ever Lived  01:03:52 – Democracy Is Stupid. Our Ancestors Had a Meritocracy  01:14:07 – 33 Generations of Oral History Lost in One Generation  01:23:27 – Final Message: Choose What You Love Support the show

  4. 8. Juli

    The Man Who Turned Dyslexia Into a Legacy: Okyeame Kwame | | Masterminds Podcast EP79

    Download Achieve By Petra – https://app.theachieveproject.com/PSL0001000 He couldn't read. He came last in class. His father sent him to a teacher specifically to beat the failure out of him. Thirty years later, he has three master's degrees, is pursuing a PhD, has over a billion streams to his name, and is one of the most curious, well-read, and deliberately excellent human beings on the continent. In this episode of the Masterminds Podcast, Richie Mensah sits down with Okyeame Kwame — rapper, author, activist, and one of Ghana's most enduring legends — for one of the most wide-ranging conversations this show has ever hosted. From being a dyslexic child in Fancy New Town who found his voice through poetry, to learning to rap from Lord Marquis through James Hadley Chase novels, to building a 21-year marriage on ego management and forgiveness, to healing from depression by reading every wisdom tradition on earth — this is the full story of a man who turned every disadvantage into depth. This episode will stay with you. In this episode, you'll learn: How Okyeame Kwame overcame dyslexia through poetry and rap — and why that built a discipline most people never developThe Lord Marquis rap apprenticeship and how literature became his entry point into his own geniusWhy consistency is the only thing that creates longevity — and why motivation has nothing to do with itWhy he only works with people who are smarter than him in their field — and what that has producedWhy the death of community is the root cause of so much modern unhappinessHow ego management has kept his marriage alive for 21 years — and what he promised Anika on their wedding dayWhy he refused to let anyone indoctrinate his children — and what his son did at age seven that proved it was workingWhy Ghana's education system produces workers and not thinkers — and what needs to changeHow he healed from depression by throwing away expectations, going vegan, and reading from every wisdom tradition on earthWhy love is his religion and what he wants his legacy to beChapters 00:00 – Intro  06:36 – Dyslexia: When Books Flew Off the Page  10:16 – Lord Marquis and the Rap Apprenticeship  21:28 – Only Work With People Smarter Than You  27:05 – We Have Lost Community to Social Media  39:29 – 21 Years of Marriage: Ego Management and Forgiveness  53:07 – Raising Children Without Indoctrination  01:12:40 – Ghana's Education System Creates Workers Not Thinkers  01:23:09 – Love Is My Religion  01:36:06 – Depression, Healing and Becoming the New Okyeame Kwame Support the show

  5. 5. Juli

    We Created God in Our Image: Panji Anoff Part 1 || Masterminds Podcast EP78

    Download Achieve By Petra – https://app.theachieveproject.com/PSL0001000 Most people spend their lives accepting ideas they never chose. Panji Anoff has spent his asking why. In Part 1 of this special episode of the Masterminds Podcast, Richie Mensah sits down with Panji Anoff, the legendary Ghanaian music producer, pioneer of hiplife, and the architect of a sound that quietly became the foundation of global Afrobeats. This is one of the most philosophically rich conversations ever recorded on this show. Panji breaks down why African society is among the most advanced on earth, why religion has distorted the most powerful indigenous practices Africa had, why he chose to leave religion at kindergarten age, how Toto Mechanic was born from a challenge his father gave him, how he deliberately engineered the sound that became Afrobeats, and why he believes we created God in our image and not the other way around. This is Part 1 of a two-part conversation. Come ready to think. In this episode, you'll learn: Why African society is more socially advanced than European society and what we have allowed religion to replaceWhy being an outsider from birth gave Panji a healthy disregard for societal norms that others never questionWhy money is the cheapest way of showing love and what Ghanaian culture understands about human companionshipHow the placebo effect proves the mind is the most powerful healing tool in existenceWhy we are our habits and how changing your habits is the only way to change your lifeWhy Panji chose to reject religion at kindergarten age and what sheep and goats had to do with itThe exact challenge his father gave him that produced Toto MechanicHow he deliberately combined pop and reggaeton to engineer the sound that became AfrobeatsWhy he believes we created God in our image and what that means for morality, faith, and how we treat each otherChapters 00:00 – Intro  07:11 – Growing Up Between Ghana and Germany  14:59 – African Society Is One of the Most Advanced in the World  20:52 – Money Is the Cheapest Way of Showing Love  25:16 – The Mind Is More Powerful Than We Have Been Taught  31:48 – We Are Our Habits  37:04 – Why He Questioned Religion at Kindergarten Age  49:55 – The Origin of Toto Mechanic  54:10 – How Afrobeats Was Deliberately Created  01:13:12 – We Created God in Our Image Support the show

  6. 28. Juni

    The System Is Keeping You Small, And You Never Noticed || Masterminds Podcast EP76

    Download Achieve By Petra – https://app.theachieveproject.com/PSL0001000 Every day you are handed something to be angry about. A post to argue under. A person to hate. A cause to fight for. But nobody is asking you the most important question — who is actually winning while you fight? In this solo episode of the Masterminds Podcast, Richie Mensah breaks down one of the most important and most overlooked conversations of our time — the Identity Wars. The systematic, deliberate engineering of division through social media, media, politics, and commerce to keep you distracted, small, and commercially exploitable. From gender wars to religion wars, sports rivalries to the African divide, Richie unpacks exactly how the system works, why your identity was never really yours to begin with, and why unity is not about agreement but about working together with our differences toward a common goal. In this episode, you'll learn: Why division on a large scale is never accidental — it is always engineeredThe three systems that keep you divided: social media algorithms, media and politics, and commercialized identityWhy the gender war is destroying the most important unit in societyWhy Christianity and Islam — both Abrahamic religions — have been fighting for over a thousand yearsWhy your identity is borrowed and temporary — and why hating someone else's temporary identity is irrationalHow the African divide was deliberately designed at the Berlin Conference of 1884Why the energy you spend arguing online could be rebuilding your lifeWhy unity is not sameness — it is working together with your differences toward a common goalChapters 00:00 – The Beautiful Trap Called the Identity Wars  01:53 – The Three Systems That Keep You Divided  03:13 – System 2: Media and Politics — Divide and Conquer  04:31 – System 3: Commercializing Your Identity  05:52 – The Gender War and What It Is Destroying  09:19 – The Religion War: The Oldest Identity War  12:45 – The Sports War: Ronaldo vs Messi and the Real Cost  15:40 – Vegans vs Meat Lovers and the War Over Taste  16:57 – The African Divide: Berlin 1884 and What It Did to Us  22:04 – Xenophobia and Why Africans Are Fighting Each Other  29:14 – What Division Is Actually Costing You  32:23 – Who Is Benefiting From Your Anger?  34:59 – Your Identity Is Borrowed and Temporary  38:35 – The Solution Is Unity — And Unity Is Not Agreement Support the show

  7. 26. Juni

    I Lost $100,000 on My First Business : Mawuli Gavor || Masterminds Podcast EP76

    Download Achieve By Petra – https://app.theachieveproject.com/PSL0001000 He left a stable job at KPMG, moved to Nigeria knowing nobody, slept on a friend's couch for three months, and built one of the most recognised entertainment careers on the continent. Then he put everything he had saved into his first business — and lost over $100,000 to bad partners in one move. In this episode of the Masterminds Podcast, Richie Mensah sits down with Mawuli Gavor — actor, entrepreneur, and co-founder of Rhythm and Brunch — for one of the most honest, wide-ranging, and provocative conversations the show has ever hosted. Mawuli breaks down the mindset that made him leave KPMG, how Chief Daddy became the first major film on Netflix Africa, what the $100,000 loss taught him about doing business in Ghana, and how Rhythm and Brunch went from a one-time idea to 29 events across 7 countries. He also makes a passionate and unflinching case for why Africa needs to stop blaming everyone else and start taking ownership — and promises to produce the greatest African superhero movie before he leaves this earth. In this episode, you'll learn: Why Mawuli left KPMG and never looked back — and the mindset that made it easyHow he moved to Nigeria with no connections, no friends, and no support systemHow Chief Daddy became the first major film on Netflix AfricaWhy being delusional is not a weakness — it is the prerequisite for doing anything greatThe full story of how bad business partners cost him over $100,000 on his first ventureHow Rhythm and Brunch grew from one event to 29 events across 7 countriesWhy Africa needs to stop blaming colonialism and start taking ownership of its own futureWhy the richest continent on earth is still the poorest — and what we can do about itChapters 00:00 – Intro: The Man Who Does It Anyway  04:26 – Growing Up Between Ghana and America  07:03 – Leaving KPMG: Making 700 Cedis a Month and Finding a Way Out  11:23 – The Martini Ambassador Deal That Changed Everything  14:00 – You Have to Be Delusional to Do Anything Great  17:38 – Moving to Nigeria With Nobody and Nothing  21:45 – Sleeping on a Couch and Moving Up One Apartment at a Time  23:04 – Chief Daddy and the Netflix Africa Breakthrough  27:34 – The $100,000 Business Partner Betrayal  35:26 – Rebuilding Play From Scratch With Nigerian Workers  42:19 – Why the Club Life Was Not For Him  59:53 – How Rhythm and Brunch Was Born  01:08:45 – Ghana, Africa and Why We Need to Stop Playing the Victim  01:53:05 – The African Superhero Movie He Will Make Before He Dies Support the show

  8. 24. Juni

    From Teacher to Ghana's Top Makeup Artist: Zulky || Masterminds Podcast EP77

    Download Achieve By Petra – https://app.theachieveproject.com/PSL0001000 He didn't plan to be a makeup artist. He was a teacher. Then a friend tagged him in a photo, two girls called, and one YouTube tutorial session later — everything changed. In this episode of the Masterminds Podcast, Richie Mensah sits down with Zulkarnain Mahmood, popularly known as Zulky — award-winning makeup artist, trainer, and one of Ghana's most sought-after names in the beauty industry. From practicing on his nephews and nieces at home, to working on over 30 music videos and doing makeup for some of Ghana's biggest celebrities, Zulky's journey is a masterclass in turning an accidental start into a serious business. He breaks down the different sectors of the makeup industry, what a professional kit actually costs, how to price your services, why professionalism is your greatest marketing tool, and the one mindset shift every upcoming artist needs to make. In this episode, you'll learn: How Zulky went from classroom teacher to Ghana's top makeup artist completely by accidentThe difference between bridal, editorial, TV and everyday makeup — and why each demands different skillsWhat a starter, mid-range and professional makeup kit actually costs in GhanaHow to price your services at every level — from 200 cedis to 20,000 cedisWhy TV and commercial makeup is the most technical and most unforgiving sectorHow Delay's mention on her show blew up Zulky's phone and launched his celebrity careerWhy social media consistency is more important than posting perfect contentWhy you must treat your talent like a business and never like a hobbyChapters 00:00 – Intro: The Accidental Makeup Artist  03:05 – From Teacher to Makeup Artist: How It Started  06:19 – Taking It Seriously: From Hobby to Business  08:27 – Training: YouTube, Mentors and Learning on the Job  12:43 – The Different Sectors of the Makeup Industry  15:15 – Why TV and Commercial Makeup Is the Most Technical  18:21 – What a Professional Kit Actually Costs  23:34 – How to Price Your Services at Every Level  30:21 – How Delay's Mention Changed Everything  36:43 – How to Build and Maintain a Celebrity Network  46:35 – Social Media, Branding and Consistency  55:46 – Treat Your Talent Like a Business, Not a Hobby Support the show

Info

What if one idea could completely change your life? Hosted by Richie Mensah, Masterminds Podcast dives deep into the conversations, lessons, and mindset shifts that turn ordinary people into extraordinary leaders. Every Wednesday, Richie sits with brilliant thinkers, creators, and innovators to explore the habits, stories, and strategies behind their success. And every Sunday, he shares solo insights from his own journey, raw, direct, and practical steps to help you sharpen your mind and elevate your life. Whether you’re chasing personal growth, building a business, or simply looking for inspiration to level up, Masterminds Podcast is your weekly dose of clarity, motivation, and transformation. New Episodes Weekly: Wednesdays & Sundays

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