181 Folgen

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

Nudge Phill Agnew

    • Wirtschaft
    • 5,0 • 9 Bewertungen

Ever noticed how the smallest changes can have the biggest impact? On Nudge, you'll learn simple evidence-backed tips to help you kick bad habits, get a raise, and grow a business. Every bite-sized 20-minute show comes packed with practical advice from admired entrepreneurs and behavioural scientists. Nudge is fast-paced but still insightful with real-world examples that you can apply - this is not your average business podcast.

    10 pricing tips from 10 pricing experts

    10 pricing tips from 10 pricing experts

    In the 5 years I’ve run Nudge, I’ve interviewed 10 experts on pricing. These aren’t run-of-the-mill LinkedIn gurus. They’re peer-reviewed researchers from some of the world’s most prestigious universities. Today, I reveal their top 10 pricing tips.

    Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

    • 17 Min.
    “It's How McDonald’s Make Men Binge” Rory Sutherland

    “It's How McDonald’s Make Men Binge” Rory Sutherland

    In today’s episode of Nudge, Rory Sutherland explains:

    When to tell smokers to quit smoking 
    How to double McDonald’s orders 
    Ways to make Londoners recycle 
    Why pensions schemes are broken 
    How to make high earners pay more tax

    You won’t want to miss this. 
    (Warning this episode contains explicit language).

    Rory’s book Alchemy: http://tinyurl.com/3ucjy6rz
    Sign up to the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

    • 32 Min.
    6 scientifically-proven persuasion techniques

    6 scientifically-proven persuasion techniques

    I’ve spent 200 hours interviewing persuasion experts. Today, I share the persuasion tactics that actually work. 

    Join the free Science of Persuasion Course: https://nudge.ck.page/persuasion-course

    Reddit ads: https://imgur.com/a/BsCwx7n 
    Reddit ads results: https://imgur.com/a/iEB4W79

    • 18 Min.
    The overlooked secret to better writing

    The overlooked secret to better writing

    I wish I had followed Prof Todd Rodgers’ advice earlier. 

    Writing for Busy Readers book: https://writingforbusyreaders.com/
    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Churchill’s plea for brevity: https://blog.nationalarchives.gov.uk/churchills-call-for-brevity/

    • 21 Min.
    Can knowing more make you enjoy less?

    Can knowing more make you enjoy less?

    I used to love football, but nowadays I’m indifferent towards it. Today on Nudge, Professor Sarah Moore explains why. 

    Sign up for the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list

    • 24 Min.
    Why Amazon paid staff $5k to quit

    Why Amazon paid staff $5k to quit

    In today’s episode of Nudge, Uri Gneezy explains why Amazon paid staff $5,000 to quit, how he got Singapore taxi drivers to walk more, and how Pret made their staff friendlier. 
    Uri’s book Mixed Signals: https://tinyurl.com/28mh4kke
    Follow the Nudge Newsletter: https://www.nudgepodcast.com/mailing-list
    Uri's previous episodes on Nudge: Episode One / Episode Two

    • 29 Min.

Kundenrezensionen

5,0 von 5
9 Bewertungen

9 Bewertungen

annaxsommer ,

Love it!

Most valuable marketing podcast of all times!

Pazzelxf ,

Good way to learn to apply behavioral economics

I first learned about behavioral economics through Daniel Kahnemann's seminal book Thinking fast and thinking slow. Since then, I read dozens of books on the topic. But since it’s a lot, I’m still looking for better ways to make sense of the knowledge and to better apply it during my everyday work life. And this podcast comes in very handy. I listened to almost a dozen episodes now and the mixture of guests and practical appliance really helps. Great podcast!

Nike Teew ,

Best Marketing Podcast

Let’s not make this a long review. This podcast literally makes up for a marketing Masters..wow!

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