The Cambridge Marketing Podcast

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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

  1. 31. Juli

    Unlocking Memory in Neuromarketing: How Senses Shape Consumer Choices

    In this episode, Katie Hart, author of Neuromarketing: Practical Insights for Improving Customer Engagement, shares deep insights into how memory, language, and sound influence consumer behaviour and marketing strategies. Discover how our brain processes information and how brands can leverage sensory triggers for better engagement.

  2. 29. Juli

    The Marketers' Toolkit - 'O'

    In this episode, Kiran Kapur and Charles Nixon explore key marketing concepts starting with the letter O, including opportunity cost, opinion leaders, out-of-home marketing, and open-ended questions.

  3. 24. Juli

    How to Get Hired: CV & Interview Secrets

    If you’re actively job hunting, this episode is essential listening. Scott Woodrow, Executive Director at Pure Resourcing Solutions, exposes what really happens behind the scenes when recruiters sift through hundreds of applications. Discover how to write a CV that stands out, avoid the traps of generic AI applications, and interview with total confidence.

  4. 21. Juli

    The Marketers' Toolkit - 'N'

    This week on The Marketers' Toolkit, we break down neuromarketing, Net Promoter Score, and New Product Development.

  5. 17. Juli

    Digital Product Management for Small Businesses

    In this episode, Laurie Warren, founder of Canvas Consultancy, sits down to chat about what it really takes to manage digital products, especially when helping charities and community hubs. She breaks down why user empathy, great communication, and smart data handling are so essential, while sharing some eye-opening insights into the carbon footprint of our digital worlds and how AI fits into the mix.

  6. 14. Juli

    Opinionated Marketers on: SUMMER READING

    As McKinsey and Company release their recommended reading list, our Opinionated Marketers discuss the titles that have caught their eye.

  7. 10. Juli

    How to Optimise Content for AI Bots & GEO

    In this episode, Christina Spaulding, Founder and CEO of Manzanita Marketing, discusses the shift from traditional SEO to "organic performance" driven by AI. She highlights why deep cultural research and meticulous localisation are critical for international marketing success, warning businesses to carefully adapt client profiles and legal compliance for each unique regional market.

  8. 8. Juli

    The Marketers' Toolkit - 'M'

    This week we discuss Marketing Myopia, Mintzberg, Maslow and Marshal McLuhan on the Marketers' Toolkit for M.

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The Cambridge Marketing Podcast offers unrivalled insight into all aspects of marketing, with detailed and informed expertise and analysis from weekly guests on a range of different subjects. A must-listen for anyone working in the industry or currently engaged in a marketing qualification.

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  • Erstellt von
    LightBlueMedia
  • Jahre aktiv
    2020 - 2026
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    101
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    The Cambridge Marketing Podcast