Webflow and Friends with Janne Parri

Janne Parri

I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

  1. 22. Juni

    POD 62 - The component library for Awwwards-level work - with Ilja van Eck

    In this episode, I sit down with Ilja van Eck, a designer and Webflow developer from the Netherlands, now living in Belgium. Ilja has quietly built one of the strongest track records in our space, with more than 20 Awwwards Site of the Day wins, two Independent of the Year nominations, and a seat on the Awwwards jury. He is also one half of Osmo, the component library he built with Dennis Snellenberg. We talk about how Osmo started, why the two of them decided to go all in on it, and how a launch they hoped would reach 300 members in three months hit that number in 48 hours. Ilja breaks down the tech stack behind the platform, from Outseta to Bunny CDN to the thousands of lines of custom JavaScript that sit on top. We also get into his creative process, working with designers on highly visual builds, and where the craft fits now that AI can fake the result. He shares an honest take on the slop and the grifters in the space, how he uses AI in his own work, and why he still does not reach for a framework. We close on where he thinks Webflow is heading. Check Out Ilja:https://www.youtube.com/@iljavaneckhttps://www.instagram.com/by.ilja/https://www.linkedin.com/in/ilja-van-eck/https://www.awwwards.com/ilja-van-eck/https://x.com/iljavaneck Check Out Osmo:https://www.osmo.supply/https://www.instagram.com/osmo.supply/https://www.linkedin.com/company/osmosupplyhttps://x.com/osmosupply Also Mentioned:Dennis Snellenberg - https://dennissnellenberg.com/VRTL WRLD - Ilja's Favorite Project - https://vrtl-wrld-staging.webflow.io/Awwwards - https://www.awwwards.com/Holographik - https://holographik.co/Outseta - https://www.outseta.com/Bunny CDN - https://bunny.net/Relume - https://www.relume.io/Joseph Berry - https://www.linkedin.com/in/joseph-berry-51993268/Jordan Gilroy - https://www.linkedin.com/in/jordangilroy/Eduard Bodak - https://www.eduardbodak.com/Niccolo Miranda - https://www.linkedin.com/in/niccolomiranda/Cassie Evans - https://www.linkedin.com/in/cassie-codes/ Timestamps:00:00 Teaser00:40 Awwwards and Recognition02:48 Intros and Osmo04:32 Will Osmo always be Webflow first platform?06:02 Osmo Origin Story09:29 How Ilja and Dennis Share Responsibilities?11:22 Tech Stack Behind Osmo13:57 The Role of Outseta in Osmo14:59 Osmo vs Relume16:54 Ilja's Favorite Osmo Resource18:08 Future of Osmo21:31 Osmo Button Pack22:39 Collaborating with Designers and Studios27:26 Awwwards as a Goal30:41 Awwwards Categories35:32 Ilja's Take on AI38:42 How Ilja Uses AI40:58 Beaver Sneezes41:22 Could Osmo Integrate with an LLM?42:57 Webflow MCP43:47 The Framework Question46:43 Improvements to Webflow Components51:08 Webflow Community in Belgium53:19 The Weird Finnish Thing

    POD 62 - The component library for Awwwards-level work - with Ilja van Eck

  2. 15. Juni

    POD 61 - Building a Premium Webflow Agency Through Content and Partnerships - with Florian Bodelot

    In this episode I sit down with Florian Bodelot, co-founder of Digidop, a Webflow premium enterprise partner based in Paris. Florian shares how Digidop went from two founders in business school building their own website on Webflow, to becoming one of the leading Webflow agencies in France and beyond. We talk about how they positioned themselves early in the French market, how they eventually went global and what they learned about selling differently in the US versus France, and how content became their biggest sales asset from day one. We also get into their focus on the finance and tech verticals, what it actually takes to land and deliver enterprise-scale Webflow projects, how they launched Vydera as a separate SEO and AEO agency, and what Florian sees coming for Webflow and the broader web industry in the next couple of years. Check out Florian:https://www.linkedin.com/in/florian-bodelot-digidop/https://x.com/florian_bodelothttps://www.instagram.com/flo_bodz/ Check out Digidop and Vydera:https://www.youtube.com/@digidophttps://www.digidop.com/https://vydera.com/en Also mentioned:Thomas Labonne: https://www.linkedin.com/in/thomas-labonne-digidop/Uroš Mikić: https://www.youtube.com/@UrosMikicFlowNinjaJack Redley: https://www.youtube.com/@JackRedleyDesign-c6bJulian and Ship Studio: https://www.youtube.com/@shipstudio_appOptiBase: https://www.youtube.com/@OptibaseWebflow Localization: https://webflow.com/feature/localizationLocalize [VERIFY: link points to lokalise.com (Lokalise), not localize.com]: https://lokalise.com/ Timestamps00:00 Teaser02:41 Introduction and Webflow Momentum Tour04:30 Founding of Digidop09:01 Expanding Internationally11:15 Cultural Differences in Business15:50 Enterprise Level Sales19:12 Team and Remote Work26:39 Financial Sector Focus30:30 Managing a Remote Team34:20 Sales Strategy and Inbound Leads53:57 Content Strategy and YouTube63:04 Future of Webflow and AI66:31 Localization and Global Strategy01:17:04 The Weird Finnish Thing

    POD 61 - Building a Premium Webflow Agency Through Content and Partnerships - with Florian Bodelot

  3. 8. Juni

    POD 60 - The Forgotten Webflow E-Commerce - with Rahul Miah

    In this episode, I sit down with Rahul Miah, a designer and creative developer based in London. Rahul is a Webflow partner, part of the Webflow ACE program, and works at Fishfinger, an award-winning London creative studio. We start with Webflow e-commerce and why Shopify ends up being the default for almost every serious e-commerce project. From there, we get into the Webflow and Shopify integration world, headless solutions, and what the future might look like. We also talk about animation-heavy development, GSAP, Rive, building internal tools in Webflow, component props, and Rahul's own framework approach. Towards the end, Rahul shares that he is leaving agency life to go freelance — zero clients, zero plan, just going for it. Check out Rahul:LinkedInXYouTube Also mentioned:Chris Skitch - POD 59 - Layoffs, Meetups and CommunityMatt Evans - POD 53 - We're Harsh Because We CareBimo Tri - POD 44 - Webflow IX3 Is Great, But You Can...Matthew Munger - POD 45 - This Might Be the Best Way to Lan...Timothy Ricks - @timothyricksCharlie Marie - @charlimarieTVCharles Leclerc website - charlesleclerc.comLiquiflow - liquiflow.appRelume - relume.ioRive - rive.appUnicorn Studio - unicorn.studio Timestamps:00:00 Teaser00:34 Webflow E-commerce: Limitations and Use Cases02:56 The Journey into Web Design and Development08:07 Webflow Shopify Integrations, Themes and Headless13:01 How Far Can You Take Shopify Visually?14:48 Future of Webflow E-commerce18:59 The Balance of Regular and E-commerce Sites19:55 Exploring Partner Programs: Webflow vs Shopify23:14 Shopify Rides the AI Wave Well23:56 Webflow MCP and AI Tools28:37 Webflow Components and the UI35:09 Community Sentiment and Future Predictions37:43 Building Beautiful Things on the Internet46:28 The Framework Question51:23 Building a Design Library: Templates and Components55:36 Advice for Aspiring Creatives: Start Making57:00 The Importance of Patience in Design01:01:24 Freelancing Journey: Embracing the Unknown01:03:28 The Pressure of Portfolio Creation01:06:25 The Weird Finnish Thing

    POD 60 - The Forgotten Webflow E-Commerce - with Rahul Miah

  4. 1. Juni

    POD 59 - Layoffs, Meetups & Community - with Chris Skitch

    Chris Skitch is a Webflow Global Leader and the host of the London Webflow Meetup, the largest in-person Webflow meetup in the world. In this episode, we talk about the Webflow layoffs and what they might mean for the community, how Chris started the London meetup after feeling the absence of in-person connection post-COVID, what makes a meetup worth showing up to every month, and why community might matter more right now than it has in a while. Chris also flips the script and asks me a few questions, which doesn't happen often. Check out Chris and London Webflow Meetup:https://www.linkedin.com/in/cskitch/@ChrisSkitch@WebflowLDNhttps://www.meetup.com/london-webflow-monthly-meetup/ Also mentioned:Linda Tong (Webflow CEO)Jimmy ElphickMatt Evans EpisodeJack Redley EpisodeNelson (Pixelgeek) EpisodeTimothy Ricks Timestamps:00:00 Teaser00:24 When Layoff News Broke05:35 Layoffs Speculations10:23 Quick History Lesson14:18 More Speculation about Layoffs19:38 Intros and Chris Becoming a Community Person29:43 Creating a Welcoming Atmosphere35:58 The Impact of COVID on Community Engagement41:22 How to Start Your Own Meetup48:55 The Future of Webflow and Community53:29 Will Webflow Do More Than Just Websites?56:39 The Complexity of Community Engagement59:07 Nostalgia and the Evolution of Webflow01:03:09 Chris Interviewing Janne01:11:18 The Weird Aussie Thing01:13:29 The Weird Finnish Thing

    POD 59 - Layoffs, Meetups & Community - with Chris Skitch

  5. 25. Mai

    POD 58 - How To Build a Webflow Powerhouse in India - with Himanshu Sahu (Flowtrix)

    In this episode I sit down with Himanshu Sahu, founder and CEO of Flowtrix, a Webflow Enterprise partner agency based in Bengaluru, India. We talk about why Indian Webflow agencies stay invisible globally even though so much of the work runs through India, how Himanshu landed his first enterprise clients including Amazon and Wayground, and the sales process he's built for high-ticket deals. We also get into inbound vs outbound, how he cracked SEO and AEO for his own site, the recent Webflow pricing and bandwidth changes, when to pick Webflow vs Framer, and why he's building his own headless CMS because he sees Webflow becoming a bottleneck for fast Figma-to-site workflows. Flowtrix is a Webflow and Framer Enterprise-certified website design and development agency based in Bengaluru, India. They specialize in building and revamping high-converting marketing websites for B2B SaaS, AI, and enterprise technology companies. Check out Himanshu:https://www.linkedin.com/in/himanshusahuinwww.flowtrix.cowww.bettercms.ai Check out Flowtrix:www.flowtrix.cohttps://www.instagram.com/flowtrix.cohttps://in.linkedin.com/company/flowtrix Also mentioned:CMS Himanshu is building - www.bettercms.aiAmazon Signage Case Study - https://www.flowtrix.co/case-studies/amazon-signageWayground Case Study - https://www.flowtrix.co/case-studies/waygroundPayload CMS - https://payloadcms.comSanity - https://www.sanity.ioStrapi - https://strapi.ioFlowDrive - https://tryflowdrive.com/BunnyCDN - https://bunny.netWeglot - https://www.weglot.com/ Timestamps00:00 teaser00:27 The Marketing Challenge for Indian Webflow Agencies03:09 Who is Himanshu Sahu?05:09 How Did Himanshu Get Clients?08:12 What is Himanshu's Current Role at Flowtrix?11:50 Himanshu's Approach to Sales15:45 Marketing Strategies18:48 AEO Tactics on Flowtrix Site21:13 More AEO Talk24:08 Localization and Tools for That30:26 Pricing Changes in Webflow34:53 Choosing Between Webflow and Framer39:25 The Impact of AI on Agency Work42:56 Building a Better CMS for Marketers54:27 Vibe Coding as a Webflow Alternative01:04:55 Webflow Culture in India01:12:33 The Importance of Upskilling in Development01:14:43 The Weird Finnish Thing

    POD 58 - How To Build a Webflow Powerhouse in India - with Himanshu Sahu (Flowtrix)

  6. 18. Mai

    POD 57 - On Webflow nostalgia, vibe coding, and starting over - with Nelson Abalos Jr

    In this episode I sit down with Nelson Abalos Jr, also known as Pixel Geek, who many of us remember from the old Webflow tutorial days. We talk about what the Webflow community used to feel like, why that tight knit feeling probably isn't coming back, and what small pockets of community can still do. Nelson opens up about leaving Webflow, starting That One Couple with his wife, and the rough stretch where he almost walked away from tech entirely. We get into vibe coding with Replit, what AI is actually good at, and where it still falls short, including his honest take on the Webflow MCP. Nelson also shares the story behind NovaUp, the micro journaling app he built to climb out of a personal low point, and why he wants it to be the app you only open once a week. Check out Nelson:@pixelgeek on YouTubehttps://x.com/thepixelgeekhttps://www.linkedin.com/in/nelsonabalosjr/https://www.thatonecouple.com/https://novaup.app/ Also mentioned:That One Couple - https://www.thatonecouple.com/NovaUp app - https://novaup.app/Sabrina Jeffries site - https://www.sabrinajeffries.com/Replit - @replit on YouTube - https://replit.com/Raymmar Tirado - @Raymmar on YouTubeMagicPath - https://www.magicpath.ai/Marques Brownlee (MKBHD) - @mkbhd on YouTube Timestamps00:00 teaser00:24 Nostalgia for the Webflow Community06:32 Nelson's Transition from Webflow to New Ventures12:08 Building a Business with a Spouse16:40 Crafting Unique Client Stories19:30 Focusing on Women and Minority-Owned Businesses22:57 Introducing NovaUp: A Micro-Journaling App29:17 Learning from Vibe Coding and AI Tools33:27 Webflow MCP39:56 Simple and Editable Webflow Builds46:10 Design Control in Replit48:52 Coping with Industry Changes54:34 Future of Nova Up App59:45 Vibecoding Mobile Apps and Storing Data01:05:32 Should Everyone Try Vibecoding?01:09:02 Final Thoughts on AI and Development01:11:00 The Weird Finnish Thing

    POD 57 - On Webflow nostalgia, vibe coding, and starting over - with Nelson Abalos Jr

  7. 11. Mai

    POD 56 - Making sense of AEO - with Yar Al Roshidi

    In this episode I sit down with Yar Al Roshidi to make sense of AEO, or answer engine optimization. Yar is a Webflow partner based in Barcelona who has been focusing on AEO and is moving back to freelancing full-time to work on it. We get into what AEO actually is, how it relates to traditional SEO, and why your website is only about 20% of the game while the other 80% happens off-site. We talk about content structure, schema markups, why Webflow has approx. 2% CMS market share but shows up in 64% of CMS-related AI searches, and how to measure something that is still mostly a black box. We also cover the difference between Webflow and tools like Lovable when it comes to AEO, the role of YouTube and Reddit in building authority, the latest Webflow MCP updates, and what Yar is planning with his own freelance services. Honest conversation about a topic where nobody is really an expert yet. Check out Yar:https://yar.website/https://www.linkedin.com/in/yaroshidi/ Also mentioned:Webflow AEO Playbook - https://webflow.com/resources/ebooks/aeo-playbookWebflow AEO Maturity Model - https://webflow.com/solutions/aeoSchema Markup Validator - https://validator.schema.org/Noco (Agency) - https://noco.agency/Lovable - https://lovable.devLovable HTML - https://lovablehtml.com/Firecrawl - https://www.firecrawl.dev/Webflow MCP - https://developers.webflow.com/mcp/reference/overviewClaude - https://claude.com Timestamps00:00 teaser00:44 Webflow's AEO Strategy and Market Positioning05:23 Why AEO matters?09:30 How do you know if AEO is working?15:52 Why Schema Markup is important?22:14 How to Build Authority?24:02 Measuring AEO success28:18 How to Make Lovable AEO Friendly?32:21 Future Trends in AEO and Local Search Optimization38:08 Enhancing Local Digital Presence40:20 How Does Language Affect AEO?45:25 How Does Yar Use the Webflow MCP?49:22 Yar's Announcement and Future Endeavours51:29 YouTube Videos for AEO?53:54 Reddit for AEO56:22 Yar's Future Plans and Service Offerings01:01:12 The Role of Content in AEO01:06:12 Final Thoughts on AEO and Digital Presence01:07:47 The Weird Finnish Thing

    POD 56 - Making sense of AEO - with Yar Al Roshidi

  8. 4. Mai

    POD 55 - Building a Lean Studio in a Bloated Industry - with Ben Hammond

    In this episode, I sit down with Ben Hammond, founder of Shrink Studio, a Webflow premium partner based in London. Ben works with venture-backed B2B teams at seed, Series A, and Series B. We talk about why so much of the agency world has become bloated, what a lean studio actually looks like in practice, and how Ben structures Shrink around discovery, development, and optimization. We get into senior-only teams, sprint-based development, why frameworks are starting points and not religion, his take on MAST and component-first builds, and how he thinks about handover. We also cover his outbound process for finding venture-backed clients, how AI is changing the agency model, and where AEO fits into the work going forward. Check out Ben:https://www.linkedin.com/in/bybenhammond/https://www.shrink.studio/ Also mentioned:Corey Moen - https://www.linkedin.com/in/coreymoen/Alessia Sannazzaro - @ale_sannazzaroDan Foster - https://www.linkedin.com/in/danfoster29/Uroš Mikić - @UrosMikicFlowNinjaEpisode with Nathan - https://www.youtube.com/watch?v=E4SjwOYYps8Episode with Mason - https://www.youtube.com/watch?v=G0XxH4ZsXH0MAST Framework - https://www.nocodesupply.co/mast/docsFinsweet Attributes - https://finsweet.com/attributesPostHog - https://posthog.com/

    POD 55 - Building a Lean Studio in a Bloated Industry - with Ben Hammond
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I’m Janne Parri, your Webflow Wingman from Finland. In this podcast, I chat with designers, developers, and creative minds from around the world about Webflow, freelancing, and the creative life.

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