Posers with Jodi Hendricks

Jodi Hendricks
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The Poser's Podcast is where photography, psychology, and business collide. Hosted by Jodi Hendricks, photographer, educator, and creator of The Posing Method, this show is all about saying the quiet parts out loud and getting real about what it takes to build a thriving photography business. From raw takes to hard-won lessons, Jodi delivers unfiltered insights on posing, client experience, and making money without the BS. So, headphones in, tits up, and let’s build something incredible together.

  1. vor 13 Std.

    066: Pratt Boy Summer

    Apparently we're having a Pratt Boy Summer. Not because Spencer Pratt should be mayor of Los Angeles. But because he accidentally became one of the most fascinating marketing case studies I've seen all year. After stumbling across a breakdown of his campaign, I realized something that photographers, business owners, and creators need to hear:The market doesn't always reward the most qualified person. It rewards the person people can't stop talking about. In this episode, we're unpacking cult psychology, audience building, attention economics, reality television, Taylor Swift, Apple, political campaigns, and why Spencer Pratt seems to understand something about human behavior that most business owners completely miss. We'll talk about belonging, common enemies, shared language, building a world around your brand, and the surprising reason some people become impossible to ignore while others stay invisible despite having more talent, experience, and expertise. And yes...We're also talking about the confidence of a mediocre white man.Tits up and ears open. Timestamps:00:00 Graduation Emotional Whiplash03:19 Spencer Pratt Case Study07:20 Attention Beats Qualifications08:48 Belonging Over Agreement11:07 Own The Villain12:47 Create A Common Enemy15:57 Shared Language Signals17:39 Build A Brand World19:57 Mediocre White Man Confidence26:06 Be Impossible To Ignore 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    30 Min.

  2. 26. Mai

    065: Proof Your Clients Will Spend More

    Over Mother’s Day weekend, I forced my boys to watch The Devil Wears Prada with me… and somewhere between the marble countertops, Milan fashion houses, and casual “weekend at Lake Como” energy, I realized this movie perfectly explains luxury psychology. Because luxury buying behavior is not just about money. It’s about aspiration, belonging, identity, status, emotional experience, and the environments we’re invited into. In this episode, I’m unpacking:• Why humans are naturally wired to aspire upward• The psychology behind luxury buying behavior• Why people buy within the environment you create for them• How photographers accidentally cap their own revenue• Why trying to drastically raise your prices overnight will tank your business• The difference between simply charging more and creating a buying environment that supports higher spending• Why your current “budget clients” may actually be capable of spending far more than you realize I also share a real story involving two clients from the exact same affluent private school — one who thought nobody would ever spend $5K on senior photos… and another who spent $5,500 without blinking. Same level of wealth. Completely different buying environment.And honestly? That story alone might completely change how you think about pricing, luxury, and client psychology. If you’ve ever wondered how photographers create high-ticket sales without alienating their current clients… this episode is your proof. Timestamps:00:00 Studio Drama Update02:22 Luxury Series Setup02:53 Devil Wears Prada Lesson06:23 Why We Aspire Upward09:27 The How Question11:08 Pricing Structure First14:35 Two Clients Case Study20:48 Lead Clients Upward 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    28 Min.

  3. 12. Mai

    064: Champagne Taste, Hold the Beer Budget

    Luxury is not an all-white studio and a good logo. In part two of this luxury series, I’m diving into the thing photographers overlook the most when trying to attract higher-end clients: the client journey. Because luxury is rarely one big dramatic thing. It’s usually a thousand tiny details working together to make people feel taken care of. In this episode, we’re talking about: • Why affluent clients are really buying emotional certainty • The subtle details that increase perceived value • Hospitality, presentation, and why your energy matters more than you think • The difference between “expensive” and truly luxurious • Why some brands simply feel elevated from the very first interactionI’m also sharing the story behind the highest sale I’ve ever had inside of my studio… which happened right in the middle of recording this luxury series. Funny how that works. If you’ve ever wondered why some photographers feel instantly premium before you even inquire… this episode is going to connect a lot of dots. Timestamps:00:00 Welcome to Posers00:42 Luxury Is a Mindset03:20 Recap of Part One06:01 Record-Breaking Sale08:39 Client Journey Matters09:33 Luxury Starts Before Inquiry15:24 Lead the Booking Call17:52 Styling and Planning19:59 Shoot Day Execution21:27 Energy Is the Product24:18 Reveal and Presentation25:28 Consistency Builds Value26:52 Next Week and Outro27:27 Final Sign-Off 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    28 Min.

  4. 5. Mai

    063: Defining Luxury and Refining Your Portfolio

    This episode came straight from a DM with a photographer who’s ready to move into a higher-end market but isn’t sure how to make that shift without losing her current clients. We’re breaking down what luxury actually means (hint: it’s not just a higher price tag), how to research your specific market instead of guessing, and why your client experience starts the moment someone inquires. But the real focus? Your portfolio. We’re talking about the difference between “good” images and images that reflect taste… how to study art in a way that actually translates to modern portrait photography… and what affluent clients are really noticing in your work. We also dive into curation—on your website and your Instagram—and how small inconsistencies, outdated content, or lack of intention can quietly shift perception. This is about refining, not adding. Because luxury isn’t louder… it’s more intentional. Timestamps:00:00 No Fluff Philosophy03:49 Why Listen to Me05:18 DM Question Setup09:22 Luxury Is Not Price12:32 Define Luxury Locally18:02 Inquiry Experience Signals24:18 Portfolio and Art Study30:48 Audit and Curate Work36:34 Wrap and Next Episode 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://www.j-annephotography.com/waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    40 Min.

  5. 28. Apr.

    062: Photography Blindness, Do you have it?

    Do you remember that Febreze commercial with the teenage boys who couldn’t smell their own room? Yeah… that’s your marketing. In this episode, I’m calling out something that most photographers don’t even realize they’re doing… and it’s quietly killing your ability to book. You’ve been in this industry for so long that you’ve started filtering out the exact things that would make clients trust you. You’re posting what impresses other photographers… instead of what actually converts your clients. And the worst part? The thing that would make you stand out… is the exact thing you’ve stopped talking about. I’m breaking down: What “photography blindness” actually looks like in your content Why your marketing might all be starting to sound the same The subtle ways you’re accidentally making yourself look replaceable What your clients actually need to hear from you to trust you And how to shift your content so it builds authority instead of just getting likes This is one of those episodes that might sting a little… but once you see it, you can’t unsee it. And when you fix it? That’s when your marketing actually starts working. Timestamps:00:00 Febreze Nostalgia03:54 Photography Blindness07:41 Samey Marketing Trap08:30 Readable Text Rant10:15 Teach Your Expertise17:39 Authority Beats Likes18:28 Stop Chasing Pods22:10 Become Unreplaceable 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!The Mastermind Waitlist → The Posers Mastermind is sold out for this round, but you can always hop on the waitlist for next year!! Join the waitlist so you don’t miss the next round. https://j-anne-photography.kit.com/posers-waitlist The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    25 Min.

  6. 21. Apr.

    061: Photo Pirate of the Caribbean

    I just got back from the Dominican… and I accidentally walked straight into a live masterclass on sales psychology. We booked a private boat charter. It came with a photographer.And within five minutes… I knew exactly how this was going to go.What I didn’t expect? Was that this man — posing every couple the exact same way, running what most photographers would call a “cringey” shoot — would absolutely clean up in sales.And not by accident. In this episode, I break down everything I observed in real time:• The identical posing formula he used on every single couple (and why it didn’t hurt his sales)• The emotional manipulation tactic he saved specifically for the women — and why it worked• How he controlled the room without anyone realizing it• Why “better photography” does NOT equal more money• The subtle moments where he anchored value before anyone ever saw a price• And the biggest mistake photographers make when they rely on their work to do the selling This episode isn’t about judging his work.It’s about understanding human behavior. Because he wasn’t selling photos.He was selling emotion, urgency, and identity.And if you can’t do that… it doesn’t matter how good your work is. Timestamps:00:00 Where I Went Missing02:57 Travel Chaos And Getting Sick06:06 Dominican Boat Day08:17 Cheesy Photographer Setup12:04 Bad Posing Big Lesson13:50 Sales Room Psychology17:55 Guilt Tactic Crosses Line21:54 Why I Still Bought25:02 Takeaways  🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!Doors for POSERS | The Mastermind are officially open.If you want to go deeper into how to actually build demand, control your sales process, and stop relying on “hope marketing”… This is a smaller, more intimate group and I’m only looking for women who are ready to implement, not just consume. Apply here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    27 Min.

  7. 7. Apr.

    060: Ted Bundy Could’ve Booked Clients. Here’s Why.

    I realize this might be the most unhinged title I’ve ever written…But stay with me.Because once you understand why Ted Bundy was able to gain instant trust from people…You’re going to understand exactly what’s happening on your Instagram grid.And why it’s either working for you… or against you. In this episode, I’m breaking down the Halo Effect and how your clients are making snap decisions about you in milliseconds… before they ever read a caption, click your website, or inquire.We’re talking about: Why your grid is your first (and most important) impressionHow perception is driving your bookings more than your skillThe real reason cohesive feeds convert (and it has nothing to do with being “aesthetic”)What’s actually happening in your client’s brain when they land on your pageAnd how to create the “everything you touch turns to gold” effect in your businessAlso… yes… we briefly touch on Amanda Batula and West Wilson because I have thoughts… but we get back on track quickly. If you’ve been showing up, posting consistently, and still wondering why your calendar isn’t full…This episode is going to connect dots you didn’t even realize were missing. Timestamps:00:00 Pop Culture and your business05:42 The Halo Effect 08:28 First Impressions11:29 Cohesion Builds Trust13:04 Grid Composition Rules17:05 Curation vs Authenticity20:23 Ted Bundy and your grid 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!Doors for POSERS | The Mastermind are officially open.We start in one month, and this is a smaller, more intimate round.If you’re ready to stop guessing, start converting, and build a multi–six figure photography business with strategy and psychology behind every move…Apply now and book a 1:1 call with me or my team. If Ted Bundy could leverage perception…You can at least fix your grid.https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    23 Min.

  8. 31. März

    059: I’m Not a “Girl’s Girl”

    I don’t want to be a “girl’s girl.” Because what I’ve seen—inside the photography industry and outside of it—is that this idea of “support” has gotten a little twisted. We’ve created spaces where the women around you blindly support, gas you up even if you're going down the wrong path and no one challenges each other to build. This mentality is where everything feels encouraging on the surface… but nothing is actually changing because we keep doing the same things over and over again without someone stopping us to hold up a mirror. That kind of environment will keep you stuck longer than anything else. In this episode, I’m sharing a really personal story from the beginning of my career—walking into rooms where I didn’t feel like I belonged, the pressure to fit into a mold that was never mine, and how stepping away from that completely changed the trajectory of my business. We’re talking about the difference between surface-level support and real support. The kind that calls you out. The kind that raises your standards.The kind that actually moves your life forward. And the kind of woman I’ve chosen to be… both in my business and in the rooms I build. If you’ve ever felt like you don’t quite fit… Or like you’re surrounded by noise but still not growing… This episode is going to hit. Timestamps:00:00 Welcome to Posers00:55 Not a Girls Girl03:29 Conference Culture Clash08:42 Bar Talk Realness10:13 Crying and Pressure13:47 From Girls Girl to Woman16:01 Hard Truth Support16:36 Mastermind Results19:39 Standards and Safety21:26 Apply to Mastermind23:01 Outro and Call to Action 🔗 Connect with Jodi:📸 Website: https://www.j-annephotography.com📷 Instagram: https://www.instagram.com/j.annephotography Love this kind of coaching?Make sure you’re on my newsletter list where I share the behind-the-scenes of launches, pricing, posing psychology, and what it really takes to scale a photography business with soul. 📣 Help Spread the Word!If you loved this episode, subscribe, rate, and review! Algorithms are needier than all our ex-boyfriends combined, and I need all the help I can get.Tits up, ears open—let’s go build something epic. And because I always want to give you tools that actually move the needle: The applications for the next round of POSERS | The Mastermind is officially open.If you’re ready to stop circling the same problems and actually build something that moves…you can apply now. Book a call here: https://calendly.com/ella-erinlindstrom/1-1-mastermind-clarity The Posing Method → My signature course that teaches you how to pose the brain instead of the body so you can drop dopamine and oxytocin in the first two minutes of a shoot and completely transform your galleries. https://j-annephotography.com/the-posing-method Pass Platinum → Stop scrambling for a last-minute sale. Use my link to get 2 months of Platinum free WITH A MONEY BACK GUARANTEE when you start collecting cash on autopilot. https://success.passgallery.com/jodianne-platinum-referral

    24 Min.
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The Poser's Podcast is where photography, psychology, and business collide. Hosted by Jodi Hendricks, photographer, educator, and creator of The Posing Method, this show is all about saying the quiet parts out loud and getting real about what it takes to build a thriving photography business. From raw takes to hard-won lessons, Jodi delivers unfiltered insights on posing, client experience, and making money without the BS. So, headphones in, tits up, and let’s build something incredible together.

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