Press Releases Explained: When to Use Them (and When NOT to) | PR Expert Advice Ep117

Are press releases dead? Not exactly—but most businesses are using them wrong.

In this video, I’ll share what I’ve learned after more than a decade as a publicist and PR strategist about how (and when) to use press releases to actually get results.

Here’s what you’ll learn:
✅ When you should not use a press release (and what to do instead)
✅ The best times to leverage press releases for real media traction
✅ How to distribute your release so it actually gets picked up
✅ The #1 mistake brands make when writing press releases
✅ Pro tips for making your release newsworthy and journalist-friendly

If you’ve been thinking about putting out a press release—or wondering why yours didn’t get results—this breakdown will save you time, money, and frustration.

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