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Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

PSM: Professional Services Marketing PSM Show

    • Wirtschaft

Insights into the world of professional services marketing, presented by Frank Lippert and Deirdre Gilmore. The professional services industry is an increasingly competitive one – your firm needs to stand out from the pack, so a marketing strategy can no longer be an afterthought.

    Episode 268 - Just Show Up: Building the Life You Want With Discipline

    Episode 268 - Just Show Up: Building the Life You Want With Discipline

    **Recorded live at the 2024 SMPS Pacific Regional Conference in Portland, Oregon**

    Ryn (Kathryn) Bennett, MPH, is a non-binary 40 under 40 award winner, world-record-holding strongman competitor, celebrated TEDx and Ignite speaker, and advocate for developing mental toughness. They are the author of Productive Pain, a personal memoir and inspirational guide. With a background in social and behavioral health and process improvement, Ryn's professional career spans industries including tech, healthcare, and engineering/construction. Ryn used the mental fortitude and tenacity they learned in the gym to advance their career and overcome burnout, working from an entry-level process improvement role into a director position. Ryn is a Certified Professional Services Marketer and is nationally ranked as a strongman competitor. They are passionate about helping others develop the mental tenacity and internal strength they need to succeed, no matter the adversity they're facing.
    The podcast picks up after Ryn's keynote. A few excerpts from the keynote have been included for context, but the podcast discussion does not depend on having heard the address.
    https://www.linkedin.com/in/kathrynbennettwrites/ 
    Productive Pain, by Ryn Bennett (available on Amazon)
    https://www.proposalindustryexperts.com/ 
    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 48 Min.
    Episode 267 - Farm Sense

    Episode 267 - Farm Sense

    You've heard of common sense and street sense. Get ready for farm sense, as doled out by SMPS Weld Cox awardee, Donna Corlew, FSMPS, CPSM. Learn how this self-described farm girl got her start, what she sees as the biggest changes in AEC marketing and BD, and what today's marketers can do for themselves to get ahead. Deirdre and Donna bless all the hearts in this uplifting look at our craft.  

    A native Tennessean, Donna Corlew’s roots run deep in Southern hospitality, a culture of giving, and an abiding love of SEC football and Nashville Predators hockey. Don’t let that Southern twang fool you – under the surface lies the heart and soul of a Steel Magnolia driven by a passion for coaching and helping architects, engineers, and builders identify and maximize their unique talents and expertise. She works with AEC firms across the country to focus strategic vision and market research, grow connections and chemistry with clients and prospects, and help technical staff and marketing and business development professionals to thrive and win profitable work. With over 700 technical professionals trained as effective doer-sellers, Donna brings an understanding of the AEC market and a proven track record of performance and results. https://www.linkedin.com/in/donnacorlew/ 
    Resource links:
    Patrick Lencioni, The Ideal Team Player, available on amazon.com https://www.amazon.com/Ideal-Team-Player-Recognize-Cultivate-ebook/dp/B01B6AEJJ0  
    Catch Donna at these conferences:  
    https://convention.agc.org
    https://smps-serc.org 
    https://smpsmvrc.com
    https://smpsheartland.org 
    https://smpsheartland.org
    https://www.amplifyaec.org/  

    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 54 Min.
    Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership

    Episode 266 - Conger Construction Case Study in Authentic and Intentional Leadership

    In today’s episode, we have a case study on authentic and intentional leadership. Frank and Deirdre talk with Justin Conger, of Conger Construction, about leadership, decision making, culture, brand, and how marketing impacts a firm.
     
    At the helm of Conger Construction Group, Justin Conger stands as a paragon of transformative leadership. His distinct approach, grounded in the principles of servant leadership, has been the compass guiding the company’s ascent in the construction sector. With the conviction that true leadership stems from serving first, Justin continuously places the needs and professional growth of his team at the forefront. This ethos has not only fostered a culture of mutual respect, trust, and empowerment within Conger Construction Group but has also been instrumental in its sustained business expansion.
    https://www.linkedin.com/in/justin-conger-27636614/ 
     
    Resource links:
    Conger Construction: https://www.congerbuilt.com/ 
    Vistage: https://www.vistage.com/ 
    Off Balance, Matthew Kelly: https://www.amazon.com/Off-Balance-Work-Life-Professional-Satisfaction/dp/1942611331 
    The 5 Disfunctions of a Team, Patrick Lencioni: https://www.amazon.com/Five-Dysfunctions-Team-Leadership-Fable/dp/0787960756 
     

    • 47 Min.
    Episode 265 - Leadership

    Episode 265 - Leadership

    Ever wonder what it takes to be a leader? Deirdre and Kathryn explore what leadership means, how to become a leader, and what it takes to go beyond a title to truly lead. They also look behind the curtain on how leadership decisions are made. They bring their education, personal experiences, and practical tips to unlock the secrets of good leadership.
    As a partner in GO Strategies, Kathryn brings an energy and vitality to the team that significantly promotes the mission of “making everything about marketing and business development easier.” With more than 20 years in the A/E/C industry, Kathryn brings an in-the-trenches perspective for how things work and, more importantly, how things can work better. Her sense of humor is balanced with a sense of getting-the-job done. She is a strategic thinker, an excellent listener, and provides creative solutions that work, not abstract theory that sits on shelves. As a life-long learner, she is a certified professional services marketer (CPSM), certified professional life coach (CPLC), and a 6 Types of Working Genius facilitator. Kathryn is a frequent presenter and facilitator, in both the virtual and in-person environments, presenting at national and regional conferences, and at SMPS chapters Beyond work…she loves to scuba dive and is PADI rescue diver, has been called a gym-rat (rats love cheese!), and enjoys time with her 1-year-old grandson. She served a past chapter president for the SMPS Sacramento Chapter and is currently on a committee for APWA Sacramento Chapter.
     
    Resources:
    Adam Grant, Think Again (available on Amazon)
    Patrick Lencioni, The Ideal Team Player (available on Amazon)
    Edgar Schein, Humble Inquiry (available on Amazon)
    Six Types of Working Genius: https://www.workinggenius.com/ 
     
    Connect with Kathryn Ness: https://www.linkedin.com/in/kathryn-ness-cpsm-6a08928
     
    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 39 Min.
    Episode 264 - Developing Great Case Studies & Using AI To Help

    Episode 264 - Developing Great Case Studies & Using AI To Help

    What if your project summaries could proactively win work for you? Leslie Blaize, CPSM, is a case study specialist. She's sharing the secrets to making a compelling case study document that speaks to your company, your client, and prospective clients with her 1 case study = 3 wins techniques.
     
    Resources:
    American Writers and Artists Institute - https://www.awai.com/ 
    Casey Hibbard - https://www.compelling-cases.com/ 
    SMPS Pacific Regional Conference - https://smps-prc.org/ 
     
    Connect with Leslie Blaize: linkedin.com/in/freelance-writer-architecture-engineering-construction/  
     
    AEC Connect newsletter: Subscribe on LinkedIn 
    https://www.linkedin.com/build-relation/newsletter-follow?entityUrn=6947590700544704513 
     
    Website: blaizecommunications.com/ 
     
    blaizecommunications@gmail.com
     
    Music by RomanSenykMusic on Pixabay. www.pixabay.com 

    • 34 Min.
    Episode 263 - Organization Tips for 2024

    Episode 263 - Organization Tips for 2024

    Did you resolve to be better organized or have better follow-through in 2024? Frank and Kate share their tips for staying on top of email, scheduling, and to do items in practical, low key ways.
     
    Music by RomanSenykMusic on Pixabay. www.pixabay.com
     

    • 49 Min.

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