Publish & Prosper

Matt Briel & Lauren Vassallo
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Where publishing, technology, and marketing collide. Brought to you by Lulu.com. 

  1. vor 6 Tagen ·  Video

    Reality Check: 6 Publishing Trends for 2026

    In this episode, Matt & Lauren look to the past to see if they were right about the future!  Way back in December 2025 we suggested 6 trends we expected to see in the publishing industry this year… 6 months later, we’re checking in to see whether or not our visions are manifesting into reality. 🎱 Are more publishers seeing print-on-demand as a competitive advantage? 🔮 Are more authors investing in brand-building via hybrid publishing contracts? 🎱 Has AI been integrated into most publishing chains yet? 🔮 Have creators found new solutions for community spaces? 🎱 Has the adoption rate of direct sales escalated? 🔮Are even more creators monetizing their content with print books? Tune in wherever you get your podcasts, or watch the episode on YouTube! Dive Deeper 💡 Watch Ep #100 | Looking Ahead at Publishing Trends for 2026 💡 Listen to These Episodes Ep #101 | Where Does AI Belong in Publishing?Ep #109 | Choosing Your Direct Sales StrategyEp #120 | Print Books Still Aren’t Dead💡 Explore These Resources Publishers Weekly | USBS 2026: Experts Tackle Publishing’s Hottest TopicsPublishers Weekly | USBS 2026: Publishing CEOs Warn Against AI ‘Witch Hunt’ Pew Research Center | Americans Still Opt for Print Books Over Digital or Audio Versions  💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    56 Min.

  2. 17. Juni ·  Video

    Where Does AI Belong in an Author’s Workflow?

    In this episode, Lauren & Matt explore how authors can use AI to buy back their most valuable resource: time. Generative AI tools like Claude, ChatGPT, Gemini, and Perplexity can’t replace human creativity, but they can give you more time to be creative by helping you streamline your… 🧰 Operations 🧲 Marketing 💰 Sales ⚙️ Production Listen wherever you get your podcasts, or watch the episode on YouTube! Dive Deeper 💡 Explore These Resources Publishers Weekly | Publishing CEOs Warn Against AI ‘Witch Hunt’Lulu University | How Authors Can Use AI 💡 Listen to These Episodes Ep #78 | How to Use Generative AI to Sell More BooksEp #101 | Where Does AI Belong in Publishing?Ep #121 | Designing a Workflow to Support Your Growing Author Brand💡 Read These Blog Posts Think Outside the Bot: How AI Can Help Content CreatorsDiscoverability in the Age of AI Search Sound Bites From This Episode 🎙️ [2:56] “This is not a replacement for human creativity. This is an administrative assistant, a backend tool, that you can use in some of these ways so that you have more time available for you to do the creative, human side of writing books.” 🎙️ [17:19] “The thing to remember too is if you can effectively implement AI in at least one small, you know, area in each of these buckets, each of these categories, you're going to drastically increase the amount of time you can spend writing and creating and producing new work. If that's your goal. And that kind of output, you know, begets more growth.” 🎙️ [46:54] “Let the tool do its thing. Put better metadata behind your books. You'll get better discoverability across the board. It's just silly not to.”  💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    57 Min.

  3. 10. Juni ·  Video

    Making Your Books Accessible to Every Reader

    In this episode, Lauren and guest host Paul, Lulu’s Sr. Marketing Manager, examine an often overlooked element of indie publishing: making your book accessible to all potential readers. Accessibility isn’t just a performative buzzword; it’s a smart strategy to help you reach new readers, connect with existing fans, increase your discoverability, and future-proof your content. Listen, watch, or read along with the episode transcript (accessibility!) to learn more about: 💡 Why accessibility matters to authors 💰 Why accessibility matters to readers 📚 Multi-format publishing, from ebooks and audiobooks to large print editions and dyslexia-friendly fonts 📝 How supplemental content can help support readers Dive Deeper 💡 Explore These Resources Pew Research Center | Americans still opt for print books over digital or audio versionsDyslexie FontEveryone Can Be a ReaderCase Study on Justin Moore💡 Listen to These Episodes Ep #90 | How to Get Your Book Into LibrariesEp #94 | Crafting a Content Strategy That Actually WorksEp #120 | Print Books Still Aren’t Dead💡 Read These Blog Posts The European Accessibility Act and Your EbooksWhich Font Should I Use for My Book? Sound Bites From This Episode 🎙️ [4:00] “One of the best ways for any content creator of any format, books, video, podcasts, anything, to earn an audience is to find their niche. And when you get into your niche, you don't want to then exclude a portion of those people.” 🎙️ [26:56] “It's different between I've written a book to have written a book, versus I've written a book to share information. And if your goal is the latter, which it really, really should be, you got to make it available and accessible in the ways that people want it and actively absorb it.” 🎙️ [36:35] “The point of all of this, the TL;DR of this entire episode, is whatever it takes to get as many books into the hands of as many people as possible.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    58 Min.

  4. 3. Juni ·  Video

    Rebuilding After Amazon Bans Your Books

    In this episode, Lauren & Matt shine a light on a nightmare that keeps many indie authors awake at night: an unceremonious account suspension from Amazon.  What do you do when you’re forced to rebuild your author brand from the ground up? How will leaving Amazon impact your audience, your discoverability, and your promotional efforts? Is there anything you can do to safeguard yourself from unexpected excommunication?  Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Listen to These Episodes Ep #16 | The Indie Author's Guide to Thriving Without AmazonEp #56 | The Indie Author's Guide to Going Wide With Your Book DistributionEp #118 | How to Get Your Readers to Sell Your Book for YouEp #119 | Marketing Your Book to Humans by Optimizing for Robots💡 Read These Blog Posts Amazon Isn’t the Only Option: Going Wide to Diversify Your Book SalesThe Independent Author's Guide to Thriving Without Amazon💡 Watch These Videos How to Stop Selling on Amazon (and Still Make Money)How to Get Started with Direct Sales  Sound Bites From This Episode 🎙️ [7:59] “The unfortunate reality of this is that a lot of people are in that boat, and a lot of people don't learn that, to get out of that, that sinking ship until it's already halfway sunk.” 🎙️ [22:19] “It's unfortunate if you're in this situation and this was the catalyst or the spark that gets you to take action and start going wide, or finding new places to sell your content, or build that direct connection that you've been wanting to do for the last couple of years, and you know it's the right thing to do. But, I think the important thing here is that you, you get started.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    58 Min.

  5. 27. Mai ·  Video

    Designing a Workflow to Support Your Growing Author Brand

    In this episode, Matt & Lauren reveal the workflows the Lulu team has been refining for years, built to grow, scale, and streamline content marketing. Whether you’re writing your next book, producing a podcast episode, or scheduling a simple social media post, reframing your approach makes your work easier and gives you back time to do more of what you love.  Listen as we break it down into these steps:  1️⃣ Creation 2️⃣ Production 3️⃣ Distribution  4️⃣ Marketing 5️⃣ Sales 6️⃣ Fulfillment 7️⃣ Insight Or watch the episode on YouTube! Dive Deeper 💡 Listen to These Episodes Ep #94 | Crafting a Content Strategy That Actually Works Ep #107 | Scaling for Success with Automated Book Fulfillment SolutionsEp #119 | Marketing Your Book to Humans by Optimizing for Robots💡 Creator News Live with Zac Brown Sound Bites From This Episode 🎙️ [2:23] “There's nothing worse than, like, getting into something because you love it. Whether it's writing or podcasting or blogging or creating Instagram content , whatever it is. You got into this because you genuinely love this and enjoy doing it. And somewhere along the line, you've made a business out of it. And now the thing that you originally loved doing, that got you here in the first place, is the thing that you have the least amount of time for, or it's become a chore.” 🎙️ [22:53] “These seven things, this is almost like basically, you could design a checklist of these seven things around each project, or each piece of content you're doing. And then, more importantly, you kind of frame your workweek around this.” 🎙️ [51:14] “Think about the thing that you just detest doing. That you, I mean, you create the biggest bottleneck for yourself because you don't want to do it. We all have that one thing… And that's probably where your biggest bottleneck is. So that's where I would start.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    57 Min.

  6. 20. Mai ·  Video

    Print Books Still Aren’t Dead

    In this episode, Lauren & Matt gleefully share data from a recent Pew Research Center report confirming what we already knew: print books are alive and well. We unpack the survey results and what they mean for us, indie authors, and the publishing industry as a whole. Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Pew Research Center | Americans still opt for print books over digital or audio versions 💡 Print Still Owns the Room and Pew Research Agrees With [Matt] 💡 Listen to These Episodes Ep #109 | Choosing Your Direct Sales StrategyEp #110 | Why Print is the Missing Piece in Your Creator EcosystemEp #118 | How to Get Your Readers to Sell Your Book for You Sound Bites From This Episode 🎙️ [4:17] – “For all those that are continually beating that drum, or find it weird that I'm anti-ebook, in your face.” 🎙️ [16:32] – “I would hope by now anybody that's listened to more than a couple of  these episodes, that you've understood that whether or not Lauren and I worked for Lulu, we would still be talking about books, print books, how authors can sell more books. Our whole existence at times, especially from a professional level, revolves around helping authors sell more books.” 🎙️ [35:16] – “You should be tapping into this market of print book readers and buyers. 100% if you're not already, you should. But more importantly, if you're not selling direct yet, that's really where all of this comes together. That's the four way stop, the convergence of where all of these things will meet in the middle and form, like the ultimate sort of book sales experience for you and your readers.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    55 Min.

  7. 13. Mai

    Marketing Your Book to Humans by Optimizing for Robots

    In this episode, Matt & Lauren examine the ways book marketing has changed in an AI and algorithm-driven world. We identify a few of the biggest shifts we’ve seen, like prioritizing trust signals over keywords, and share our insights into: 😱 Common mistakes we see authors & creators making 🤩 Proactive moves we see authors & creators making 🤔 Things you can do right now to better position your strategy Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Lulu Blog | Discoverability in the Age of AI Search 💡 Listen to These Episodes Ep #68 | Maximizing Your Chances of Discoverability in Generative AI SearchEp #78 | How to Use Generative AI to Sell More BooksEp #86 | Maximizing Your First Impression in the Attention Economy Sound Bites From This Episode 🎙️ [18:39] “The more evergreen content that you have out there, the more content that you put out there that will stand the test of time and again prove that you are human, that you write for humans, that your content speaks and relates to humans, the better off you're going to be.” 🎙️ [51:45] “We are not saying write content that is targeted towards the robots. We're saying write content that is targeted towards humans, because that's what the robots are looking for.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    58 Min.

  8. 6. Mai

    How to Get Your Readers to Sell Your Book for You

    In this episode, Lauren & Matt share strategies for how to get your readers and fans to help sell your books for you! We break down the importance of building a dedicated audience around your brand, review the different ways authors and entrepreneurs mobilize their fans, and offer up tips for putting these ideas into action.  Listen wherever you get your podcasts, or watch the video episode on YouTube! Dive Deeper 💡 Explore These Resources Cosmopolitan | Bring Back Men Who YearnLulu Blog | How to Turn Casual Followers into Dedicated Super FansLulu U | How to Build a Community of True Fans 💡 Listen to These Episodes Ep #15 | Can You Really Support Your Business With Just 1,000 True Fans?Ep #24 | How to Turn Your Casual Fans into Super FansEp #86 | Maximizing Your First Impression in the Attention Economy Sound Bites From This Episode 🎙️ [11:45] “But I think that all of that advice and all that strategy and all that how to, really actually just boils down to: you have to give your audience a reason to care about you and a reason to want to talk about you.” 🎙️ [31:20] “And that's where I think micro-influencers are really useful. Not in the traditional way that we think of influencer marketing, but that building relationships through relationships kind of marketing.” 🎙️ [55:32] “Building that ecosystem is extremely important. Nobody wants to do this on their own. It's not easy. And so when you can build yourself a little army, I think that just exponentially increases your success rate.” 💀 Can’t wait for our next episode? Check out our Resources page for links to our blog, our YouTube channel, and more. 💀 Find us on Facebook, Instagram, and LinkedIn at luludotcom! 💀 Email us at podcast@lulu.com 💀 Sign up for our mailing list.

    59 Min.
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Where publishing, technology, and marketing collide. Brought to you by Lulu.com. 

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  • Erstellt von
    Matt Briel & Lauren Vassallo
  • Jahre aktiv
    2023 - 2026
  • Folgen
    126
  • Bewertung
    Unbedenklich
  • Copyright
    © 2026 Publish & Prosper
  • Sendungswebsite
    Publish & Prosper

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