Rev-n-u Unplugged

James Hounslow from Indigo GTM

🎙️ Rev-n-u Unplugged — Where SaaS revenue leaders tell it like it is. Join James Hounslow, a seasoned recruiter in the revenue leadership space, as they sit down with Chief Revenue Officers, VPs of Sales, and Private Equity Operating Partners to have real, unfiltered conversations about the business of driving growth in SaaS. Each episode, the guest brings the topic, from communication to the board strategies and recruiting to value creation, winning new logos, cutting tech spend, and everything in between. No fluff. No scripts. Just the raw insights, lessons, and stories behind how top operators build and sustain revenue engines that perform. If you’re a sales leader, investor, or anyone obsessed with the craft of revenue, this is your backstage pass to the strategies and mindsets shaping today’s SaaS landscape. Tune in. Get real. Grow revenue. Unplugged.

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    Stop Obsessing About the Fruit: Why the Best CROs Focus on the Root

    The conversation with Andrew Barker, CRO at ClearBank, covers his sales journey, challenges in scaling a business, and the modern B2B revenue engine. Andrew shares insights on implementing sales methodology, avoiding over-engineering, and the importance of understanding data without a rev ops presence. He also discusses the challenges of avoiding custom builds in scale-ups and the integration of marketing, channel, sales, and client success under one integrated function. The conversation covers the importance of early customer engagement and value provision, the role of the CRO in managing the revenue engine, the integration of AI into business processes, stakeholder management and expectations, team dynamics and scaling, and the role of RevOps in scaling a business. Takeaways Sales LeadershipScaling a Business Early engagement and value provision are crucial in modern B2B sales.RevOps plays a critical role in enforcing infrastructure, systems, processes, and technology.AI should be integrated into business processes and problems, with a focus on targeted solutions.Talent management, energy management, and mindset matter significantly in sales organizations. Chapters 00:00 Introduction and Value of Revenue Unplugged05:05 Building a Revenue Engine11:30 Understanding Data Without Rev Ops18:05 Getting Buy-In for Sales Methodology27:00 Modern B2B Revenue Engine32:51 The Role of the CRO and Revenue Engine43:00 Stakeholder Management and Expectations51:43 RevOps and its Role in Scaling

    51 Min.

Info

🎙️ Rev-n-u Unplugged — Where SaaS revenue leaders tell it like it is. Join James Hounslow, a seasoned recruiter in the revenue leadership space, as they sit down with Chief Revenue Officers, VPs of Sales, and Private Equity Operating Partners to have real, unfiltered conversations about the business of driving growth in SaaS. Each episode, the guest brings the topic, from communication to the board strategies and recruiting to value creation, winning new logos, cutting tech spend, and everything in between. No fluff. No scripts. Just the raw insights, lessons, and stories behind how top operators build and sustain revenue engines that perform. If you’re a sales leader, investor, or anyone obsessed with the craft of revenue, this is your backstage pass to the strategies and mindsets shaping today’s SaaS landscape. Tune in. Get real. Grow revenue. Unplugged.