SharkPreneur

Market Domination
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Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

  1. Episode 1297: Why Mid-Market Marketing Breaks with Sheila Kloefkorn

    vor 1 Tag

    Episode 1297: Why Mid-Market Marketing Breaks with Sheila Kloefkorn

    Most companies are not failing at marketing because they chose the wrong platform; they are failing because the strategy, message, and target audience are misaligned.   In this episode of Sharkpreneur, Seth Greene interviews Sheila Kloefkorn, CEO & President of KEO Marketing Inc., who shares how B2B companies can move beyond scattered marketing and build strategies that connect with the right audience, answer real buyer questions, and support long-term growth. She also discusses the impact of AI on search, SEO, paid ads, reputation management, and YouTube, and explains why educational content is becoming essential to the modern buyer journey.   Key Takeaways: → Marketing works best when strategy precedes tactics. → Mid-market companies often lack senior marketing leadership. → A fractional CMO can help bridge the gap between strategy and execution. → The right message starts with understanding the customer’s needs and pain points. → SEO must account for AI chat results and for frequently asked questions. Sheila Kloefkorn is a marketing expert with more than 25 years of experience helping organizations increase revenue through strategic, results-driven marketing. She is the founder and CEO of KEO Marketing, a Phoenix-based B2B marketing agency specializing in marketing strategy, messaging, digital infrastructure, campaign execution, and analytics. Since founding KEO Marketing in 2000, Sheila and her team have developed award-winning campaigns for Fortune 1000 companies and mid-sized businesses across the United States and in more than 100 countries. Her work has helped clients achieve hundreds of millions of dollars in revenue growth. Sheila has received numerous industry honors, including recognition from the Phoenix Business Journal, the Stevie American Business Awards, and MarSum. A certified business coach and frequent speaker, she is also active in the marketing community, serving in leadership roles with the Business Marketing Association, the American Marketing Association, and SEMPO AZ. Connect With Sheila: Website: https://keomarketing.com/ LinkedIn: https://www.linkedin.com/in/sheilakloefkorn/

    17 Min.
  2. Episode 1296: The Backpack Trader: Turning Trading Into a Business That Gives You Freedom with Troy Noonan

    vor 6 Tagen

    Episode 1296: The Backpack Trader: Turning Trading Into a Business That Gives You Freedom with Troy Noonan

    What if successful trading is less about staring at screens all day and more about building a proven plan that gives you the freedom to walk away?   In this episode of Sharkpreneur, Seth Greene interviews Troy Noonan, The Backpack Trader, who shares how an early British pound trade helped launch his lifelong connection between trading and freedom and shaped his philosophy of trading with structure, discipline, controlled risk, and a lifestyle-first mindset. He also explains why traders need more than a strategy, how to build a proven trade plan, and what it means to shift from trying to trade to being the CEO of a trading business.   Key Takeaways: → A proven trading plan helps remove emotion from each trade. → Learning a strategy is only one part of achieving success. → Risk management matters more than chasing individual wins. → Losses are part of the random distribution of trading results. → Beginners should test a trading plan before risking real money.   Troy Noonan, also known as “The Backpack Trader,” has been helping people trade smarter since 1995. With nearly 30 years of market experience, he has built his career around one core belief: successful trading should create freedom, not require someone to sit in front of a screen all day.   Troy is the bestselling author of Day Trading QuickStart Guide and has mentored more than 5,000 students across 100+ countries. Through his proven strategies, automated systems, and global trading community, he teaches traders to approach the markets as a real business rather than a gamble.   His mission is to help people become the CEOs of their own trading businesses, trade consistently, and reclaim their time while building a smarter path to financial independence. Connect With Troy: Website: https://www.backpacktrader.com/ Instagram: https://www.instagram.com/backpacktrader/ X: https://x.com/TroyNoonan4 Facebook: https://www.facebook.com/TheBackpackTrader/ LinkedIn: https://www.linkedin.com/in/netpickstradingcoach/ YouTube: https://www.youtube.com/c/BackpackTrader

    21 Min.
  3. Episode 1295: The Systems That Free Business Owners with Hector Alvarado

    22. Juni

    Episode 1295: The Systems That Free Business Owners with Hector Alvarado

    What if the real reason your business cannot scale is not your people, your market, or your effort, but that everything still depends on you?   In this episode of Sharkpreneur, Seth Greene interviews Hector Alvarado, Co-Founder of Optimize Business Systems, who explains how small and mid-sized businesses can reduce founder bottlenecks by building stronger systems, clarifying roles, improving leadership, and ensuring consistent execution. He also explains why business owners must shift from day-to-day firefighting to strategic leadership if they want to build companies that can grow without being in constant emergency mode.   Key Takeaways: → Owner-dependent businesses struggle to scale because too many decisions flow back to the founder. → A business is harder to sell when its value depends entirely on the owner’s day-to-day involvement. → Second-line leaders are essential to building a scalable company. → Business owners need regular time away from the weeds to see the bigger strategic picture. → Strong systems are more than SOPs; they encompass leadership, execution, accountability, and clarity.   Hector Alvarado is an entrepreneur, operations executive, and business consultant with 27+ years of experience transforming companies across the logistics, transportation, construction, and home-service industries. His expertise isn’t theoretical—it’s built on decades of diagnosing operational chaos, fixing broken systems, and leading organizations through high-stakes growth.   One of Hector’s most notable accomplishments was the complete turnaround of Willy’s Trucking. As VP of Operations, he led the company from a $1.3M annual loss in 2018 to a profitable sale exceeding $25M in 2021—a feat that earned him industry-wide respect. Today, he serves as VP of Operations for the largest NGL and Butane hauler in Western Canada, overseeing large fleets, operational excellence, and strategic expansion.   Hector is also a Lean Black Belt, Continuous Improvement Master Trainer, and EOS implementor, bringing a rare blend of tactical expertise and strategic leadership. Beyond his corporate roles, he runs three successful businesses under Family Legacy Industries and manages a growing real estate investment portfolio, providing firsthand insight into entrepreneurship and wealth-building.   Connect With Hector: Website: https://optimizebusinesssystems.com/ Instagram: https://www.instagram.com/optimize_business_systems/ Facebook: https://www.facebook.com/people/Optimize-Business-Systems/61574764979478/ LinkedIn: https://www.linkedin.com/company/optimize-business-systems/

    15 Min.
  4. Episode 1294: From $500 to a Seven-Figure National Brand With National Partnerships with Lindsay Pinchuk

    17. Juni

    Episode 1294: From $500 to a Seven-Figure National Brand With National Partnerships with Lindsay Pinchuk

    What happens when a simple idea to connect with other moms becomes a national brand, secures major retail partnerships, and launches a new mission to help women entrepreneurs grow smarter?   In this episode of Sharkpreneur, Seth Greene interviews Lindsay Pinchuk, Founder and CEO of Lindsay Pinchuk Marketing + Consulting. She shares how she turned a $500 investment into a seven-figure brand, partnered with major companies such as Target, Nordstrom, Huggies, and Unilever, and ultimately navigated the challenges of selling her company. She also discusses the power of partnerships, staying authentic while scaling, and how she now helps women small business owners build meaningful, sustainable businesses.   Key Takeaways: → Strategic local partnerships with retailers, experts, and community leaders can help companies quickly build trust. → Maintaining trust with your audience means saying no to products, brands, and partnerships that don’t align with your values. → How to turn brand interest into formal sponsorship through national partnerships with major brands. → Finding brand ambassadors in new cities lets you scale your business while keeping your brand personal and community-driven. → Simple marketing fundamentals still work for small businesses.   Lindsay Pinchuk is an award-winning entrepreneur and one of fewer than 1% of female founders to lead her company through an acquisition. After nearly 25 years in marketing and sales, she left corporate America to found Bump Club and Beyond, bootstrapping it from $0 to seven figures for six consecutive years, turning a profit in year one, and building partnerships with brands like Target, Nordstrom, Huggies, ULTA, and more. She grew the community to 3M+ monthly users and led the company’s acquisition in under a decade. Today, Lindsay supports women business owners (especially 40+) through Dear FoundHer…, a podcast-turned-movement with a Substack, community, mentorship, and events. She consults, teaches, and speaks on simple, cost-effective marketing using her SWEEP framework.   Connect With Lindsay: Website: https://www.lindsaypinchuk.com/ Instagram: https://www.instagram.com/lindsaypinchuk/ Facebook: https://www.facebook.com/LindsayPinchuk/ LinkedIn: https://www.linkedin.com/in/lindsaypinchuk/ https://www.linkedin.com/company/lindsay-pinchuk-marketing-consulting/

    18 Min.
  5. Episode 1293: How Fight Camp Disrupted Home Boxing and Fitness with Khalil Zahar

    15. Juni

    Episode 1293: How Fight Camp Disrupted Home Boxing and Fitness with Khalil Zahar

    What happens when boxing, engineering, and connected fitness collide to create a smarter way to train at home?   In this episode of Sharkpreneur, Seth Greene interviews Khalil Zahar, CEO and Co-Founder of FightCamp, who shares the journey from prototyping for elite athletes to creating a scalable home fitness solution, the challenges of pivoting and right-sizing during growth, and the balance between accessibility and authentic boxing training. He also discusses the future of connected fitness, hybrid training models, and how to build a passionate user community while leveraging technology to enhance engagement.   Key Takeaways: → Home fitness solutions must balance accessibility with the integrity of sport. → Connected fitness is a growing industry because an increasing number of people continue to exercise as they age. → Having a team of the right size is critical for operational efficiency and profitability. → Micro-puzzles in entrepreneurship keep problem-solving and innovation engaging. → FightCamp is accessible across platforms via apps and social media to foster community engagement.   Khalil Zahar is the Founder and CEO of FightCamp, the connected boxing platform that brings authentic fight training into people’s homes. Since its launch, FightCamp has raised $100 million from investors, including Y Combinator, New Enterprise Associates, and Left Lane Capital, as well as athletes and cultural icons such as Mike Tyson, Floyd Mayweather Jr., Georges St-Pierre, and Francis Ngannou. Under Khalil’s leadership, FightCamp has become one of the most recognized brands in connected fitness, combining hardware, software, and coaching to deliver a fighter-level training experience to consumers worldwide. Khalil is known for building products at the intersection of technology, sport, and culture, and for leading FightCamp through both hyper-growth and disciplined profitability in a challenging consumer hardware market. He’s particularly passionate about the psychology of fighters, brand-led growth, and building companies that blend performance, storytelling, and community.   Connect With Khalil: Website: https://joinfightcamp.com/ Instagram: https://www.instagram.com/khalilzahar/ LinkedIn: https://www.linkedin.com/in/khalilzahar/

    14 Min.
  6. Episode 1292: Retire in 10 Years or Less with Ryan D. Lee

    10. Juni

    Episode 1292: Retire in 10 Years or Less with Ryan D. Lee

    Most high earners follow the traditional path, but true financial freedom comes from earning, saving, and strategically leveraging money.   In this episode of Sharkpreneur, Seth Greene interviews Ryan D. Lee, Founder of Wealth Outside Wall Street, who shares his journey from a six-figure corporate career to building a system for financial freedom. He also explains the three engines of wealth: earning, protecting, and generating passive income. He discusses the difference between investing and speculating, using the tax code strategically, and building a pathway to financial independence.   Key Takeaways: → The three engines of wealth are income, capital, and passive assets. → Making money is only one part; keeping money is equally critical. → Passive income converts saved capital into sustainable cash flow. → Speculating is risky; investing prioritizes safety and predictable returns. → Success is measured by income-generating assets, not just net worth or ROI.   Ryan D. Lee’s journey to financial freedom began with frustration and loss. A six-figure salary and a maxed-out 401(k) weren’t enough to shield him from the devastating effects of the 2008 financial crisis. Determined to find a better path, Ryan discovered a powerful combination of real estate and high-cash-value life insurance—now known as the Passive Income Machine.   Today, Ryan is a trusted mentor and speaker who has helped thousands achieve financial independence. As the co-founder of Wealth Outside Wall Street, he’s on a mission to teach individuals how to build cash-flowing assets, break free from conventional financial systems, and live a life of purpose and freedom.   Connect With Ryan: Website: https://wealthoutsidewallstreet.com/ Instagram: https://www.instagram.com/theryandlee/ TikTok: https://www.tiktok.com/@ryan_d_lee Facebook: https://www.facebook.com/wealthoutsidewallstreet/ LinkedIn: https://www.linkedin.com/in/ryan-d-lee-31838b304/ YouTube: https://www.youtube.com/@WealthOutsideWallStreet

    21 Min.
  7. Episode 1291 Mastering Emotional Regulation at Work with Eugene K. Choi

    8. Juni

    Episode 1291 Mastering Emotional Regulation at Work with Eugene K. Choi

    Most adults operate in survival mode far too often, limiting critical thinking, empathy, and leadership effectiveness. In this episode of Sharkpreneur, Seth Greene interviews Dr. Eugene K. Choi, Founder & CEO of Destiny Hacks, who explains how fight, flight, and freeze responses hijack the nervous system and impede decision-making, resilience, and executive presence. He also shares practical tools for emotional regulation, accessing higher-level brain functions, and creating more effective, empathetic leadership in high-pressure environments. Key Takeaways: → The brain operates in either survival mode or executive state, never both at once.  → Chronic survival responses inhibit critical thinking and empathy. → Emotional pain can trigger survival responses as strongly as physical threats. → Awareness is the first step in shifting from a survival state to an executive state.  → Regular practice in emotional regulation enhances leadership, problem-solving, and resilience.  Dr. Eugene K. Choi is a Transformational Leadership Coach on a mission to transform leaders, businesses, and communities. He teaches executive leaders how to achieve and sustain peak performance in high-stress, high-stakes, and high-change environments. Dr. Eugene created a unique, science-backed process that teaches leaders to activate their executive brain, dramatically improving results and increasing clarity and focus in challenging, unpredictable situations. He has a background in clinical pharmacy, neuroscience, and business coaching, and has helped thousands of entrepreneurs and executives optimize their mindset, reduce toxic stress, and lead with greater impact. Dr. Eugene’s expertise in audience growth has resulted in over 8 million views on his online articles and over 23 million views on his short films. He has also worked with hundreds of entrepreneurs to help them scale their businesses to generate more revenue and impact. These experiences have been critical in helping clients produce tangible results in their businesses. Connect With Eugene: Website: https://destinyhacks.co/ https://eugenekchoi.com Instagram: https://www.instagram.com/eugenekchoi/ LinkedIn: https://www.linkedin.com/in/eugenekchoi/

    16 Min.
  8. Episode 1290:How to Get the Whole PIE in Business with Andy Clark

    3. Juni

    Episode 1290:How to Get the Whole PIE in Business with Andy Clark

    A business can be profitable and still leave its owner exhausted, trapped, and wondering why success feels so heavy.   In this episode of Sharkpreneur, Seth Greene interviews Andy Clark, the Creator of The Whole PIE System™, who explains how small-business owners can build profitable, impactful, and enjoyable companies without getting stuck in constant reaction mode. He also shares how owners can shift from operator to true owner by clarifying priorities, strengthening accountability, improving financial management, and building systems that support sustainable growth.    Key Takeaways: → Early startup effort is not sustainable long-term. → Profit alone doesn’t create a fulfilling business. → Owners must let go if they want the business to grow. → Finance is one of the most under-resourced business functions. → The Whole PIE System™ focuses on profit, impact, and enjoyment.   Andy Clark is the bestselling author and business strategist behind The Whole PIE System™, a framework that helps small business owners build more Profitable, Impactful, and Enjoyable companies. With a background in business law and two decades of advising and running businesses, Andy saw firsthand that most entrepreneurs aren’t failing for lack of effort—they’re overwhelmed by complexity and constant firefighting. Determined to offer a better path, he created a simple, practical system that helps owners get out of the weeds and lead with clarity and confidence. Since then, Andy has worked with business owners across North America to streamline operations, strengthen teams, and build businesses that grow sustainably without burning them out. His philosophy is direct: structure creates freedom, and small changes can unlock massive results. Known for making business feel achievable again, Andy gives overwhelmed founders the tools—and the belief—to reclaim their time, increase profit, and rediscover the joy in their work.   Connect With Andy: Website: https://thewholepiesystem.com/ LinkedIn: https://www.linkedin.com/in/clarkandy8/

    19 Min.
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Info

Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show shark tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response , a best-selling author, the only 3x Marketer Of The Year Nominee, and the founder of http://www.MarketDominationLLC.com On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.

Informationen

  • Kanal
    Market Domination
  • Erstellt von
    Kevin Harrington & Seth Greene
  • Jahre aktiv
    2015 - 2026
  • Folgen
    1250
  • Bewertung
    Unbedenklich
  • Copyright
    Copyright © 2018 Kevin Harrington & Seth Greene | All rights reserved
  • Sendungswebsite
    SharkPreneur

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