Ship It Shout It

Lena Höck and Daniel Thomason
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Ship It Shout It

Product Management and Product Marketing are two sides of the same coin. So why do we so rarely talk about both in the same breath? Each week, join product marketer Lena Höck and product manager Daniel Thomason as they analyse products and brands from their respective lenses. Whether you want to become a full-stack product person, explore company strategy from discovery to post launch, or simply enjoy some good banter, this is the podcast for you! For more, visit shipitshoutit.com

  1. 19.10.2020

    Retiring products – Season Finale

    How do you gracefully retire products and why do you even want to do this? In the last episode of season 2, we talk about measuring when it's time to retire and how to communicate that the end is nigh.

    27 Min.

  2. 12.10.2020

    Mars Colonisation Mini-Series – Part 3: Launch

    What's the next iteration in Mars colonisation? We talk about bug fixes and versions, how we can determine next steps, and whether a space colonisation template would work. We also touch on measuring success and how to communicate it.

    19 Min.

  3. 05.10.2020

    Mars Colonisation Mini-series – Part 2: Delivery

    Pricing and Packaging is at the centre of this episode. We talk through what needs to be in the Mars package and how that different options might change the society we create. We also think through different pricing models and their effects.

    26 Min.

  4. 28.09.2020

    Mars Colonisation Mini-Series – Part 1: Discovery

    We talk about market analysis and target audience. How do you figure out whether entering the race to Mars is the right decision? And what attributes should our new-age pioneers have? Find out in this episode!

    19 Min.

  5. 21.09.2020

    Open Borders Mini-Series – Part 3: Launch

    We talk about measuring success in our last Open Borders episode. Which metrics should we look at? When do we decide whether we've been successful? And how do we communicate about the program's success? Find out here!

    25 Min.

  6. 14.09.2020

    Open Borders Mini-Series – Part 2: Delivery

    The Open Borders delivery episode is all about roadmaps. We talk about building a roadmap, defining the MVP, and communicating milestones. Spoilers: you'll learn about validating the MVP and the Now/Later approach to roadmap comms. Tune in!

    17 Min.

  7. 07.09.2020

    Open Borders Mini-Series – Part 1: Discovery

    Removing borders, immigration processes, visas, etc is not an easy feat. For Open Borders discovery, we talk about how to communicate and convince stakeholders. We also discuss approaches to define stakeholder groups to ensure success.

    23 Min.

  8. 31.08.2020

    Dungeons & Dragons Mini-series – Part 3: Launch

    In our last D&D episode we talk about demo-ing the product. In which ways is D&D currently demoed, and how would we change this? And looking at the bigger picture: where does the demo fit into our sales funnel?

    23 Min.
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Product Management and Product Marketing are two sides of the same coin. So why do we so rarely talk about both in the same breath? Each week, join product marketer Lena Höck and product manager Daniel Thomason as they analyse products and brands from their respective lenses. Whether you want to become a full-stack product person, explore company strategy from discovery to post launch, or simply enjoy some good banter, this is the podcast for you! For more, visit shipitshoutit.com

Informationen

  • Erstellt von
    Lena Höck and Daniel Thomason
  • Jahre aktiv
    2020
  • Folgen
    21
  • Bewertung
    Unbedenklich
  • Copyright
    © 2022 Ship It Shout It
  • Sendungswebsite
    Ship It Shout It

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