SPEAK LIKE A CEO Oliver Aust

How do you handle a PR crisis that could jeopardize your business? 

This week, Oliver Aust joins Gloria Chou in this episode of “Small Business PR,” to discuss strategies for dealing with PR crises and creating buzz on a budget.

Oliver shares his extensive experience in crisis communication and creative PR campaigns. He provides actionable tips for how small businesses can prepare for inevitable crises, from negative reviews to cyberattacks, and highlights the importance of having a crisis communication plan. 

Learn how to implement the triple A's—Acknowledge, Apologize, Act—while avoiding the three D's—Deny, Diminish, Deflect. Discover powerful PR tactics to build buzz around your brand, even with limited resources.

Oliver's lessons provide small businesses with practical tools to find their way through tough times, turning challenges into opportunities for growth and visibility. Tune in for your crisis communication strategy and know how to make your message stand out.

Get the free Speak Like a CEO newsletter to become a top 1% communicator:

https://www.eoipsocommunications.com/newsletter/

Connect with Gloria Chou: 

https://www.instagram.com/gloriachoupr 

https://www.linkedin.com/in/gloriaychou 

How many times has your technical presentation fallen flat? 

Or perhaps you have been in the audience and have not understood the subject matter. 

This week, Oliver is joined by Mark Bayer who shares his expertise on the art of making complex subjects understandable and engaging. Mark is one of the leading experts in the world on how to translate scientific or technical topics into clear communication. 

We take a deeper look at something missing in many of our presentations - connection. 

Many of us start presenting without any attempt to connect with our audience. By understanding and relating to your audience, you can communicate complex ideas without dumbing them down. 

He also shares insights from his RISE framework, which stands for Raising the Influence of Scientists and Engineers, aimed at helping technical professionals elevate their communication skills.

Mark can help you understand how to shift your mindset from what you want to say to what your audience needs to know. 

We discuss how metaphors, similes, and analogies can help you make intricate topics relatable and memorable.

If you’re a scientist, engineer, or anyone who deals with technical subjects, this episode provides actionable strategies to help you inform your audience and keep their attention. 

Get the free Speak Like a CEO newsletter to  become a master communicator.

https://www.eoipsocommunications.com/newsletter/

Public speaking is one of humanity’s worst fears. Yet it is entirely possible that you shift from nervous and uncomfortable to confident and charismatic.

In this episode, Oliver shows you how you can become a highly confident speaker and presenter – even if speaking in front of an audience gives you the chills.

So how do you stay calm and build confidence? With the BMW method. By focusing on your Body, Mind and Words.

Oliver shows you how to work with your body rather than against it, how to effectively reframe the situation in your mind, and how to present your words with impact so that you join the ranks of the top 1% communicators. 

Try the free Speak Like a CEO newsletter and get Oliver’s tactical guide “50 Presentation Hacks” to become a master communicator.

https://www.eoipsocommunications.com/newsletter/

No one wants to be ignored, especially in a job search. 

That’s why Oliver joined Loren Greiff on the fantastic “Career Blast in a Half” podcast to help you become unignorable.

In this episode, Oliver shares secrets from his bestselling books "Unignorable" and “Message Machine” on communicating like the top 1% of CEOs.

The last few years have seen a shift in how we brand ourselves, giving us a new opportunity to be visible.

Social media has given us a great platform and AI has remarkably sped up our processes, but this has led to a huge volume of content. We can not just create any content, it has to provide meaning and value.

This episode is about how you can use this as your opportunity to become unignorable. 

Most of us have not optimized our communication for success which bites us when we are looking for new opportunities. We can get our point across, deliver presentations and know, in essence, what good leadership looks like. Here, Loren and Oliver discuss how to go from a good communicator to a great one. 

Suppose you are dealing with a career transition or negativity at work. In that case, Oliver walks you through how to handle your feelings privately, keeping your search for new opportunities positive and forward-looking. We look at how this can be done while maintaining authenticity.  

Join us for an insightful conversation filled with actionable advice on how to become unignorable when you need it most.  

Get the free Speak Like a CEO newsletter to  become a master communicator.

https://www.eoipsocommunications.com/newsletter/

Dr. Carmen Simon is a cognitive neuroscientist specializing in how the brain processes and retains information. She teaches at Stanford and just published her excellent new book, "Made You Look”. 

In addition to her academic work, Dr Simon helps the likes of GE, McDonalds, HP, JP Morgan, and Google to create messages and presentations that are based on how the brain remembers information and is likely to act on that information.

In this episode, Dr. Simon shares her insights on the science behind effective communication, and how you can use it to create better presentations, sales pitches and marketing messages. 

Carmen also debunks the myth of short attention spans, asserting that if the content is engaging and relevant, audiences can maintain focus for extended periods. She encourages communicators to "control your 10%" by ensuring the main message is clear, repeated, and supported by the rest of the content.

Listen to this episode to learn how to use the power of neuroscience to make your communication more effective and memorable.

You can find Dr. Carmen Simon on LinkedIn and YouTube, and explore her work through her books, "Impossible to Ignore" and "Made You Look."

Furthermore Carmen Simon invites listeners to join a new community focused on the science of slides and content memorability. Explore unique slide examples and micro lessons here:

https://youtu.be/jFceJ1MrzG8

https://youtu.be/CxgbDSNlIkc 

https://youtu.be/Pwx9yNBRMPI



***

Get the free Speak Like a CEO newsletter to  become a master communicator.

https://www.eoipsocommunications.com/newsletter/

In this episode, Oliver Aust sits down with J.D. Meier, former Head Innovation Coach of a 3-Trillion-Dollar Company, who shares his communication secrets for unleashing innovation.

J.D. spent 25 years at Microsoft where he was head coach for CEO Satya Nadella’s innovation team, driving one of the most exciting corporate turnarounds of the Century that allowed Microsoft to eclipse Apple as the “world’s most valuable company” earlier this year.  

Today, J.D. is a high-performance, innovation & leadership coach, a unique voice on LinkedIn and the author of ‘Getting Results The Agile Way’. 

J.D. shares highly actionable advice on clear and direct messaging, the significance of structured storytelling with data, how to use conversation frameworks like the double diamond, how to apply Bill Gates’ “precision questions and precision answering” technique, and how to speak from the top by applying the pyramid principle.  

These powerful techniques will improve your communication at work, ensuring your ideas are heard and valued.



https://jdmeier.com



Get the free Speak Like a CEO newsletter and join 60,000 leaders who get Oliver’s tips on leadership communication: https://www.eoipsocommunications.com/newsletter/