Startup for Startup - Global ⚡ by monday.com

Startup for Startup

Startup for Startup is a podcast in which we at monday.com openly share knowledge, experience, and actionable insights among startups. Each episode of the podcast highlights a different challenge we faced on our journey as a growing startup.

  1. vor 19 Std.

    How AI Is Reshaping Business Models and Pricing for Product Companies

    Note to listeners: The English version of this episode was generated using AI translation from the original Hebrew recording. Minor inaccuracies may occur. For years, the subscription model was the standard for most SaaS companies, relying on relatively low technology costs per user and high profitability. The massive entry of AI technologies into software products has changed this equation, with every LLM call generating a significant, variable cost. This reality forces the industry to redefine pricing and business models, adapting them to an era of consumption. In this week’s episode, Darya Wertheim speaks with Roy Mann, Co-Founder and Co-CEO of monday.com, about this fundamental shift and how product companies must rethink their pricing and business models. We explore how to build a business model that aligns the value the user receives with the price they pay, addressing the conflict of interest between company and customer when pricing a product as a percentage markup over AI provider costs—where optimization that lowers usage costs simultaneously cuts company revenue, creating a negative incentive for product efficiency. Roy and Darya discuss a spectrum of business models, ranging from a markup over provider costs to Forward Deployed Engineers (FDE) working directly with users, as well as the middle-ground options that provide stability for the customer while still capturing the value delivered by application software. See omnystudio.com/listener for privacy information.

    How AI Is Reshaping Business Models and Pricing for Product Companies
  2. 11. Aug.

    Enterprise Sales – Turning Tenders into a Primary Growth Engine

    Deals with enterprise organizations and public sector entities almost always come wrapped in a formal package: the Request for Proposal (RFP). While early-stage startups often view RFPs as a daunting, bureaucratic hurdle, for growing B2B companies, they represent one of the most stable and lucrative revenue engines available. In this episode, Shaked Hershkovitz, Director of Solution Engineering at monday.com, sits down with Darya Wertheim to share how the company built its RFP muscle from 2019 to today, highlighting the core best practices and lessons learned along the way. Shaked breaks down the strategic trade-offs inherent in RFP management, starting with the dilemma of whether to apply a high-volume approach or focus strictly on high-probability opportunities. He reflects on early missteps—specifically how prioritizing quantity over quality consumed heavy legal and technical bandwidth while yielding low win rates—and discusses navigating strict regulatory and security requirements. He also addresses the hard truth that missing even a single product capability can cost a six-figure deal, even when the client actively wants to partner with you. The episode provides actionable frameworks for managing tenders effectively, from identifying opportunities at the RFI stage and influencing requirements early to tailoring solutions and accelerating the path to live demos. Shaked details how embedding AI tools and autonomous agents into their workflow allows teams to scan complex tender documents in seconds, score win probabilities, and save hundreds of engineering hours. Finally, he outlines the specific formula that drove monday.com's RFP win rate up to 35%. Note: This episode is an AI translation of the original Hebrew version released in July 2026. See omnystudio.com/listener for privacy information.

  3. 1. Juni

    Version Update | The Real Impact of AI on the SaaS World

    In the second episode of our series on how AI is reshaping monday.com, Darya Wertheim hosts Roy Mann and Eran Zinman, the company’s co-founders and co-CEOs. They discuss the most dramatic turning point in software since the invention of the personal computer. While software over the last 20 years primarily served as a tool to document work done elsewhere, today AI allows software to take center stage and execute the work itself—moving "from managing the work to doing the work." In this episode, we break down what it actually means to deeply embed AI into a company based on three key pillars: replacing human tasks, empowering employees with 10x capabilities, and democratizing tasks and expertise that were previously out of reach—enabling anyone to code, design, or create music without prior knowledge. We also discuss what AI is not, and why sprinkling "AI dust" on top of a product without changing its core value is simply not enough. Roy and Eran explain how customer expectations have fundamentally shifted, to the point where anything less than eliminating cognitive load and execution steps is no longer enough. A quick heads-up: Since we’re on the subject of AI, we used it to translate this episode. These are Darya, Eran and Roy's AI-generated voices, bringing the Hebrew conversation to life in English. The episode first aired in Hebrew on February 2026.   See omnystudio.com/listener for privacy information.

    Version Update | The Real Impact of AI on the SaaS World
  4. 13. Mai

    Version Update | Eran Zinman on monday.com’s Biggest Shift

    The impact of AI is unfolding in real-time, and no one has all the answers yet. At monday.com, the transition didn't happen overnight; It began with early excitement, moved through a period of learning and adjustment, and led to the realization that our previous frameworks required a fundamental shift. This episode marks the beginning of a series where we share the internal changes happening at monday.com right now, documenting the process while it is still "in the making" to provide a transparent look at a company in transition. Darya Wertheim sits down with Eran Zinman, Co-Founder and Co-CEO of monday.com, to discuss how he realized the company needed a fundamental shift in perspective. Eran shares the difficult reality of abandoning a successful strategy to climb a much steeper mountain. They dive into the specific dilemmas of leading a global organization through a period where the endgame isn't yet visible. Rather than a retrospective on success, this discussion focuses on managing through the unknown. We cover the initial impact of AI on the organization, and the leadership required to keep 3,000 employees engaged when their core environment is being reshaped.A quick heads-up: Since we’re on the subject of AI, we used it to translate this episode. These are Darya and Eran's AI-generated voices, bringing the Hebrew conversation to life in English. The episode first aired in Hebrew on February 2026.   See omnystudio.com/listener for privacy information.

    Version Update | Eran Zinman on monday.com’s Biggest Shift

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Startup for Startup is a podcast in which we at monday.com openly share knowledge, experience, and actionable insights among startups. Each episode of the podcast highlights a different challenge we faced on our journey as a growing startup.

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