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The longest running (and most popular) podcast for non-venture track startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of an entrepreneur. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

Startups For the Rest of Us Startups For the Rest of Us

    • Firmengründung

The longest running (and most popular) podcast for non-venture track startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of an entrepreneur. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

    Episode 480 | Stairstepping Your Way to SaaS with Christopher Gimmer

    Episode 480 | Stairstepping Your Way to SaaS with Christopher Gimmer

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob talks with Christopher Gimmer of Snappa, about his journey to making SaaS his full-time income. He details how he stair-stepped his way from small apps and products to 7 figure SaaS.
    Items mentioned in this episode:
    MicroConf
    Baremetrics

    • 37 Min.
    Episode 479 | Two-Sided Marketplaces, Hotseats, Forgotten Subscriptions, and More Listener Questions

    Episode 479 | Two-Sided Marketplaces, Hotseats, Forgotten Subscriptions, and More Listener Questions

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob along with Tracy Osborn , answer a number of listener questions on topics including founder hotseats, forgotten subscriptions, two-sided market places and more.
    Items mentioned in this episode:
    State of Indie SaaS Report
    Metcalfe’s Law
    Stack Overflow
    GrowthHackers
    Tracy Osborn

    • 26 Min.
    Episode 478 | A Few Things I Learned in 2019

    Episode 478 | A Few Things I Learned in 2019

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob reflects back on his goals of 2019 and shares some lessons that are broadly applicable to founders/entrepreneurs. He also shares how he “unplugged” from the internet/devices while on a recent vacation with his family and the benefits he experienced.
    Items mentioned in this episode:
    MicroConf
    TinySeed
    The State of Independent SaaS Report

    • 24 Min.
    Episode 477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian Casel

    Episode 477 | Assessing Product-Market Fit, How to Find a Mastermind, and More Listener Questions with Brian Casel

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob and Brian Casel of Audience Ops, answer a number of listener questions on topics including assessing product market fit, finding a mastermind and more.
    Items mentioned in this episode:
    Bootstrapped Web Podcast
    The TMBA Podcast
    Dynamite Circle
    Productize Course
    MastermindJam

    • 39 Min.
    Episode 476 | “We Went from Hundreds of Free Trials to a Few Dozen…On Purpose” with Jordan Gal

    Episode 476 | “We Went from Hundreds of Free Trials to a Few Dozen…On Purpose” with Jordan Gal

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob talks with Jordan Gal of CartHook about his big move to stop his free trials, move to demos, and increase his prices.
    Items mentioned in this episode:
    CartHook
    Bootstrapped Web Podcast
    CartHook Pricing Change Blog Post
    Lincoln Murphy blog post about Qualification
    Transcript
    Rob: Welcome to this week’s episode of Startups for the Rest of Us. I’m your host, Rob Walling. Each week on this show, we cover topics related to building and growing ambitious yet sustainable startups.
    This week’s guest is Jordan Gal. You may know him from BootstrappedWeb. Also, the founder of CartHook. In this episode of Startups for the Rest of Us, I talk with Jordan about what I’ve seen as one of the gutsiest price increases and sales process changes by going up market that I’ve ever seen. The quote that I’m using in the title is, “We went from hundreds of free trials to a few dozen on purpose.” This is Startups for the Rest of Us episode 476.
    Welcome to Startups for the Rest of Us, the podcast that helps developers, designers, and entrepreneurs be awesome in building, launching, and growing startups, whether you’ve built your fifth startup or you’re thinking about your first. I’m Rob and today with Jordan Gal, we’re here to share experiences to help you avoid the mistakes we’ve made.
    It’s a great conversation today. In fact, often times I say we have many different episode formats. This one is less of an interview and it’s more of me and just letting Jordan go on this topic. He thought about it so deeply with his team. It was their realization of, “Our churn is way too high and we’re just running on this treadmill that is getting faster and faster, and the business doesn’t feel healthy. How do we fix that? It’s not one tactic. It’s not changing, making people email to cancel you. It’s not moving to annual plans. It’s not the little tactics. How do we revamp our entire sales, onboarding, pricing process, and go up market to change the nature of our business?” That’s what we’ll talk about today.
    You can tell during the interview that I’m obviously impacted by it. I was impacted from the outside. I’m an angel investor in CartHook. CartHook has raised a small amount of money. It’s still very much in that bootstrap indie-funded mindset. Jordan is super capital efficient. He’s not on the constant churn to raise that Series A to Series B and go there. He hasn’t raised that institutional money that forces him to go after that. He’s very much like a Brennan Dunn […] with the RightMessage.
    A lot of the other companies we hear about that are in our MicroConf community, they’re in the Startups for the Rest of Us community, they’ve raised a small amount of money to hit that escape velocity. They’re not looking to unicorn or bust. They’re not looking to be that one billion dollar company, necessarily. Jordan’s in that camp. I love the way he’s meticulous. He really thinks these decisions through. I really enjoyed the conversation today.
    To set the stage, if you haven’t heard of Jordan, years ago he ran an ecommerce company, ecommerce business. If I recall, it was with his brother. Maybe his dad. It was like a family member. They sold that. He had a small exit there. Then, he wanted to start a SaaS or a software tools for ecommerce. He wound up starting CartHook. Originally, it was just cart abandonment emails and they’ve since stopped doing that.
    They eventually got to the point where CartHook essentially replaces the checkout on Shopify. The headline of CartHook is “Maximize Conversion Rate and Grow Average Order Value Today.” They have a real competitive advantage that’s very much differentiated from a lot of the other products in the ecom space, and he’s got a lot of

    • 47 Min.
    Episode 475 | A Bluetick Update from #Mike Taber

    Episode 475 | A Bluetick Update from #Mike Taber

    Show Notes
    In this episode of Startups For The Rest Of Us, Rob checks in with Mike Taber on his continued progress with Bluetick.  The final conclusion to the Google audit is revealed, and they check in with the .Net component problem, the podcast tour, and more.
    Items mentioned in this episode:
    Bluetick
    Transcript
    Rob: In this week’s episode of Startups for the Rest of Us, I catch up with Mike Taber. He’ll give us an update on what he’s been up to with Bluetick for the past five weeks. Welcome to this week’s episode. I’m your host, Rob Walling.
    This week on the show, we cover topics and tactics related to building and growing startups in order to better your life and improve the world in a small way. This is a show made by and for ambitious startup founders who want to build ambitious startups but want to stay sane at the same time. And our willingness, our sacrifice, our life, or our health in order to grow our company.
    We want to make interesting things. We want to be constantly learning, growing, and evolving. We want to be in control of our time. I think that’s a big motivation while a lot of us start these companies so that we can work on stuff that is super interesting to us. We’re able to create and push things out into the world, do things in public, create opportunities for ourselves, and own our own destiny.
    We have many show formats, interviews, hotseats, and listener questions. But every five weeks or so, Mike Taber, comes on the show. He and I co-hosted the show for the first 448 episodes. Now, he is spending a lot of time focusing on his startup, Bluetick at bluetick.io. He updates us on his journey. He’s taking a social media hiatus, podcast hiatus, and he’s really focusing on trying to grow the startup.
    If you haven’t listened to episode 470 and maybe even 465, you can get a little more background on what’s been going on. This has been an ongoing conversation and you hear me refer back to things that Mike has been dealing with, fighting trough, and struggling with for quite some time. It was a good conversation this week. I think Mike’s making some progress on some friends, not as much progress on the marketing side. You’ll hear me bust this chops about that a little bit in this episode. Overall, I think you’ll enjoy it.
    Our big future of MicroConf announcement went live last Friday. I imagined you heard episode 474.5 that I put into the feed that had the audio content of that announcement. It was super fun to put together. It was one of those things that’s super stressful. It is when you’re launching something. It’s one of these things that I couldn’t talk about on the MicroConf team. We’ve been talking about and thinking things through about expansion plans for years, literally, but pretty intently for 5–6 months trying to plan everything out. Even just having a video, recording a video like that, having it produced, and having a moment where everyone watch at the same time was definitely exhilarating and it was an experiment for us.
    We wanted to part toes into the water, but it came out really great. As always, thank you for all your support. We really are just looking to get more people to connect with one another. I hope to connect with you, but I can’t meet everyone. The idea behind this whole community has always been connecting more of us to one another, which is exactly why we plan this expansion, and exactly why we’re diving in headfirst in 2020 and beyond.
    It’s getting close to the holidays. I hope you’re taking some time to think about what the new year brings and to spend some time with your family. I’m going to continue to push the episodes out every Tuesday. For now, let’s dive into the conversation with Mike.
    Mike, thanks so much for coming back on the show.
    Mike: Hey, how’s it going?
    Rob: It’s going pretty well. I always enjoy our conve

    • 41 Min.

Kundenrezensionen

Coclav ,

very practical, varied podcast

A good tuesday starts with “Startups for the rest of us”. I don’t conceive riding my bike on a tuesday without listening to a new episode. I will actually ride my bike TO listen to a new episode!

Zeitwart ,

Best Software Startup Advice & Great Show

Most likely the best podcast about bootstrapping your online business, from people who have done it and are willing to share.
Rob and Mike are the best kind of podcast producers - professional amateurs. Professional because in terms of production value and content, “Startups for the Rest of us“ is just excellent. Excellent. Every episode out of 200+ has actionable take-aways, the audio quality and editing are great, and you will find a full transcript of every episode on the website.
But don’t just expect just two experts talking business.
Mike and Rob are also amateurs in the truest sense of the word: They love what they are doing, and it shows in their interviews and in their talks. Subscribe, enjoy, and learn.

KevinHorgan ,

Great podcast

Really easy to listen too and full of good advice for self funded or bootstrap entrepreneurs. Rob and Mike provide a very approachable and relevant commentary on life as a micropreneur.

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