Strut It: Bold Visibility through Instagram Marketing

Elizabeth Marberry
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Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

  1. vor 1 Tag

    Meta Ads for Beginners: When to Run Ads and When Not To with Jenn Possick

    Send us Fan Mail If you have ever wondered whether you are ready to run Meta ads, or whether ads are going to save your business or just speed up your losses, today's episode is for you. I am sitting down with Jenn Possick, known as The Ads Maven, a Facebook and Instagram ads strategist who has been in this space since 2015. She has helped hundreds of coaches, course creators, and service-based business owners grow their email lists, fuel their launches, and attract more clients using paid ads. WHAT YOU'LL LEARN IN THIS EPISODE 05:17 The honest question every business owner needs to answer before running a single Meta ad and why Jenn will tell you to wait if you are not ready10:42 What it means to have a proven offer and why ads cannot fix a funnel that is not converting organically first16:08 The four things you need to have in place before Meta ads will work for your business21:33 What is actually working in Meta ads in 2026: lead generation ads, list building, and the Instagram DM ad format that is changing the game28:54 How organic Instagram content and paid Meta ads work together to create a marketing system that compounds34:11 The minimum budget Jenn recommends for small business owners who are just starting with ads40:22 The biggest mistakes business owners make when they start running ads too early or with the wrong expectationABOUT OUR GUEST: JENN POSSICK Jenn Possick, known as The Ads Maven, is a Facebook and Instagram ads strategist, speaker, and consultant who has been helping coaches, course creators, and service-based business owners grow their email lists and attract more clients using paid ads since 2015. A former elementary school teacher, Jenn brings a step-by-step, easy-to-understand approach to an often overwhelming subject. She has helped clients generate masterclass sign-ups for as low as $1.89 per person and has worked with six and seven-figure business owners across multiple industries. jennpossick.comJenn on Instagram @jennpossickLaunch Fuel Jenn's signature ads course for coaches and course creatorsHOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included: Live coaching twice a month on ZoomWeekly trending content idea with exact hook formulas and AI implementation workflowsUp to two pieces of content reviewed per week inside the private communityActive coaching support Monday through ThursdayA program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working towardA private bonus coaching session for everyone who enrolls during this launchCurrent investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. Enroll in Hot Reels now WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  2. 31. Aug.

    Why Most AI Content Fails at Sales with Molly Mahoney (And the Buyer Psychology Fix)

    Send us Fan Mail If you have been using AI to create content and it still is not converting into sales, you are not alone and you are not doing it wrong. You are just missing one crucial ingredient. Today I am sitting down with Molly Mahoney, known as The Prepared Performer, a digital marketing strategist who launched the world's first AI-focused content membership back in 2021, long before AI became everyone's favorite buzzword. She has built a seven-figure business entirely on organic content, she has had videos reach 39 million views, and she is one of the most brilliant people I know when it comes to blending AI strategy with genuine human connection. WHAT YOU'LL LEARN IN THIS EPISODE 05:14 What buying beliefs are and why they are the missing ingredient in most AI content strategies09:38 How to use AI to uncover the hidden objections and fears standing between your ideal client and a buying decision14:22 The awareness ladder: unaware, problem aware, solution aware, most aware and how to create content for each stage19:45 Why most business owners are only creating content for people who are already ready to buy and what they are missing26:03 How Molly uses ManyChat automation to move people through the awareness stages and into sales conversations33:17 The exact AI prompt framework Molly uses to train AI on buyer psychology before creating any content39:52 Why your weird is your superpower and how authenticity is what separates AI content that converts from content that just sounds goodLINKS MENTIONED  The Perfect Person Profile Creator thepreparedperformer.commollymahoney.comMolly on InstagramAI Content Club Molly's AI content membershipEnroll in Hot Reels nowManyChat The DM automation platform both Elizabeth and Molly use and recommendWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  3. 24. Aug.

    What 16 Years in Business Taught Me About Instagram, Coaching & Growth

    Send us Fan Mail Today is a special episode. I am celebrating 16 years in business and I want to do something a little different. Instead of teaching you a strategy or walking you through a framework, I want to sit down with you the way I would sit down with a good friend over coffee and share the things I know now that I wish I had known sooner. The lessons that changed my business, my mindset, and honestly my life. We are talking about Instagram, we are talking about coaching, we are talking about what growth actually looks and feels like from the inside. And I am also sharing a very exciting announcement: Hot Reels is officially open for enrollment. This is the last time I will be offering it at this investment level. WHAT YOU'LL LEARN IN THIS EPISODE 02:47 16 years of business in 16 minutes: the pivotal lessons Elizabeth has learned about growth, visibility, and staying in the game08:14 Why your business can only grow as fast as you grow and the identity work that nobody talks about in marketing podcasts13:22 The moment Elizabeth almost quit Instagram and what she did instead17:55 Why investing in coaching has been the single biggest ROI decision in Elizabeth's business, every single time22:08 The Hot Reels enrollment announcement: what is included, what has changed, and why this is the last enrollment at this investment level28:36 What the next 16 years will look like and the vision Elizabeth has for her business and her clients33:14 A love letter to the business owner who is still figuring it outHOT REELS IS OPEN Hot Reels is officially open for enrollment and this is the last time it will be offered at the current investment. Here is what is included: Live coaching twice a month on ZoomWeekly trending content idea with exact hook formulas and AI implementation workflowsUp to two pieces of content reviewed per week inside the private communityActive coaching support Monday through ThursdayA program capped at 20 business owners so Elizabeth knows your name, your business, and what you are working towardA private bonus coaching session for everyone who enrolls during this launchCurrent investment: $444 per month or $4,444 paid in full. This investment increases at the next enrollment. Enroll in Hot Reels now LINKS MENTIONED: Join Hot Reels Here:  Descript (video editor)  My Social Media Marketing Podcast Interview: Listen  Watch Read: https://www.socialmediaexaminer.com/new-ways-to-expand-reach-and-engagement-on-instagram WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  4. 17. Aug.

    The Instagram Growth Formula Nobody Talks About (Part 5)

    Send us Fan Mail Today I want to answer the question every entrepreneur quietly asks themselves: can I actually do this? I am introducing you to my Hot Reels graduate, Dani Alvarez. When Dani first joined Hot Reels, she did not know how to make a reel. She was not comfortable on camera. She did not know what a trending audio was, and she seriously questioned whether Instagram was ever going to work for her business. Fast forward one year later: she had grown her audience from around 1,800 to more than 22,000 followers, created multiple viral reels including one with more than 15 million views, and added over $100,000 in revenue to her business. This is not really a story about Instagram. It is a story about what becomes possible when you commit to mastering one skill long enough for it to change not just your marketing, but your confidence, your identity, and your business. What You’ll Learn in This Episode: 09:45 Why commitment is the biggest thing standing between where you are today and where you want to be10:44 Meet Dani Alvarez: beverage burro business owner, homeschool mom, and Hot Reels graduate who grew from 1,800 to 22,000 followers and added $100,000 in revenue in one year15:01 Dani in her own words: what it felt like the first time she got on camera and why she almost cried posting her first reel20:48 The 90-day plateau before the breakthrough: how Dani posted consistently for three months with almost no results before one reel hit six million views24:09 The unexpected opportunity Instagram created: how Dani and a business partner launched an entirely new coaching business for farm and beverage animal owners around the world27:36 How Elizabeth landed a live international TV segment on one of the biggest UK morning shows because a producer found her on Instagram30:28 The series wrap-up: five lessons, five client stories, one invitation Links Mentioned: Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusApply for a private Instagram Breakthrough SessionFree Monetize Your IG GuidePart 1 Ep126: The Truth About Instagram Growth in 2026Part 2 Ep127: Why Your Instagram Content Isn't Turning Followers Into ClientsPart 3 Ep128: The Biggest Instagram Mistake That's Repelling Your Dream ClientsPart 4 Ep129: How to Make Money on Instagram Without Thousands of Followers93: How She Made $100K from Instagram in Under 12 Months with Dani Alvarez (A Hot Reels Success Story)WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  5. 10. Aug.

    How to Make Money on Instagram Without Thousands of Followers (Part 4)

    Send us Fan Mail If I could wave a magic wand right now and give you one of two things: tomorrow morning you wake up and your Instagram account has 50,000 new followers, or tomorrow morning you wake up with an additional $100,000 in revenue for your business.  Which one would you choose? Today I am sharing two stories that illustrate exactly what I mean, and I am answering the question every business owner is really asking: how does Instagram actually make me money? WHAT YOU'LL LEARN IN THIS EPISODE 06:35 Why you do not need a huge audience to make serious money on Instagram and what actually determines whether followers convert into revenue08:26 Meet Martine: a Pilates studio owner with fewer than 1,000 followers who made $3,000 in a single day from two clients who had been quietly watching her content for months11:18 Meet Amber: a burnout recovery coach and former veterinarian who built a marketing system that turned her Instagram visibility into consistent leads and a $12,000 client15:57 The framework Elizabeth teaches inside Hot Reels: visibility leads to trust, trust leads to action, action leads to revenue21:22 How the $12,000 client found Amber, what the funnel looked like, and why it felt like the easiest sale she had ever made26:27 Why every interaction with your content is a deposit into the trust bank and how that compounds into predictable revenue over time31:05 Why you do not get an award for doing it by yourself and what Amber says about the real value of coaching and implementationCLIENT SUCCESS STORIES Martine Martine owns a Pilates studio in Seattle. When her breakthrough moment happened, she had fewer than 1,000 Instagram followers. No viral video, no influencer status. Just a business owner who consistently showed up and shared content that resonated with her ideal Pilates client. Two potential clients reached out on the same day after quietly watching her content for months. Between those two sales, she generated $3,000 in a single day entirely from her Instagram marketing efforts. Amber Amber is a burnout and stress recovery coach and former veterinarian of 17 years who helps high achievers, creatives, and vet med professionals heal from burnout. When she came to Elizabeth, she was speaking to everyone and seeing no traction. Together they refined her messaging and audience specifically toward veterinarians, built out a masterclass funnel, and Amber closed a $12,000 client from the very first time she ran it. Since recording her podcast interview, she ran a second masterclass that drew over 150 sign-ups. The funnel is working. Links Mentioned: Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusApply for a private Instagram Breakthrough SessionFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

  6. 3. Aug.

    The Biggest Instagram Mistake That's Repelling Your Dream Clients (Part 3)

    Send us Fan Mail Have you ever spent 20 minutes writing the perfect Instagram caption, carefully choosing every word, making sure you sounded knowledgeable, only to post it and hear crickets?  Then five minutes later, someone posts a reel that feels almost ridiculously simple, and somehow it takes off. People are commenting, sharing it, booking with them. And you find yourself wondering: how is that content outperforming mine? Mine is so much more valuable.  After coaching hundreds of entrepreneurs across dozens of industries, I've noticed something fascinating — the people with the most expertise are often the ones who struggle the most to communicate it. Not because they aren't brilliant, but because they've forgotten what it feels like to not know what they know. Today I'm sharing the story of my Hot Reels client Christa Rypins, and the messaging shift that completely changed how she creates content. WHAT YOU'LL LEARN IN THIS EPISODE 07:28 What the "curse of expertise" is and why the more experience you have, the more likely you are to fall into this trap10:55 Why people don't hire the smartest expert. They hire the person who makes them feel understood12:16 Meet Christa Rypins: chronic pain specialist, Hot Reels client, and the messaging shift that changed everything18:23 Why bite-sized educational tips aren't enough and the courage it takes to speak to the problem instead of the solution21:14 Your homework: how to find your next five hooks using the exact words of your ideal client25:45 The client who quietly watched Christa's content for months and what finally made her hire33:27 Three lessons to take away from Christa's story LINKS MENTIONED  Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusFree Monetize Your IG GuideChrista Rypins' WebsiteChrista on Instagram @christarypinsChrista's previous Strut It interview Ep113 WORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    The Biggest Instagram Mistake That's Repelling Your Dream Clients (Part 3)

  7. 27. Juli

    Why Your Instagram Content Isn't Turning Followers Into Clients (Part 2)

    Send us Fan Mail Have you ever looked at your Instagram and thought — I'm doing everything I'm supposed to do. I'm posting consistently, I'm showing my face, I'm making reels. People even comment that my content is helpful. So why isn't anyone actually converting into a paying client or customer? If that's you, you're not crazy and you're not alone. Today I want to challenge one of the biggest misconceptions floating around the online business world: that if you just create enough content, the sales will eventually come. And today I'm sharing the story of one of my Hot Reels graduates who learned that lesson firsthand. She went from feeling completely defeated by Instagram to getting 7x more reel views and attracting clients directly from her content.  WHAT YOU'LL LEARN IN THIS EPISODE 04:03 Why consistency alone isn't enough and the real reason content isn't converting into clients05:26 The most important question to ask before you film anything: what is the job of this piece of content?08:11 Meet Caroline Hull: podcast strategist, Hot Reels graduate, and someone who had the expertise but couldn't get Instagram to work for her business12:43 Why attention without clarity rarely becomes revenue and the four things your profile must communicate instantly18:43 Caroline's client story: thousands of podcast downloads, zero conversions and the content shift that changed everything21:33 Caroline's Hot Reels results: 7x reel views, increased engagement, and her highest revenue month since her brand pivot24:28 Why a million views on the wrong message produces less revenue than 5,000 views to the right person LINKS MENTIONED Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    Why Your Instagram Content Isn't Turning Followers Into Clients (Part 2)

  8. 20. Juli

    The Truth About Instagram Growth in 2026 (Part 1)

    Send us Fan Mail If you posted content consistently for five straight months and your follower count barely moved, would you keep going? Would you keep showing up every week if it felt like nobody was watching? Today I'm sharing the story of one of my Hot Reels clients who did exactly that. She joined my program with about 2,500 followers and a totally dormant account she hadn't posted on for years. She spent the first few months of Hot Reels wondering if any of it was working. By the end of our year together, she grew to more than 70,000 followers. If you've ever felt like you're posting, trying, learning, showing up, and still wondering if Instagram is even worth it anymore for your business, this episode is for you. What You’ll Learn in This Episode: 01:36 What this new 5-part series is all about (real client stories, real strategies, real data)06:34 The yellow pages analogy: why Instagram is the greatest marketing opportunity small business owners have ever had13:41 The mindset that allowed me to post every day for over a year with little to no growth and keep going anyway17:21 Meet Asli Wade: seven-figure Etsy seller, handmade gift creator, and Hot Reels graduate22:27 The truth about what Asli's growth actually looked like — five months of almost nothing28:34 Why the viral reel revealed the foundation she spent months building, not the other way around30:02 Why I cap Hot Reels at 20 business owners and what close-proximity coaching actually changes LINKS MENTIONED SHOP for Heartfelt Personalized Gifts handcrafted by Asli Wade HEREAsli Wade's previous Strut It interview — Ep61Hot Reels VIP Wait List — enrollment opens Monday, August 17th. Join the wait list for first access and an exclusive private coaching bonusFree Monetize Your IG GuideWORK WITH ELIZABETH MARBERRY Apply for your FREE Instagram Breakthrough Session with ElizabethFree guide to Monetize Your IG: Seven Simple and Proven Ways to Finally Make Money on InstagramFollow Elizabeth Marberry on Instagram, TikTok, Facebook Please be sure to rate, review and follow the show on Apple podcasts (or wherever you find your podcasts) so we can get this free value to other people who need it.

    The Truth About Instagram Growth in 2026 (Part 1)
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Instagram is one of the biggest social platforms with over 3 billion monthly active users… So how do you, as an entrepreneur, grow your following, get more clients, and actually get SEEN in the crowded social media space?You need to learn how to leverage Instagram to grow your business—without spending ONE DIME on paid ads— by creating content that resonates with your ideal clients. And I’m here to show you how. Welcome to Strut It, a podcast about creating bold and unapologetic visibility on social media!  I’m Elizabeth Marberry, your host and Instagram Marketing Coach. I help small business owners get SEEN on Instagram and monetize their offers so they can make more money doing their soul-led work.Instagram can be a game changer for small business owners, but you have to have a strategy and show up with confidence to create content that gets you SEEN. Join me each week to learn how to Strut It on Instagram, grow your following, and get more clients. Head to elizabethmarberry.com/freebies to grab your free Monetize Your IG guide where you’ll learn 7 Simple and Proven Ways to *Finally* Make Money On Instagram.

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