Talking Media with Nine

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Talking Media with Nine

Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market. Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world.  For further marketing and media insights, visit www.nineforbrands.com.au/talking-media

  1. 04.12.2024

    Insuring the Future: Balancing Heritage and Innovation in Customer Experience

    In this episode, Liana is joined by Michelle Klein, Chief Customer & Marketing Officer of IAG, to dive into how IAG is redefining customer experience by blending tradition with transformation. See omnystudio.com/listener for privacy information.

    28 Min.

  2. 02.12.2024

    Art Meets Science: Can Data and Creativity Coexist in Modern Marketing?

    In this episode, Liana is joined by Tom Goodwin, a provocative thinker known for challenging the industry's obsession with data, and Henry Innes, CEO of Mutinex, who advocates for the accountability that data tools like market mix modelling brings. Can creativity and measurement coexist to drive impact? It's a debate that speaks to the heart of marketing's evolution. See omnystudio.com/listener for privacy information.

    38 Min.

  3. 28.11.2024

    VOZ and VOZ Streaming: The Future of TV and Streaming Measurement

    In this episode, Liana is joined by Karen Halligan, CEO of OzTAM Australia, to discuss a transformative moment in Australian media measurement. Karen unpacks the revolutionary advancements brought by VOZ and VOZ Streaming, highlighting its ability to combine traditional broadcast and BVOD audience data into a unified data. Together, they explore how this innovation is changing the way advertisers and media buyers approach targeting, reach, and efficiency across screens and platforms. See omnystudio.com/listener for privacy information.

    37 Min.

  4. 26.11.2024

    Power of Audio: The Art and Science of Sonic Advertising

    In this episode, Liana is joined by Ralph van Dijk and Andy Maxwell, co-founders of Earmax Media, as they dive into the fascinating world of sound and its unmatched potential to captivate, connect and convert audiences. From creative approaches to ad targeting, performance metrics, and the role of AI in crafting audio ads, this episode is packed with actionable insights for marketers and media enthusiasts alike. See omnystudio.com/listener for privacy information.

    41 Min.

  5. 04.11.2024

    Revolutionising Creativity: How Media and Tech Collide

    In this episode, Liana is joined by Nilesh Ashra, Founder and CEO of OK Tomorrow, as they discuss Nilesh's vision for harnessing innovation in the creative industry, the role of emerging technologies in storytelling and how brands can navigate the ever-evolving landscape of marketing. See omnystudio.com/listener for privacy information.

    30 Min.

  6. 23.09.2024

    The Extraordinary Cost of Being Dull

    In this episode, Liana is joined by Adam Morgan, Founder and Partner of eatbigfish, as they discuss how many brands play it too safe, fail to capture consumer interest, and struggle to differentiate in a crowded marketplace. Hear just how much dull advertising costs a brand — both expensive and ineffective. See omnystudio.com/listener for privacy information.

    47 Min.

  7. 05.09.2024

    From Data to Dollars: Optimising Marketing ROI with Advanced Analytics​

    In this episode, Liana is joined by Paul Sinkinson, Managing Director (Australia) of Analytic Partners, to explore insights on maximising marketing ROI, the importance of data in decision-making, and the evolving role of analytics in shaping effective marketing strategies. Join us as we delve into the transformative power of data-driven marketing with Paul Sinkinson. For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media See omnystudio.com/listener for privacy information.

    18 Min.

  8. 03.09.2024

    Purpose-Driven Marketing: Connecting with Consumers on a Deeper Level

    In this episode, Liana is joined by Mim Haysom, Chief Marketing Officer and Executive General Manager of Suncorp Group, to discuss insights on the evolving role of marketing in the financial services sector, the intersection of brand purpose and business performance, and her vision for creating authentic connections in an increasingly digital world. For questions or feedback about this episode, visit www.nineforbrands.com.au/talking-media See omnystudio.com/listener for privacy information.

    20 Min.
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Info

Talking Media with Nine is our brand-new podcast series aimed to unravel the dynamic world of media. Hosted by Nine’s Chief Marketing Officer, Liana Dubois, we invite the industry’s best to share their insights, spark conversation, and challenge perspectives around the local and international market. Through compelling conversations, this series will keep you informed and intrigued, whether you’re a media maven or just curious about the buzz in today’s media world.  For further marketing and media insights, visit www.nineforbrands.com.au/talking-media

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