The Brian Nichols Show

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Instead of focusing on winning arguments, we’re teaching the basic fundamentals of sales and marketing and how we can use them to WIN in both the worlds of business and politics; teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.

  1. vor 3 Tagen

    Did Trump Turn Michigan Into A RED State?

    Tom Norton joins Brian Nichols to reveal why Trump won Michigan by a BIGGER margin in 2024 than 2016 - and how Republicans are quietly converting blue dog Democrats to turn a supposed blue state red. This is an Afghan War veteran and Michigan State Senate candidate breaking down the demographic shift nobody in the national media wants to admit: gun-owning, pro-union Democrats who are done with the far-left agenda and flipping right. According to Tom, Michigan isn't drifting blue... it's trending red, and it's becoming more conservative than it's been in decades. We expose the reality behind the "Michigan is a blue state" narrative... and the ground game that's actually moving the needle. Tom knocked roughly 8,000 doors in a single week - and he's selling voters on a platform that should make every bureaucrat in Lansing sweat. Gutting CPS. A Michigan version of DOGE. Full school choice. This is the playbook that's converting Democrats one door at a time. But here's the question that should keep both parties up at night... if a former blue wall state is flipping red, what does that do to the map in 2028? Get this shift wrong and you misread the entire country. Inside, you'll hear Tom explain why Michigan Democrats are "blue dog" Democrats who like their guns (17:19)... how the Michigan GOP went from Romney-Rockefeller liberal to genuinely conservative (17:19)... plus the CPS due-process nightmare costing veterans their kids (6:16) and the lottery-style audit he wants running the entire state budget, Ron Paul "audit the Fed" style (7:53). If you got value from this one, smash subscribe and hit the notification bell - new episodes drop every Thursday at 9PM Eastern. Follow Brian across X, Facebook, and Instagram @BNicholsLiberty. Today's show is powered by Cardio Miracle - head to cardiomiracle.com/TBNS for 15% off. Support Tom's campaign at ThomasJNorton.com. Educated. Enlightened. Informed. CHAPTERS 0:00 - Intro 2:54 - He Scared The Feds... Now He's Coming For CPS 6:16 - Why 62% Of CPS Kids Turn Violent 7:53 - Michigan's Version Of DOGE 10:32 - Where Your School Taxes Really Go 17:19 - Did Trump Turn Michigan Red? 21:40 - Where To Cast Your Vote Links: Tom Norton for State Senate (campaign + donate) - https://www.thomasjnorton.com/ Donate direct - https://secure.anedot.com/friends-of-thomas-norton/donate Tom Norton on X - https://x.com/ForNorton Sponsor: Cardio Miracle - https://cardiomiracle.com/TBNS (15% off) The Brian Nichols Show: Follow Brian @BNicholsLiberty on X, Facebook, and Instagram Watch on YouTube, Rumble, X, Facebook - Listen on Apple Podcasts, Spotify, YouTube Music New episodes Thursdays, 9PM EST Learn more about your ad choices. Visit megaphone.fm/adchoices

    23 Min.

  2. 26. Juni

    He's the IT Guy Taking On the Most Corrupt County in America

    Michael Murphy is a systems administrator from Chicago's Austin neighborhood running for Cook County Board President - and he's taking on a Democratic machine where the current president has held power for 16 years and several races run completely unopposed. So what happens when an IT guy looks at the second-largest county in America and decides the whole thing just needs a reboot? In this episode, Brian sits down with Murphy to break down his community-first approach to county government - pushing power down to churches and local organizations instead of the county, capping property taxes at 1% of purchase value, and giving police "the teeth" to keep streets safe without militarizing them. Brian pushes him hard on the libertarian purity-test problem too... when do you stop leading with the carrot and bring out the stick? And what's the day-one plan against a bureaucracy with 16 years of relationships built in? They get into the property tax crisis crushing Black and Latino neighborhoods, the Seattle drug-decriminalization disaster versus the European model that works, and why Murphy thinks Zohran Mamdani's playbook - not his policies - is the lesson every outsider candidate should study. Whether you're in Cook County or watching from a thousand miles away, this is a case study in something bigger... how you break a political machine when you've got no money, no party, and no permission. Because if it can work here? It can work anywhere. Chapters: 0:00 - Intro 1:08 - Republican, Democrat, Now Libertarian: Murphy's Story 2:15 - Selling a Third Option in One-Party Cook County 5:37 - Pushing Power Down to Churches and Communities 7:40 - The Carrot and the Stick: When Government Force Is Needed 10:00 - "Clubhouse Libertarianism" and the Purity Test Problem 12:09 - Seattle's Drug Disaster vs. the European Model That Works 14:57 - The Blinking Red Light: Cook County's Property Tax Crisis 17:53 - Does "Cut Spending" Actually Land With Voters? 19:57 - The IT Guy's Day-One Plan to Attack the Leviathan 23:33 - Why Most Voters Check Out (and the 80/20 Reality) 27:49 - Persona vs. Policy: The Movie-Star Problem in Politics 29:15 - Taking On the Bureaucracy and 16 Years of Relationships 32:39 - Final Thoughts: The Mamdani Lesson and How to Win Local 36:30 - Where to Support the Campaign Episode Links Connect with Michael Murphy: 🌐 Campaign Site: go-murphy.com 📘 Facebook: Michael Murphy 🎵 TikTok: @michael.murphy813 🦋 Bluesky: @go-murphy.bsky.social 🤝 Meetup: Michael Murphy for Cook County Board President 💵 Donate: secure.fundhero.com/go-murphy The Brian Nichols Show: 🎙️ Website: briannicholsshow.com ▶️ YouTube: @TheBrianNicholsShow 🐦 X / Facebook / Instagram: @BNicholsLiberty Sponsor: 💪 Cardio Miracle - cardiomiracle.com/tbns for 15% off Learn more about your ad choices. Visit megaphone.fm/adchoices

    38 Min.

  3. 19. Juni

    A Guy With Donuts Hacked Their ENTIRE Office"

    Keith Erwood, business continuity and disaster recovery expert, joins Brian Nichols to reveal how a guy with a box of donuts walked into a company and stole the keys to their entire network - and why 40% of small businesses never reopen after a major disaster. No firewall stopped him. No alarm went off. He just smiled, handed over donuts, and photographed the passwords taped to people's monitors. This is the gap between the cybersecurity you THINK you have... and the social engineering, ransomware, and crisis events actually hitting small businesses in 2026. We expose the uncomfortable truth most owners refuse to hear. That "we have insurance" is not a plan. That "checking the box" on security standards is basically a roadmap for the bad guys. And that the threats aren't just hackers anymore - they're supply chain meltdowns, geopolitical shocks, power outages, and disasters that used to hit once a century now landing every other year. Keith's spent 20+ years prepping everyone from Fortune 100 names to family-run shops, and he lays out the exact playbook. Here's the part nobody wants to sit with... A disruption of a few hours? Survivable. A few days? Painful. But once a small business goes dark for a full week, the cash flow dies - and most owners don't have the tools to come back from that. So the real question isn't "could this happen to me." It's "how long could I actually survive if it did?" Inside, Keith breaks down the 2019 disaster drill he ran that everyone laughed at - an earthquake plus a pandemic at the same time - months before COVID did exactly that (22:56). He walks through the stolen-truck insurance claim that got denied... then reversed into a $30,000 check after one 15-minute phone call (25:30). And he reveals the free tools any owner can use to find their weak points today (28:59). If you got value from this one, do us a favor and share it - and tag Brian @BNicholsLiberty on X, Facebook, and Instagram. Subscribe for new episodes every week. And today's show is powered by Cardio Miracle, the best heart health supplement on the planet - grab yours at https://cardiomiracle.com/TBNS for 15% off. CHAPTERS: 0:00 - Intro 4:17 - The "It Won't Happen To Me" Trap 7:47 - A Guy With Donuts Hacked Their Whole Office 10:47 - Zero To Disaster-Proof In 6 Months 16:06 - Asteroids, Iran & The Threats Nobody Sees Coming 22:56 - The COVID Drill They Laughed At 25:30 - The Insurance Trap That Wipes You Out 28:59 - Free Tools To Protect Your Business Keith Erwood / Erwood Group: Erwood Group (main site) - https://erwoodgroup.com Free Risk Assessment Tool + Downtime Calculator (Free Resources section) - https://erwoodgroup.com Free Membership Site (more free tools + live workshops) - https://members.erwoodgroup.com Sponsor: Cardio Miracle - https://cardiomiracle.com/TBNS (15% off) Brian / The Brian Nichols Show: X / Facebook / Instagram - @BNicholsLiberty CX Without the BS (Brian's UCaaS/CX podcast) Learn more about your ad choices. Visit megaphone.fm/adchoices

    33 Min.

  4. 12. Juni

    What if There's NO Gold in Fort Knox?

    Stefan Gleason, President and CEO of Money Metals Exchange, joins Brian Nichols to reveal what's really inside Fort Knox - and why central banks just bought 244 tons of gold in 90 days while your dollar quietly dies in your pocket. Here's the part nobody wants audited... the US gold reserves haven't had a legitimate audit in DECADES, 83% of it isn't even pure gold, and the experts say it would take 20 years just to refine it to modern standards. So what happens if we finally open the vault... and it's empty? Inside, you'll hear the uncensored breakdown of the biggest unanswered question in American finance. We walk you right up to the vault door. Stefan - a guy who runs one of the largest precious metals depositories in North America - explains why the way Washington manages your gold "wouldn't pass muster in any private depository," why the new Fed chairman quietly admitted the government plays in the gold market, and whether the most secure building in America is actually holding what they say it is. The dollar in your pocket is a political tool. They can print it, freeze it, weaponize it, and devalue it overnight by design. Gold and silver? They can't touch. So why do most Americans still own ZERO ounces of either... while central banks around the world quietly stack it by the ton? You'll hear the truth about whether it's too late to buy gold in 2026, the #1 rookie mistake that leaves beginners 50% underwater the second they buy, how to spot a rare-coin scam from a fair deal, and the surprising state-level wins happening right now while DC sleeps - 45 states now exempt gold and silver from sales tax, with Maryland and Alaska being the latest to move. Chapters: 0:00 - Intro 2:22 - The Rare Coin Scam That Robs Beginners 4:53 - Did You Miss Gold? (The Honest Answer) 11:34 - Silver, Platinum, Bitcoin... What Actually Wins 15:57 - How To Buy Gold In 2026 Without Getting Robbed 26:18 - The Sound Money Wins Happening Right Now 30:30 - 83% Of America's Gold Isn't Even Real 33:22 - We Open Fort Knox... And It's EMPTY? Stefan Gleason + Money Metals Exchange: Money Metals Exchange (buy, sell, store gold + silver) - https://www.moneymetals.com Money Metals Depository - https://www.moneymetals.com/depository Sound Money Defense League - https://www.soundmoneydefense.org Sound Money Index (state rankings) - https://www.soundmoneydefense.org/sound-money-index Money Metals on X - https://x.com/MoneyMetals Stefan Gleason on X - https://x.com/StefanMGleason Get on the Money Metals email list - https://www.moneymetals.com/newsletter The Brian Nichols Show: Website - https://www.briannicholsshow.com Subscribe on YouTube - https://www.youtube.com/@TheBrianNicholsShow Sponsors page - https://www.briannicholsshow.com/sponsors Email - brian@briannicholsshow.com Brian on X - https://x.com/BNicholsLiberty Sponsor: Cardio Miracle (15% off) - https://www.cardiomiracle.com/TBNS Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 Min.

  5. 5. Juni

    AI Engineer REVEALS The Voter Scorecard Politicians KILLED

    Ramon Perez, Executive Director of the Digital Democracy Project, joins Brian Nichols to reveal how mobile voting software is putting Congress directly into voters' pockets - and why Governor Ron DeSantis line-item vetoed the Florida bill that would have made it official state policy. Inside, Ramon breaks down the verified voter scorecards that have lawmakers running scared, the blockchain technology borrowed from Voatz-style military overseas voting, and the brutal statistic nobody talks about... 94% of Americans live in gerrymandered congressional districts where the general election barely moves the needle. We expose the real reason DeSantis killed an appropriation that had bipartisan support across the entire Florida legislature. Spoiler... it has nothing to do with small government. Inside, you'll hear the uncensored breakdown of how blockchain-verified mobile voting actually works, why APAC handlers and teachers unions own your representatives while parents and small business owners get ignored, and the contrarian frame that proves the MAGA movement is economically left wing and culturally right wing. Most Americans have mentally checked out of politics. And honestly? They're not crazy. If 80% of voters live in a state controlled entirely by one party, what does your vote actually do between elections? Nothing. So what happens when 24,000 verified voters start grading their legislators in real time on 800+ bills... and the politicians realize they can't hide anymore? Subscribe to The Brian Nichols Show on YouTube, Rumble, Apple Podcasts, and Spotify for new episodes every Thursday at 9PM ET. Connect with Brian @BNicholsLiberty on X, Facebook, and Instagram. Guest pitches and questions: brian@briannicholsshow.com. And if you want to support the show, support the folks who support us - head to cardiomiracle.com/TBNS and use code TBNS for 15% off the supplement Brian uses every single day. Educated, enlightened, informed... and now empowered. Chapters: 0:00 - Intro 2:16 - From Submarines to Smartphones (How DDP Was Born) 6:27 - "Do We Even WANT Everyone Voting?" 10:42 - The Scorecards That Got DeSantis To VETO 16:05 - Why 94% Of Your Votes Don't Matter 25:07 - Hot Take: MAGA Is Economically LEFT Wing 30:18 - The Future Where Voters Decide On War Links: Digital Democracy Project - https://digitaldemocracyproject.org Download the voting app - digitaldemocracyproject.org Volunteer / developer outreach - Via digitaldemocracyproject.org contact Show Sponsor: Cardio Miracle - https://cardiomiracle.com/TBNS (15% off) The Brian Nichols Show: Website: https://www.briannicholsshow.com Email: brian@briannicholsshow.com X / Facebook / Instagram: @BNicholsLiberty YouTube, Rumble, Apple Podcasts, Spotify, Amazon Music Learn more about your ad choices. Visit megaphone.fm/adchoices

    34 Min.

  6. 29. Mai

    Did Daily Wire Really Burn $100 Million On This?

    Did Daily Wire really torch $100 million on Bentkey? Marcus Pittman, CEO of LOOR TV, called the collapse of conservative streaming years before it happened - and he is back on the show to explain exactly why conservative entertainment keeps losing. Four years ago Marcus came on with a contrarian pitch that made VCs laugh in his face - Netflix meets Kickstarter, where subscribers decide what gets made. Today he has funded nearly 40 pieces of content for under a million bucks, the same number the venture guys swore would cost over $100 million. He bet against the room and the room was wrong. Here is the mistake that keeps sinking the right. Conservatives build content for the parent and forget the parent is not the consumer - the kid is. McDonald's figured this out with the Happy Meal in the 70s. Chuck E Cheese figured it out. Bentkey never did, ad the bill came due to the tune of nine figures. Then we get into the part nobody on our side wants to hear. Rumble keeps screaming "free speech platform" while quietly admitting they have no Mr. Beast. Microsoft lit $100 million on fire chasing Ninja over to Mixer. The pattern is always the same - buy the big name, wait for the audience to follow, watch it crash. Marcus lays out the open letter he wrote Chris Pavlovsky and the playbook that actually builds an audience from zero. We close on where this is all going - why Gen Z does not care about celebrities, why the next great Christian film might be a Ryan Gosling space movie, and why the human connection that AI can never fake is the whole ballgame. If you build, fund, or just consume content, this one will recalibrate how you think about the entire game. CHAPTERS: 00:00 - The $100M Question Hollywood Won't Answer 01:23 - The Guy Who Called Every Conservative Streaming Flop 03:41 - The Consumer vs. The Purchaser Mistake 05:36 - What the Happy Meal Teaches About Kids' Content 08:03 - How Daily Wire Torched $100 Million on Bentkey 09:52 - VeggieTales Did It Right (A Hammer In Search of a Nail) 11:28 - Build What People Actually Want 12:39 - The Cable TV Playbook Nobody Runs Anymore 15:23 - Is "Project Hail Mary" the Christian Film We've Been Waiting For? 17:46 - The Blind Spot: Nobody Builds For Young Men 18:14 - "There's No Market" Is a Lie (Tesla, Uber, the Wright Brothers) 21:37 - Rumble's Real Problem - Where's Their Mr. Beast? 24:26 - The Open Letter to Chris Pavlovsky 27:40 - The $100M Mixer Disaster 29:45 - Why Gen Z Doesn't Care About Celebrities Anymore 33:23 - The Human Connection AI Can't Fake 36:40 - Where to Find LOOR TV + Final Thoughts Today's Guest - Marcus Pittman / LOOR TV: LOOR.tv (join, or hit the Creator / Investor tabs before logging in): https://www.loor.tv Marcus on X: https://x.com/ImKingGinger LOOR on X: https://x.com/WatchLOOR Marcus's Substack ("Poorly Written"): https://substack.com/@marcuspittman Marcus's Federalist piece, "Project Hail Mary Is The Masculine Christian Film You've Been Waiting For": https://thefederalist.com/2026/04/07/project-hail-mary-is-the-masculine-christian-film-youve-been-waiting-for/ Marcus's first time on the show (Ep. 437, Feb 2022): https://www.briannicholsshow.com/437-fighting-the-culture-with-great-storytelling-with-loortv-ceo-marcus-pittman/ The Brian Nichols Show: Home base (listen + watch everywhere): https://www.briannicholsshow.com Apple Podcasts: https://podcasts.apple.com/us/podcast/the-brian-nichols-show/id1334346967 Rumble: https://rumble.com/c/TheBrianNicholsShow Follow Brian on X: https://www.briannicholsshow.com/twitter (@BNicholsLiberty) Follow Brian on Facebook: https://www.briannicholsshow.com/facebook More from Brian - CX Without the BS: https://podcasts.apple.com/us/podcast/cx-without-the-bs/id1747979147 Listener questions: brian@briannicholsshow.com Today's Sponsor - Cardio Miracle Support your heart health and the show - for 15% off: https://CardioMiracle.com/TBNS Learn more about your ad choices. Visit megaphone.fm/adchoices

    39 Min.

  7. 22. Mai

    AI Expert Explains the DEATH of Google Search

    Dr. Tamara Patzer joins Brian Nichols to reveal AI suggestibility and why most experts are completely invisible to AI right now. The blue links are gone. Clickability has dropped over 50%. ChatGPT, Claude, Gemini, Grok, and Perplexity are now the new gatekeepers deciding who gets recommended... and most business owners, consultants, and authority figures have no canonical source of truth telling AI who they actually are. Inside, you'll hear the uncensored breakdown of how AI suggestibility actually works... why AI can only suggest and never recommend... and the exact source of truth framework Dr. Tammy uses to lock down expert identity on the blockchain. This is the playbook nobody is talking about... and it's the difference between being the expert AI surfaces or the one it skips entirely. Identity collision is real. AI is already mismatching real experts with strangers, fake credentials, and bad actors gaming the system. If you're not building your AI identity right now, somebody else is building it for you. And you're not going to like what they build. Dr. Tammy breaks down why AI suggests but never recommends... the post-quantum computing timeline Google just slashed from 2035 to 2029... and the brutal truth about why cold email is dead and snail mail is making a comeback in outbound sales. Plus, Brian gets into AI video generation, how to spot AI-written emails in seconds, and why putting your head in the sand isn't an option anymore. Chapters 0:00 - Why AI Has No Idea Who You Are 2:00 - The Term That's Killing Old-School SEO 6:37 - AI As Your Mirror (The Reflective Tool Trick) 11:35 - When Bad Actors Game The AI System 14:01 - The Canonical Source Of Truth Nobody's Building 18:40 - Quantum Computing Just Got Slashed To 2029 27:28 - Why Snail Mail Is Beating Cold Email Dr. Tamara Patzer: AI Suggestibility - https://aisuggestability.com Public Record Registry - https://publicrecordregistry.org Beyond the Quantum Leap (book by Dr. Tamara Patzer) Tools & Concepts Referenced: ChatGPT - https://chatgpt.com Claude - https://claude.ai Google Gemini - https://gemini.google.com Grok - https://grok.com Perplexity - https://perplexity.ai Show & Sponsor: The Brian Nichols Show - https://www.briannicholsshow.com Cardio Miracle (sponsor) - https://cardiomiracle.com/TBNS (for 15% off) Brian's other podcast: CX Without the BS Contact: brian@briannicholsshow.com Brian on X / Instagram / Facebook: @BNicholsLiberty Learn more about your ad choices. Visit megaphone.fm/adchoices

    35 Min.

  8. 15. Mai

    Is A Carbon Tax Really the "Free Market" Climate Answer?

    Former U.S. Congressman Bob Inglis joins Brian Nichols to make the "conservative" case for a carbon tax and why most Republican voters keep rejecting his free-market climate proposal. Inside, we dig into the Raise Wages Cut Carbon Act, the Milton Friedman defense of pricing pollution, and the border adjustment mechanism Inglis says could force China to follow America's lead on emissions. We expose the structural cracks in the "revenue-neutral" carbon tax pitch... why the social cost of carbon swings from $42 to $190 depending on who's running Washington... and the uncomfortable fact that every country that's tried this policy has either repealed it, rioted over it, or rejected it at the ballot box. Is this really the free-market answer to climate change... or just a federal Trojan horse dressed in Milton Friedman quotes? What happens when "revenue-neutral" becomes a moving target? And why are libertarians the ones cutting emissions while bureaucrats are still chasing the perfect tax rate? Stick around for the 13:54 mark when I ask Bob to name ONE federal tax in American history that stayed revenue-neutral... the 25:00 moment when we lay out why this policy has failed everywhere it's been tried... and the 40:32 stretch where we expose the fact that US emissions dropped 20% in 15 years - without a carbon tax. Subscribe and hit the bell so you never miss an episode of The Brian Nichols Show. Visit briannicholsshow.com for show notes, guest links, and past episodes. And huge thanks to our studio sponsor Cardio Miracle - the best heart health supplement on the planet. Visit cardiomiracle.com/TBNS and use code TBNS for 15% off your order. New episodes drop every Thursday at 9PM ET. CHAPTERS: 0:00 - Intro 2:37 - The Trip To Antarctica That Cost Him His Seat 10:33 - The $42 To $190 Carbon Tax Problem 13:54 - Name ONE Tax That Stayed Revenue-Neutral? 17:38 - The Hidden Government Growth Nobody Talks About 25:00 - Why Do Carbon Taxes Keep Failing Everywhere? 40:32 - We Cut Emissions 20% Without Them? 46:46 - Where To Find Bob + republicEn Bob Inglis / republicEn: republicEn.org - https://republicen.org The Brian Nichols Show: Website - https://briannicholsshow.com X/Twitter - @BNicholsLiberty Subscribe on YouTube, Rumble, Apple Podcasts, Spotify, YouTube Music Contact - brian@briannicholsshow.com Studio Sponsor: Cardio Miracle (w/ 15% off discount) - https://cardiomiracle.com/TBNS Mentioned In Episode: The Raise Wages, Cut Carbon Act of 2009 - Bob Inglis legislation Milton Friedman on Phil Donahue (1980s pollution tax clip) - available at republicEn.org JFK Profile in Courage Award (2015 recipient: Bob Inglis) Merchants of Doubt documentary - features Inglis Learn more about your ad choices. Visit megaphone.fm/adchoices

    49 Min.
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Instead of focusing on winning arguments, we’re teaching the basic fundamentals of sales and marketing and how we can use them to WIN in both the worlds of business and politics; teaching you how to meet people where they're at on the issues they care about. Welcome to The Brian Nichols Show.

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