BONUS EPISODE! What does it really take to build a memorable brand, turn an idea into a successful business, and keep going when entrepreneurship gets hard? In this bonus episode of The Bubbles Effect, Nicole sits down with Monica Nassif, founder of Caldrea and the inspiration behind the iconic Mrs. Meyer's Clean Day brand, to talk about the lessons, mindset, and determination behind building a business from the ground up. 🧽 Monica shares the story of how she bottled her mother's Midwestern values into a brand, turned an unexpected retail store moment into a business opportunity, and built a company rooted in authenticity, distinctive branding, and a meaningful customer experience. But building a successful business takes more than a great idea. From overcoming imposter syndrome and learning to take calculated risks to navigating failure, making tough decisions, and turning entrepreneurial dreams into action, Monica offers practical advice for business owners and aspiring entrepreneurs. ✨ In this conversation, we explore: Why every great brand starts with a clear promise and a reason to stand out. How to build a distinctive brand through intentional design and customer experience. Why studying successful brands and creative agency case studies can be a game changer. How to reframe failure as learning and become more comfortable taking calculated risks. Monica's practical strategies for overcoming fear, including her downside checklist and victory log. Why self-awareness, grit, and perseverance matter just as much as having a great business idea. The difference between dreaming about entrepreneurship and actually doing the work. Monica also shares the story behind her book, I Bottled My Mother: The Mrs. Meyer's Story — Grit, Grime, and Growing a Business, a combination of memoir and practical startup advice for anyone looking to build something of their own. Whether you're launching a business, growing an established brand, or considering your next big move, this conversation is a reminder to bet on yourself, stay grounded in your vision, and keep working the dream. Connect with Monica:Website: https://monicanassif.com Find I Bottled My Mother at Amazon, Target, Walmart, and Barnes & Noble. Because building a business isn't just about having a great idea. It's about having the grit to bring it to life. And remember, just like bubbles, we rise to the top! 🥂