The E-commerce Content Creation Podcast Daniel Jester

In episode 1 of this bonus miniseries, brought to you by verybusy.io, Daniel Jester interviews Matthew Schulert about the early days of e-commerce product photography, specifically focusing on their experiences at HauteLook. They discuss the challenges of high-volume product photography and the impact of flash sale sites on the industry. They also delve into the development of digital workflows and file management, as well as the importance of consistency in e-commerce imagery. The conversation highlights the role of retouchers in identifying equipment issues and collaborating with stylists to ensure high-quality images. The conversation explores the challenges and evolution of e-commerce photography, the impact on creativity, the importance of communication in retouching, and the role of technology in the industry.

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Summary

In this solo episode, Daniel Jester discusses the current job market in the creative industry and the need to value and invest in creative teams. He also talks about his plans to offer a podcast playbook ebook and consulting services for those interested in starting a podcast. Daniel shares his experiences working with studios to improve their processes and efficiency, as well as his upcoming podcast mini-series called The Flash Drive Files, sponsored by Very Busy.io. He concludes by inviting listeners to meet him at Henry Stewart and teasing the first episode of The Flash Drive Files.

Mercedes Casteneda is this week’s guest, to discuss her new venture as a stylized product photography studio. She talks with Daniel about the importance of visual storytelling and how it can help brands communicate their message effectively. Mercedes emphasizes the need for brands to stand out in a crowded market and the role of photography in achieving that. They also touch on the importance of brand identity and having clear brand guidelines. Overall, the conversation highlights the value of high-quality photography in enhancing a brand's image and attracting consumers.

In this conversation, Daniel Jester and Caydie discuss the importance of fair compensation and licensing for photographers in the e-commerce industry. They explore the challenges faced by freelance photographers working in e-commerce studios and the need for a conversation around usage and licensing. Caydie also shares her experience as founder of Creative Supper Club, a networking event for creatives in the advertising industry. They discuss the concept of the supper club, the selection process, and the potential for expansion to other cities.