Want to learn how quizzes can help you grow your business? Quizzes grab your visitors' attention - turning passive browsers into active participants. Beyond engagement, quizzes are a proven lead generation magnet, with opt-in rates of up to 40%. That's up to 20X the online average - boom! You'll hear from quiz experts Boris and Mike (cofounders of the quiz maker Riddle.com) - and discover what works with quizzes, what doesn't, and how you can quickly get started using quizzes in your own marketing. We mix chats with other quiz marketers with stories about launching a quiz making start up - sharing tales of both our successes and failures since our site's launch in 2014.
David Berkowitz - Serially awesome community building
Serial Marketer and former CMO of Publicis MRY David Berkwitz shares how he built up a thriving invite-only 1500+ member Slack community for his marketing consultancy serialmarketer.com
Merilyn Beretta - Lead Your World
Marketing maestro Merilyn shares how her quiz marketing funnel has generated a jaw-dropping 86% opt-in rate for her 'Lead Your Day' online learning academy. It demonstrates how a great product matched up with an insightful quiz helped grow her revenue...
Grow your company through customer support
Sure, quizzes are great for marketing. But don't forget how awesome customer support to grow your business through word of mouth recommendations. Boris and Mike share their secrets behind their 'founders-first' customer support culture - that has helped...
How to win with online quizzes - Frequently asked questions
Mike and Boris - co-founders of the quiz maker Riddle.com answer customer questions on how to build successful quizzes and personality tests.
Collecting data safely with quizzes
Quizzes are powerful marketing tools for collecting personal information from potential customers. However, data privacy is growing more strict globally, with regulations like the EU's GDPR and California's CCPA. Data Privacy Officer Alexander Claasen...
How to create the perfect personality test
Learn the secrets behind creating the most viral quizzes on the internet - the personality test. Easy to create, but tricky to master, Boris and Mike share their tips and secrets, while discussing the most famous one of all - "What kind of dog are...