The Rebooting Show

Brian Morrissey
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The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)

  1. vor 3 Tagen

    Agentic advertising isn't ready for primetime

    Agentic advertising was the buzzword of the year at Cannes this year. It stands to reason this hype is ahead of reality. Jon Roberts, chief innovation officer at People Inc, gives a reality check of where the hurdles to agentic advertising, which holds...

  2. vor 5 Tagen

    Workweek's Adam Ryan is betting on practitioner media

    One of the more promising areas of media is expert practitioners who are both good at their jobs and at explaining their fields. Workweek is a B2B media company built with this ethos at its core. Adam Ryan, CEO of Workweek, joined me to discuss the adv...

    Workweek's Adam Ryan is betting on practitioner media

  3. 23. Juli

    Affiliate in an AI world

    The shift to performance marketing has increased thei importance of affiliate operations at publishers. AI is upending the old playbook. That’s because of AI agents. Agents will increasingly be on the loose to make buying decisions. The question is how...

  4. 21. Juli

    Inside Hearst's GEO strategy

    Mike Nuzzo, svp of Hearst Data Solutions, explains how Hearst is measuring its visibility and favorability inside answer engines, restructuring editorial content into formats LLMs can more easily use, and exploring how GEO could become part of its adve...

  5. 16. Juli

    Why USA Today Co might quit Google

    USA Today Co CEO Mike Reed explains why he's willing to walk away from Google search traffic within the next 12 months, how the company is building direct-to-consumer relationships through newsletters and social to offset the loss, and why he thinks th...

  6. 14. Juli

    What publishers get wrong about community

    Daniel Scharff isn't a media guy. He's a CPG operator who stumbled into community-building almost by accident, looking for people to talk to at trade shows. That accidental start turned into Startup CPG, a Slack-based community that's become a trusted ...

    What publishers get wrong about community

  7. 9. Juli

    Why AI could speed micropayments

    AI agents are consuming content at a scale the web was never built for — and they don't watch ads, subscribe, or click. In this episode of TRB Conversations, powered by EX.CO ( https://EX.CO ), recorded at Cannes, Brian Morrissey talks with Cosmin Ene,...

  8. 7. Juli

    Agents won’t replace human trust

    At the Bloomberg Studios in Cannes, Bloomberg Media chief commercial officer Christine Cook and HSBC CMO for corporate and institutional banking Nicole German joined me to discuss the current and future shifts as media moves into an agentic era. The co...

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The Rebooting Show gets into the weeds with those building and operating media businesses, giving an open view into how the smartest people in the media business are building sustainable media businesses. https://www.therebooting.com/ (www.therebooting.com)

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  • Erstellt von
    Brian Morrissey
  • Jahre aktiv
    2021 - 2026
  • Folgen
    240
  • Bewertung
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  • Copyright
    © 2026 Brian Morrissey
  • Sendungswebsite
    The Rebooting Show

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