The Strong Startup The Strong Startup

Mathyas is the founder of El Origen a German food startup bringing healthy snacks from Latin America to Europe!
They produce and distribute tasty organic plantain and manioc chips which are currently available in over 6000 stores in Germany. 
Unfortunately, this episode got interrupted by connection issues and I lost the first 20 minutes. But this second half of the podcast is still packed full of value.
Mathyas discusses what it's like to start a company in Germany, the importance of processes to help you manage your company, and the role that short-form content can play in your company and personal brand. 
Enjoy and share if you care!
 
Connect with Mathyas:
https://www.linkedin.com/in/mathyas-lopez-redetzki-90b42415/
Check out his TikTok & Instagram pages too
https://www.tiktok.com/@startuptogo?lang=de-DE
https://www.instagram.com/mathyaslr/ 
Check out El Origen
https://www.elorigenfood.de/ 
 
 

This week's podcast is a clip from an event I hosted together with Forge Accelerator in 2021.
Most first-time entrepreneurs get overwhelmed in the beginning and struggle to know what their next steps should be.
In this podcast, I go through 3 simple steps that you can use from TODAY to start building your own business. Each of the steps includes a free tool that you can use to guide you on your way.
Enjoy and make sure to subscribe to our newsletter so you never miss our upcoming podcast episodes!
Sign up for the newsletter below! https://thestrongstartup.com/

If you're struggling with how to start building a start then look no further than this podcast!
Developing deep relationships with your future customers as early as possible is absolutely critical for business success.
And Adam Forbes is an expert in this area helping startups to accelerate their path to product market fit, spend efficiently on marketing and find and nurture real customers. 
In this podcast, Adam and I discuss why hard customer facts in the form of data is a solid foundation for building a business, the type of data you should look for, and the very first few steps you can take this week to start building relationships with your customers.
 
Connect with Adam below
https://www.linkedin.com/in/adamkforbes/ 
Grab a free trial of Adam's customer discovery tool "Familiarize"
https://www.gofamiliarize.com/ 
 
Share if you care!
 

If you're looking for a real-life example of how to build a startup, look no further than Alyona Mysko from Ukraine. 
She's the founder and CEO of FuelFinance a FinTech startup making finance cool again for startups and small businesses.
Her journey to date has involved persevering through both COVID and the war in Ukraine. Throughout that time she led her team as a solo founder, remained fully bootstrapped and manage over $250m in their client's ARR.
There are some amazing stories and lessons to be learned from this conversation so enjoy. 
 
Connect with Alyona below
https://www.linkedin.com/in/alyona-mysko-%F0%9F%87%BA%F0%9F%87%A6-39039766/ 
Check out FuelFinance here
https://fuelfinance.me/ 
Please support Ukraine and donate use these options
https://fuelfinance.me/2022/03/05/fuel-stands-with-ukraine/
 

Olav Carlsen is a Silicon valley CFO veteran having worked with many startups there for over a decade taking two of those companies public.
The most recent of those companies was PortalPlayer Inc. known for "delivering technology to Steve Jobs". They worked exclusively with Apple and provided almost everything that went into the first generation of their Ipods. 
In this podcast we discuss the two main challenges facing startups as they being to scale their business, we dip into a discussion about how silicon valley has both changed and remained the same over the past 20 or so years.
Finally, we provide an overview of the ScaleUp4Europe program which is an equity-free acceleration program helping startups to scale through access to customers in Europe. 
 
Check out the 4 startup programs offered by ScaleUp4Europe below
https://scaleup4.eu/
 
Connect with Olav Carlsen
https://www.linkedin.com/in/olavcarlsen/
 
 

In this episode, Dr. Alex Kern and I go deep into the world of Venture Capital discussing how VCs are a lot of more Startups than you might think in terms of their structure as well as how VCs are financed and the competitive nature of the VC market. 
 
Alex also provides a nice overview of how VC funding is layered from pre-seed to Series A, B, etc, and discusses the process he went through to self publish his very own children's book about Startups and the world f Venture Capital!
 
Dr. Alex Kern has extensive experience in the world of finance and Venture Capital. He's currently principal at AKX Capital where he helps VCs get setup and grow & Managing Partner of the Deutsches Euro-Institute a consulting firm focusing on M&A, VC/PE, Corporate Restructuring, and Corporate Development.
 
Alex is also a Professor of Finance (EDHEC Business School) and Management (International University of Monaco) and a lecturer at King's College London. 
 
Check out Alex's tiktok channel (focusing on Blockchain)
https://www.tiktok.com/@akx_capital
Grab his children's book about VCs on Amazon!
https://tinyurl.com/2hf5tpa2