The Start Listening Podcast

VOEN Consulting
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Everyone's copying the same playbook. Start Listening is for founders who didn't. Host Cat Fincun talks to cult brand builders about tuning out the noise and trusting what they heard—customers, team, gut. Real decisions, not highlight reels.

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  1. 20. Juli

    NewGen Fashion from Food Waste Fibers - Exposing Each Step from Farming to Packaging

    In the right restaurant, every plate arrives with its provenance — the farm, the fisherman, the name of the cheese. Fashion tells you none of that. Most brands can't tell you where their own fabric comes from. Co-Founder Natalia Mazzaia can name every hand hers passes through, because she called each one. Fibers spun from seaweed, soy, and milk. A supply chain traced backward one phone call at a time. A brand built slow, on purpose, against everything the fashion calendar rewards. This is a conversation about knowing your ingredients — and what it costs to build a company that can answer the question. If this is the conversation you've been needing to have, start here. thinkvoen.com Where to find the latest on TerraTela happenings: TerraTela — terratela.com / insta: @shopterratela SUBSCRIBE TO OUR SUBSTACK MAILING LIST: https://substack.com/@thestartlisteningpodcast This episode was produced by Cat Fincun and VOEN Consulting.

  2. 29. Juni

    Part 3 of How the Hell Did We Get Here: The Future of Founders Crack the Consolidated World

    In this conversation, Cat explores the systemic hierarchical structures that have shaped our economy and society over thousands of years. The discussion delves into the concentration of wealth, the myths surrounding funding and business structures, and the evolving landscape of marketing in the modern economy. Cat emphasizes the importance of founders making deliberate choices to preserve their values and independence in a world increasingly dominated by consolidation. Takeaways The systemic structures date back to the beginning of civilization. Wealth concentration leads to a disappearance of meaning in products. Independent businesses are absorbed into consolidated structures. Cultural and financial measurements reveal the impact of consolidation. The tipping point concept explains sudden shifts in systems. Small changes accumulate until a critical threshold is reached. Funding models often dictate the outcomes for founders. Alternative business structures can preserve founder values. Marketing strategies have evolved with the rise of the influencer economy. Founders must consciously choose paths that align with their values. Chapters 00:00 Introduction to Systemic Structures 04:17 Understanding Wealth Concentration 10:26 The Tipping Point of Change 18:42 Myths of Funding and Business Structure 39:17 Marketing in the Modern Economy 54:51 The Path Forward for Founders Keywords systemic structures, wealth concentration, funding myths, business structure, marketing strategies, founder economy, consolidation, social change, economic systems, cultural impact Part Four is coming.  If this is the conversation you've been needing to have, start here. thinkvoen.com SUBSCRIBE TO OUR SUBSTACK MAILING LIST: https://substack.com/@thestartlisteningpodcast This episode was produced by Cat Fincun and VOEN Consulting.

  3. 15. Juni

    The Original Hackers — Disability Lead on the Leadership Pipeline Nobody Is Building

    Most companies treat accessibility like a compliance checkbox. A ramp here, an updated HR policy there. Disability Lead has spent years watching what happens when companies think they're done — and what they're missing is almost always the same thing: they never thought about who gets to lead. Emily Blum and Clare Killy are the CEO and Director of Programs at Disability Lead, a Chicago-based nonprofit that develops and connects leaders with disabilities to civic and professional opportunities. The stat that stops the conversation: only 3% of C-suite leaders identify as having a disability. Not because the talent isn't there — because the pipeline was never designed to move them through. Disabled people are, by necessity, some of the most sophisticated problem solvers in any organization. They've spent their entire lives creating access and solutions in a world that wasn't built for them. That skill doesn't disappear when they walk into your company. It gets underused, or it walks out the door. This conversation gets into what a genuinely welcoming organization actually looks like before a candidate ever applies, why the "we're pretty inclusive, I think we're good" response usually signals the opposite, and what it costs a company — in retention, in problem solving, in culture — to keep building leadership pipelines from the same pool. If this is the conversation you've been needing to have, start here. thinkvoen.com More from Disability Lead disabilitylead.org → Virtual public events each take place a few times a year Disability Power Series: featuring disabled thought leaders from across the country Our Stories: a curated storytelling hour featuring stories of lived experience from our Members -- free, virtual, and anyone can register  SUBSCRIBE TO OUR SUBSTACK MAILING LIST: https://substack.com/@thestartlisteningpodcast This episode was produced by Cat Fincun and VOEN Consulting. It was edited by Angelina Gurrola.

  4. 1. Juni

    Part 2 of How the Hell Did We Get Here: Evolutionary Science of Why We Accept Systems That Hurt Us

    This is Part Two of How the Hell Did We Get Here? And Can We Do Anything About It? Most people who defend systems that are hurting them aren't stupid. They aren't weak. They aren't uniquely susceptible to propaganda. They're human — and the human brain was wired, across hundreds of thousands of years of evolution, to accept existing power structures because challenging them was genuinely dangerous. It still is. This episode gets into the science. Social dominance orientation — the psychological tendency to accept hierarchy — has a measurable, heritable component. The average American scores a 2.98 out of 7. Most people aren't enthusiastic enforcers of the system. They're defaulters to it. And the conditions that shift that score aren't individual willpower. They're narrative. The stories absorbed about what work is, what success looks like, what you're worth. The question isn't how to break through the psychological immune system that defends existing beliefs. It's how to create conditions where people feel safe enough to lower it. Part Three is coming.  If this is the conversation you've been needing to have, start here. thinkvoen.com SUBSCRIBE TO OUR SUBSTACK MAILING LIST: https://substack.com/@thestartlisteningpodcast This episode was produced by Cat Fincun and VOEN Consulting. It was edited by Angelina Gurrola.

  5. 18. Mai

    The Should That Isn't Yours — A Story of Walking Away and Building on Your Own Terms

    Everybody has a version of the path they were supposed to take. The degree, the company, the title, the ladder. Most people follow it long enough to realize it was never actually theirs — and then stay anyway. This episode is Cat's account of what happens when you stop. Not the inspirational version of that story — the actual one. Three months of swinging between hyper-focus and couch rot. A network that needed rebuilding from scratch. The specific moment of realizing that saying yes to everything that came her way was just a more self-directed version of the same problem she'd left. Going slow when every instinct said move. Building a North Star big enough to navigate from when the day-to-day got loud. The difference between a should and a what if isn't always obvious in the moment. Knowing which one is driving a decision is the skill nobody teaches you — and the one that determines whether what you're building is actually yours. If this is the conversation you've been needing to have, start here. thinkvoen.com Bonus materials for this and other episodes on Substack. substack.com/@thestartlisteningpodcast TOPIC AND GUEST SUGGESTIONS: startlisteningpodcast.com/#suggest-a-guest This episode was produced by Cat Fincun and VOEN Consulting. It was edited by Angelina Gurrola.

  6. 4. Mai

    Childfree Lives are no anomaly — Lady No Kids on the $15 Trillion Untouched Market

    The room was full. Christine was nodding. And somewhere in the middle of a presentation about tax shelters for kids and leaving legacy for family, she realized she hadn't actually agreed with a single thing. That moment is the founding story of Lady No Kids — and the business case hiding inside it. Women living without children represent a market that could reach 40% of North American women by 2030. There is almost no infrastructure built for them. Not in finance, not in hospitality, not in consumer products, not in community. The conveyor belt of life — school, partner, suburbs, kids, community — drops these women off quietly and without warning. Christine Burns describes turning around in her 30s and realizing the erosion happened so slowly she didn't notice until it was gone. The businesses that will win this market aren't the ones that show up with a pink version of what they already make. They're the ones that understand what these women have already figured out how to do alone — and build for the gaps that remain. Finance without next-of-kin assumptions. Adult travel that is broader than honeymoon getaways. Community that forms around interest and not life stage. That's the infrastructure Christine is building. And it's the conversation most brands haven't had the wherewithal to start. If this is the conversation you've been needing to have, start here. thinkvoen.com Where to find Christine and Lady No Kids: Instagram: @ladynokids_ LinkedIn: linkedin.com/in/christineelizabethburns/ Website: lady-nokids.com SUBSCRIBE TO OUR SUBSTACK MAILING LIST: https://substack.com/@thestartlisteningpodcast This episode was produced by Cat Fincun and VOEN Consulting.

  7. 27. Apr.

    Tracking Before Purpose — How a Grab Bag of Metrics Can Tell You a Story That Isn't True

    The metrics being sold to you as success indicators were designed to be easy to show, easy to screenshot, and easy to feel good about. Feeling good and being healthy are not the same thing. More damaging than flattery metrics are the blame metrics. 10x the ROI per employee in the next 90 days — there's 30 to 70% untapped capacity sitting inside your current team right now." This is what's flooding founder feeds. Metrics that support finger pointing instead of revealing the missions to rally around. The marketing budget that gets cut because the impact on new customer acquisition or customer lifetime values weren't attributed to the effort. The engagement drop-off that blames the customer journey when the cost and audience aren't aligned. Metrics should be helping you steer, not flatter you into complacency or scare you into cutting the wrong things. This episode is the counter-argument. Cat walks through the five metrics most likely to be lying to your face — and introduces VOEN, four tenets for measuring what's actually real in a scaling brand. Ace Hotel built one of the most influential hospitality brands of the last 30 years and lost 40% of its portfolio because the vision was never structurally held. Independent bookstores survived Amazon by refusing to compete on Amazon's terms. The difference between those two outcomes isn't luck. It's what you're actually paying attention to. If this is the conversation you've been needing to have, start here. thinkvoen.com The extended version — three metrics per tenet, how to collect each one, and Peloton as a cautionary tale — is on Substack. TOPIC AND GUEST SUGGESTIONS: Submit here This episode was produced by Cat Fincun and VOEN Consulting. It was edited by Angelina Gurrola.

  8. 27. Apr.

    The Judith on Building Culture, Paying People Right, and Growing on Your Own Terms

    "You Can't Fake What We're Doing Here." The restaurant industry runs on fear. Fear of a bad month, fear of turnover, fear of what happens if you pay people what they're actually worth. Most operators make every decision from that place – they think they're maintaining the product but they're quietly hollowing it out. The customer feels it before the owner does. Jennie and Andrew built The Judith on the opposite premise — and then had to defend it, over and over, against every moment where the fear-based choice would have been easier. Living wage from day one. A hard cap on private events at peak revenue. No outside investors, no runway, no safety net. Just a 28-seat café in Cleveland that people come back multiple times a day to because they like being there. A woman drove up from Florida, found The Judith, and came back three times in two days. She made friends with the regulars at breakfast and ran into them again at dinner. That story does more for this place than any metric could. This is a conversation about what it actually costs to build something real — and why that cost is worth it. If this is the conversation you've been needing to have, start here. thinkvoen.com Where to find the latest on Judith happenings: The Judith — thejudith.cafe / @thejudithcafe For more on the Judith's approach read it on Substack TOPIC AND GUEST SUGGESTIONS: Submit here This episode was produced by Cat Fincun and VOEN Consulting. It was edited by Angelina Gurrola.

  9. 27. Apr.

    The Evisceration Process — How to Know What Your Business Is Really Worth Before a Buyer Tells You

    Most businesses never sell. The ones that do are almost always undervalued — not because the business wasn't good enough, but because the owner never built it to be bought. Brett Banchek started Fenwick Partners after trying to buy a business and realizing the same thing every serious buyer eventually realizes: the gap between what a business is worth and what it sells for isn't a negotiation problem. It's a structural problem. Revenue too concentrated in one customer. A key salesperson holding half the relationships. An owner whose institutional knowledge lives nowhere but their own head. These aren't fatal flaws — they're fixable. But only if you start early enough, and only if you're willing to go through what Brett calls the evisceration process first. This conversation covers what buyers are actually looking at, why culture is one of the most underrated valuation drivers in a small business, and why the "just go to the beach for six months and see what happens" approach to key man risk almost always ends badly. If this is the conversation you've been needing to have, start here. thinkvoen.com Fenwick Partners resources: Assessment — https://exit.fenwickpartners.co/ Contact Brett Banchek LinkedIn https://www.linkedin.com/in/brettbanchek/ https://www.fenwickpartners.co/#hero More on what buyers are actually looking for — and how to start building toward it — on Substack. TOPIC AND GUEST SUGGESTIONS: Submit here This episode was produced by Cat Fincun and VOEN Consulting. It was edited by Angelina Gurrola.

  10. 27. Apr.

    Part 1 of How the Hell Did We Get Here: 5000 Years of the same B$

    If you think Corporate Buraucracy is bad you're not going to want to hear this -there is a five thousand year old system running you and your business right now. You started your company to be free. Free from someone else's agenda, someone else's timeline, someone else's definition of what your work is worth. That part's true. What's also true: the structure you stepped into is five thousand years old. And it has never needed your permission to reproduce itself. This episode traces the architecture — from the labor ration records of ancient Sumer to the mortgage on your building, from Hammurabi's debt codes to the personal guarantee you signed without reading the covenant provisions, from the factory floor of 1840 to the Slack notification you felt obligated to answer at 9pm. The mechanism doesn't die. It changes its name and finds a new population. The question isn't whether you inherited it. It's whether you've looked closely enough to see where it's running in your business right now. Three places to look this week. Your org structure. Your obligation structure. Your success metrics. If one of those made you pause — that's the one. If this is the conversation you've been needing to have, start here. thinkvoen.com To relate this history into an every-day scenario play this storygame on Substack TOPIC AND GUEST SUGGESTIONS: Submit here This episode was produced by Cat Fincun and VOEN Consulting. It was edited by Angelina Gurrola.

  11. Staffel 1 – Trailer

    Trailer: Start Listening

    Something's broken in business. Most people already know it. Not enough are saying it out loud — yet. This is Start Listening. Episodes coming soon. Go deeper: Substack

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Everyone's copying the same playbook. Start Listening is for founders who didn't. Host Cat Fincun talks to cult brand builders about tuning out the noise and trusting what they heard—customers, team, gut. Real decisions, not highlight reels.

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  • Erstellt von
    VOEN Consulting
  • Jahre aktiv
    2026
  • Folgen
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    © 2026 VOEN Consulting
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