Value Driven Data Science

Dr Genevieve Hayes

Value Driven Data Science is a masterclass where data professionals learn how to become strategic experts. Each week, Dr Genevieve Hayes speaks with world-class data practitioners who have mastered strategic positioning, built genuine authority, and transformed their expertise into organisational influence. You'll learn how they create value by helping stakeholders make better decisions and solve real business problems with data - not just by running analyses. If you're a data professional ready to stop being a technical executor and become a strategic expert, this masterclass is for you.

  1. 5 days ago

    Episode 115: Evolving Your Data Career for the AI Era

    The AI era presents a choice for data professionals: wait to see what happens to your role, or get ahead of it and decide what it becomes. Nicholas Kelly made that choice two years ago, when a client told him ChatGPT could do 50% of what he did. What followed is a masterclass in proactive career evolution. In this episode, Nick joins Dr Genevieve Hayes to explore how data professionals can evolve their skills for the AI era, what that evolution looks like in practice, and why their existing expertise puts them in a stronger position than they might think. You'll discover:1. How Nick evolved from dashboard consultant to AI architect [02:35]2. Why the data team's role is staying the same even as everything around it changes [06:43]3. How AI is enabling data professionals to build software that used to require a development team [12:11]4. The best first project to build if you want to develop your AI skills [25:08] Guest Bio Nicholas Kelly is the co-founder and Chief AI Architect of Delivering Data Analytics, a consultancy that helps organisations turn data, BI, analytics, and AI into confident decisions people actually act on. He is also the author of Delivering Data Analytics, How to Interpret Data and the recently released The AI-Driven Data Team. Links Nicholas's WebsiteConnect with Nicholas on LinkedInConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  2. 15 Jul

    Episode 114: [Value Boost] The Four Conversations Every Data Scientist Needs to Master

    For data scientists, getting a project approved is a sale. It might not feel like one and money might not change hands, but the dynamics are exactly the same. And like any sale, it goes a lot better if you go in with a plan. In this Value Boost episode, Blair Enns joins Dr Genevieve Hayes to explore how data professionals can use the Four Conversations framework to sell their expertise more effectively, whether as independent consultants or as employees within organisations. You'll discover: Why reputation is the most powerful sales tool a data professional has [04:33]How to stop behaving like a vendor when you're trying to sell expertise [05:09]Why the value of your work resides in your stakeholder not in you [09:53]The single question that unlocks what your stakeholder truly values [12:13]Guest Bio Blair Enns is the founder of Win Without Pitching, the leading authority on selling and pricing for expert advisors and practitioners. He is also the author of The Win Without Pitching Manifesto and The Four Conversations: a New Model for Selling Expertise, and is the co-host, with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Links Connect with Blair on LinkedInBlair's websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  3. 8 Jul

    Episode 113: The Experts' AI Manifesto

    Building genuine expertise takes years. And in the age of AI, losing it can happen gradually and almost invisibly, through small delegations that each seem reasonable in isolation but add up to something significant over time. In this episode, Blair Enns joins Dr Genevieve Hayes to explore how data professionals can use AI without compromising their hard-earned expertise and reputation. You'll discover: Why delegating to AI is always a trade-off [03:00]The crucial difference between writing to communicate and writing to think [08:40]Why you should orient yourself around the problems you solve  [14:28]How to decide which skills are worth protecting and which to let go [17:49]Guest Bio Blair Enns is the founder of Win Without Pitching, the leading authority on selling and pricing for expert advisors and practitioners. He is also the author of The Win Without Pitching Manifesto and The Four Conversations: a New Model for Selling Expertise, and is the co-host, with David C. Baker, of the podcast 2Bobs: Conversations on the Art of Creative Entrepreneurship. Links The Experts' AI ManifestoConnect with Blair on LinkedInBlair's websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  4. 1 Jul

    Episode 112: [Value Boost] Lies, Damned Lies and Stakeholders

    AI misinformation is a new problem. Misleading data is not. Long before anyone had heard of a hallucination, organisations were making bad decisions based on cherry-picked statistics, misunderstood averages, and numbers that confirmed what decision-makers already wanted to believe. In this Value Boost episode, Derek Gibson joins Dr Genevieve Hayes to explore how data professionals can help their stakeholders become better data sceptics and avoid being duped by misleading data long before it ever reaches an AI. In this episode, you'll discover:1. The timeless data traps that catch even experienced decision makers [01:56]2. How to arm your stakeholders with the right questions to push back on data [07:57]3. Why confirmation bias is the most dangerous data vulnerability in any organisation [09:20]4. What it means when an analytics team is asked to confirm a decision rather than inform one [13:24] Guest Bio Derek Gibson is a decision scientist, analytics educator, and has recently wrapped up his long career in financial services at Wells Fargo. He serves on the Wake Forest University MS Business Analytics Advisory Board. He is also a co-author of Data Duped: How to Avoid Being Hoodwinked by Misinformation and author of the upcoming Data, AI, and the Noise: Searching for Truth in Information and Algorithms. Links Connect with Derek on LinkedInDerek's websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  5. 24 Jun

    Episode 111: Building Your Defences Against AI Misinformation

    AI doesn't lie - at least, not intentionally. It just sounds completely confident while filling in the gaps with whatever seems most plausible. And in a world where AI outputs are increasingly being used to inform high-stakes decisions, the ability to spot what's wrong, before it reaches a stakeholder, is becoming one of the most important skills a data professional can have. In this episode, Derek Gibson joins Dr Genevieve Hayes to share practical strategies for identifying unreliable AI outputs and building the defences necessary to keep AI-generated misinformation from reaching your stakeholders. In this episode, you'll discover: Why AI is not a truth tool and what that means for how you use it [03:21]The red flags that signal an AI output shouldn't be trusted [12:21]A simple prompting habit you can develop to reduce AI mistakes [16:13]Why the skill of verifying AI outputs is one you need to build yourself [24:25]Guest Bio Derek Gibson is a decision scientist, analytics educator, and has recently wrapped up his long career in financial services at Wells Fargo. He serves on the Wake Forest University MS Business Analytics Advisory Board. He is also a co-author of Data Duped: How to Avoid Being Hoodwinked by Misinformation and author of the upcoming Data, AI, and the Noise: Searching for Truth in Information and Algorithms. Links Connect with Derek on LinkedInDerek's websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  6. 17 Jun

    Episode 110: [Value Boost] Why You Need Less Data Than You Think

    In high-stakes decision-making, waiting for more data is often not an option. Yet many data scientists assume that without a large dataset, meaningful analysis is impossible. The good news is that rigorous, quantitative analysis is possible with far less data than most data scientists realise - in some cases with just a single datapoint. In this Value Boost episode, Douglas Hubbard joins Dr Genevieve Hayes to share practical techniques from How to Measure Anything that data scientists can start using right now to support high-stakes decisions when observations are scarce and every data point counts. In this episode, you'll learn: Why a single observation reveals more than you think [01:58]How Laplace's Rule of Succession lets you estimate probabilities from tiny samples [08:25]The Rule of Five and what it reveals about small sample statistics [12:08]The simplest and most overlooked technique for reducing measurement uncertainty [14:07]Guest Bio Douglas Hubbard is the founder and president of Hubbard Decision Research and the creator of Applied Information Economics. He has over 35 years’ experience in management consulting focusing on the application of quantitative methods to decision making. He is also the author of How to Measure Anything: Finding the Value of Intangibles in Business and The Failure of Risk Management: Why It’s Broken and How to Fix It. Links How to Measure Anything websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  7. 10 Jun

    Episode 109: How to Measure Anything and Make Better Decisions

    Data scientists are trained to work with large datasets. But the decisions that truly make or break an organisation are rarely the ones with large datasets behind them. They are the high-stakes, one-off decisions made under significant uncertainty - and most data scientists have no framework for handling them. In this episode, Douglas Hubbard joins Dr Genevieve Hayes to share how combining techniques from statistics, economics and decision theory can help data scientists tackle the problems that matter most. In this episode, you'll discover: What Applied Information Economics is and how it works in practice [03:17]Why organisations are systematically measuring the wrong things [09:23]How the Lens Model can make expert judgment more reliable than the expert themselves [13:44]How AI can turbocharge the Applied Information Economics approach [21:10]Guest Bio Douglas Hubbard is the founder and president of Hubbard Decision Research and the creator of Applied Information Economics. He has over 35 years’ experience in management consulting focusing on the application of quantitative methods to decision making. He is also the author of How to Measure Anything: Finding the Value of Intangibles in Business and The Failure of Risk Management: Why It’s Broken and How to Fix It. Links How to Measure Anything websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

  8. 3 Jun

    Episode 108: [Value Boost] How to Use AI Without Losing Your Edge

    AI has the potential to dramatically expand what data scientists can do. But used without care, it also has the potential to quietly erode the expertise that makes them valuable in the first place. In this Value Boost episode, Tim Dietrich joins Dr Genevieve Hayes to explore how to stay on the right side of that line and what mindful AI use actually looks like in practice. In this episode, you'll discover: Why looking for problems to solve with AI is a warning sign [02:05]What happens when you use AI before you have the expertise to direct it [05:51]Why your AI interactions should be conversations rather than one-way requests [06:54]How to use AI to become a better thinker not just a faster worker [08:40]Guest Bio Tim Dietrich is an independent software developer with over 25 years’ experience building business software for organisations ranging from startups to Fortune 50 companies, including Siemens and the Library of Congress. Recently, he has become known for building a virtual team of AI specialists that allows him to operate with the output and breadth of a small firm, while remaining a team of one. Links Connect with Tim on LinkedInTim's websiteConnect with Genevieve on LinkedInBe among the first to hear about the release of each new podcast episode by signing up HERE

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About

Value Driven Data Science is a masterclass where data professionals learn how to become strategic experts. Each week, Dr Genevieve Hayes speaks with world-class data practitioners who have mastered strategic positioning, built genuine authority, and transformed their expertise into organisational influence. You'll learn how they create value by helping stakeholders make better decisions and solve real business problems with data - not just by running analyses. If you're a data professional ready to stop being a technical executor and become a strategic expert, this masterclass is for you.

Information

  • Creator
    Dr Genevieve Hayes
  • Years Active
    2022 - 2026
  • Episodes
    115
  • Rating
    Clean
  • Copyright
    © 2026 Genevieve Hayes Consulting
  • Show Website
    Value Driven Data Science

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