Wrong on Paper

by ADDO Studios

The stories behind the brand decisions that shouldn't have worked - but did. Every beloved brand has a few defining moments that made no logical sense… until they changed everything. In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.

  1. 17. Aug.

    ADDO Gathering 2026: Building Remarkable Guest Experiences & Culture with Tim Tassopoulos, former Chick-fil-A President

    Tim Tassopoulos, Former President, Chick-fil-AIn 1977, Tim Tassopoulos began his career at Chick-fil-A as a Restaurant team member. In 1983 Tim joined the Support Center staff as a Business Consultant, and took on the primary responsibility to help solve one of the company’s greatest business challenges – evolving Chick-fil-A Restaurants from a mall concept into free-standing locations. During his tenure at Chick-fil-A, Tim served as Director of Field Operations, Vice President of Operations, Senior Vice President of Operations, and Executive Vice President of Operations.In 2016, Tim was appointed President and Chief Operating Officer and led the company’s senior leadership team, the Executive Committee. Tim retired from Chick-fil-A in December 2023, after 46 years of service.

  2. 27. Juli

    ADDO Gathering 2026: Wrong on Paper with David Salyers and Aaron Fossas

    Co-hosted by Aaron Fossas (VP, ADDO) and David Salyers (Former VP of Marketing, Growth and Hospitality at Chick-fil-A), Wrong on Paper is a conversational storytelling podcast for the Courageously Counterintuitive.‍The premise is simple: we tell the true stories of business ideas that looked “wrong on paper” at the time - strategies that seemed naive, risky, inefficient, or downright dumb - but ended up proving to be strategically brilliant, creating disproportionate long-term success.Every beloved brand has a few defining moments that made no logical sense on paper… until they changed everything.

  3. 6. Juli

    ADDO Gathering 2026: Emotion as Storytelling Strategy with Nick Sung

    Story Artist, Pixar / Airbnb / NetflixNick Sung is an artistic storyteller whose career bridges the cinematic gates of Pixar and the strategic pulse of global brands. With experience as a story artist at Pixar Animation Studios and Netflix, and creative collaborations with Airbnb and Slack, Nick brings rare insight into how deeply felt experiences are built: one frame and one feeling at a time.At Pixar, Nick helped shape major films through storyboarding. His work is credited on titles like Ratatouille and Cars 2. At Airbnb, he led a strategic storyboarding initiative named “Project Snow White,” visualizing emotionally resonant moments in the guest and host journeys to align product teams around what people truly feel when they stay at an Airbnb rental.

    ADDO Gathering 2026: Emotion as Storytelling Strategy with Nick Sung

  4. 22. Juni

    ADDO Gathering 2026: Fight Fading Market Fit with Sean Ellis

    Sean Ellis is one of the earliest and most influential growth experts in the world. He coined the term “growth hacking,” invented the ICE prioritization framework, and, most famously, developed the Sean Ellis Test for product-market fit (which many founders use today to track if they’ve found PMF). Over the course of his career, Sean was Head of Growth at companies like Dropbox, LogMeIn, and Eventbrite. At Dropbox, Sean designed the early growth system. During the company’s first phase of scale, he worked across product, data, and distribution to build a repeatable growth model, and coined the term “growth hacking” to describe that systems-level approach. That foundation helped Dropbox become the fastest SaaS company at the time to reach $1B in recurring revenue.He is the author of one of the most popular growth books of all time, Hacking Growth, which has sold over 750,000 copies.

    ADDO Gathering 2026: Fight Fading Market Fit with Sean Ellis

  5. 20. Apr.

    Patagonia: Chapter 3

    Aaron and David close out the story of Yvon Chouinard and Patagonia, sharing their “Wrong on Paper” insights and the key strategies they’ve drawn from his unconventional approach to building a business and a legacy.

  6. 15. Apr.

    Patagonia: Chapter 2

    Aaron & David continue the story of Yvon Chouinard and Patagonia from their equipment roots, to their current destination: outdoor apparel & gear.

  7. 15. Apr.

    Patagonia: Chapter 1

    Much more than a clothing brand. Yvon Chouinard built Patagonia as a user, not an entrepreneur, making it one of the most unique business lessons in the world. Join David & Aaron as they explore the early days of a wrong on paper company, Patagonia.

  8. 17. März

    Buc-ee's: Chapter 3

    Quiz time! David tests Aaron's knowledge to see if he can make the correct Wrong on Paper decisions that we've learned from Arch "Beaver" Aplin III and Don Wasek.

    Buc-ee's: Chapter 3
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Info

The stories behind the brand decisions that shouldn't have worked - but did. Every beloved brand has a few defining moments that made no logical sense… until they changed everything. In Wrong on Paper, co-hosts Aaron Fossas and David Salyers go inside original brand stories to uncover the bold, counterintuitive choices that defied conventional wisdom and unlocked lasting emotional connection with an army of raving fans.

Informationen

  • Erstellt von
    by ADDO Studios
  • Jahre aktiv
    2025 - 2026
  • Folgen
    23
  • Bewertung
    Unbedenklich
  • Copyright
    © by ADDO Studios
  • Sendungswebsite
    Wrong on Paper

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