eCommerce Podcast Network

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02.10.2024

Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs

JJ Reynolds is the founder of Vision Labs where he helps companies measure and take action on their marketing data. In this episode, we discuss: Why you should think about measurement rather than attribution Three functions you should consider when building your tech stack Properly planning and executing your measurement strategy Dive in: [06:44] Effective measurement improves strategy and efficiency consistently. [10:16] Data aggregation is essential for comprehensive performance reports. [15:22] Brands need simplified tech, visibility into individual outcomes. [16:56] Unified, accurate analytics are essential for business decisions. [19:44] Constant attention needed for evolving analytics strategy. [25:49] Insider Tips from JJ! Find the notes here: https://keepopt.com/224 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

02.10.2024

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31 min.
23.10.2024

Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

Siobhan Solberg is a data protection consultant… with a growth mindset. Yeah! She founded her consultancy Raze back in 2018 to help businesses take control of and optimise their marketing data. In this episode, we discuss: Why data privacy is now a must for businesses Transparency as a key component for building trust and loyalty How less data can be more relevant Dive in: [06:50] Transparent data practices build customer trust and retention. [14:50] Maintaining accurate marketing lists is daily hassle. [19:18] Shift from hoarding to actionable data is crucial. [22:20] Data location matters as much as content. [24:02] Marketing teams are clueless about data management. [27:40] Data purpose, retention, awareness, and detailed mapping. [29:53] Insider Tips from Siobhan! Find the notes here: https://keepopt.com/227 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

23.10.2024

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37 min.
27.01.2025

Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill

Jay O’Neill is an in-house specialist at growing retailers through digital marketing, CRO, and tech stack optimisation. Here's some of his achievements: scaled soak.com from £2 to £80milliondrove digital growth at Holland & Barretttook Bathroom Mountain from £0 to £40million in 18 months Who better to chat to about how to grow your sales from 7 to 8 figures?! Hit PLAY to hear: The one obsession that can skyrocket your eCommerce growth How Jay scaled a business to $40M in just 18 months Why efficiency and AI are game-changers for scaling in 2025 Jay’s top tips for picking the perfect marketing channel The biggest mistake most brands make—and how to avoid it Key timestamps to dive straight in: [05:21] Focus obsession on a single digital channel. [09:27] Research channels, understand competitors, leverage advantages. [11:41] Understand and learn channel metrics for advantage. [13:51] Optimise landing page performance for conversions. [19:56] AI enhances efficiency; human expertise remains crucial. [21:23] AI boosts efficiency and ROI by simplifying data. [24:08] Listen to Jay’s Top Tips! Full episode notes here: https://ecmp.info/527 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

27.01.2025

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33 min.
2. FEB.

How to Grow Sales in 2026

In this special episode of the eCommerce MasterPlan Podcast, Chloe Thomas shares a panel discussion from a live webinar focused on one big question: what’s really going to move the needle for eCommerce brands in 2026? Chloe is joined by three expert voices from very different corners of eCommerce – growth, consumer behaviour, and AI – to unpack what’s working, what’s not, and where brands should be focusing their time, energy, and budgets this year. From TikTok growth and AI-powered customer experience to brand trust, tech stacks, and surviving economic pressure, this is a practical, wide-ranging conversation designed to help you grow smarter in 2026. Hit PLAY to hear: Why TikTok is still the fastest growth lever for eCommerce (even without TikTok Shop) 📈 How brands are using AI to unlock 5–10% more revenue — without replacing their team 🤖 The #1 mistake brands are making by chasing trends (and how it’s killing long-term growth) 🚫 Where to start with AI if you want real results, not expensive experiments ⚙️ How economic pressure is changing how customers buy — and what that means for your strategy 💸 What to stop doing in 2026 to free up time, budget, and headspace for growth ✂️ Key timestamps to dive straight in: [04:51] "Future Advice for Brands" [06:35] "Buying Decisions: Risk and Behavior" [11:55] AI: Essential for Business Efficiency [17:44] "Action-Driven Brands Drive Growth" [27:32] Amazon's Evolution & AI Branding [30:09] Essential eCommerce Tools and Strategy [39:12] AI for High-Quality SEO Content [42:44] "Target Right Customers, Build Trust" [46:29] Maximize ROI with AI Tools [47:39] "Focus on Customers, Not Chaos" Full episode notes here: https://ecmp.info/580 --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

2. feb.

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54 min.
25.11.2024

How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield

Once upon a time, Lucy Bloomfield ran her own eCommerce skincare business and achieved crazy levels of growth. And since 2018 she’s been helping other business owners to achieve huge leaps in sales without allowing the rest of the business to fall apart. Lucy joins us to share her system for doubling sales without slashing prices or ramping up ad spend. If you’re looking to increase profit, avoid overstock issues, and build long-term, loyal customer relationships, this episode is a must-listen! Hit PLAY to hear: Lucy’s 10-step go-to method for doubling sales—without heavy discountsThe timeline Lucy recommends for planning campaignsThe secret to building urgency and scarcity into your offersWhy storytelling is your best sales tool (and how to use it!)Timing tricks that boost sales—no ad spend requiredWays to escape the “discount death spiral” for good Key timestamps to dive straight in: [03:07] Brands should enhance efficiency, strategy, relationships, sales. [07:23] Luxury brands balance demand without discounting strategies. [12:59] 10-step process doubling sales campaign success. [13:46] Strategic decisions needed for business complexity management. [19:22] Creative business customization and strategic product launches. [22:27] Store all marketing materials systematically. [25:36] Cycle syncing aids businesses in monthly cycles. [29:49] Listen to Lucy’s Top Tips! [32:49] Find out how to get Lucy’s Double Orders course for a fraction of its regular price Get Lucy’s Course at DoubleOrders.com use code MASTERPLAN by 30 November 2024 to save 50%. (From 1 December 2024 the code will save you 25%) Full episode notes here: https://ecmp.info/518 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

25.11.2024

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39 min.
22.01.2025

Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock

Nikki Lindgren is the founder of Pennock - The Nimble Growth Agency, and a specialist in building growth for 7-figure beauty and lifestyle DTC brands. In this episode, we discuss: How to decode your ad performance with smarter metrics like MER Why Advantage Plus Shopping is the go-to strategy for scaling campaigns The secret to creating winning Meta ad assets without burnout A simple test to decide between lead-gen campaigns and direct sales ads Dive in: [03:43] Brands prioritize profitability and efficient ad strategies now. [09:08] Focus on MER, simplified structures, machine learning. [13:17] New assets required based on amount of spend. [16:24] Initial clients had own creatives; provided strategy. [17:54] Testing lead generation versus direct conversion campaigns. [22:42] Insider Tips from Nikki! Find the notes here: https://keepopt.com/240 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

22.01.2025

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31 min.
09.10.2024

Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce

Yiqi Wu is the founder and CEO of Aimerce, a next-gen platform to empower long-lasting relationships with customers by putting you in control of your first party cookies. In this episode, we discuss: The importance of first-party data Data as the foundation for effective marketing Using tools to make first-party data implementation as easy as possible How first party cookie data can increase your advertising and email sales Dive in: [04:48] Left big tech to help small businesses. [08:50] Collect our own data for powerful marketing. [10:49] Enabling a domain-specific, non-shared cookie. [13:29] More data improves Facebook ads targeting algorithm. [19:13] Marketing fundamentally is about understanding your customers. [20:07] Collect customer information to optimize targeted marketing. [21:59] Insider Tips from Yiqi! Find the notes here: https://keepopt.com/225 Get your 30 Day Aimerce Free Trial >>> https://keepopt.com/aimerce **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

09.10.2024

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31 min.
25.01.2023

Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins

Imogen Collins is Head of Delivery at Genie Goals, an award-winning agency driving results for ambitious eCommerce brands like mamas and papas, Smythson, Karl Lagerfeld, and Biscuiteers. Imogen has been helping brands improve their search engine marketing since 2013! Imogen talks about the key changes to Google Keywords ads in 2023. We unpack how Ad formats have changed greatly, the new goal-based campaign type Performance Max (aka PMax)keeping an eye on ROAS (Return on Ad Spend), responsive text ads – and the power of the full-stop. Digital Gearbox - grab one of 10 free one to one consultations here >> keepopt.com/digitalgearbox **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor **** Get all the links and resources we mention & join our email list at https://keepopt.com Love the show? Chloe would love your feedback - leave a review here: https://keepopt.com/review or reply to the episode Q&A on Spotify. Interested in being a Sponsor? go here: https://keepopt.com/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

25.01.2023

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33 min.
07.10.2024

The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

John Sills is the Author of the ‘leadership book of the year 2023, “The Human Experience: How to make life better for your customers and create a more successful organization”, AND managing partner at The Foundation Growth Consultancy where they help organisations achieve customer led success. Hit PLAY to hear: The importance of human experience in eCommerce and what led John to write his book The myths of customer feedback, customer loyalty, and return on investment The cost of poor customer experience How better customer experience can lower your business costs Behaviors and enablers and why you should care about them Key timestamps to dive straight in: [05:28] eCommerce, retail, hospitality satisfy more than banking. [07:39] COVID inspired a book about being human. [11:11] Feedback surveys focus on superficial customer opinions. [15:03] Customer loyalty to organizations is often fickle. [19:04] NHS ensures transparency and engagement with donors. [22:35] Digital experiences harder to resolve customer issues. [25:44] Listen to John’s Top Tips! Full episode notes here: https://ecmp.info/511 Discover Yoast for Shopify >>> https://ecmp.info/yoast-shopify . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

07.10.2024

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33 min.
20.01.2025

Top Tip for eCommerce Growth in 2025 feat. 9 experts

Every January, we create an episode that serves as your comprehensive guide to achieving success in the year ahead. We ask each of our guests "What's your Top Tip for eCommerce Success in 2025?" Here's our expert line up: Jay O’Neill from Tap Digital, Jim Herbert from Patchworks, Lucia Locatelli from Doofinder, Emilie Benoit from Shopify, Miya Knights from Retail Technology Magazine, Yiqi Wu from Aimerce, James Cowie from SHOPLINE, Nora Zukauskaite from TikTok Shop, And Carolyn Shelby from Yoast. Plus! You'll also hear the thoughts of our host Chloe Thomas. Tune into this expert mash-up episode as we uncover how to ensure profitable growth, what AI-powered personalization and unified commerce mean for 2025, how planning ahead can drive success, and why leveraging data and embracing social commerce are game-changers – and so much more. Full episode notes here: https://ecmp.info/526 . . This podcast uses the following third-party services for analysis: Spotify Ad Analytics - https://www.spotify.com/us/legal/ad-analytics-privacy-policy/ --- Download our ebook... https://ecmp.info/ebook 500 Tips to Increase Your Profits Get all the links and resources we mention and join our email list at https://ecmp.info Love the show? Chloe would love your feedback - leave a review here: https://ecmp.info/review or reply to the episode QandA on Spotify. Interested in being a Sponsor? go here: https://ecmp.info/sponsor Advertising Inquiries: https://redcircle.com/brands Privacy & Opt-Out: https://redcircle.com/privacy

20.01.2025

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31 min.

Home to shows created to help DTC brands and all those selling products via their own websites to grow, thrive, and enjoy the eCommerce journey.

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eCommerce Podcast Network

Mest populære serier

Attribution: Building the Perfect Analytics Stack with JJ Reynolds, Vision Labs

Attribution: Creating a Customer-Centered Privacy Strategy with Siobhan Solberg, Raze

Beyond 7 Figures: Building a High-Growth, High-Profit eCommerce Business with Jay O’Neill

How to Grow Sales in 2026

How to Double Your Orders Using Sales Campaigns with Lucy Bloomfield

Meta Ads: Building Profitability in Your Meta Ads with Nikki Lindgren, Pennock

Attribution: How First-Party Cookies Grow your Sales with Yiqi Wu, Aimerce

Google Ads The Changes to Google Keywords Ads in 2023 with Imogen Collins

The Human Experience: How to Create Personal Connections in eCommerce with author John Sills

Top Tip for eCommerce Growth in 2025 feat. 9 experts

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