Build With AI

# 162 Cracking the X algorithm with Claude Code

Tom Crawshaw (8+ years in automations, $25M+ in attributed e-com revenue) cracks open the content system that's pulled him millions of views. We walk through the Claude Code skill he built that handles voice profile, copywriting principles, hook scoring, image prompts, and a humanizer pass from one slash command. He also surfaces a hidden Claude Code feature called /insights that audits your full usage history and tells you what to build next. You'll learn how to turn messy ChatGPT workflows into a real skill, why Whisperflow is non-negotiable, and the one slash command 99% of Claude Code users are sleeping on.

Timestamps

00:00 Intro

00:30 Tom's automation background

03:30 Skills vs. Projects on context

08:30 Auto-updating voice profile from X

11:00 Nano Banana plus Canva workflow

23:30 Live demo: a Whisperflow post

34:30 Hook scoring with copywriting principles

46:30 The hidden /insights command

54:30 Skills vs. n8n vs. Lovable

Key Points

Skills beat Claude Projects on context. Projects load every reference file on every message. A skill works like a book: Claude pulls only the chapter it needs, so a full pipeline runs in one chat.

Tom's skill auto-updates his voice profile weekly. The X API pulls his last 7 days of posts, ranks by engagement, and rewrites the profile so the skill keeps drifting toward what's working.

/insights is the most slept-on feature in Claude Code. It audits your full session history and hands back a real report: what's working, where you're breaking your own rules, skills to build, and prompts to run.

Image gen is 80% Nano Banana, 20% Canva. Generate fast in the AI tool, then finish in Canva with magic grab and magic erase.

Whisperflow changed how Tom and Corey think, not just type. Speaking forces tighter thinking and makes prompts richer because adding context costs almost nothing.

Links

Claude Code: https://www.anthropic.com/claude-code

Whisperflow: https://wisprflow.ai/

Nano Banana: https://gemini.google.com/

Canva: https://www.canva.com/

n8n: https://n8n.io/

Tom's site: https://learnn8nautomation.com/

Build With AI: https://www.skool.com/buildwithai/about

FIND ME ON SOCIAL

X: https://x.com/coreyganim

Instagram: https://www.instagram.com/coreyganim/

LinkedIn: https://www.linkedin.com/in/coreyganim/

YouTube: https://www.youtube.com/@coreyganim

TOM ON SOCIAL

X: https://x.com/TomCrawshaw01

YouTube: https://www.youtube.com/@TheAIGrowthLab

Website: https://learnn8nautomation.com/