Ame Inside

Ame Agency
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  • MARKETING

Step behind the scenes of branding, creativity, and business. Ame Inside brings you honest, insightful conversations with founders, creators, and strategists: the stories, decisions, and ideas that shape remarkable brands. Each episode an exploration of the moments and choices that often go unnoticed, but make all the difference.

Episodes

  1. 4 HR AGO

    3. Chasing colours

    The conversation delves into the process of building a brand story and the strategic use of color to evoke emotion and convey brand identity. It explores the influence of color trends, the application of color in branding, and the importance of color balance and recognition. The discussion also highlights the role of color in print, packaging, and product design, emphasizing the need for color consistency and relevance in brand perception. Takeaways Brand story influences color choiceColor combinations evoke emotionColor trends influence design choices Chapters 00:00 Building a Brand Story05:22 Color Psychology and Trends10:29 Color Balance and Recognition16:21 Color Selection and Balance22:27 Color Experience and Brand Story

    23 min

  2. 30 MAR

    2. Everything embossed please

    Understanding embossing and debossing techniques in branding and print. This episode explores the ins and outs of embossing and debossing, two tactile printing techniques that elevate brand presentations. We share insights on the craftsmanship, costs, and strategic considerations behind using these high-end techniques, along with alternative options to create luxurious effects within various budgets and timelines. Key topics: The complex craft behind embossing and debossingCost factors, including custom-made stamps and high-end print housesWhen and why to choose embossing versus digital or cheaper alternativesThe impact of paper type, font thickness, and design details on embossing outcomesCreative alternatives: spot UV, foils, and structural shape playHow embossing integrates with brand storytelling and identityTimelines for producing embossed and debossed materialsBalancing trends with long-term brand consistencyThe importance of brand story in choosing print techniquesPractical tips for client communication and managing expectations Timestamps: 00:00 - Introduction to embossing and debossing in branding 00:45 - The craftsmanship and complexity of embossing techniques 01:25 - Costs involved: stamps and high-end print houses 02:29 - When embossing suits a brand and alternative creative options 03:42 - Technical considerations: paper suitability, font choices, and design details 05:03 - The influence of paper quality, color, and texture on embossing results 06:27 - Timelines and planning for embossing projects 07:28 - Balancing trend-driven requests with brand strategy 08:47 - Alternative print effects like spot UV and foils 10:23 - Using shape and holes as branding elements 11:39 - Incorporating embossing into overarching brand story and identity 12:13 - The importance of client and brand alignment on print choices 13:46 - Recognizing the longevity of classic color combinations 15:04 - The role of color, material, and texture in brand perception 16:21 - How embossing fits into a comprehensive brand strategy 17:30 - The emotional and experiential level of branding at trade shows 18:50 - The importance of visual consistency and recognizability 20:33 - Strategic use of brand elements for recognition and storytelling 22:42 - Practical advice on evaluating costs, timelines, and creative options 23:21 - Inspiration from nature and daily surroundings for color and material choices 24:20 - Final thoughts on aligning print techniques with brand identity and story Resources & Links: Book: The Dictionary of Color Combinations Pantone Color of the YearSpot UV Printing TechniquesFoil Printing Details

    20 min

  3. 20 MAR

    1. Tradeshows and beyond

    In this insightful interview, Evy and Rosa explore the intricacies of trade show planning, design, and branding. They share practical tips on creating memorable trade show experiences, the importance of authenticity, and how to align brand values with trade show strategies. Key Topics Trade show planning and timingBrand storytelling and authenticityMemorable trade show experiences

    20 min
  • 3 Episodes

About

Step behind the scenes of branding, creativity, and business. Ame Inside brings you honest, insightful conversations with founders, creators, and strategists: the stories, decisions, and ideas that shape remarkable brands. Each episode an exploration of the moments and choices that often go unnoticed, but make all the difference.

Information

  • Creator
    Ame Agency
  • Years Active
    2k
  • Episodes
    3
  • Rating
    Clean
  • Copyright
    © 2026 Ame Agency
  • Provider