Attributed - A podcast by Dreamdata

Dreamdata
  • 5,0 (6)
  • MARKETING
  • UGENTLIGT

Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

  1. How to Use AI to Automate GTM Workflows to Drive Pipeline

    12 TIMER SIDEN

    How to Use AI to Automate GTM Workflows to Drive Pipeline

    Join us for an inside look at the future of GTM with Saima Rashid, CMO at Workhuman. She’s a five-time award-winning marketing and RevOps leader who’s spent her career working between data and Demand Gen. In this session, she’ll give a no BS explainer on how B2B leaders can use AI to automate complex workflows that save time and actively drive pipeline growth. Saima will draw on her experience leading world-class GTM teams and share her take on how to build an AI-ready marketing organization. Not convinced yet? Here’s more details on the session: - Tips on uniting Demand Gen, RevOps, and BDR teams so that AI implementation scales across the entire funnel. - Identifying and automating high-friction GTM tasks that currently stall your pipeline. - The metrics and insights CMOs should prioritize when integrating AI into their strategy. - Actionable steps to move from manual processes to an automated, intelligent GTM engine. Follow Saima Rashid,on LinkedIn: https://www.linkedin.com/in/saima-rashid/  Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    52 min.
  2. Martina Lauchengco: What Great B2B Product Marketing Looks Like in 2026

    17. FEB.

    Martina Lauchengco: What Great B2B Product Marketing Looks Like in 2026

    Product marketing isn’t just a function - it’s the bridge between what you build and how your market understands, adopts, and loves it. In this session, Martina Lauchengco (Partner at Costanoa Ventures and product marketing partner at Silicon Valley Product Group) shares her vision for what great product marketing looks like in 2026 and beyond. Drawing on three decades of experience in product, marketing, and go-to-market strategy, Martina will unpack how the discipline has evolved and what top teams are doing differently today. You’ll discover: - Why positioning and deep customer understanding must drive every decision - How product marketing connects product, market, and revenue in a world where buyers self-educate online - What the best product marketers do to enable evangelism and true adoption, not just awareness - How product, marketing, and sales can partner to shape narratives that stick This conversation goes beyond tactics. It’s about the purpose of product marketing and how the most successful companies infuse it into their strategy and growth. Whether you lead PMM, demand gen, or go-to-market, you’ll walk away with ideas you can use immediately. Follow Martina Lauchengco on LinkedIn: https://www.linkedin.com/in/martinalauchengco/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    50 min.
  3. Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026

    10. FEB.

    Rory Sutherland: The Irrational B2B Buyer & What it Means in 2026

    B2B marketing assumes buyers are rational. They probably aren’t. Buying decisions are shaped by fear, status, reassurance, and habit. Committees amplify uncertainty. Data increases confidence but not always wisdom. In this session, Rory Sutherland explores how B2B decisions are really made. What this means for ads, messaging, and persuasion. Why logic often loses to psychology. Why brands matter more in complex B2B than we like to admit. We’ll talk about measurement, but not as an answer machine. Data as a way to reduce noise. Not to replace judgment. Rory will challenge the idea that better dashboards automatically lead to better decisions. What effective ads actually do in high-risk B2B choices. And why over-optimisation can quietly destroy value. This session is for B2B marketers. For those navigating complex buying journeys. And for anyone who suspects that the real advantage lies in how marketing is framed, not just how it’s measured. Follow Rory Sutherland on LinkedIn: https://www.linkedin.com/in/rorysutherland/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    51 min.
  4. From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI

    3. FEB.

    From CRO to CEO: Nick Turner on scaling Dreamdata and building trustworthy AI

    For this episode of Attributed, we’re bringing you a special guest appearance from Dreamdata’s own CEO, Nick Turner, on The SaaS Revolution Show. In this conversation with host Alex Theuma, Nick pulls back the curtain on his transition from CRO to CEO and shares the gritty reality of scaling a B2B SaaS company in 2026. As AI moves past the "hype" phase, Nick explains why data integrity and trust are the only currencies that matter when building for finance teams and boards. What’s covered in this episode: The Leadership Shift: Nick’s personal journey from CRO to CEO and how his perspective on growth has evolved.AI as Context, Not Just Automation: Why Dreamdata treats AI as a system of context rather than just a tool for efficiency.The $55M Series B & Beyond: How growth-stage investors are currently evaluating fundamentals like retention and data accuracy.The Risks of "Black Box" AI: Why applying generative agents to complex revenue and attribution data requires extreme caution.Building for 2026: Practical advice for founders on building sustainable, predictable SaaS businesses in a shifting market.This episode is a repost from The SaaS Revolution Show, hosted by SaaStock founder Alex Theuma. Follow Alex Theuma on LinkedIn: https://www.linkedin.com/in/alextheuma/ Follow Nick Turner on LinkedIn: https://www.linkedin.com/in/cnickturner/ Follow The SaaS Revolution Show: https://podcasts.apple.com/gb/podcast/the-saas-revolution-show/id985731540 Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    30 min.
  5. Daniel Murray: The Feed Is the New Funnel - How B2B Discovery Works in 2026

    27. JAN.

    Daniel Murray: The Feed Is the New Funnel - How B2B Discovery Works in 2026

    B2B buyers don’t start with Google anymore. They start in the feed. LinkedIn. Podcasts. Creators. Comments. DMs. Discovery happens before intent. Before clicks. Before forms. In this session, Daniel Murray breaks down how modern B2B buyers actually discover brands in 2026. Why trust is built in public. Why consistency beats campaigns. And why most funnels don’t reflect reality. We’ll talk about what this means for content, ads, and messaging. What earns attention in the feed. What gets ignored. And how paid and organic need to work together. Less theory. More real-world patterns. And clear ideas B2B marketers can apply immediately. Follow Daniel Murray on LinkedIn: https://www.linkedin.com/in/daniel-murray-marketing/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    51 min.
  6. 2026 B2B Marketing: Trends, Tactics, and Predictions

    20. JAN.

    2026 B2B Marketing: Trends, Tactics, and Predictions

    What breakthrough trends will redefine success for marketers in 2026? Which high-impact tactics will separate market leaders from the rest? And how should your strategy evolve to keep up with AI, hyper-personalization and demand creation? Join us for a panel featuring top B2B SaaS marketing leaders where we answer these questions. The panelists: Francesca Pavan, Demand Generation Director at Legora Casper Emil Sciuto Rouchmann, Founder at SparkForce Hugo Pereira Fractional CMO at Frends iPaaS The host: Steffen Hedebrandt - CMO and Co-founder at Dreamdata What we’ll cover: - Trends and breakthroughs that could reshape B2B marketing in 2026. - Actionable lessons from the most successful demand creation and revenue-focused campaigns of 2025. - The strategies and legacy channels you should retire or rethink - The emerging strategies (e.g., AI integration, community-led growth, dark social channels) that could dominate. - Practical advice on how to align your marketing plan and budget with your B2B buyer journey. Follow Francesca Pavan on LinkedIn: https://www.linkedin.com/in/francesca-pavan-467a0bb2/ Follow Casper Rouchmann on LinkedIn: https://www.linkedin.com/in/casper-rouchmann-growth-hacker/ Follow Hugo Pereira on LinkedIn: https://www.linkedin.com/in/hugosbpereira/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    56 min.
  7. Scrappy ABM: Enable Your Customers' Revenue Growth

    13. JAN.

    Scrappy ABM: Enable Your Customers' Revenue Growth

    How can you empower your customers to build high-impact account-based marketing (ABM) programs? We’ll be joined by Mason Cosby, Founder of Scrappy ABM.  He’ll draw from his experience generating over $15M in sourced revenue with a 16X ROI, and share the repeatable, scrappy processes and customer-centric strategies necessary to help your clients succeed with ABM (without the hefty price tag). What you’ll learn: - How to create effective, repeatable ABM processes for customers who need to prove ABM works without massive initial investment. - Mastering the art of shifting customer focus from generic pitching to personalized approaches that lead to longer retention and higher-value buying. - How to translate ABM efforts into tangible results, using creative thinking and clear market focus to source millions in revenue, just like Mason's clients. Follow Mason Cosby on LinkedIn: https://www.linkedin.com/in/masoncosby/ Follow Andrea Coloma on LinkedIn: https://www.linkedin.com/in/andrea-coloma/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    56 min.
  8. Make It Punchy: Messaging That Sells in B2B Tech (Reposted Episode)

    6. JAN.

    Make It Punchy: Messaging That Sells in B2B Tech (Reposted Episode)

    Join us for a session with Emma Stratton, founder of Punchy and author of Make It Punchy. Emma has helped top B2B tech companies sharpen their positioning and messaging to stand out and sell more. In this conversation, hosted by Steffen Hedebrandt, we’ll explore: - How to craft messaging that resonates and drives action. - Why clarity and buyer-focused language are your ultimate marketing tools. - Practical tips to tell stories that connect, differentiate, and boost sales. This session is perfect for anyone refining their brand’s positioning or gearing up for their next big campaign. Whether you’re crafting a pitch or shaping a product narrative, you’ll walk away with actionable strategies to make your messaging truly punchy. Don’t miss the chance to learn from one of the best in B2B messaging! Follow Emma Stratton on LinkedIn: https://www.linkedin.com/in/emma-stratton-punchy/ Follow Steffen Hedebrandt on LinkedIn: https://www.linkedin.com/in/steffenhedebrandt/ Thanks for tuning in to the Attributed Dreamdata Podcast! We hope you enjoyed this episode as much as we enjoyed creating it. To stay updated on all things Dreamdata and B2B go-to-market: 👥 Follow us on LinkedIn: Dreamdata  💬 Join Our Community on Slack: Dreamdata Community  🎙️ Subscribe to Our Podcast: Don't miss out on future episodes! Follow us on Apple Podcasts or Spotify and leave us a comment or review.  🔗 Visit Dreamdata's Website to see how we can help you connect your marketing to revenue: Dreamdata.io

    54 min.
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Welcome to the Attributed Podcast by Dreamdata where every week we host inspiring guests from across the B2B go-to-market space. Together we explore the biggest challenges facing Marketing, Sales, and Ops teams and discuss innovative ways to optimise growth and fire up revenue.

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