10 episodes

Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the host of American History Tellers and American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke, Business Movers will explore the triumphs, failures and ideas that transformed our lives.

Business Mover‪s‬ Wondery

    • Entrepreneurship

Behind every successful business is a story. It starts with a vision and a leap of faith. Along the way, leaders make bold decisions, ride booms and busts, and sometimes, they reach new heights. From Wondery, the makers of the hit series Business Wars, and Lindsay Graham, the host of American History Tellers and American Scandal, comes a weekly podcast that brings you the true stories of the brilliant but all-too-human businesspeople who risked it all. From Walt Disney’s creation of a theme park in Orlando, to the colossal failure of New Coke, Business Movers will explore the triumphs, failures and ideas that transformed our lives.

    Coca-Cola’s Greatest Mistake | Strategic Retreat

    Coca-Cola’s Greatest Mistake | Strategic Retreat

    n the aftermath of the New Coke rollout, Coca-Cola chairman Roberto Goizueta deals with an onslaught of bad press, angry phone calls and nasty letters from Coke fans who want their old soft drink back. In this moment of crisis, Roberto sees opportunity in adversity and uses data as a weapon to fight back.

    To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: https://wondery.app.link/businessmovers.

    Support us by supporting our sponsors!

    Pitney Bowes - Go to pb.com/movers to access this special offer for a FREE 30-day trial PLUS a FREE 10-pound scale to get started.

    Babbel - When you purchase of a 3-month Babbel subscription, you’ll get an additional 3 months for FREE. That’s 6 months, for the price of 3! Just go to BABBEL.com and use promo code MOVERS.

    Talkspace - To match with a licensed therapist today, go to Talkspace.com or download the app. Make sure to use the code MOVERS to get $100 off of your first month and show your support for the show.

    • 40 min
    Coca-Cola’s Greatest Mistake | Don't Blink

    Coca-Cola’s Greatest Mistake | Don't Blink

    As Roberto and the Project Kansas team work in secret to launch New Coke, PepsiCo’s CEO Roger Enrico gets ready to fight back. In the aftermath of New Coke’s launch, Enrico launches a counter attack in the media that he hopes will put an end to the Cola Wars and make PepsiCo the victor.

    To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: https://wondery.app.link/businessmovers.

    Support us by supporting our sponsors!

    ZipRecruiter - Try ZipRecruiter FOR FREE at ZipRecruiter.com/movers.

    NetSuite - Let NetSuite show you how they’ll benefit your business with a FREE Product Tour at NetSuite.com/MOVERS.

    Best Fiends - Download Best Fiends FREE today on the Apple App Store or Google Play.

    • 39 min
    Coca-Cola’s Greatest Mistake | Agent of Change

    Coca-Cola’s Greatest Mistake | Agent of Change

    Newly appointed Coca-Cola chairman Roberto Goizueta gains lost ground in the Cola Wars with several bold maneuvers, including the launch of a brand new diet soft drink. As he strives to beat Pepsi, Roberto fights to remake the culture of Coca-Cola and take the company in a bold new direction by putting an emphasis on taste and quality over image and brand. 

    To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: https://wondery.app.link/businessmovers.

    Support us by supporting our sponsors!

    Keeps - Go to keeps.com/MOVERS to receive your first month of treatment for FREE.

    Candid - Save $75 dollars on Candid’s starter kit. Go to candidco.com/movers and use code MOVERS.

    Canva - Get a FREE 45-day extended trial when you go to canva.me/movers to get your FREE 45-day extended trial.

    • 42 min
    Coca-Cola’s Greatest Mistake | Out With The Old

    Coca-Cola’s Greatest Mistake | Out With The Old

    In 1985, when Coca-Cola eliminated its signature soft drink, “Coke”, and replaced it with a new and improved version called “New Coke”, the American people revolted. In this series premiere, we go back to the beginning of the story and meet the man responsible for Coca-Cola’s biggest blunder: Roberto Goizueta, a brilliant Cuban immigrant who started from the bottom and rose to the highest rung of Coca-Cola’s corporate ladder. 

    To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: https://wondery.app.link/businessmovers .

    Support us by supporting our sponsors!

    NetSuite - Let NetSuite show you how they’ll benefit your business with a FREE Product Tour at NetSuite.com/MOVERS.

    Hello Fresh - Go to HelloFresh.com/movers10 and use code movers10 for 10 free meals, including free shipping!

    • 43 min
    Walt Disney: Building a Better Theme Park | Author Chad Denver Emerson on the Success, or Failure, of “Project Future”

    Walt Disney: Building a Better Theme Park | Author Chad Denver Emerson on the Success, or Failure, of “Project Future”

    For Disney World expert Chad Denver Emerson, the Walt Disney World Resort is more than entertainment. It’s one of his greatest passions. Chad is the author of multiple books on Disney World, including Project Future: The Inside Story Behind the Creation of Disney World. He’s also an expert on city and urban planning, which makes him uniquely qualified to answer the question: Does the Walt Disney World Resort live up to the highest ideals of Walt’s vision for a City of Tomorrow? 

    To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: https://wondery.app.link/businessmovers.

    Support us by supporting our sponsors!

    Best Fiends - Download Best Fiends FREE today on the Apple App Store or Google Play.

    ZipRecruiter -  Try ZipRecruiter FOR FREE at ZipRecruiter.com/movers.

    • 37 min
    Walt Disney: Building a Better Theme Park | End of the Line

    Walt Disney: Building a Better Theme Park | End of the Line

    On the next episode of Business Movers: In the aftermath of Walt’s death, Roy Disney fights to fulfil his brother’s legacy and carry Project Future over the finish line. To get the job done, Roy will have to run the gauntlet of Florida politics, labor troubles, and his own declining health.

    To listen to Business Movers ad-free, join Wondery+ in the Wondery App. Click here to download the app: https://wondery.app.link/businessmovers

    Support us by supporting our sponsors!

    Canva - Get a FREE 45-day extended trial when you go to Canva.me/movers to get your FREE 45-day extended trial.

    Talkspace - To match with a licensed therapist today, go to Talkspace.com or download the app. Make sure to use the code MOVERS to get $100 off of your first month.

    Netsuite - Let NetSuite show you how they’ll benefit your business with a FREE Product Tour at NetSuite.com/movers.

    • 36 min

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