Decode Sessions

Anna Anderson, Caitlin Shell

Welcome to Decode Sessions: the world's number one marketing podcast for fashion and culture. Hosted by Anna Anderson and Caitlin Shell, this is where fashion, tech and business collide. We decode what's happening across culture and marketing, and turn it into clear, actionable insights that brands and marketers can use immediately. Caitlin lives at the intersection of fashion, tech, and commercial strategy. She is our business geek, bringing commercial insights and nerdy data points! Anna is the fashion and luxury marketer who has a track record of working with the most influential brands in the world: from Gucci to H&M. She's our brand snob, bringing cultural insights sprinkled with guerrilla tactics for those that lack huge budgets. Together, they offer 40 years of combined fashion & luxury experience. Two perspectives, one mic, no filter.

  1. 1 DAG SIDEN

    The Indie Beauty Boom: Why Saltair & Naturium Are Winning

    Why are founder-led beauty brands dominating right now? This week on Decode Sessions, we break down how Saltair and Naturium built cult followings through authenticity, smart positioning and accessible luxury.

    40 min.

  2. 28. APR.

    From the Metaverse to Milan: How Tech Is Copying Luxury Brands

    Tech once promised we'd all live in the metaverse. Now, it's signing leases on Fifth Avenue, opening immersive stores, building creator hubs, and borrowing the one thing fashion has always mastered: world-building. In this episode of Decode Sessions, we unpack how Meta, Nothing and Anthropic are moving from pure utility to lifestyle identity, and why physical spaces, cultural positioning and real-life activations are becoming the new battleground for tech. We also decode Salone del Mobile and why Milan Design Week has become fashion's most intellectual playground: slower, more tactile, more cultural and a sharp contrast to the content-machine energy of Coachella.

    38 min.

  3. 14. APR.

    Chanel, Noodleblox, Allbirds & Hot Girl Pickles Losers & Viral Products

    Chanel, Noodleblox, Allbirds & Hot Girl Pickles Losers & Viral Products    Fashion is aging, sensory toys are selling out, pickle brands are becoming cult status, and Allbirds might be the cautionary tale every brand needs right now. In this episode of Decode Sessions, Anna and Caitlin get into the trends actually shaping culture: why older models suddenly dominated fashion month, how Noodleblox-style sensory products became TikTok gold, why "Hot Girl Pickles" are more than a meme, and what brands keep getting wrong when hype hits. A fast, funny deep dive into relevance, realness, virality and what lasting brand power actually looks like. Listen now.

    40 min.

  4. 31. MAR.

    Jellycat, 818 and Victoria Beckham: Inside the Hype Machine

    Why are adults queuing for an hour for Jellycat at Harrods? Why is Victoria Beckham's foundation sold out everywhere? And what does Kendall Jenner's tequila brand have to do with beauty? In this episode of Decode Sessions, we unpack the marketing strategies behind today's biggest brand moments, from nostalgia and scarcity to unexpected collaborations and the power of cultural relevance. From Jellycat's rise as a lifestyle icon to 818 Tequila x Salt & Stone, luxury beauty hype and the future of brand building, we decode what's really driving demand right now.

    39 min.

  5. 18. MAR.

    Decode Sessions | From a $20 Smoothie to Barbie: The New Rules of Modern Marketing

    A $20 smoothie shouldn't work. But it does. Because it's not a product. It's a cultural moment. From Erewhon to Barbie, from matcha to hotel merch, the brands winning today all understand one thing: People don't buy products anymore. They buy into worlds. The smoothie is just the entry point. The real strategy is everything around it. Welcome to modern marketing.

    37 min.

  6. 10. MAR.

    Decode Sessions | Rollr and the Rise of Indie Beauty

    The beauty industry is being rewritten by independents. In this episode of Decode Sessions, we sit down with Milo from Rollr to unpack why indie brands are dominating cultural relevance, how community is replacing traditional marketing, and what really creates cult status in beauty today. From the premiumisation of deodorant to the future of founder-led brands, this conversation explores the new rules of building a beauty brand.

    37 min.

  7. 13. FEB.

    Decode Sessions | VOGUE, SKIMS, SALOMON

    From Vogue's creative shift (Chloé Malle & Anna Wintour in conversation with The New York Times) to Skims' new campaign and Salomon's fresh creative direction, what happens when heritage brands rewrite their narrative?

    31 min.

  8. 6. FEB.

    Decode Sessions - Less Noise, More Meaning

    The Grammys gave fashion, but not in the way we expected. From Harry's ballet flats to Gaga's drama, gender-fluid dressing, Versace's reset and the Lyst Index reality check. Because right now? Restraint is radical.

    30 min.
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Om

Welcome to Decode Sessions: the world's number one marketing podcast for fashion and culture. Hosted by Anna Anderson and Caitlin Shell, this is where fashion, tech and business collide. We decode what's happening across culture and marketing, and turn it into clear, actionable insights that brands and marketers can use immediately. Caitlin lives at the intersection of fashion, tech, and commercial strategy. She is our business geek, bringing commercial insights and nerdy data points! Anna is the fashion and luxury marketer who has a track record of working with the most influential brands in the world: from Gucci to H&M. She's our brand snob, bringing cultural insights sprinkled with guerrilla tactics for those that lack huge budgets. Together, they offer 40 years of combined fashion & luxury experience. Two perspectives, one mic, no filter.

Oplysninger

  • Skaber
    Anna Anderson, Caitlin Shell
  • Aktive år
    2025 - 2026
  • Episoder
    23
  • Vurdering
    Ikke anstødeligt
  • Copyright
    © 2025
  • Websted for serie
    Decode Sessions
  • Leverandør