Femtech At Work

Maaike Steinebach

Femtech At Work is a new podcast that showcases inspiring femtech founders, corporate champions of women’s health in the workplace, and ecosystem innovators. Starting off in Hong Kong we will travel across Asia and Oceania and the rest of the world to explore the most innovative new women’s health solutions around reproductive health and diseases that disproportionately affect women, talk about the challenges and opportunities of starting a women’s health company and the role of the workplace for impact and change.

  1. Maternity Deserts, AI Bias, and the Future of Women's Health Tech with Anoushka Gungadin in Building HeraMed

    3 days ago

    Maternity Deserts, AI Bias, and the Future of Women's Health Tech with Anoushka Gungadin in Building HeraMed

    What if the data collected during your pregnancy could predict and even prevent - a heart attack, a stroke, or dementia decades later? That's not a distant vision. That's exactly what HeraMed is building right now. Anoushka Gungadin's path to CEO of HeraMed is anything but straight from growing up in Mauritius, to a decade in China, to building a leadership practice in Australia. And it's that exact breadth of experience that shapes the way she thinks about women's health. Because in her world, one size has never, and should never, fit all. This is a conversation about technology, equity, and what it truly looks like to build healthcare that's designed around the woman not the other way around. Key Takeaways: Find out how a girl from Mauritius who detoured through China and corporate boardrooms ended up leading one of the most exciting companies in women's health Discover how HeraMed quietly grew from a single device into a full women's health platform and what that journey reveals about where personalized care is actually headed Learn the link your doctor probably never mentioned, what happens in your pregnancy and what it could mean for your heart, your brain, and your body decades down the line Find out why AI is failing women 60% of the time right now and how HeraMed is tackling a bias that most of the health tech world isn't even willing to admit exists Discover what a "maternity desert" really means and why the scale of the problem in the US is what brought an Australian company all the way across the Pacific Learn the one thing that makes or breaks clinician buy-in for health tech innovation and why it has nothing to do with how impressive your technology is Find out what Anoushka thinks is quietly getting in the way of real progress in Australia's femtech space and why she believes the industry's biggest unlock isn't funding, it's each other Discover why being the only ASX-listed femtech company is not the win it sounds like and what it actually tells us about how far women's health investment still has to go Resources: Anoushka Gungadin: LinkedIn HeraMed: LinkedIn HeraMed: hera-med.com Maaike Steinebach: LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Anoushka isn't just building a platform, she's building a future where a woman's health data actually follows her, protects her, and works for her at every stage of life. That vision is rare. And it deserves to be heard. If this episode resonated with you, share it with a woman in your life who deserves better from her healthcare. Like it, leave a review, and help us keep putting these conversations in front of the people who need them most. Thank you, and see you next week for another episode of Femtech At Work.

    33 min
  2. Why Menopause Patches Are Stuck in the Past & How Lorai Health Plans to Change That

    11 Jun

    Why Menopause Patches Are Stuck in the Past & How Lorai Health Plans to Change That

    Millions of women rely on hormone therapy patches to survive menopause, yet Big Pharma has essentially decided that fixing the global patch shortage isn't profitable enough. What happens when the system fails women, and two midlife founders decide to rewrite the rules of healthcare themselves? In this episode, Maaike sits down with Johanna Wicks, co-founder of Lorai Health, to expose the frustrating reality behind the global patch shortage and the regulatory question marks surrounding decades-old formulas. Johanna shares her own harrowing battle with undiagnosed perimenopause and reveals Lorai's ambitious, unconventional two-patch strategy to disrupt the market, navigate the brutal world of female-founder funding, and secure a shocking quarter-million-dollar lifeline. If you are ready for a masterclass in science, fury, and pure resilience, this is an episode you cannot afford to miss. Tune in now to find out exactly how Lorai Health plans to get patches back on the shelves in record time. Key Takeaways: Find out what two years of unexplained symptoms, repeated doctor visits, and a diagnosis that should have come much sooner taught Johanna and how it completely rewrote the path her career would take Discover the uncomfortable truth behind why menopause hormone therapy patches are in chronic global shortage and why the pharmaceutical companies that could solve it keep looking the other wayLearn what Laorai Health's two-patch strategy actually involves and why the timeline for getting a better patch into women's hands is shorter than you might expect Find out why manufacturing a hormone therapy patch is far more complicated than it sounds, and how a surprisingly small number of facilities worldwide are even equipped to do it Learn what Johanna and her co-founder Raisa experienced when they took their vision to venture capital and why the reality of female founders in the funding world is even more sobering than the statistics suggest Find out how a GoFundMe, a Channel Nine news story, and a stranger on the Gold Coast set off a chain of events that resulted in a quarter-million-dollar donation and what it signals about where true support for women's health actually comes from Discover why Australia's sophisticated investor rules may be quietly shutting the very women who believe in Lorai Health out of the opportunity to back it and why Johanna thinks the whole system needs a rethink

    36 min
  3. How CaptureCare is Rewriting the Rules of Menopause Support with Real Empathy

    4 Jun

    How CaptureCare is Rewriting the Rules of Menopause Support with Real Empathy

    What happens when you combine decades of medical sales expertise with a refusal to accept the status quo? You get Amelia Dickinson, the founder of Capture Care. In this beautifully raw conversation, Amelia opens up about the painful turning points that led her here. From navigating three redundancies and systemic harassment to witnessing the silent health struggles women face in midlife. Together, we will explore why medical data is empty without real empathy, how small daily choices (like a single glass of wine) can dictate the boundary between brain fog and clarity, and why she is fiercely dedicated to funding free legal aid for women falling through the cracks. This is more than a business profile; it’s a vital blueprint for women's survival and success in the modern world. Key Takeaways: Find out why a stable career in Big Pharma isn't as secure as it looks, and what specific "accumulation of experiences" forced Amelia to stop playing by the industry's rules?Learn the secret to slashing patient medication drop-off rates from 50% to just 14% using a model that prioritizes human connection over automated alertsUnderstand why monitoring your health through "snapshots" like annual blood tests is failing you, and how continuous data can reveal what’s actually happening to your cortisol and hormones in real-timeDiscover how "Preventative Remote Patient Monitoring" is filling the dangerous gap between your annual doctor appointmentsFind out why women in midlife are 10x more likely to develop autoimmune issues and how real-time data can stop a crisis before it startsLearn the specific "Health Summary" strategy that ensures you are never rushed during a 15-minute GP consult againDiscover why Amelia believes that a normal reaction to an abnormal situation is the most important thing a woman in perimenopause needs to hear Resources: Amelia Dickison: LinkedIn CaptureCare Digitals: LinkedIn CaptureCare Digitals: Instagram CaptureCare Digitals: https://capturecare.com.au/ Maaike Steinebach: LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Amelia’s story reminds us that the most powerful innovations don't come from a lab, they come from a "lived experience" that says enough is enough. From the trenches of medical sales to the boardrooms of Singapore, she is proving that when women are cared for, the entire economy rises. If this episode moved you, don't keep it to yourself. Like, share, and leave a review to help us amplify the voices of founders who are literally saving lives. Your engagement is the fuel that keeps this movement growing. Thank you, and see you next week for another episode of FemTech at Work.

    40 min
  4. Turning Pain into Purpose: BV, Vaginal Health and the Rise of Pinc Wellness with Sarah Galloy

    28 May

    Turning Pain into Purpose: BV, Vaginal Health and the Rise of Pinc Wellness with Sarah Galloy

    Vaginal health is central to a woman’s life, from her first period to her last hot flush – yet it remains one of the most dismissed, misunderstood and under-researched areas of healthcare. In this powerful conversation, we sit down with Sarah Galloy, founder of Pinc Wellness, to unpack the reality behind recurrent BV, UTIs, thrush and the emotional toll of not being believed. If you’ve ever been dismissed by a doctor, struggled with recurring infections, or simply felt you “should know more” about your own body, this episode will leave you informed, validated and ready to join a bigger movement for change. Key Takeaways: Find out how Sarah’s personal battle with recurrent BV, UTIs and thrush pushed her from repeated medical gaslighting to founding Pinc Wellness in the first place Discover what bacterial vaginosis (BV) actually is, how the vaginal microbiome and pH shifts trigger it, and why so many women have it without obvious symptoms Understand how male partners can carry BV-causing bacteria like Gardnerella without symptoms, and why treating only the woman often leads to endless recurrence Learn why antibiotics alone rarely solve recurrent vaginal infections, and how rebuilding a healthy vaginal microbiome with probiotics and acidity support can change everything Find out which Pink Wellness products women are turning to most like vaginal probiotics, gentle washes with boric acid and vulva oils and what specific problems they help address Discover how social media censorship of words like “vagina” and “vulva” shapes what women see and learn online, and why educational femtech content gets punished while pure product posts thrive Find out what Sarah’s new Pink Bloom platform will offer from vaginal microbiome testing to telehealth with gynecologists, naturopaths and sexologists across every life stage Discover what needs to change in healthcare, education and at home so that parents can confidently teach their daughters about vaginal microbiome and intimate wellness from day one Resources: Sarah Galloy: LinkedIn Pinc Wellness: LinkedIn | https://www.instagram.com/pincwellness/ Pinc Wellness: https://pincwellness.com/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future In a world where vaginal health is still treated as niche, shameful or “too much for the workplace,” conversations like this one are how change begins. Sarah’s journey from gaslighting to founding Pink Wellness and now building Pink Bloom proves that women’s intimate health is not a side topic; it is central to our physical, mental and sexual wellbeing. If this episode resonated with you, don’t keep it to yourself. Share it with a friend who needs to hear she’s not alone. Like this episode, leave a review so more listeners can find these stories, and help us push vaginal health and femtech into the mainstream. See you on our next episode

    28 min
  5. The Startup Story Behind Girls Get Off and Women’s Sexual Empowerment

    21 May

    The Startup Story Behind Girls Get Off and Women’s Sexual Empowerment

    What happens when two female founders decide that women’s pleasure deserves the same love and design as kincare and refuse to let stigma or shadow bans stop them? Today, we have Viv Conway, co‑founder of the sexual wellness brand Girls Get Off, to unpack how a “taboo” idea became a fast‑growing, community‑driven business across New Zealand and Australia. This is a candid, funny, and deeply empowering conversation about sex, leadership, entrepreneurship, and why sexual wellbeing is health, not a guilty secret. Let’s dive in! Key Takeaways: Find out how two founders turned a lockdown idea for a sex toy brand into a fast‑growing sexual wellness business without relying on paid adsDiscover why Girls Get Off’s most devoted customers weren’t the 20‑somethings they first imagined, but time‑poor women juggling kids, careers, and long‑term relationshipsLearn how Viv used organic Instagram content, Sunday Confessions, and community‑driven storytelling to normalize sex toys on people’s feeds Find out how they navigate digital censorship, code words, and shadow bans while still growing a vibrant, engaged online communityFind out what really happens behind the scenes when you try to source sex toys from overseas manufacturers and the expensive mistakes Viv would never repeatDiscover the shocking gap between how terrified most women feel asking for what they want in bed and how enthusiastic most men are to be “given the answers to the test”Learn how stigma shows up in unexpected places—from influencers afraid to work with sexual wellness brands to banks refusing to open accounts and how Girls Get Off turned that into media winsFind out why Viv believes we stand on the shoulders of generations of women who fought for our rights and why it’s an embarrassment not to use that freedom boldly Resources: Viv Conway: LinkedIn Girls Get Off: Facebook Group | Facebook Girls Get Off: Instagram Girls Get Off: https://girlsgetoff.com/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future This episode is more than a founder story, it’s a lens into how changing the conversation about pleasure can change women’s lives, relationships, and even how we see our own power. Together, we can move sexual wellness out of the shadows and into everyday self‑care. If this conversation made you laugh, think, or feel just a little bit braver about your own pleasure and power, don’t let it stop at your earbuds. Like it and leave a review, so more listeners can discover these powerful stories. See you next week for another episode of FemTech at Work, where we keep amplifying the voices reshaping women’s health and wellbeing.

    35 min
  6. How GonGlobal Is Reinventing IVF Drug Delivery in Australia

    14 May

    How GonGlobal Is Reinventing IVF Drug Delivery in Australia

    Infertility affects 1 in 6 adults, but what if hundreds of IVF injections could be replaced by a non-invasive, connected drug delivery platform, designed by a daughter who became a “human pin cushion” and the father who spent 50+ years in non‑invasive drug delivery? Today, we chatted with Ellen Gonda, co‑founder of GonGlobal, a pioneering Femtech startup on a mission to radically transform the IVF journey. After enduring cycle after cycle of injections and describing herself as a “human pin cushion,” Ellen turned to her father, a leading expert in non‑invasive drug delivery, and asked a simple but life‑changing question: “Is there a better way? Tune in because she’ll take us behind the scenes of preclinical R&D, IP strategy, fundraising with doctors and pharmaceutical executives, and navigating the “Valley of Death” between preclinical work and commercialization. If you’re interested in IVF, femtech, non‑invasive drug delivery, or the realities of building a mission‑driven women’s health company from the ground up, this conversation will give you both a deeply human story and a front‑row seat to a game‑changing innovation. Key Takeaways: How Ellen’s personal IVF journey and “human pin cushion” experience sparked the idea for a non‑invasive alternative to hundreds of injectionsWhy infertility isn’t just a woman’s issue and how male‑factor infertility contributes to around half of all casesLearn how GonGlobal’s connected, non‑invasive drug delivery platform could transform the IVF patient experience and improve treatment outcomesUnderstand why Australia—especially Victoria—has become a powerhouse hub for women’s health, IVF innovation, and early clinical researchFind out how Ellen leveraged accelerators and pre‑accelerators to transition from corporate communications into a biotech founder roleLearn how IP strategy, licensing, and preclinical R&D shape the future of a femtech startup like GonGlobalUnderstand why doctors, pharma executives, and IVF patients themselves are backing this innovation with capital and convictionFind out what stigma and silence still surround infertility and how Ellen’s candour is changing the conversation Resources: Ellen Gonda: LinkedIn GonGlobal: LinkedIn GonGlobal: https://gonglobal.com/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future This conversation is more than a founder story—it’s a glimpse into a future where IVF is less painful, more personalised, and truly centred on the patient. Ellen Gonda and Gon Global are showing what’s possible when lived experience, world‑class science, and a relentless mission to serve women come together. If this episode moved you, be part of the movement: share it with someone on a fertility journey, like it, and leave a review so we can keep amplifying the voices of the builders changing women’s health. And see you next week for another episode of Femcheck at Work, where we spotlight the founders reshaping the future of care.

    25 min
  7. From Stigma to Standard Care: How Aunty Jane Is Rewriting Abortion Access in Australia

    7 May

    From Stigma to Standard Care: How Aunty Jane Is Rewriting Abortion Access in Australia

    Abortion is legal across Australia, so why are so many women still turned away, forced to travel hours, or pay hundreds of dollars for essential care? In this episode, nurse practitioner and co-founder of Aunty Jane, Alison Lima, pulls back the curtain on Australia’s abortion system, the quiet gatekeeping happening behind clinic doors, and the tele-abortion model rewriting what compassionate, accessible abortion care can look like. Care should never be one-size-fits-all. Whether it’s using AI to bridge language gaps or leveraging abortion funds to ensure no one is left behind, we’re exploring how to center the human experience in reproductive health. At the end of the day, Aunty Jane exists to fill a gap and our greatest dream is to one day see that gap closed for good. Let’s dive in! Key Takeaways: Why even after decriminalisation, Australian women still face so many legal, geographic, and systemic barriers to abortion careHow a rural emergency nurse became the co-founder of Australia’s first nurse practitioner–led tele-abortion service and why this business was born from urgent need, not ambitionHow Aunty Jane’s no-scan protocol safely removes mandatory ultrasounds and in what ways has ultrasound historically been used to gatekeep abortion careWhy only a small percentage of GPs and pharmacies in Australia provide medical abortion and what that means for cost, access, and equityHow tele-abortion works step-by-step at Aunty Jane from first consult to 24/7 nursing support and a 14-day follow-up focused on both clinical and emotional careHow abortion, fertility, periods, and menopause are deeply interconnected and why siloing abortion outside women’s health conversations reinforces stigma and shameHow clinicians in abortion care protect their emotional and physical safety while still using storytelling and social media to de-stigmatise abortion as routine healthcareHow AI triage tools and translation could transform support for people having abortions without replacing the human care that matters most Resources: Alison Lima: LinkedIn Aunty Jane Health: LinkedIn Aunty Jane Health: https://www.auntyjanehealth.com/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Your body, your story, your choice. You deserve more than gatekeeping and whispers. If Alison’s story changed how you view abortion care in Australia, don't let the conversation end when the audio stops. Share this episode with someone who needs to hear it. Start a dialogue in your own circle. Help us move abortion care out of the shadows and into the heart of healthcare exactly where it belongs. This isn't just a podcast; it’s a call to treat reproductive care as the routine, compassionate service it is. We stand with the women and clinicians who refuse to wait for permission to do what is right. Thanks for listening, and we'll see you next time!

    40 min
  8. Beyond Tracking: How Charli Health Turns Women’s Symptoms into Real Answers

    30 Apr

    Beyond Tracking: How Charli Health Turns Women’s Symptoms into Real Answers

    For years, women were told, “It’s just pain.” What happens when that pain is turned into hard data that doctors can’t ignore? In this episode of FemTech at Work, we have Samantha (Sam) Costa, nurse practitioner, midwife and founder of Charlie Health, a clinically designed women’s health platform built in Australia for women across the reproductive lifespan. Sam shares how years of working in fertility and women’s health clinics, from tertiary hospitals to remote Indigenous communities in Cape York, exposed the huge gap between what period and fertility apps promise and what women actually experience. That frustration and award‑winning research into cycle‑tracking apps sparked the idea for Charli Health- a hybrid model that combines a powerful cycle and symptom tracker with access to real clinicians via a virtual clinic. For listeners, this episode is an invitation to know your body better, track your health before there’s a problem, and be part of closing the gender health and pain gaps one data point and one conversation at a time. Key Takeaways: Find out how a nurse practitioner’s frustration with popular period apps led to the creation of a clinically designed women’s health platformDiscover why turning “it’s just some pain” into longitudinal data can change how seriously GPs take women’s symptomsLearn how Charli Health’s hybrid model (app + virtual clinic) is redefining access to women’s health care across rural, remote and metro AustraliaUnderstand how ring‑fenced, women‑specific AI and local clinical guidelines make Charli Health different from generic tools like ChatGPTDiscover why well-women, not just those with diagnoses, should be tracking their cycles, pain and hormones from their teens onwardsFind out how data from Charli Health could help with earlier recognition of conditions like endometriosis without relying solely on invasive surgeryUnderstand how Charli Health is working to be culturally safe and relevant for First Nations women and diverse language and education backgroundsDiscover what most founders get wrong when they start with tech instead of a real clinical problem and how Sam avoided that trap Resources: Samantha Costa: LinkedIn Charli Health: LinkedIn Charli Health: https://charli.health/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Your body has been talking to you for years. Are you finally ready to listen? Press play now to hear how Charli Health is transforming women’s pain, periods and fertility journeys into powerful data, real diagnoses and life‑changing care and to discover what’s possible when women refuse to be dismissed. If this episode moved you, be part of the movement: share it with a friend who needs to hear it, hit like, and leave a review so more women can find these stories. See you next week for another episode of FemTech at Work, where we spotlight the founders and innovators reshaping women’s health.

    34 min

About

Femtech At Work is a new podcast that showcases inspiring femtech founders, corporate champions of women’s health in the workplace, and ecosystem innovators. Starting off in Hong Kong we will travel across Asia and Oceania and the rest of the world to explore the most innovative new women’s health solutions around reproductive health and diseases that disproportionately affect women, talk about the challenges and opportunities of starting a women’s health company and the role of the workplace for impact and change.

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