Femtech At Work

Maaike Steinebach

Femtech At Work is a new podcast that showcases inspiring femtech founders, corporate champions of women’s health in the workplace, and ecosystem innovators. Starting off in Hong Kong we will travel across Asia and Oceania and the rest of the world to explore the most innovative new women’s health solutions around reproductive health and diseases that disproportionately affect women, talk about the challenges and opportunities of starting a women’s health company and the role of the workplace for impact and change.

  1. The Startup Story Behind Girls Get Off and Women’s Sexual Empowerment

    1 DAY AGO

    The Startup Story Behind Girls Get Off and Women’s Sexual Empowerment

    What happens when two female founders decide that women’s pleasure deserves the same love and design as kincare and refuse to let stigma or shadow bans stop them? Today, we have Viv Conway, co‑founder of the sexual wellness brand Girls Get Off, to unpack how a “taboo” idea became a fast‑growing, community‑driven business across New Zealand and Australia. This is a candid, funny, and deeply empowering conversation about sex, leadership, entrepreneurship, and why sexual wellbeing is health, not a guilty secret. Let’s dive in! Key Takeaways: Find out how two founders turned a lockdown idea for a sex toy brand into a fast‑growing sexual wellness business without relying on paid adsDiscover why Girls Get Off’s most devoted customers weren’t the 20‑somethings they first imagined, but time‑poor women juggling kids, careers, and long‑term relationshipsLearn how Viv used organic Instagram content, Sunday Confessions, and community‑driven storytelling to normalize sex toys on people’s feeds Find out how they navigate digital censorship, code words, and shadow bans while still growing a vibrant, engaged online communityFind out what really happens behind the scenes when you try to source sex toys from overseas manufacturers and the expensive mistakes Viv would never repeatDiscover the shocking gap between how terrified most women feel asking for what they want in bed and how enthusiastic most men are to be “given the answers to the test”Learn how stigma shows up in unexpected places—from influencers afraid to work with sexual wellness brands to banks refusing to open accounts and how Girls Get Off turned that into media winsFind out why Viv believes we stand on the shoulders of generations of women who fought for our rights and why it’s an embarrassment not to use that freedom boldly Resources: Viv Conway: LinkedIn Girls Get Off: Facebook Group | Facebook Girls Get Off: Instagram Girls Get Off: https://girlsgetoff.com/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future This episode is more than a founder story, it’s a lens into how changing the conversation about pleasure can change women’s lives, relationships, and even how we see our own power. Together, we can move sexual wellness out of the shadows and into everyday self‑care. If this conversation made you laugh, think, or feel just a little bit braver about your own pleasure and power, don’t let it stop at your earbuds. Like it and leave a review, so more listeners can discover these powerful stories. See you next week for another episode of FemTech at Work, where we keep amplifying the voices reshaping women’s health and wellbeing.

    35 min
  2. How GonGlobal Is Reinventing IVF Drug Delivery in Australia

    14 MAY

    How GonGlobal Is Reinventing IVF Drug Delivery in Australia

    Infertility affects 1 in 6 adults, but what if hundreds of IVF injections could be replaced by a non-invasive, connected drug delivery platform, designed by a daughter who became a “human pin cushion” and the father who spent 50+ years in non‑invasive drug delivery? Today, we chatted with Ellen Gonda, co‑founder of GonGlobal, a pioneering Femtech startup on a mission to radically transform the IVF journey. After enduring cycle after cycle of injections and describing herself as a “human pin cushion,” Ellen turned to her father, a leading expert in non‑invasive drug delivery, and asked a simple but life‑changing question: “Is there a better way? Tune in because she’ll take us behind the scenes of preclinical R&D, IP strategy, fundraising with doctors and pharmaceutical executives, and navigating the “Valley of Death” between preclinical work and commercialization. If you’re interested in IVF, femtech, non‑invasive drug delivery, or the realities of building a mission‑driven women’s health company from the ground up, this conversation will give you both a deeply human story and a front‑row seat to a game‑changing innovation. Key Takeaways: How Ellen’s personal IVF journey and “human pin cushion” experience sparked the idea for a non‑invasive alternative to hundreds of injectionsWhy infertility isn’t just a woman’s issue and how male‑factor infertility contributes to around half of all casesLearn how GonGlobal’s connected, non‑invasive drug delivery platform could transform the IVF patient experience and improve treatment outcomesUnderstand why Australia—especially Victoria—has become a powerhouse hub for women’s health, IVF innovation, and early clinical researchFind out how Ellen leveraged accelerators and pre‑accelerators to transition from corporate communications into a biotech founder roleLearn how IP strategy, licensing, and preclinical R&D shape the future of a femtech startup like GonGlobalUnderstand why doctors, pharma executives, and IVF patients themselves are backing this innovation with capital and convictionFind out what stigma and silence still surround infertility and how Ellen’s candour is changing the conversation Resources: Ellen Gonda: LinkedIn GonGlobal: LinkedIn GonGlobal: https://gonglobal.com/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future This conversation is more than a founder story—it’s a glimpse into a future where IVF is less painful, more personalised, and truly centred on the patient. Ellen Gonda and Gon Global are showing what’s possible when lived experience, world‑class science, and a relentless mission to serve women come together. If this episode moved you, be part of the movement: share it with someone on a fertility journey, like it, and leave a review so we can keep amplifying the voices of the builders changing women’s health. And see you next week for another episode of Femcheck at Work, where we spotlight the founders reshaping the future of care.

    25 min
  3. From Stigma to Standard Care: How Aunty Jane Is Rewriting Abortion Access in Australia

    7 MAY

    From Stigma to Standard Care: How Aunty Jane Is Rewriting Abortion Access in Australia

    Abortion is legal across Australia, so why are so many women still turned away, forced to travel hours, or pay hundreds of dollars for essential care? In this episode, a registered nurse and co-founder of Aunty Jane, Alison Lima, pulls back the curtain on Australia’s abortion system, the quiet gatekeeping happening behind clinic doors, and the tele-abortion model rewriting what compassionate, accessible abortion care can look like. Care should never be one-size-fits-all. Whether it’s using AI to bridge language gaps or leveraging abortion funds to ensure no one is left behind, we’re exploring how to center the human experience in reproductive health. At the end of the day, Aunty Jane exists to fill a gap and our greatest dream is to one day see that gap closed for good. Let’s dive in! Key Takeaways: Why even after decriminalisation, Australian women still face so many legal, geographic, and systemic barriers to abortion careHow a rural emergency nurse became the co-founder of Australia’s first nurse practitioner–led tele-abortion service and why this business was born from urgent need, not ambitionHow Aunty Jane’s no-scan protocol safely removes mandatory ultrasounds and in what ways has ultrasound historically been used to gatekeep abortion careWhy only a small percentage of GPs and pharmacies in Australia provide medical abortion and what that means for cost, access, and equityHow tele-abortion works step-by-step at Aunty Jane from first consult to 24/7 nursing support and a 14-day follow-up focused on both clinical and emotional careHow abortion, fertility, periods, and menopause are deeply interconnected and why siloing abortion outside women’s health conversations reinforces stigma and shameHow clinicians in abortion care protect their emotional and physical safety while still using storytelling and social media to de-stigmatise abortion as routine healthcareHow AI triage tools and translation could transform support for people having abortions without replacing the human care that matters most Resources: Alison Lima: LinkedIn Aunty Jane Health: LinkedIn Aunty Jane Health: https://www.auntyjanehealth.com/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Your body, your story, your choice. You deserve more than gatekeeping and whispers. If Alison’s story changed how you view abortion care in Australia, don't let the conversation end when the audio stops. Share this episode with someone who needs to hear it. Start a dialogue in your own circle. Help us move abortion care out of the shadows and into the heart of healthcare exactly where it belongs. This isn't just a podcast; it’s a call to treat reproductive care as the routine, compassionate service it is. We stand with the women and clinicians who refuse to wait for permission to do what is right. Thanks for listening, and we'll see you next time!

    40 min
  4. Beyond Tracking: How Charli Health Turns Women’s Symptoms into Real Answers

    30 APR

    Beyond Tracking: How Charli Health Turns Women’s Symptoms into Real Answers

    For years, women were told, “It’s just pain.” What happens when that pain is turned into hard data that doctors can’t ignore? In this episode of FemTech at Work, we have Samantha (Sam) Costa, nurse practitioner, midwife and founder of Charlie Health, a clinically designed women’s health platform built in Australia for women across the reproductive lifespan. Sam shares how years of working in fertility and women’s health clinics, from tertiary hospitals to remote Indigenous communities in Cape York, exposed the huge gap between what period and fertility apps promise and what women actually experience. That frustration and award‑winning research into cycle‑tracking apps sparked the idea for Charli Health- a hybrid model that combines a powerful cycle and symptom tracker with access to real clinicians via a virtual clinic. For listeners, this episode is an invitation to know your body better, track your health before there’s a problem, and be part of closing the gender health and pain gaps one data point and one conversation at a time. Key Takeaways: Find out how a nurse practitioner’s frustration with popular period apps led to the creation of a clinically designed women’s health platformDiscover why turning “it’s just some pain” into longitudinal data can change how seriously GPs take women’s symptomsLearn how Charli Health’s hybrid model (app + virtual clinic) is redefining access to women’s health care across rural, remote and metro AustraliaUnderstand how ring‑fenced, women‑specific AI and local clinical guidelines make Charli Health different from generic tools like ChatGPTDiscover why well-women, not just those with diagnoses, should be tracking their cycles, pain and hormones from their teens onwardsFind out how data from Charli Health could help with earlier recognition of conditions like endometriosis without relying solely on invasive surgeryUnderstand how Charli Health is working to be culturally safe and relevant for First Nations women and diverse language and education backgroundsDiscover what most founders get wrong when they start with tech instead of a real clinical problem and how Sam avoided that trap Resources: Samantha Costa: LinkedIn Charli Health: LinkedIn Charli Health: https://charli.health/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Your body has been talking to you for years. Are you finally ready to listen? Press play now to hear how Charli Health is transforming women’s pain, periods and fertility journeys into powerful data, real diagnoses and life‑changing care and to discover what’s possible when women refuse to be dismissed. If this episode moved you, be part of the movement: share it with a friend who needs to hear it, hit like, and leave a review so more women can find these stories. See you next week for another episode of FemTech at Work, where we spotlight the founders and innovators reshaping women’s health.

    34 min
  5. Rewriting Pelvic Health: How Pelvy Is Transforming Care with Founder & Physio Amelia Godfrey

    23 APR

    Rewriting Pelvic Health: How Pelvy Is Transforming Care with Founder & Physio Amelia Godfrey

    In this episode, we’re joined by Amelia Godfrey, the pelvic health physio and founder of Pelvy, who’s rewriting the rules of care. Too often, issues like leaking, pain, and postpartum recovery are dismissed or hidden in shame, but Amelia is changing that narrative. We dive into how Pelvy uses thoughtful tech to bridge the gap between evidence-based education and real-world results. From breaking "poo taboos" to simplifying rehab, this conversation is an invitation to rethink what’s possible when clinical advocacy meets innovation. Key Takeaways: Discover how a pelvic health physio became a global FemTech founder, and what gap in care Amelia sees that made Pelvy non‑negotiable to buildLearn why pelvic health physio is considered first‑line treatment and how it can transform outcomes for leaking, prolapse, pain, and constipation before surgery is even on the tableFind out why up to 30% of pelvic health appointments get cancelled and what this reveals about shame, overwhelm, and the “too hard basket” in intimate health careUnderstand how Pelvy turns forgotten advice into daily action and what the in‑session clinician workflow actually looks like for patients inside the appDiscover how personalised cues, timing, and breathwork matter and how a single well-chosen cue can change the way someone uses their pelvic floorLearn why cultural background and family norms shape pelvic health and what surprising practices from Eastern traditions actually align with modern evidenceFind out how Pelvy supports men’s pelvic health too, and why men often suffer in silence, and how the app is designed to include themUnderstand the sacrifices behind a bootstrapped FemTech startup and what Amelia gives up—financially, personally, geographically to keep Pelvy aliveDiscover how clinician feedback reshapes the product in real time and how a simple “template” feature radically increased usage and impactLearn what myths about “normal” pelvic function Amelia wants retired and how challenging those beliefs could change someone’s quality of life today Resources: Amelia Godfrey: LinkedIn Pelvy: LinkedIn Pelvy: https://pelvy.app/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Your pelvic health doesn’t have to be an afterthought, a taboo, or a lifetime of “this is just how it is.” It’s the silent foundation of how we move, love, parent, age, and show up in the world. If this resonated with you, be part of the movement, share this episode with someone who needs it, like and review the show so more listeners can find these stories, and join us again next week for another powerful conversation on FemTech at Work.

    36 min
  6. How Femmi Helps Women Run With Their Hormones, Not Against Them

    16 APR

    How Femmi Helps Women Run With Their Hormones, Not Against Them

    What happens when an elite runner is praised for losing her period in the name of performance until it nearly breaks her body, and forces her to truly listen to it? In this episode, elite runner, coach, and Femmi co-founder Lydia O’Donnell joins us for a raw and honest conversation about disordered eating, hormone health, and how training with her menstrual cycle helped her rebuild performance, health and confidence from the ground up. If you care about women’s health, sport, or creating solutions that are genuinely built for women, this is an episode that will stay with you long after it ends. Key Takeaways: Find out how losing her period and being told it was a “good thing” pushed Lydia to completely rethink her body, her health and her runningLearn why most coaching and sports science still default to male bodies and what that actually does to girls and women in sportUnderstand how FEMI went from one-to-one coaching on five messy platforms to a single app that connects training, cycle tracking, learning and communityFind out what questions FEMI asks on onboarding (from goals to PBs to cycle info) to make training feel like having your own coach in your pocket.Discover what it’s really like pitching to 100+ investors as female founders building only for women, and why the 2% funding stat hits so hardearn how FEMI’s Friday women-only run communities and new in-app groups help women find their tribe, whether they’re in Auckland, London or Hong KongUnderstand Lydia’s vision for using AI, wearables and hormone data to build truly hyper-personalised trainingFind out how reframing “bad” training days as normal hormonal shifts can stop women from blaming their bodies and start trusting themDiscover Lydia’s one big piece of advice for founders in women’s health who feel scared to start but know the system wasn’t built for them Resources: Lydia O’Donnell: LinkedIn Femmi: LinkedIn Femmi: https://www.femmi.co/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Hit play on this episode and walk alongside Lydia as she turns “just push harder” into “listen to your body” and shows what happens when running, hormones and women’s health finally line up. If you’ve ever thought sport wasn’t really built for you, this conversation might just change the way you move and how you see yourself. This isn’t just a story about an app; it’s about women refusing to shrink themselves to fit into systems that were never built for them and building new ones instead. You can be part of it. If this episode moved you, be part of the movement, share it with a friend, hit like, and leave a quick review so more people can find these stories. See you next week on FemTech at Work for another honest conversation with a founder changing the future of women’s health!

    37 min
  7. Women’s Mental Health in Australia: Data, Policy, and the Liptember Legacy

    9 APR

    Women’s Mental Health in Australia: Data, Policy, and the Liptember Legacy

    When a man launches a women’s mental health fundraiser and accidentally builds Australia’s leading organisation for women’s mental health, something in the system is clearly broken and ready for change. This episode is a front-row seat to that transformation. In this episode of Femtech at Work, we sit down with Luke Morris, founder and CEO of Women’s Mental Health Australia (formerly the Liptember Foundation), to unpack how a quirky fundraising idea turned into a national movement reshaping women’s mental health across the lifespan. You’ll hear how mental health systems were historically built on male data, and how Women’s Mental Health Australia is closing the gap by connecting women’s physical and mental health—from PMDD and PCOS to perinatal mental health and menopause. If you care about women’s health, gender equity, or simply want to understand how one idea can shift a national conversation, this episode will challenge, inspire, and move you to action. Key Takeaways: Find out how a casual fundraising idea based on lipstick evolved into Australia’s leading women’s mental health organisationDiscover why a male founder chose women’s mental health as his life’s work and what this says about true male allyshipHow mental health systems built on male physiology and data have failed women in both research and clinical practiceUnderstand how conditions like PMDD and PCOS dramatically increase women’s mental health burden and why they’re so often overlookedDiscover how gender-disaggregated data is rewriting the story of women’s mental health in AustraliaFind out how a long-term partnership with Chemist Warehouse became the catalyst that took Liptember from a small fundraiser to a national forceLearn how Women’s Mental Health Australia uses annual research to decide where every donated dollar can have the most impactUnderstand why geography, city vs regional and remote, still shapes access to quality mental health care for womenDiscover how new programs like the Working Mothers initiative aim to support women navigating the return to work after childbirth Resources: Luke Morris: LinkedIn Women’s Mental Health Australia: LinkedIn Women’s Mental Health Australia: https://www.womensmentalhealthaustralia.org.au/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future This episode with Luke Morris is more than a story about a charity. It's a blueprint for how courage, data, and relentless advocacy can reshape an entire system for women. If this conversation opened your eyes to how deeply the system has failed women, don’t let it stop at awareness. Share this episode with someone who needs to hear it, and become part of the movement that’s rewriting the story of women’s mental health. Let's keep amplifying voices that move women’s health forward. Thank you, and see you next week for another powerful episode of Femtech at Work.

    34 min
  8. Inside Inoya: Patented Menstrual Cup Design, Social Impact and the Future of Period Care

    2 APR

    Inside Inoya: Patented Menstrual Cup Design, Social Impact and the Future of Period Care

    What happens when a registered nurse and public health practitioner discovers that the menstrual products she relies on are filled with undisclosed chemicals—and decides to redesign period care from the ground up? Today at FemTech at Work, we have Helena U, founder of Inoya, to unpack her unexpected journey from clinical practice and public health into the world of femtech and sustainable period care. If you care about women’s health, ethical products, sustainable periods, or you’re a clinician or founder sitting on a big idea, this episode will challenge how you think about “normal” period care and what it takes to build a company that truly aligns with your values. Key Takeaways: Find out how a research session on hidden chemicals in pads pushed Helena from frustrated consumer to Femtech founderLearn what really goes into many conventional menstrual products and why ingredient transparency and regulation are still so “loose” in AustraliaDiscover why Helena abandoned the idea of single-use organic pads and pivoted to reusable products after listening closely to early customer feedbackLearn how being a nurse and public health practitioner influences Helena’s refusal to use fear-based marketing, even when agencies push for itFind out what makes the Inoya Cup’s patented bell shape and handle a more beginner-friendly and how small design changes reduce bladder pressure and discomfortDiscover how Helena navigates tough trade-offs between safety, sustainability, and profitability without compromising her mission or her customers’ healthUnderstand why accelerator programs like UQ Ventures were a turning point for Helena’s confidence, funding, and community as a solo founderLearn what policy changes like mandatory ingredient disclosure and stronger safety standards, Helena believes would radically improve menstrual health outcomesDiscover Helena’s advice for clinicians and aspiring women’s health founders who are afraid to start, and why feeling uncomfortable may be a sign you’re growing Resources: Helena U: LinkedIn Inoya: LinkedIn Inoya: https://myinoya.com/ Instagram: https://www.instagram.com/myinoya/ Maaike Steinebach LinkedIn Website Femtech Future: https://www.femtechfuture.com Instagram Femtech Future: @femtech_future Ready to rethink everything you thought you knew about your period products? Hit play and step into Helena’s world, where science, empathy and design collide to create safer, gentler and more sustainable menstrual care. If this story moved you, share this episode with someone who needs to hear it, hit like, leave a review so more listeners can discover these voices, and join us again next week for another powerful conversation on FemTech at Work.

    36 min

About

Femtech At Work is a new podcast that showcases inspiring femtech founders, corporate champions of women’s health in the workplace, and ecosystem innovators. Starting off in Hong Kong we will travel across Asia and Oceania and the rest of the world to explore the most innovative new women’s health solutions around reproductive health and diseases that disproportionately affect women, talk about the challenges and opportunities of starting a women’s health company and the role of the workplace for impact and change.