Flex That Worx

Baseworx
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Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be. If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run. Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works. At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale. Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply. If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co  Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful. Flex That Worx is powered by Baseworx

  1. 4 days ago

    The Stories Behind the Numbers with Emma Harvey and Kreena Pithwa | S3 EP4

    The members who are about to leave rarely announce it. The signs are quieter than that. A team coming in less often, a familiar face you have not seen in a while, a quick word at the coffee machine that lands differently.  Kreena Pithwa, Head of Member Success at Runway East, knows those signals well and the reassuring part is that catching them is less about sophisticated data and more about the relationships you already have.  This conversation, recorded live at GCUC UK in Manchester with Kreena and Emma Harvey, Head of Community Engagement at Bruntwood SciTech, is full of that kind of grounded, human thinking about keeping members close. Both were honest about how easily good intentions tip into something hollow. A quarterly check-in done as a box to tick stops feeling like a real conversation and members can tell.  The better path is simpler and kinder. Meet people where they are, talk to them as people rather than their job title and pay attention the way you would with a friend.  Emma spoke about the work of pairing the warm member stories with the numbers a board wants to see and how operations teams often forget to celebrate their own wins. Running through all of it was a steady reminder that the relationship is the thing and companies that feel looked after through the lean times tend to stay when they grow again. Key Takeaways For Coworking & Flexible Workspace Operators The signs a member might be drifting are usually small and human. Trusting what your team notices day to day often tells you more than a dashboard can.Check-ins only work when they feel real. If a regular catch-up has started to feel like a box to tick, you are not alone and a more natural approach tends to land better.People open up when you treat them as people. Meeting a member how and when suits them, rather than on a fixed schedule, builds the kind of trust that lasts.Members ebb and flow, it’s normal. Helping a company through a smaller phase is often what keeps them with you when they grow again.Your warm member stories deserve the same weight as the numbers. Capturing and sharing them takes effort and it is worth it for the renewal conversations and your team's morale alike.These conversations are brought to you in collaboration with GCUC UK.

    24 min

  2. 4 days ago

    Your Brand Is Not Your Logo with Jonny Rosenblatt and Alexandra Livesey | S3 EP3

    If someone asked you to describe your coworking or workspace brand in one sentence, could you do it without reaching for the website or the colours? A lot of operators cannot and there is no shame in that.  Alexandra Livesey, Co-Founder of Little Red Donkey, is reassuring on this point. Take the orange out of EasyJet and it is still EasyJet. Your brand is what you stand for and the clarity comes from you, not from a redesign.  This conversation, recorded live at GCUC UK in Manchester with Alexandra and Jonny Rosenblatt, CEO and Co-Founder of Spacemade, is full of that kind of grounded thinking for anyone trying to build something while running it at the same time. Alexandra was honest about how easily the day-to-day swallows the time you need to step back and think and how a fractional partner who supports you can lift that weight without the cost of a senior hire.  Jonny traced how landlords moved from asking for a copy of WeWork to real partnership and he was open about how hard it still is to start out before anyone knows your name.  Both came back to the same gentle challenge for the industry.  The data stays guarded, the numbers stay private and a lot of good operators quietly assume everyone else is doing better than they are. The ones willing to be honest about how a space is really performing are the ones making it easier for everybody. Key Takeaways For Coworking & Flexible Workspace Operators Not being able to pin down your brand in a sentence is common and it is fixable. Your brand is what you stand for and that clarity comes from you rather than from a rebrand.If the day-to-day keeps swallowing your thinking time, you are in good company. Even a few protected hours a week can ease that pressure and help you see the wood for the trees.You are not meant to be brilliant at everything yourself. A fractional partner who works alongside you can bring senior thinking within reach, without the weight of a full salary.You do not have to be the best at community, events and product all at once. Knowing what your space is for, takes a lot of that pressure off.If you have ever assumed everyone else is doing better than you, you are far from alone. Honest conversations about real numbers tend to show that nobody has it all figured out.These conversations are brought to you in collaboration with GCUC UK.

    33 min

  3. 4 days ago

    The Local Knowledge Advantage with Paddy Kennedy | S3 EP2

    The operator who knows their local area has something the global brands cannot replicate at scale. That was the thread running through this conversation with Paddy Kennedy, practice leader for Global Flexible Workspace Advisory at Colliers, recorded live at GCUC UK in Manchester as part of the series we made with the GCUC UK team. Paddy spends his days advising occupiers and landlords on flex, so he sees clearly where the smaller, boutique operator wins. They understand the culture, they wrap their arms around the people in the building and every deal matters to them in a way a global provider may find it hard to match. Paddy was also honest about a habit the industry needs to break. Managed, serviced, flex, traditional: these are the words operators and brokers use to talk to each other, when the occupier walking in just wants a clear answer on desks, meeting rooms and term length.  The job is to make the message simple for the person actually choosing the space and when a landlord decides to run flex themselves, Paddy is unequivocal about what makes or breaks it. It starts with the people, because coworking runs on people at the end of the day. Key Takeaways For Coworking & Flexible Workspace Operators Your local knowledge is the advantage. Understanding your local area and your community is exactly what the bigger brands struggle to copy, so lean into it rather than apologising for your size.Speak the occupier's language, not the industry's. The person choosing a space wants clarity on what they get, not a lesson in managed versus serviced.Every deal mattering is a strength. The care you put into looking after each member is the thing larger providers cannot scale.If you are building or running flex, get the people right first. The space and the systems follow from the team you put in place.These conversations are brought to you in collaboration with GCUC UK.

    16 min

  4. 6 days ago

    GCUC UK Manchester 2026 Preview | S3 EP1

    The strengths that keep a single-site coworking space full are the same ones the biggest brands are reaching for as they move into regional cities. That was one of the clearest signals from a full day of recording at GCUC UK in Manchester, a series we made in collaboration with the GCUC UK team.  Across the day Graham and Anne-Marie sat down with operators and industry leaders from across flex, coworking and real estate to compare notes on where the industry is heading. Data ran through every conversation, though the tone around it was measured rather than anxious. The grounded view in the room was that AI and better measurement exist to support the human work operators already do.  You cannot automate a community manager who knows their members by name. The same themes kept returning across the day: hiring local, getting agreements right from the start and finding the language to talk honestly about how a space is really performing. What To Expect From The Series Honest conversations about data and measurement and how smaller operators can use the same signals the bigger brands track without getting overwhelmed.A closer look at hiring local and building teams you can trust to run a space well.Practical talk on management agreements and leasing models and getting the framework right from day one.The human side of the industry throughout, from community building to the role engaged members play in a space.This preview sets up everything to come. Here is who Graham and Anne-Marie recorded with across the day and who to stay tuned for as the season rolls out: Paddy Kennedy | EP2Jonny Rosenblatt and Alexandra Livesey | EP3Emma Harvey and Kreena Pithwa | EP4Garry James | EP5Stacey Sheppard and Felicia Fai | EP6Katy Tennant and Ben Newton | EP7Michael Ingall | EP8These conversations are brought to you in collaboration with GCUC UK!

    15 min

  5. 11 Jun

    AI Won't Replace Good Coworking Operators But It Will Expose Bad Operations | S2 EP23

    There is a lot of noise telling coworking operators that AI is about to upend everything overnight. The truth is steadier than that, coworking sits among the harder industries to automate, because what keeps a space alive is human work that coworking operators already do well.  Where AI earns its keep is in clearing admin and other tasks off your plate. Where it catches operators out is when it lands on a messy system and shows every gap at speed. In this episode Graham Clarke and Anne-Marie Murphy work through what AI means for a coworking space right now. The jobs it can take on first, why your data has to be in order before any of it helps you and why a strong community manager becomes one of the safest roles in the building. It is an honest read on a noisy moment with a clear head about what sits underneath it. Key Takeaways For Coworking & Flexible Workspace Operators Why the human side of coworking grows more valuable as AI takes the adminThe everyday jobs AI can handle first, from FAQs to member onboardingWhy clean data has to be in place before any tool goes inHow to avoid building a tangle of tools only you understandThanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    25 min

  6. 26 May

    Who Actually Runs Your Space, You or Your Members? | S2 EP22

    For anyone running a coworking space, there's a tension that builds up slowly and rarely gets talked about. The members you opened the doors with become part of the furniture. You know their kids' names and you've shared the highs and the wobbles.  Somewhere along the way, decisions that should sit with you start getting weighed against how those members might react. A price review gets put off, a change gets softened or a conversation gets parked for another week. In this episode, Graham and Anne-Marie work through what happens when an operator's relationships with longer-standing members start steering the business. They cover legacy pricing, communicating change with confidence, the role of a well-kept handbook and why honest conversations are what real community is actually built on. If there's a conversation you've been carrying around, this one will help you find a way through it. Key takeaways for coworking and flexible workspace operators: Refresh your handbook and reshare it with a quick read-and-acknowledge stepMake current pricing visible somewhere all members can see itPick one small change this month rather than waiting for a bigger overhaulApply rules consistently for everyone, regardless of how long they've been in the spaceSet up a feedback channel and respond to what comes through itThanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    20 min

  7. 14 May

    Your Costs Are Rising, Is Your Space Ready? | S2 EP21

    If your energy bill doubled tomorrow, would your space still make money, and would you actually know why? It is the question Graham and Anne-Marie sit with this week on Flex That Worx, with single space coworking operators front of mind, because you are the one carrying this weight, in a building full of people you know by name and that takes its own kind of strength. This is a practical chat about putting your experience to work, getting clear on what each part of your space actually costs to run, having the kind of conversation worth having with members who have been with you a long time and looking at the revenue lines that grow alongside your daily memberships.  There is plenty here on staying useful to your local community when things get unpredictable and on holding tightly to the warmth of your space when the natural pull is to shrink back. You have weathered cost pressure before, the instincts are still in you and this episode is here to help you trust them. Key takeaways for coworking & flexible workspace operators: Visibility on your cost base, room by room, is the foundation for every other decision you makeLong-standing member pricing deserves a fresh, kind conversation, because the gap between what early members pay and what it costs to host them keeps wideningRevenue lines like registered addresses, day passes, meeting room hires and hybrid bundles can ease the pressure without changing the feel of your spaceBeing known to your local council, chamber and business community puts your space front of mind when disruption hitsThe warmth and welcome of your space is what members are paying for, so it deserves protecting when the pressure is onThanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    19 min

  8. 7 May

    How to Build a Sales Process as a Coworking Space Operator | Flex Rewind | S2 EP20

    If you're running a coworking space on your own, sales is the work that probably gets pushed to the side when the day gets full. There's always something else going on like a tour to give, a question to answer, a list of small things waiting on you before lunch. If this sounds like your current reality, this week's Flex Rewind is for you.  Anne-Marie and Graham return to one of the conversations operators keep telling us they need to hear, all about how to build a sales process when you're running things on your own and don't have hours to spare on it. It's a practical look at why being a single space operator is itself a reason for a small process to exist. You'll hear about a simple pipeline you could set up over a coffee, the one question worth asking every person who comes through your door and the kind of light-touch monthly check-in that helps you see where your time is best spent. Nothing complicated. Just enough to keep the leads that come in from slipping away without you noticing. Key takeaways for coworking & flexible workspace operators: A simple sales process is critical so that it runs every day and fits around your work instead of fighting it.Picturing the person who'd take the desk is often more useful than the next round of marketing.Three stages is enough. New enquiry, in conversation, closed.One question, every time. Ask each enquiry where they found you and write it down.Two numbers, once a month. Tours carried out and new invoices sent gives you your conversion picture.Start small this week: A coffee, a notebook and three columns is all you need to begin.Thanks for tuning in to Flex That Worx! If you enjoyed this episode, don’t forget to follow or subscribe wherever you get your podcasts so you don't miss our next episode. Connect with us on LinkedIn: GrahamAnne-MarieWatch the full episode on our YouTube, explore free tools and resources over at Baseworx.co. This is Flex That Worx powered by Baseworx, scaling your workspace, made simpler and less stressful!

    5 min
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About

Welcome to Flex That Worx, a podcast for anyone building, managing or growing a flexible workspace without making things more complicated than they need to be. If you're running a single coworking space, juggling multiple locations, or overseeing a growing network of spaces across towns or cities, this is your space. It’s for the operators, managers, decision-makers, the people doing the work to make these places run. Each week, we’ll share focused, no-fluff episodes with practical insights on how to run a better workspace. We’re talking about smoother operations, happier members, stronger systems, and sustainable growth. Think of it as your shortcut to learning what actually works. At Baseworx, we work from coworking spaces ourselves. We see the wins, the mess, and everything in between. This podcast is a way for us to share what we’re learning, chatting with the people doing good work in this industry and helping you simplify how you scale. Episodes are short, so you can fit them into your week easily. You’ll hear from workspace operators, industry experts, and our team. No jargon, no filler. Just useful ideas you can actually apply. If that sounds like your kind of thing, hit follow or subscribe so you don’t miss an episode. You can also find us on LinkedIn, YouTube, or check out free tools and resources over at Baseworx.co  Thanks for listening. This is Flex That Worx, scaling your workspace, made simpler and less stressful. Flex That Worx is powered by Baseworx

Information

  • Creator
    Baseworx
  • Years Active
    2025 - 2026
  • Episodes
    53
  • Rating
    Explicit
  • Copyright
    © 2026 Flex That Worx
  • Show Website
    Flex That Worx
  • Provider