GrowCFO Show

Kevin Appleby

The GrowCFO Show is the podcast produced for finance leaders by finance leaders

  1. 3 DAGE SIDEN

    #281 The Worst Acquisition I Ever Did and What It Cost Me, Jeremy Earnshaw, GrowCFO Mentor

    .entry-img img{ display:none !important; } .single .hentry .entry-img{ display:none !important; } https://open.spotify.com/episode/55cBmmBgaKb7MGUsUgPtNT In this GrowCFO Show episode, Kevin Appleby sits down with Jeremy Earnshaw, GrowCFO Mentor, to unpack one of the most painful but instructive topics in corporate life. Rather than celebrating a headline-grabbing success, Jeremy walks through a deal that went badly wrong—financially, culturally, and strategically. The episode emphasizes why leaders often learn far more from failures than from smooth, textbook transactions, and why understanding what not to do in M&A can be a powerful competitive advantage.  Drawing on more than 20 M&A deals across his career, Jeremy dissects an acquisition from 30 years ago where he joined mid-transaction, found due diligence to be dangerously superficial, and discovered too late that the target’s core direct-to-consumer channel was fundamentally unprofitable. He and Kevin explore how poor diligence, misaligned incentives, cultural blind spots, and weak integration planning combined to destroy value. The conversation offers CFOs, founders, and boards a candid look at the real costs of a bad acquisition and practical lessons on how to structure deals, probe assumptions, and retain the courage to walk away. Key topics covered: Jeremy explains how he joined an acquisition mid-stream and immediately saw that the “due diligence” was little more than an updated audit pack. Kevin and Jeremy break down why buying “a balance sheet” instead of a future business led to a badly structured deal, with 90% of the consideration paid in cash at completion. They expose how cultural issues, aggressive lawyers, and late negative disclosures undermined trust and should have been clear red flags to pause or walk away. Jeremy reveals that the acquisition’s main focus—the direct-to-consumer channel—was actually loss-making, while an overlooked export dealer channel was where the real profitability lay. The episode highlights how weak integration planning compounded the initial mistakes, turning a flawed deal into a value-destroying one. Jeremy distills the lessons learned: insist on thorough due diligence, structure earn-outs intelligently, interrogate culture and people risk, and always be prepared to walk away. Links Jeremy Earnshaw on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps:  0:00:00 – Kevin frames the episode around learning from “the worst acquisition” and introduces Jeremy Earnshaw and his M&A background. 0:02:00 – Jeremy describes joining halfway through the deal and discovering that due diligence was basically a thin audit update. 0:06:23 – Deep dive into due diligence and valuation: why paying 90% cash up front and underweighting earn-out was a structural mistake. 0:19:35 – Cultural and legal challenges emerge: aggressive lawyers, late disclosures, and a finance controller’s resignation revealed just before completion. 0:24:35 – Post-acquisition reality check: the direct-to-consumer channel is loss-making while the neglected export dealer business is the only profitable part. 0:36:56 – Jeremy and Kevin synthesize the core lessons around diligence discipline, deal parameters, and the importance of being ready to walk away. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net

    39 min.
  2. 21. APR.

    #280 What Every CFO Should Know Before Implementing AI, Michael Pytel, Technology Leader & Director, VASS

    .entry-img img{ display:none !important; } .single .hentry .entry-img{ display:none !important; } https://open.spotify.com/episode/29EE2Ec32RWQKNVvVj2U8d In this episode of The GrowCFO Show, host Kevin Appleby, together with Michael Pytel, Technology Leader & Director at VASS, underscores why AI is now a board-level issue for finance leaders: decisions made today about platforms, data, and governance will shape an organization’s risk profile and competitive position for years to come. They frame AI not as a shiny add‑on but as an infrastructure-and-controls question that sits squarely in the CFO’s remit: data sovereignty, privacy, security, and ROI. Michael draws on his deep background in ERP and large‑enterprise technology to give CFOs a practical roadmap for implementing AI safely and effectively. He explains how vendors such as SAP are approaching “sovereign AI” to keep sensitive financial data within the organization, why mid‑market businesses should consider anchoring around the Microsoft ecosystem, and how to structure permissions so AI behaves like a fully controlled team member rather than a black box. The discussion closes with forward‑looking guidance on avoiding vendor lock‑in, upgrading ERP for an API‑ready, AI‑enabled future, and identifying quick wins that prove value without compromising security. Key topics covered: Why AI implementation is now a core responsibility of the CFO, not just IT, with direct implications for risk, compliance, and competitive advantage. How data sovereignty, privacy, and “sovereign AI” approaches (as seen in SAP) allow organizations to choose where AI runs and how data is protected. Practical options for smaller and mid‑market companies without large IT teams, including leveraging the Microsoft ecosystem for secure and scalable AI. The importance of treating AI like a human team member with defined permissions, segregation of duties, and strong policy‑driven prompt design. Why CFOs must ensure ERP and core finance systems are API‑ready and AI‑enabled to remain competitive over the next planning cycles. Strategies to avoid platform lock‑in while still moving quickly, focusing on quick wins and flexible commercial contracts with AI vendors. Links Michael Pytel on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps:  0:00:01 – Kevin introduces episode 280 and guest Michael Pytel, outlining his enterprise technology and ERP background and why his perspective matters for CFOs considering AI. 0:02:27 – Discussion of SAP’s cautious, data‑sovereign approach to AI, allowing customers to control where AI runs and how sensitive financial data is protected.  0:08:27 – Exploration of AI options for smaller organizations without full IT departments, including aligning with Microsoft to obtain secure, affordable AI capabilities. 0:12:05 – Deep dive into data security, permissions, and prompt engineering, positioning AI as a controlled “team member” governed by policies and segregation of duties. 0:26:25 – Analysis of how AI will reshape finance roles, the need to modernize ERP for AI integration, and what to look for in vendor roadmaps. 0:33:06 – Michael’s closing advice for CFOs in 2026: prioritize secure, in‑house AI platforms, avoid lock‑in with flexible contracts, and focus on quick, demonstrable wins. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net

    31 min.
  3. 14. APR.

    #279 Is AI Making CFOs Less Strategic? Susana Serrano-Davey, GrowCFO Mentor

    .entry-img img{ display:none !important; } .single .hentry .entry-img{ display:none !important; } https://open.spotify.com/episode/0tIFk3EkP63wzKxWBPJUeD In episode 279, Kevin Appleby and GrowCFO mentor Susana Serrano‑Davey explore a critical question for modern finance leaders: whether the rapid rise of AI is enhancing or eroding the strategic role of the CFO. They frame AI as both an incredibly powerful assistant and a potential threat to originality, judgment, and confidence if used uncritically. Throughout the conversation, they examine how tools like ChatGPT and other AI solutions are reshaping research, writing, preparation, and decision support for finance leaders, and what this means for the future of strategic finance careers.  The discussion moves from personal use cases, AI as a “personal assistant, sounding board, and translator”—into the realities of implementing AI within finance functions. Susana and Kevin highlight the growing interest in AI among CFOs contrasted with a lack of confidence about how to deploy it in practice. They compare AI adoption to past ERP implementations, emphasizing trial‑and‑error, learning from failure, and maintaining authenticity. The episode ultimately argues that AI should augment, not replace, a CFO’s strategic thinking: the winners will be those who use AI for speed and insight while preserving their own voice, critical judgment, and leadership presence. Key topics covered: AI is becoming a personal assistant and translator for finance leaders, dramatically changing how they research, write, and prepare for meetings and communications. Both speakers warn that over‑reliance on AI risks diluting authenticity, with presentations and content sounding generic when leaders delegate too much to AI. The episode highlights how AI can undermine critical thinking and self‑confidence if finance professionals treat AI outputs as answers rather than input for their own judgment. Implementing AI in finance is compared to complex ERP rollouts—CFOs are interested but cautious, overwhelmed by the volume of tools and uncertainty about where to start. Kevin and Susana stress that AI should be used mainly for research, framing, and speed, while the CFO’s strategic value lies in interpretation, narrative, and decision‑making. They raise concerns that widespread AI use could homogenize thinking and propagate confident but wrong answers, making human skepticism and validation more important than ever. Links Susana Serrano-Davey on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps:  0:00:00 – Kevin introduces Susana and they explore how AI is already reshaping day‑to‑day work, especially for finance leaders who use it for research and drafting. 0:02:46 – Susana describes AI as her “personal assistant and translator,” while Kevin explains how he uses AI extensively for reports, webinars, and thought leadership content. 0:07:13 – A workshop example shows how heavy dependence on ChatGPT produced a less authentic presentation, prompting a deeper discussion on storytelling, personal experience, and confidence. 0:12:38 – They compare AI rollouts to ERP implementations: CFOs are intrigued but hesitant, facing tool overload, uncertainty, and the need to accept mistakes and learn quickly. 0:25:01 – Kevin questions whether AI is eroding original thinking; Susana argues leaders must protect their own voice and avoid relying solely on AI‑generated content. 0:30:47 – The episode closes by examining AI’s tendency to sound certain even when wrong, and the risk of AI‑generated falsehoods becoming accepted truths without human scrutiny. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net

    30 min.
  4. 7. APR.

    #278 The Skills Missing When You Step Into a CFO Role, Ian Goodkind, Chief Financial Officer, Smarsh

    .entry-img img{ display:none !important; } .single .hentry .entry-img{ display:none !important; } https://open.spotify.com/episode/0OACVC3ORVz0myWlYqkdz1 Stepping into a first CFO role is rarely a smooth promotion from finance manager to “bigger calculator.” In this GrowCFO episode, host Kevin Appleby speaks with Ian Goodkind, Chief Financial Officer at Smarsh, about the often‑overlooked capabilities that determine whether a new CFO becomes a true strategic leader or struggles with imposter syndrome. The conversation underscores how the modern CFO role has shifted from pure financial stewardship to that of strategic, tech‑savvy, trusted advisor at the center of complex, AI‑driven and heavily regulated businesses. Against the backdrop of Smarsh, a profitable, AI‑native leader in communications data compliance and intelligence, Goodkind explains how today’s CFO must understand macro forces, regulation, and technology while also managing non‑finance functions such as IT and operations. He shares practical, experience‑based advice for aspiring and newly appointed CFOs on building external peer networks, developing strategic and listening skills, embracing AI for both efficiency and value creation, and navigating the psychological shift into the C‑suite. The episode delivers a clear message: technical finance skills get a professional into the CFO seat, but it is strategic thinking, curiosity, and people‑centric leadership that keep them there and drive impact. Key topics covered: Smarsh’s mission, regulatory moat, and AI‑native product strategy as the context for Ian Goodkind’s CFO role and growth mandate. The evolution of the CFO from “number cruncher” to strategic leader and trusted advisor, requiring deep understanding of the macro environment and industry dynamics. The importance of building and leveraging a peer network of CFOs to counter isolation, share best practices, and overcome imposter syndrome in the early stages of the role. How active listening, cross‑functional relationship‑building, and regular conversations with sales, strategy, IT and other leaders expand a CFO’s lens beyond purely financial metrics. Practical ways finance teams are already using AI for repetitive and manual processes, freeing capacity for higher‑value work while scaling without equivalent headcount growth. Why future‑ready finance functions must recruit and develop talent with automation and AI skills, positioning AI as an efficiency and empowerment tool rather than a headcount reduction lever. Links Ian Goodkind on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps:  0:00:00–0:00:02 – Introduction to Ian Goodkind and Smarsh; mission, customer base, regulatory focus, and the AI‑driven surveillance and compliance platform that frames his CFO mandate. 0:00:02–0:00:04 – Dual role of the CFO as steward of AI governance internally and advocate of secure, AI‑native products for highly regulated customers; addressing hallucination and data security concerns. 0:00:04–0:00:07 – Strategic “bowling pin” growth framework: moving from archiving to data capture, surveillance, and intelligence; using proprietary data and regulatory specialization as a durable moat. 0:00:09–0:00:12 – Advice to aspiring and new CFOs: study the macro environment, understand industry risk beyond the “four walls” of the company, and embrace the role as a core strategist. 0:00:12–0:00:15 – Transition from finance operator to trusted advisor: understanding what keeps the C‑suite and board awake at night, widening the lens beyond pure financial risk. 0:00:15–0:00:19 – Managing the psychological shift into the CFO role: imposter syndrome, the loneliness of the C‑suite, and how a structured peer network and mentoring mitigate these pressures. 0:00:19–0:00:22 – The role of active listening, curiosity, and deliberate calendar design—spending time with sales enablement, customers, and reading widely—to build a holistic, strategic viewpoint. 0:00:22–0:00:25 – Overseeing IT as a CFO: why previous collaboration on systems, ERPs, and audit committees makes the transition manageable, and how strong IT leadership complements the role. 0:00:25–0:00:28 – Concrete examples of AI in finance like automating repetitive accounting, payroll, and manual processes; setting explicit AI efficiency goals for each sub‑team. 0:00:28–0:00:31 – Experimenting with AI in day‑to‑day management (e.g., job descriptions, process benchmarking) and the challenge of training and upskilling finance teams in a rapidly evolving AI landscape. 0:00:31–0:00:33 – Reframing AI as a scaling and engagement tool, using automation to avoid adding headcount while removing boring, repetitive work so finance professionals can focus on higher‑value activities. 0:00:33–0:00:34 – Why intelligence and risk insight on top of longstanding archiving and capture capabilities represent the next game‑changing phase for regulated industries. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net

    31 min.
  5. 31. MAR.

    #277 How CFOs Scale to $100M+ Without Leaving Xero, David Tuck, Founder, Mayday and Kate Hayward, Managing Director UK, Xero

    .entry-img img{ display:none !important; } .single .hentry .entry-img{ display:none !important; } https://open.spotify.com/episode/6VmtDMkbdfGLsDqQacuPGi This episode of The GrowCFO Show brings together David Tuck, Founder of Mayday and CFO Tech Stack, and Kate Hayward, Managing Director UK at Xero, to challenge one of the biggest assumptions in mid-market finance: that fast-growing businesses must eventually abandon Xero for a larger ERP. Drawing on real-world data from the State of the Stack report and the CFO Tech Stack community, they demonstrate how finance teams are successfully scaling to $100M+ in revenue, and running sizeable in-house finance functions, while staying on Xero and surrounding it with a best-in-class ecosystem of tools. The discussion moves from the origins and purpose of Xero as a cloud-based system of record through to the realities of scaling with an app stack versus undertaking a disruptive ERP migration. David and Kate share evidence from dozens of growing businesses, highlighting how Xero plus Mayday and complementary apps are delivering better, cheaper, and faster outcomes compared with traditional ERP transformations. They also explore how AI and automation are reshaping month-end, reporting, and forecasting, positioning Xero and its ecosystem as “AI winners” rather than legacy holdovers. The result is a practical, evidence-backed roadmap for CFOs who want to keep their finance function agile, tech-enabled, and focused on value creation rather than costly system overhauls. At its core, this episode underscores why the default assumption for modern CFOs should be to scale on Xero with an ecosystem, only moving to ERP when there is a truly critical business reason to do so. It frames the Xero-based tech stack not as a compromise, but as an empowered, future-ready platform for ambitious mid-market finance teams who want to avoid unnecessary transformation risk while still achieving enterprise-grade capabilities. Key topics covered: The guests dismantle the myth that growing companies must abandon Xero as they scale, showing multiple examples of businesses surpassing $50–100M+ in revenue while remaining on Xero with an ecosystem of specialist apps. David introduces the CFO Tech Stack community and the State of the Stack report, explaining how it provides psychological safety and precedent for finance leaders who want to scale on Xero rather than defaulting to ERP. Kate explains Xero’s original mission as a single cloud-based system of record for small and mid-sized businesses, and outlines how it now supports larger, multi-entity and franchise-style organizations through integration with a rich app ecosystem. The conversation details common components of a modern Xero-based finance stack including reporting, operations (AP, payroll, spend, FX, inventory, billing), and planning tools, and how these collectively rival or surpass ERP capabilities. Both speakers stress the risks and weak business cases of unnecessary ERP transformations, arguing that many scale-ups should prioritize growth, fundraising, and market expansion over complex finance system migrations. They explore how AI and automation are being embedded into Xero and Mayday, turning Xero from a system of record into a system of action and decision-making, and automating month-end tasks like intercompany reconciliations and revenue recognition. Links David Tuck on LinkedIn Kate Hayward on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps:  00:00:00 – 00:00:05 – Introduction to the episode, guests, and core premise: can CFOs scale past perceived Xero “limits” without moving to ERP? 00:00:05 – 00:00:07 – Kate outlines Xero’s origin story and its role as a single source of truth for small and medium businesses needing real-time financial insight. 00:00:07 – 00:00:10 – Discussion of how far Xero can scale, including examples of larger, multi-entity businesses successfully running on Xero with an app ecosystem. 00:00:10 – 00:00:13 – David breaks down the State of the Stack report: core infrastructure and the main categories of apps (reporting, operations, planning) that typically surround Xero. 00:00:13 – 00:00:16 – Kevin explains GrowCFO’s independent stance on technology and why GrowCFO chose to sponsor the State of the Stack report for the CFO community. 00:00:16 – 00:00:19 – Deep dive into the myth of “outgrowing Xero” and the importance of proving that many mid-market businesses can and do scale on Xero plus a tech stack. 00:00:19 – 00:00:23 – Discussion of the real cost and distraction of ERP transformations, and why many high-growth CFOs should avoid them unless there is a compelling business case. 00:00:23 – 00:00:29 – Exploration of AI-native platforms vs. Xero ecosystem: how Xero and Mayday are integrating AI for decisioning, automation, and month-end efficiency. 00:00:31 – 00:00:33 – Call to action: how finance leaders can access the State of the Stack report and join the upcoming webinar to see real-life examples of Xero-based scaling. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net

    30 min.
  6. 24. MAR.

    #276 Why Information Security Is Now a CFO Responsibility, Howard Francioni, Lead Auditor, Akton Boundrie Group

    .entry-img img{ display:none !important; } .single .hentry .entry-img{ display:none !important; } https://open.spotify.com/episode/5viwKl2fFV1BFDZGyag2rN In episode 276 of the GrowCFO Show, host Kevin Appleby is joined by Howard Francioni, Lead Auditor at Akton Boundrie Group, to explore why information security has become a core responsibility for today’s CFO. The conversation frames cyber risk not just as an IT problem but as a strategic, financial, and reputational threat that CFOs must own. Using high‑profile breaches such as Jaguar Land Rover and others, Kevin and Howard illustrate how attacks can halt production, disrupt supply chains, destroy value, and inflict long‑term brand damage, issues that sit squarely in the CFO’s remit of safeguarding enterprise value. From there, the discussion moves into practical guidance for finance leaders who may not have a CISO or large security team. Howard explains how CFOs can embed information security into risk registers, adopt a “defense in depth” mindset across customers and suppliers, and drive culture change around password hygiene, endpoint security, backups, and data leakage prevention. The episode concludes with forward‑looking insights on AI, data governance, and why standards such as ISO 27001 and ISO 42001 offer powerful frameworks—even for smaller, growing finance organizations—to systematically reduce cyber and data risks. Key topics covered: Why information security has shifted from a pure IT concern to a strategic CFO responsibility, given its impact on operations, finances, and reputation. Real‑world breach examples (e.g., Jaguar Land Rover, Marks & Spencer, Co‑op) showing how attacks on suppliers can cascade through the entire value chain. Practical foundations of defense in depth: robust password hygiene, secure endpoint configuration, dual user/admin accounts, disk encryption, patching, VPN use, and regular device hygiene. The critical difference between data leakage and data loss, and how everyday behaviors, such as conversations on trains or visible screens, can quietly leak sensitive information. How immutable offline backups and structured risk registers enable organizations to survive ransomware incidents without paying attackers. Emerging risks from AI and agents: systems built without security by design, hallucinations, IP ownership issues, and the need for AI‑specific governance frameworks like ISO 42001. About Howard Francioni Howard Francioni is an Information Security specialist with nearly two decades of experience in the card-payments industry—one of the most heavily targeted sectors for cyber-attacks—working across ATMs, POS, online payments, and MOTO environments. He led projects including pioneering contactless EMV acceptance in mass transit for Transport for London and building secure X.509 infrastructures for payment terminals, while also heading a PCI DSS function supporting around 140,000 merchants with data-driven compliance and breach investigations. Today, he helps organizations develop ISO/IEC 27001-aligned information security frameworks and serves as an independent auditor for UKAS-accredited certification bodies, combining consultancy and auditing to strengthen organizational security practices. Links Howard Francioni on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps:  00:00:38 – Howard explains how breaches cause production outages, operational disruption, and severe reputational harm—core concerns for any CFO. 00:02:21 – Discussion of how threat actors target less secure suppliers to reach larger organizations, and why CFOs must think in terms of ecosystem‑wide defense in depth. 00:05:00 – Howard outlines the three recurring problem areas he sees: poor password hygiene, insecure endpoints, and lack of a healthy “suspicious mindset” among staff. 00:10:19 – Concrete measures for devices, including PIN/biometric login, dual standard/admin accounts, disk encryption, patching, reboots, local backups, and use of VPNs on public networks. 00:18:23 – Stories about overheard conversations, visible screens, and password Post‑its illustrate how data can be leaked without being “lost,” and why leakage is often more insidious. 00:21:26 – Howard stresses that once files are encrypted, recovery is only possible if immutable, offline backups and clear mitigation actions were in place beforehand. 00:28:27 – Comparison between how the internet was built without security in mind and how AI is repeating the pattern, plus why AI‑specific standards are now essential. 00:35:52 – Kevin summarizes what CFOs should do next: understand potential large‑scale and insider risks, quantify reputational impact, and implement practical controls ahead of any incident. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net

    33 min.
  7. 17. MAR.

    #275 How to Choose Between AI-Native Tools and Proven Finance Platforms, Gavin McGahey, CTO & Co-Founder, AccountsIQ

    https://www.youtube.com/watch?v=S_IZQTzJDcg .entry-img img{ display:none !important; } .single .hentry .entry-img{ display:none !important; } https://open.spotify.com/episode/54mrNA8HZaZWRvpS5wniw5 In this episode, host Kevin Appleby is joined by Gavin McGahey, CTO and Co‑Founder of AccountsIQ, to explore one of the most pressing questions facing finance leaders today: how to choose between shiny “AI‑native” tools and proven finance platforms. The conversation sets out why finance data, controls, and auditability demand a higher bar than generic AI adoption, and why CFOs cannot afford to gamble on tools that prioritise novelty over reliability. Gavin traces the evolution of AccountsIQ from its origins in 2005 as an early web‑based accounting solution through to today’s environment of interoperability, APIs, and embedded AI. He explains how AI is already transforming finance operations, particularly through automation, document capture, and coding, while stressing that trust, transparency, and explainability must sit at the core of any finance AI strategy. Rather than chasing hype, he argues that finance leaders should look for platforms that build AI as an assistive, tightly‑scoped layer on top of robust, battle‑tested financial controls. Across the discussion, listeners hear a pragmatic framework for evaluating AI in finance systems: can it be trusted, can users see what it is doing, and can auditors trace its outcomes? Gavin shares how AccountsIQ is using AI agents, machine learning and long‑standing technologies such as OCR to remove bottlenecks, from invoice coding to bank reconciliation, without undermining control or data privacy. The episode offers CFOs and finance leaders a grounded, practitioner’s view of how to balance innovation with reliability when selecting their next generation of finance technology. Key topics covered: Gavin outlines the 20‑year journey of AccountsIQ from early “web‑based” accounting to a fully cloud, API‑driven platform serving modern finance teams. Gavin describes how AI and machine learning have already driven around 30% productivity gains in development and design workflows, accelerating both feature delivery and prototyping. Shadow AI and cautious CFO adoption: The discussion highlights the rise of shadow AI, staff using personal AI tools at work, and why CFOs are taking a measured, conservative approach to AI adoption in finance. Gavin explains why long‑standing finance systems with strong controls, security and compliance can be a safer bet than brand‑new “AI‑native” tools that may be inconsistent, opaque, or loose with data usage. AccountsIQ’s strategy focuses on tightly scoped, assistive AI agents that automate tasks such as invoice coding, expense processing and reconciliations, while keeping finance professionals firmly “in the loop”. Gavin closes with a simple evaluation lens for any finance AI solution: Can I trust it? Can I see what it’s doing? Can I audit the outcome? Links Gavin McGahey on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps:  00:03:06 – Discussion on interoperability, APIs, and the rise of connected finance stacks integrating expense tools, automation, and accounting platforms. 00:04:20 – Gavin reflects on AI as the biggest change of his 25‑year career, with examples of how tools like ChatGPT have transformed document creation and finance operations, and what Gartner data shows about a plateau in AI adoption. 00:07:34 – Deep dive into AccountsIQ’s assistive AI agents approach, focused on automating bottlenecks such as invoice coding, OCR‑based AP automation and bank reconciliation, rather than deploying uncontrolled chatbots over finance data. 00:10:10 – Core segment on AI‑native tools vs established platforms: Gavin explains why experience, financial controls, security, and predictable performance matter more than “AI‑washing” and why AccountsIQ doesn’t use customer finance data to train models. 00:14:37 – How regulation (e.g. EU AI Act), explainability, and audit trails are being baked into AI agents, and why transparency about how AI reaches its recommendations is critical in finance. 00:29:58 – The future role of finance teams: AI removing manual work, creating capacity rather than straightforward headcount cuts, and enabling more analytical, insight‑driven finance functions. 00:32:09 – Gavin’s closing advice to cautious CFOs: use the three‑question test—trust, visibility, and auditability, before committing to any AI‑driven finance solution. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net

    28 min.
  8. 10. MAR.

    #274 How to Value Brand Equity in an M&A Deal, Stevey Arroyo, Founder & Partner, The Brand Exit

    https://www.youtube.com/watch?v=niLFK8PzZfA .entry-img img{ display:none !important; } .single .hentry .entry-img{ display:none !important; } https://open.spotify.com/episode/2k0Q4tIQThBIQZ5cCfz5nq In today’s M&A landscape, the businesses that achieve premium valuations are rarely those with the best numbers alone. They are the ones with brands that command trust, preference, and pricing power. Yet, brand equity is still one of the least understood and least quantified assets in most deals, often buried in a vague goodwill line and ignored in negotiation. For CFOs, founders, and deal professionals, learning how to value brand equity in an M&A deal has become essential to avoiding underpriced exits and capturing the full economic value of what has been built over years, if not decades. In this episode of The GrowCFO Show, host Kevin Appleby tackles a topic that is rapidly becoming mission-critical in corporate transactions: how to value brand equity in an M&A deal. Traditional deal models lean heavily on EBITDA multiples, revenue, and tangible assets, often sweeping brands into a vague “goodwill” bucket. Yet buyers are truly paying for demand, pricing power, and confidence in future cash flows, all of which are heavily influenced by brand equity. Failing to quantify this asset means many sellers unintentionally give away a significant portion of what they have built. To unpack this, Kevin is joined by Stevey Arroyo, Founder & Partner at The Brand Exit, who explains how a brand can be transformed from something “soft” and aesthetic into a measurable, auditable financial asset. Drawing on ISO 10668 and practical M&A experience, Stevey shows how tools like relief-from-royalty and replacement cost can be used to calculate brand value, justify premium multiples, and de-risk post-deal cash flows. For CFOs, founders, and deal professionals preparing for an exit or acquisition, the discussion offers a structured pathway to turning perceived brand value into defensible numbers that stand up in due diligence and negotiations. Key topics covered: Why treating brand equity as indistinct “goodwill” leads to incomplete valuations and allows sophisticated buyers to capture unpriced upside in M&A deals. How ISO 10668 and the relief-from-royalty approach can convert brand equity into a concrete number using projected revenues, replacement cost, discount rates, and market value assumptions. The role of brand in driving demand, pricing power, and quality of earnings, and why these factors often justify a higher multiple than the standard industry benchmark. Why effective exits start years in advance, with brand audits, evidence-building, and linkage of metrics like CAC, LTV, and ROAS to enterprise value, rather than last-minute positioning. How AI, SEO, and “answer engine optimization” (AEO) are reshaping discoverability, and why being the most specific, trusted brand in a crowded market will increasingly drive both deal flow and valuation. Case examples, from specialist properties to Pimlico Plumbers and Apple, illustrate how targeting the right buyer and properly articulating brand equity can multiply deal value well beyond the underlying assets.  Links Stevey Arroyo on LinkedIn Kevin Appleby on LinkedIn GrowCFO Mentoring Timestamps:  00:00:00 – 00:05:00 – Kevin introduces the importance of valuing brand equity in M&A and welcomes guest Stevey Arroyo, who outlines his journey from creative agencies to brand-focused M&A. 00:05:00 – 00:15:00 – Why brand is more than logos and design; how brand equity sits behind customer preference, demand, and the very ability to sell a business versus a look alike competitor. 00:15:00 – 00:25:00 – Breakdown of ISO 10668, relief-from-royalty, replacement value, and market value—how these methods turn a brand into a certified, auditable asset in deals. 00:25:00 – 00:35:00 – Exit readiness and due diligence: brand audits, building a multi‑year “log of proof,” and linking marketing metrics to the de‑risking of future cash flows. 00:35:00 – 00:46:00 – AI-driven discoverability, examples like Pimlico Plumbers, and how both buyers and sellers can use brand equity strategically to identify bargains or justify a premium sale. Find out more about GrowCFO If you enjoyed this podcast, you can subscribe to the GrowCFO Show with your favorite podcast app. The GrowCFO show is listed in the Apple podcast directory, Spotify and many others. Why not subscribe there today? That way, you never miss an episode. GrowCFO is a great place to extend your professional network. Join GrowCFO as a free member today and participate in our regular networking events and webinars. Premium members can also access our extensive training center and CFO Digital Toolkit. You can enroll in our flagship Future CFO or Finance Leader programs here. You can find out more and join today at growcfo.net

    38 min.

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The GrowCFO Show is the podcast produced for finance leaders by finance leaders

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