Your Dream Business

Teresa Heath-Wareing
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

  1. 5 DAYS AGO

    Your Secret Weapon for Sales: Case Studies & Testimonials That Convert

    In this episode of Your Dream Business, I talk about why case studies and testimonials are more than just nice extras — they’re essential for building trust and showing what my business can really do. I share my TRUST method — Tell the problem, Roadblock, Uncover what they did, Show the results, Transformation, to help you gather rich, meaningful stories from your clients, not just vague praise. These are the stories that make your work feel real and show potential clients what’s possible.   I also urge you not to save case studies and testimonials for the end of a project only. I believe they should be woven into every part of your marketing: on your website, in emails, social media, sales pages—everywhere you communicate. By using them regularly, you demonstrate impact consistently, deepen trust, and turn past successes into powerful tools that help attract new business.   Key Takeaways 1. Case Studies & Testimonials Build TrustUsing authentic stories of problems → solutions → results helps prospects see what’s possible, and builds credibility more effectively than generic claims. 2. TRUST Method for Collecting Testimonials A framework you can follow to get richer, more persuasive testimonials: Tell the problem — What issue was the client facing before? Roadblock — What was stopping them from solving that problem? Uncover what they did — What actions did they take? What intervention / your service / product? Show the results — What measurable change happened? Transformation — How did life/business change for them more broadly beyond the numbers?   3. Use Case Studies Throughout the Marketing Process Don’t wait until after a launch or at the end of a project—incorporate stories early (in prospecting, content, emails, etc.). Show incremental wins, before‑and‑after, behind‑the‑scenes: people connect to journey, not just destination.   4. Frequent Sharing is Key Regularly share testimonials & case studies on social media, website, email. Amplifies evidence of success over time—prospects see real proof, consistency, not just occasional highlights.   5. Be Proactive in Asking for Testimonials Make it part of your process: after milestones, at the end of services, or even in the middle when there’s already visible progress. Ask clients in a way that prompts for detail: by using the TRUST structure, you get richer content.   Practical Examples & Applications Integrate stories into email sequences and sales pages—not just “here's what people said at the end,” but early proof points. Use video or quotes with metrics (e.g. percent increase, time saved) to make results tangible. Mix big transformations and small wins—both are powerful in different contexts (someone just starting out, someone comparing options, etc.).   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE a...

    22 min

  2. 22 SEPT

    From Bankruptcy to Seven Figures: Real Stories & Strategies

    In this episode, Darnyelle and I get real about what it takes to build a business that feels good inside, not just looks good on the outside. We talk about everything from scraping by (yes, including bankruptcy) to shifting money beliefs, setting up systems that don’t burn you out, and what success really means when you're living it your way. If you’re creating a course, running a membership, or coaching clients—and you want both growth and heart—this one’s for you.   Key Takeaways Alignment of Values + Goals is Essential Don’t build a business purely for revenue—clarity on what you really want (freedom, purpose, legacy) will drive more consistent, fulfilling decisions. Mindset around Money is One of the Biggest Leverage Points Many blocks live in our beliefs about worthiness, safety, and identity. Shifting these unlocks more possibilities than just increasing efforts or marketing. You Can Raise Your “Money Set Point” What you believe is possible financially becomes a ceiling unless intentionally expanded. Recognizing and shifting money beliefs (especially those rooted in childhood or culture) is powerful. Sustainability Needs Both Internal Work & External Systems Working on mindset alone isn’t enough; you also need business systems—processes, finances, team, operations—that support growth without burnout. Redefining Success Might Mean Different Metrics for You Success doesn’t always mean “seven figures.” It might mean freedom, alignment, making an impact, or living on your terms. It’s okay (and powerful) to define it for yourself. Systemic & Generational Context Matters Women, people from marginalized backgrounds, or those with less financial inheritance often have additional layers of challenge. Recognizing this helps in compassionately dismantling barriers.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Darnyelle Jervey Harmon on Website, Facebook, X, Linkedin, Instagram Connect with Teresa on Website,a...

    39 min

  3. 15 SEPT

    Behind the Scenes: Designing a Launch That Works for YOU

    In this episode, I walk you through four powerful launch strategies - webinars, bootcamps, open houses, and paid workshops and explore the importance of aligning a launch with your business’s unique needs. The centerpiece is the case study of Louise Miller’s Make It Happen Club, where she and I designed the bespoke "Quiet Action, Big Impact" launch. It blends a challenge-style format with an open house approach to authentically reflect Louise’s sense of calm and her audience’s needs. Here’s the thing: there’s no such thing as a one-size-fits-all launch. If you want it to really stick and last you’ve got to pick a launch style that feels like you, speaks to what your people actually want, and suits what you're offering.   Key Takeaways Don’t Force It - Launch with Intention Your launch should feel authentic, not contrived. Launch formats like webinars or bootcamps only succeed when they naturally fit your style and audience dynamics.   Four Core Launch Strategies Webinars — Educational, interactive, and great for feeding high-intent prospects Bootcamps — Intensive, immersive, and perfect for engagement and transformation Open House — Low-pressure peek behind the curtain; ideal for showcasing offerings Paid Workshops — Commitment-filtered sessions that lead to higher conversion rates     The Case of Louise Miller’s Make It Happen Club Louise’s business thrives on calm, thoughtful planning. A typical webinar or bootcamp wouldn’t reflect that. Instead, we partnered to create a hybrid launch called Quiet Action, Big Impact—a soft, intentional experience infused with mindful structure.   Customize to Connect Matching your launch approach with your personal rhythm and your audience’s needs doesn’t just boost conversions—it sets the stage for an experience that feels meaningful and memorable.   Craft with Clarity A strategic launch starts with clarity: Understand your strengths and style Know your audience’s preferences Design with intention, not pressure Launch should reflect your values, not someone else’s playbook   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Ep 339 - Re-defining Productivity and Reducing Overwhelm: Strategies for Success with Louise Miller  Connect with Louise Miller on Website Connect with Teresa on Website,a...

    23 min

  4. 8 SEPT

    Transitioning in the Spotlight: Navigating Hate and Living Authentically with Jaxon Feeley

    WHY THIS EPISODE MATTERS This isn’t just a story -it's a guidebook for anyone feeling misunderstood, overwhelmed, or afraid to be themselves. Whether you're leading a brand, building community—or just trying to wake up as the truest version of yourself—Jax’s journey is a beacon of strength, clarity, and purpose. In this episode, I chat with Jaxon Feeley a TV personality, speaker, podcast host, and model who shares his powerful, unapologetically authentic path from female to male, all while working as a prison officer. It’s raw. It’s real. And it's packed with strategies to stay grounded, resilient, and true to yourself—especially when the world pushes back.   Key Takeaways Harness Hate as a Catalyst, Not a Crutch Haters gonna hate—but Jaxon shows how resilience, self-worth, and an unshakeable purpose can turn negativity into unstoppable momentum. Authenticity Is the Ultimate Power Move Living your truth isn’t just brave—it’s magnetic. When you’re rooted in who you are, you draw in the right people and opportunities. Inner Work Builds Outer Strength Exploring identity and doing emotional work isn’t optional—it’s foundational. Self-acceptance and confidence stem from deep inner alignment. Tough Conversations Can Be Transformative The hardest talks—like coming out to family—can lead to love, understanding, and transformation. Vulnerability invites connection. Representation Ripples Outward Visibility matters. Jax's story doesn’t just empower—it educates and inspires, especially for trans voices craving role models.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Jaxon Feeley on Instagram, TikTok, Youtube, Linkedin, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list, a...

    50 min

  5. 1 SEPT

    3 Proven Ways to Grow Your Audience Fast

    In this episode, I explore why audience growth is the lifeblood of scalable success. I illustrate this with the remarkable example of Alex Hormozi—whose “$100 M Money Models” launch drew over 1 million registrants and delivered tens of millions in revenue. From there, I introduce three powerful strategies—collaborations, summits, and bundles—and share actionable insights and real‑world examples to help you expand your impact quickly. Throughout the episode, my message is clear: you must be intentional and proactive in building your audience. By embracing strategic collaborations, leveraging the concentrated exposure of summits, and crafting high-value bundles, you’ll put yourself in a strong position to grow purposefully and sustainably.   Key Takeaways from the Episode Why Audience Growth Matters A substantial and engaged audience is the foundation for launching high-impact projects and scaling business revenue (e.g., Alex Hermozi's $100M launch). Strategy 1: Collaborations & Partnerships Join forces with complementary creators or businesses to tap into new audiences. Cross-promotion grows reach while lending authority. Partnering allows shared resources, content co-creation, and collaborative momentum. Strategy 2: Hosting & Joining Summits Summits provide concentrated exposure to highly engaged communities. Being a presenter or participant increases credibility and positions you as a thought leader. Offers opportunities for deeper engagement, follow-up funnels, and content repurposing. Strategy 3: Bundles Bundling courses, products, or services creates compelling offers that attract broader audiences. Strategic bundling enhances perceived value and promotes cross-selling. Bundles can also be promotional partnerships—pairing your offer with others for mutual growth. Overarching Principles Be strategic: Choose collaborations, summits, and bundles that align with your brand and audience. Be proactive: Don’t wait for ideal partners—reach out, propose, and create opportunities. Be intentional: Plan each growth strategy with clear goals and execution pathways.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE How to run a successful online summit with Krista...

    26 min

  6. 25 AUG

    Evergreen Success: Jessica Crane’s Advice on Funnels, Ads, and a Sustainable Online business

    In this episode I sit down with serial entrepreneur and internationally recognized wealth & business coach Jessica Crane to uncover the secrets behind building a thriving evergreen online business.  Jessica walks us through how she launched her successful venture from day one—capitalizing on ads and a strategic funnel design. They dive deep into why investing in yourself matters, how to measure and iterate based on market feedback, and how personal adversity and work–family balance shaped Jessica’s approach. Plus, we explore a critical long-term vision: building generational wealth. If you're creating a course, membership, or online coaching business—or simply want to make your offering more sustainable and resilient—this episode is packed with actionable frameworks and uplifting wisdom.   Key Takeaways from the Episode Evergreen Funnels Create Sustainable Growth By designing a funnel that consistently attracts and converts, Jessica built a business that doesn’t rely on periodic launches—helping her scale predictably and focus on long-term results. Ads Accelerate Traction and Visibility Strategically placed Facebook ads played a pivotal role in generating awareness and early wins—underlining how paid efforts, when aligned with a funnel, can drive sustainable growth. Measure, Test, Iterate Jessica emphasizes that the market’s response is your best teacher. By monitoring performance and adjusting based on real-world data, you optimize your funnel and campaigns for continuous improvement. Resilience Turns Setbacks into Strategy Drawing on personal adversity and work–life complexity, Jessica champions resilience—and how a grounded mindset becomes a strategic asset when building a business that lasts. Think Beyond You—Build Generational Wealth This episode goes beyond tactics: Jessica underscores the importance of creating systems and outcomes that empower not just yourself, but future generations.  Balance: The Long Game Even amid business momentum, Jessica stresses the importance of family and personal well‑being—reminding us that balance isn't optional; it's scalable.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Jessice on she_eo_collective Instagram, jessicacranesiss Instagram, Linkedin, Website Connect with...

    41 min

  7. 18 AUG

    How I Used Low-Cost Paid Workshops to Launch and Convert at 25%

    In this episode, I reveal a powerful and refreshingly different approach to launching: paid workshops that deliver massive value and real results. I shared how this strategy helped me to achieve a 25% conversion rate, outperforming many traditional launch methods. Rather than running standard webinars or free masterclasses, I focused on creating a high-impact, paid experience that dives deep into a specific piece of a larger offer. This not only attracts more committed attendees but also lays the groundwork for better engagement and sales. If you're a course creator, membership site owner, or coach, this episode is packed with actionable insights to help you create a more authentic, profitable, and connection-driven launch strategy.   KEY TAKEAWAYS COVERED IN THE PODCAST Paid Workshops Attract More Committed Leads Charging for your workshop (even a small amount) helps filter for serious, engaged participants—resulting in higher-quality leads and better conversion rates than free webinars or masterclasses. Depth Creates Trust and Sales By focusing your workshop on one specific, valuable topic, you can go deep and deliver real results. This builds trust and positions your offer as the natural next step, making selling feel seamless and aligned. A Launch is an Experience, Not Just an Event Theresa emphasizes that a successful launch should feel like a guided journey for your audience. Strong community support, intentional content, and a structured experience all work together to increase connection—and conversions.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook   Transcript Today I'm gonna share with you an amazing strategy that I have used to launch my big grow launch sale program. That has converted at 25%. And this strategy is something that I love doing. It feels super easy and it doesn't feel sleazy or salesy, and I think it's something that you can use in your business too. Welcome to the Your Dream Business Podcast. I'm your host, Heath wearing. An international bestselling author, award-winning speaker, TEDx speaker,...

    20 min

  8. 11 AUG

    Unlocking Business Success using Human Design with Mel McSherry

    In this insightful episode, I was joined by business and life guide Mel McSherry to explore the transformative potential of Human Design in the world of entrepreneurship. Together, we unpack how aligning with your unique energetic blueprint can dramatically shift how you work, make decisions, and grow your business. I also shared my personal journey as a Projector with Splenic Authority, revealing how Human Design has helped me create a business that honors my energy and intuition. Whether you're a seasoned entrepreneur or just starting out, this episode offers practical tools and fresh perspectives to help you run your business your way. KEY TAKEAWAYS COVERED IN THE PODCAST Aligning Your Business with Your Energy Increases Flow and Success Understanding your Human Design type helps you create a business model that supports your natural energy patterns—whether that means working in short bursts, waiting for invitations, or following your gut instincts. When you align with your design, work becomes less of a grind and more of a flow. Decision-Making Improves When You Honor Your Authority My experience with splenic authority highlights how powerful it is to trust your body’s intuition. Whether your authority is emotional, sacral, or splenic, honoring it leads to more confident and aligned decisions in both business and life. Rest and Customization Are Not Optional—They’re Strategic Traditional business hustle doesn’t work for everyone. For types like Projectors, rest is not laziness—it's essential. Customizing your business strategy based on your Human Design can lead to greater sustainability, creativity, and long-term impact.   If you enjoyed this episode then please feel free to go and share it on your social media or head over to Apple podcasts or Spotify and give me a review, I would be so very grateful.   LINKS TO RESOURCES MENTIONED IN TODAY’S EPISODE Connect with Mel on LinkedIn or Instagram, Website Connect with Teresa on Website, (Grow, Launch, Sell), Sign up to Teresa's email list,  Instagram, LinkedIn, or Facebook

    59 min
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About

Hi! I’m Teresa if you are a business owner who is striving to build a business and life you dream of on your own terms and doing something you love then this is the podcast for you! Each week I will share with you business, marketing and mindset tools and strategies that I used to start and grow my own dream business. I also bring you the world's experts and best in the industry to share their knowledge and give you the latest tools and tactics to ensure you are marketing and growing your business! My guests have included. Amy Porterfield, Pat Flynn, Rick Mulready, Brian Fanzo, Tyler J McCall, Andrew & Pete, James Wedmore & Jasmine Star!

Information

  • Creator
    Teresa Heath-Wareing
  • Years Active
    2018 - 2025
  • Episodes
    421
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Teresa Heath-Wareing
  • Show Website
    Your Dream Business

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