How is the Lead UX researcher at ShareChat using its own audio chatrooms for research?

Down & Dirty with Dr. T is back with a fresh episode featuring Rachita Bisht, Lead UX Researcher at ShareChat and Moj! Rachita is a UX leader who’s passionate about understanding user behavior and always working to improve her research through real-world practice and new tools.

With a journey in UX research that began as an intern in 2019, Rachita has explored the depths of research in real world environments, working on everything from consumer apps to building live business units. In this episode, she opens up about her daily rituals, her unique approach to meet her users and how she's leveraging AI tools like Dot and Claude to make the design process smoother and smarter.

Highlights from the episode:

• A day in Rachita’s life: Rachita walks us through her hybrid routine: checking Slack, planning her day on Notion, jumping into standups, and collaborating with cross-functional teams. She talks about balancing meetings, project updates, and deep work as a lead researcher at ShareChat and Moj.

• From chatrooms to insights: Rachita talks about how she has made ShareChat itself her research base, tapping into the platform’s vast and active user communities to run fast, contextual research. She shares one example of a women-only focus group she ran inside a live ShareChat chatroom which was spontaneously set up and conducted within two hours. The story shows how she meets users where they already are and why in-context research matters.

• Using AI to stay efficient: Rachita shares how tools like Dot, Claude, and Notion help her stay on top of her work. She uses them to plan studies, take notes, synthesize findings across multiple projects, and stay organized while managing overlapping timelines.

• Crafting research that drives impact: Rachita explains how she works end to end, from planning and recruiting to synthesis and delivery. She highlights the importance of collaborating with PMs and designers to make research useful, not just insightful.

Learn more about our research shenanigans:

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Chapters:

00:00:00 Introduction to Rachita Bisht

00:01:21 A day in the life of a UX Researcher

00:02:56 Research team structure and collaboration

00:05:37 Using AI tool 'Dot' for self-reflection

00:07:45 Tech touchpoints and creative user engagement

00:10:27 Tools and platforms for research

00:12:25 Personal creative outlets: digital collages and YouTube

00:16:11 Early experiences and the power of user feedback

00:18:17 The importance of user perspectives and research challenges

00:22:27 ShareChat chat rooms as a research tool

00:27:14 Using ShareChat chat rooms for targeted research and feedback

00:30:38 Evolution of chatroom usage and user comfort

00:33:29 Use cases for chat rooms

00:36:16 Alternative research tools

00:38:37 Suitability for external researchers

00:39:56 Chat rooms for live interaction and social listening

00:41:14 Social learning and community building

00:42:19 Introduction to AI tool Dot

00:43:46 Dot for brainstorming and writing

00:46:01 Dot vs ChatGPT

00:47:24 The evolution of AI tools

00:48:41 AI as a companion

00:51:30 Rapid fire and closing remarks