Lalo Lalo

I was fortunate to connect with Amber to discuss her career, life, and the pitfalls of building large audiences on social media.  Amber is super smart, has been in the digital marketing game for a long time, and she's funny as hell. hope you enjoy! Learn more about us at Lalo.app. - Juan.

More about Amber:

Amber is a 20-year veteran marketer proving every day that you can build a compelling, authoritative B2B brand and it doesn't have to be dull.

Amber has built and led teams and organizations across the entire B2B marketing discipline (including more than a decade leading remote and distributed teams), from digital to social, content, product and field marketing. Amber has cultivated startup brands through exponential growth to exit and fortified F100 brands through clarity, consistency and positioning.

In our first interview we speak with Eliana Murillo, CEO of Eliment & Co., about her family traditions, what it means to be Latinx in the U.S., and her career journey. Learn more about us at Lalo.app. - Juan.

About Eliana:

Eliana is the founder and CEO of Eliment and Company, which includes an innovation venture lab, production studio and consulting firm. Her mission is to amplify and invest in diverse small businesses, startups and content creators. She also consults business and tech leaders on how to design culturally-relevant products, marketing campaigns and employee resource group strategies.

Eliana previously spent 10 years at Google, where she founded the multicultural marketing team and co-founded HOLA, the Latino employee resource group. While in Silicon Valley, she co-founded the Latinos in Tech Giving Circle.

Outside of tech, Eliana co-founded her family's organic Alquimia Tequila, an award-winning product that is 100% USDA-certified organic. She also founded and currently leads Latinas Who Brunch, a national community of badass Latinas with chapters in 17 states and counting.


Eliana was included in the Forbes 30 Under 30 List in 2017. She was also included in the top 10 Latina Corporate Executives List by Latina Style Magazine in 2017 and the Top 50 Most Powerful Latinas List by ALPFA in 2019.
She is a graduate of Harvard College and is originally from Oxnard, California.

About the episode: Monochrome is our first snapshot story.  The focus is on the relationship with my dad and the bulky desktop computer that brought us together. - Juan M., founder

About Lalo: Lalo is a place to preserve your memories and connect in a private, ad-free platform. You can build a unique space for family and friends, a special event like a wedding, or to honor a loved one. Join us at lalo.app.

Special thanks: This episode would not have been possible without the help of Aaron Goodman, who coached me and patiently gave me constructive feedback. Aaron is a multimedia journalist, documentary maker, and full-time faculty member in the Journalism and Communication Studies department at Kwantlen Polytechnic University in Surrey, BC, Canada.